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Editor’s note: This story discusses suicide. If you or someone you know may be experiencing a mental health crisis, contact the 988 Suicide & Crisis Lifeline by dialing “988.” 

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• Jared and Jamie Weigelt share the story of their son Landen’s sextortion and suicide in an effort to educate northeast Wisconsin students, teachers and law enforcement officers about the signs of the scams and ways to report it.  
• Since Landen Weigelt died in 2023, sextortion cases in Wisconsin have skyrocketed.  
• From 2024 to 2025, the number of cases nearly tripled, according to the state’s Internet Crimes Against Children Task Force. 
• Families are not sitting on the sidelines: They’re speaking to schools, advocating for legislation to protect victims, and some are suing social media companies. 
• Lawmakers passed five bills into law in 2025 to provide recourse for victims and allocate more state resources to responding to sextortion cases.

In a hotel conference room in Appleton, Jamie and Jared Weigelt prepared to tell the story of their son’s death to a waiting group of police officers. In the three years since 17-year-old Landen Weigelt died, they’ve shared this story with countless schools in northeast Wisconsin. 

It’s not easy to relive that day, but they won’t stop anytime soon. 

On Feb. 7, 2023, Landen Weigelt spent the day at Oconto High School, where he was a junior. He was a football and varsity basketball player, popular among his peers, got good grades and had plans for a career as a counselor. 

An employee of the school district, Jamie Weigelt worked in Landen’s building. The day before, a few students came up to her and said something seemed off about Landen.

“Some kids had said that he just didn’t seem himself,” Jamie Weigelt said. “I went down and I talked to him. He told me everything was fine, everything was great.” 

The next afternoon, Jamie found her stepson in his bedroom after he had taken his own life. 

“At first, it really did look like he was sleeping,” she told the group of officers. “It was not until I got closer that I realized something was seriously wrong. … I grabbed his sweatshirt and shook him, but there was no response, and it was at this point that I screamed and grabbed my phone. I knew that I wasn’t calling 911 to save him, but I didn’t know what else to do.”

She learned Landen exchanged nude images with a scammer on Snapchat, who threatened to share them widely if he didn’t pay hundreds of dollars. Landen begged the suspect not to release photos, but they continued to demand money and told Landen they would ruin his life.

“I’m sorry but I think I would rather kill myself,” Landen had responded. 

He was the victim of a crime known as sextortion, something Jamie Weigelt had never heard of before. In the years since Landen’s death, cases have skyrocketed. In Wisconsin, sextortion cases nearly tripled in a single year. The state’s Internet Crimes Against Children Task Force received 650 online tips related to sextortion in 2025, an increase from 230 in all of 2024. 

Now, the Weigelts and other victims’ families are devoted to raising awareness about the dangers of this deadly crime. Their efforts, in tandem with law enforcement and state lawmakers, have led to increased outreach in schools, more legal protections for victims and additional resources for the state Department of Justice to respond to sextortion tips.

What is sextortion?

Victims of sextortion — often but not exclusively teens — are solicited or coerced into sending explicit photos to an individual online and then blackmailed into sending more money or more images. In most cases, the perpetrator will create one or more fake accounts posing as teens the victim’s age, sometimes offering nude images first before asking for images in return. Generative artificial intelligence has also increasingly played a role in perpetrators carrying out sextortion schemes without even having to receive a nude image. 

In 2025, the National Center for Missing and Exploited Children (NCMEC) received an average of 137 reports of financial sextortion a day and noted that at least 36 teenage boys had committed suicide as a result of being sextorted. 

Parents, lawmakers act

In Wisconsin, families of victims teamed up with lawmakers to develop specific legislation that addresses sextortion. Last year, sextortion was classified as a felony in Wisconsin under “Bradyn’s Law,” named in honor of Bradyn Bohn. The 15-year-old from Kronenwetter died by suicide in 2025 after being sextorted, and his parents have been key in advocating for increased legislation. 

This April, Gov. Tony Evers signed five new laws providing more recourse for victims and funding for the state to respond to sextortion crimes. Among them, 2025 Wisconsin Act 215 allows victims’ families to file a wrongful death lawsuit if their family member’s suicide was largely due to sextortion, in addition to allowing victims to file a civil suit for monetary damages.

The bills also provided an increase of $400,000 per year in the 2025-27 biennial budget for the Wisconsin Internet Crimes Against Children Task Force, which receives and responds to tips of suspected online child sexual exploitation. The legislation adds four full-time positions to the team — two criminal analysts, one outreach specialist and one digital forensic analyst — and requires the task force to run a public awareness campaign regarding online safety for children. 

The number of tips coming into the task force is “staggering,” said commander Jesse Crowe, and can cause mental health issues among his staff. As of May 21, 2026, they’ve received over 7,400 CyberTips so far this year with over 300 related to sextortion — which means their one part-time and three full-time criminal analysts are tasked with responding to nearly 1,500 tips per month.

“We really needed the resources based on our numbers,” Crowe said, “and this is a very, very good step in the right direction to get the resources that we need.” 

Having a designated outreach specialist will allow the rest of his team to focus solely on their caseload, rather than having to fit outreach in between cases. 

“This person will be dedicated to really working with communities, working with law enforcement to get more of our messages out there – not only about sextortion, just about how to use the internet responsibly,” Crowe said.

They hope to have the new task force members onboarded by the end of July. 

How tips are submitted

Although tips can be self-reported through report.cybertip.org, many are sent by electronic service providers — such as social media companies. 

Part of the exponential increase in tips over the past two years is because of the federal REPORT Act, which required electronic service providers to report online sexual exploitation of children starting in May 2024.

Self-reporting is also increasing, with NCMEC’s CyberTipline reporting a 100% increase in reports directly from victims in 2025. Experts say this is a positive result of heightened awareness because perpetrators rely on victims being too afraid to speak up. Crowe believes the state’s increase in CyberTips can be partially attributed to outreach efforts in addition to social media companies complying with reporting requirements. 

Once tips are received by NCMEC, they’re assigned to each state based on the location of the suspects and victims. Crowe’s team uses IP addresses, phone numbers or open records requests to determine which sheriff’s offices should receive tips. 

Brian Slinger is the Internet Crimes Against Children supervisor for the Brown County Sheriff’s Office. Once he receives a tip, his main priority is to locate the child and make contact as soon as possible. He relies heavily on partnerships with school districts, including school resource officers. 

“We will usually involve the school resource officers as quickly as we can to make contact with the child to ensure that they’re safe because that’s the number one goal,” Slinger said.

What parents can do

The main message that Crowe, the Weigelts and other advocates emphasize is to develop an open line of communication between parents and children. 

“We tell kids at a very early age, hold my hand to cross the street, wear a helmet, wear a seat belt, and that’s ingrained in them,” Crowe said. “If we start that conversation about safe, appropriate internet use when they’re young, it’ll just be a normal function of them growing up.” 

Becky Wright is the program director at HER Alliance, a nonprofit organization in Green Bay that works with people who have experienced sex trafficking. The organization does outreach presentations to school districts in Brown County about digital safety, healthy relationships and online exploitation.

“I think one of the biggest reasons criminals are using sextortion to target kids is because it causes them to completely panic,” Wright said. “They don’t know what to do because there’s money involved, and they realize they may have made a mistake in the conversation.” 

As a parent of a 12-year-old son and 15-year-old daughter, Wright has regular discussions with them about online safety. Each night, they return their phones to her bedroom to charge. 

“I’m monitoring and looking at their phone, usually on a weekly basis, just looking through photos and search histories,” Wright said. “But again, it’s also because I’m aware of what can happen, and they know that, and we’ve had a lot of discussions about that.”

Efforts underway

Rep. Lindee Brill, R-Sheboygan Falls, authored several of the recently passed laws, but wrote in a statement to Wisconsin Watch that they’re “only a few spokes in the broader wheel of kids’ online safety.” 

She pointed to other bills that came out of the Assembly Speaker’s Task Force on Protecting Kids, including Assembly Bill 962, which would require age verification on social media platforms. 

Bohn’s parents, Luke and Brittney Bird, testified in support of the bill, but it failed to pass in the Senate last year among concerns of privacy rights violations. The Birds also joined a wrongful death lawsuit against Meta, the parent company of Facebook and Instagram, for failing to protect their children, emphasizing a growing effort to hold social media companies accountable for children’s safety. 

Justin Patchin, a professor at the University of Wisconsin-Eau Claire and co-director of the Cyberbullying Research Center, has a different proposal: safe sexting strategies. He outlined tips in a recent paper such as not including identifying features or sending suggestive images rather than explicit nude images. Patchin said there needs to be a less fear-based approach to sexting, which is in line with the state’s list of best practices for prevention programs.  

“Teens engage in sexting because it’s developmentally somewhat normative,” Patchin said. “We tell them not to engage in these behaviors, and in fact, some police officers threaten them with arrest.”

Teens who engage in sexting and find themselves victims of sextortion may then feel trapped. 

“Now you’re backed into a corner, right?” Patchin said. “That you’ve done this illegal thing, technically, because you’ve created and distributed child porn, and so now you feel helpless.”

Although possessing or distributing explicit images of a minor is still illegal under Wisconsin’s child pornography laws, minors generally won’t be charged when images they send are used to extort them – they are seen as victims of a crime in Wisconsin, Crowe said. However, children and teenagers can be charged if they create images and send them without coercion or prompting. 

According to Patchin’s research, only 24% of teens he surveyed said they engage in sexting. But among those who do, about half the time, that image is shared with someone beyond the original sender or they’re the victim of sextortion.

“In the last few years, the international bad actors have gotten into the game,” Patchin said. “They’ve gotten good at targeting vulnerable youth. If you look at case studies of this, if you look at the media reports, a lot of these – especially boys – who have been targeted in the last few years, are popular. They have a lot going on for themselves. They have a lot to lose.” 

Oconto Police Chief Kassie Dufek said over the years that she’s presented Landen’s story with the Weigelts, she’s only seen victimization increase, despite efforts from the DOJ or families. Real change would require social media apps “having significant restrictions.”  

“Our search warrants are signed by a judge that say you must give us this information by this date,” Dufek said. “They don’t comply because they know that they have these big time lawyers … it’s more of a fight for us than it’s worth because we don’t have the time, we don’t have the resources. They do.” 

‘The word is out’

Jill Yindra, who lost her son to sextortion-related suicide, said she and her husband hosted an awareness night in March with over 700 attendees in Mishicot. She recently received a call about a 15-year-old student from a local high school who contacted authorities after being targeted by someone on Instagram. 

“AI imagery was used, threats were made, demands for money, and that perpetrator had also friended mutual friends of the first victim,” Yindra said. “So when this individual realized what this was and what the dangers were, they called authorities right away, and they were able to stop it.” 

Seeing that her and her husband’s advocacy efforts were working gave her hope.

“It warmed our hearts,” Yindra said. “We just don’t ever want another family to go through what we are going through. It’s absolutely horrific.” 

The perpetrators of sextortion schemes depend on the victim feeling alone and ashamed of their mistake — which is why it’s important to inform the public that this is a scam where international criminals systematically target and manipulate teens.

“We’ve had the hard conversations with our kids, but these are career criminals,” Yindra said. “It’s sad, and it’s unfortunate, but we live in a cruel world, and we need to be proactive with it, because this crime goes like wildfire when we remain silent.

“But if you speak up, you talk, you educate, and advocate, things will slow down,” she said. “And now it’s obviously working, because the word is out.”

Data reporter Hongyu Liu contributed to this report.

This story was updated to include the name of the 2026 School Resource Officer Training Conference in photo captions and to clarify that Jamie Weigelt is Landen Weigelt’s stepmom.

‘The word is out’: Wisconsin families turn grief into action as sextortion cases rise is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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• St. Vincent de Paul-Madison started a microloan program in 2023 and has so far made nearly $100,000 in loans to 50 people.  

• Word spread about the program, and leaders at St. Vincent de Paul-St. Thomas More Conference in Appleton decided to implement a similar initiative. 

• People must meet several criteria to be eligible for a low-interest microloan. 

• The local St. Vincent de Paul chapter financially supports the loan, and borrowers work with a partner bank to establish a bank account, get the funds and go through financial education. 

• However, the effort is not without risk. The Madison organization has had people default on their microloans, though leaders declined to say how many.

Mary T. had a $2,500 balance on her credit card. It came with a 26.9% interest rate.

“I wanted to be responsible and pay off my loan … but it was so hard to get it paid off,” the Madison resident said. 

Then, she heard about St. Vincent de Paul-Madison’s microloan program. If she qualified, the organization would pay the credit card loan and Mary would then pay back St. Vincent de Paul on a loan with a 4.3% interest rate through a local bank.

“It’s July 2027 that I’ll have it paid off,” Mary said. “It was not hard to go through the paperwork, and they were so nice to me throughout the whole process.”

Mary is one of about 50 people helped by St. Vincent de Paul’s microloan program since it started in late 2023. The Madison organization launched its initiative to help people living in poverty manage a one-time bill or pay off high-interest payday loans.

“People get trapped in these loans,” said Julie Bennett, CEO and executive director of St. Vincent de Paul-Madison. “They take out a loan to help with a car repair, for example, and the interest just grows. They then need another loan or need to extend the loan because they can’t pay the interest, and it just spirals.”

Since St. Vincent de Paul-Madison started its microloan program, the organization has made nearly $100,000 in loans, and word has spread. The St. Vincent de Paul-St. Thomas More Conference in Appleton launched its microloan program in February. 

“The first microloan we made was for someone who had an auto title loan with a 305% effective interest rate. He had a $1,500 loan, and we were able to get him down to a 5% interest rate,” Bennett said.

Finding an alternative to payday loans

The Madison organization’s leaders learned about microloan programs offered by St. Vincent de Paul conferences in Columbus, Ohio, and Dallas, Texas, after attending national events. Members thought it was a great program they could bring back to Wisconsin, which has some of the highest average payday loan interest rates in the nation. A report from The Pew Charitable Trusts found state residents pay an average of $395 in fees and interest when repaying a $500 loan after four months, for an interest rate of 338%.

As the Madison organization’s leaders worked on the 2019-2022 strategic plan, Bennett said creating a microloan program was included on the to-do list. They looked at other microloan programs and struggled at first to understand the complexity of banking. St. Vincent de Paul-Madison created a task force that included financial representatives who helped them understand how the loan process would work. Representatives from local organizations that work with those living in poverty also joined the task force. 

While St. Vincent de Paul-Madison provides the money for the loans, its leaders must partner with financial institutions to process the loans and help create a positive lending experience for the borrower’s credit report. The Bank of Sun Prairie signed on as the organization’s first banking partner in 2023, with Lake Ridge Bank joining in 2025. 

“We needed a financial partner to take care of all the loan documentation and to make sure the loan was on (the borrower’s) record,” Bennett said. “If they pay off the loan successfully, it looks good on their credit record and gives them something to build on.”

Microloan recipients must meet several requirements to qualify, including being a Dane County resident, having a monthly household income at or below 300% of the federal poverty level, being willing to have a bank account and having a monthly debt-to-income ratio under 47%.

As part of the program, loans range from $400 to $2,500. Borrowers receive low-interest rates between 4% and 8% and set up flexible repayment plans over two years through local banks. 

“We see the microloans as an alternative to payday loans for people who need money but have no other source to go to,” Bennett said. “We also see the microloans as a way to pay off those payday loans, which cause immediate and long-term harm to borrowers since the interest rates keep going up.”

Borrowers also receive financial education and support to help them avoid similar situations in the future. Bennett said St. Vincent de Paul-Madison wanted to provide that education with a sensitive approach. The University of Wisconsin-Extension’s Financial Education program developed training for the microlending team so they could have sensitive, discreet conversations.

“No one likes talking to strangers about their money, and it’s even harder when their financial condition is precarious,” she said.

The microloan program carries some risk for St. Vincent de Paul-Madison. If borrowers default on their loans, the organization is on the hook for paying them off. Unfortunately, that has happened, though Bennett declined to share how many people have defaulted. 

To Mary, being able to get her interest rate to a predictable and manageable number was vital.

“I just know how much I need to pay without the total … going up all the time, with the interest … growing,” she said. “I felt I was never making any progress with the payments. Now, I can see when it’s all going to be paid off, and I know I’m going to get it done.”

An example to others

The Madison team paid their experience forward, and leaders from an Appleton organization took notice.

Karen Rickert, a member of St. Vincent de Paul-St. Thomas More Conference, heard Bennett speak about Madison’s microloan program at an event. In her years as a volunteer, Rickert saw many people caught living paycheck to paycheck. A woman who was hit with a car repair bill and turned to a payday lender stuck with Rickert.

“The repair costs were more than what we could help with. She couldn’t go to work because she didn’t have a working car. She couldn’t take her kids to school because she didn’t have a car. She eventually had to take out one of those terrible payday loans,” Rickert said. “I felt terrible about it, but it sprung me into action.” 

Members from the Appleton organization met with Bennett and learned as much as possible about the Madison group’s microloan program. They put their bylaws and plans together. 

The next step? Raising $20,000 to serve as security for the loans. Thanks to a grant and donations, they nearly doubled their goal.

Nicolet Bank signed on as the financial institution. Rickert said the organization has several volunteers who used to work in finance and banking. They “walk hand-in-hand with our borrowers through the process to help address any issues before they become a problem,” she said. 

For organizations looking to start their own microloan programs, Bennett and Rickert recommended talking to groups with their own initiatives and being prepared to ask a lot of questions. The St. Thomas More Conference learned a lot by talking with the Madison organization and others as they put their microloan program together, Rickert said.

“It was a lot of work and took us a while to get it going, but it was worth it,” she said.

With everything in place, the Appleton organization made its first microloan in February.

“It’s amazing to see this all come together and now we’re able to help people get loans at a reasonable rate and help steer them away from payday loans,” Rickert said. “We’re helping them get a step ahead.”

Learn more: Visit the St. Vincent de Paul-St. Thomas More Conference website at www.svdpappleton.org/other-ways-we-help to request assistance.

Madison microloan program inspires Appleton organization is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.