Elon Musk’s long to-do list contains plenty of projects deemed more important than the long-awaited Roadster, which still has no firm ETA. But a British startup hopes to capitalize on that delay by launching its own Roadster EV, and it’s already snagged some high-level car industry execs to help make it happen.

Related: Former Tesla Execs Debut New Electric Roadster Named To Taunt Elon Musk

Former McLaren CEO, Mike Flewitt, ex-Lotus Europe CEO Dan Balmer, and Michael van der Sande, whose resume includes stints at Lucid Europe, JLR’s special projects division, and as head of Alpine, have all joined the advisory board of Longbow. The company was co-founded by engineer Daniel Davey, who brings experience from Lucid and Tesla.

Two cars, one platform

Longbow is working on two similar cars built around the company’s own aluminium EV architecture, the first of which is scheduled to start production in the UK in 2027. Called the Speedster, it’s a two-seat, rear-wheel-drive EV with no windshield, a target curb weight of an incredible 1,973 lbs (895 kg), and a promised zero to 60 mph (97 km/h) time of 3.5 seconds.

Launching after the $110,000 Speedster is the related Roadster – and yes, that name is a deliberate dig at Tesla, whose own Roadster was originally mooted to carry a $250,000 price tag.

Costing just $84,000 if things go to plan, the removable-roof fastback is a tenth slower to 60 mph than the Speedster due to a 220 lbs (100 kg) weight penalty. Though even with the extra ballast, it still weighs less than a 15-year-old Lotus Elise, and half as much as most modern EVs.

“You have plans and you have ideas, but what you need to be able to do is sense check each of those with people who’ve done it before,” Davey told Autocar, explaining his rationale for bringing Flewitt, van der Sande, and Balmer on board.

Flewitt, who resisted calls for McLaren to produce an SUV and resigned abruptly in 2021, told the magazine he saw qualities in the Longbow cars that are no longer evident at other carmakers.

Veteran insight

“You look at [the Longbow] product, it’s a compact sports car; it’s built around driver engagement;  it’s a good size; It emphasises lightweight,” Flewitt said.

“These are all the characteristics which, frankly, I feel are starting to be lost in the industry. And to see somebody coming in with leading edge technology, but with those attributes at the forefront, is quite novel, and it really stood out to me.”

Longbow

Update: Lotus released a statement saying: “Lotus Cars is continuing normal operations, and there are no plans to close the factory. We are actively exploring strategic options to enhance efficiency and ensure global competitiveness in the evolving market.” They added, “Lotus remains committed to the UK, and its customers, employees, dealers, suppliers, as well as its proud British heritage.”

Lotus had a tough first quarter as they delivered 1,274 vehicles, which was a 42% decline from a year ago. The bad news continued with revenues of just $93 (£67.8 / €79.4) million, which was a year-over-year decline of 46%. The company also posted a net loss of $183 (£133.4 / €156.2) million.

That’s a bad showing, but Lotus confirmed their first plug-in hybrid model is coming later this year. It will have their 900V Hyper Hybrid EV technology, which was originally announced last November.

More: We Drove Lotus’ Electric SUV To See If It Can Silence Its Haters

At the time, the company said the Hyper Hybrid powertrain would deliver a combined driving range in excess of 684 miles (1,100 km). That’s a huge improvement over the Eletre, which has a WLTP range of between 254 and 373 miles (409 – 600 km) in the UK.

Besides talking about Hyper Hybrids, Lotus CEO Qingfeng Feng said “We remain closely attuned to evolving dynamics in key markets such as the U.S. and are actively evaluating strategic pathways as well as localization opportunities to further strengthen our presence and expand sales operations in the global markets.” That seems to have been a huge hint about the future of Lotus production.

In fact, Autocar is now reporting that production will end in Hethel and be moved to the United States. That would likely be the final nail in the coffin for claims about being a ‘British’ automaker.

The publication suggests Lotus production could be moved to Volvo’s plant in Ridgeville, South Carolina which currently builds the EX90 and Polestar 3. This would help the company get around Trump’s tariffs, even though the US and UK have already reached a trade deal. Despite that, Lotus told the publication Emira production has been paused since the middle of May as part of the “fallout from the increase in tariffs in its key market of the US.”

BBC News says the move is only under consideration at this point, but it could result in approximately 1,300 people losing their jobs. However, the Financial Times suggests the decision has already been made and implies the situation is dire as the company has reportedly “struggled to pay its suppliers in recent weeks.”

While Lotus has a lot of problems, one of the biggest appears to be that their customers aren’t interested in EVs. As Feng noted, “We … understand that a pure-electric sports car is not going to attract a lot of attention.” To get around this, the aforementioned Hyper Hybrid powertrain will be found in both lifestyle cars – like the Eletre and Emeya – as well as sports cars.