At this point, it feels like Hyundai releases a new electric model every few weeks. But don’t worry, this one’s actually a little different. Meet the fully electric Elexio, a new SUV developed specifically for the Chinese market. It’s the latest creation from Beijing Hyundai, the joint venture with BAIC Motor, and it promises to deliver the latest tech and over 700 km (435 miles) of range on a single charge.

The SUV, which ditches the familiar Ioniq branding for a fresh name, made its debut at a special event in Shanghai. Hyundai plans to reveal the technical specifications at a later date. While the vehicle’s dimensions haven’t been disclosed yet, it seems to have a more compact footprint compared to the Hyundai Ioniq 9 available in other markets including North America.

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Interestingly, the Elexio adopts a new design language that sets it apart from the Ioniq lineup. The front end features a grille-less look with sporty bumper intakes, complemented by a full-width LED bar below the horizontally mounted headlights. The profile stands out with sculpted fenders and a dark-finished D-pillar, which is visually connected to the rear spoiler. At the rear, the Elexio boasts high-mounted full-width LEDs, bold lettering, and some graphic elements on the bumper.

While Hyundai didn’t show any photos of the interior, they teased an “intelligent interface” with no physical buttons, alongside a new digital instrument cluster. The infotainment system will run on the Qualcomm SA8295 chip, delivering the latest connectivity features.

Inside, the design is said to focus on simplicity, with plenty of storage compartments. As for safety, the Elexio will be equipped with a range of ADAS (Advanced Driver Assistance Systems), offering Level 2+ autonomous driving capabilities.

Powertrain and Range

The new SUV rides on the E-GMP architecture, which already underpins numerous electric models from Hyundai, Kia, and Genesis. While the company didn’t share any details about the number of electric motors or their output, we do know that the platform is compatible with single- and dual-motor setups.

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A battery of yet-to-be-revealed capacity is expected to provide over 700 km (435 miles) of range under normal conditions, though this figure is likely based on the Chinese CTLC testing protocols. The battery will also feature rapid charging, able to go from 30-80% in just 27 minutes. It’s housed in a reinforced structure that meets the crash safety standards.

Manufacturing and Future Plans

The new Elexio will be manufactured in China by Beijing Hyundai, with a local market launch expected in the coming months. Whether it will be offered outside China has not yet been confirmed.

Earlier this year, Hyundai announced a $1.1 billion investment in its joint venture with BAIC. This move aims to deliver electrified products tailored to the needs of Chinese customers while boosting exports. With declining sales in China due to intense local competition, Hyundai is hoping vehicles like the Elexio will help restore its foothold in the world’s largest automotive market.