Mitsubishi’s European return is starting to take shape in unexpected yet practical ways. After announcing its retreat from the region in 2020 due to mounting losses, the brand has quietly shifted gears. Now, five years later, Mitsubishi is expanding its presence across Europe by tapping into its alliance with Renault, opting for strategic efficiency over in-house development.

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That partnership began with the Mitsubishi Colt and ASX, which are essentially Renault Clio and Captur models with new badges. The next phase arrives in September with a fully electric successor to the Eclipse Cross, sharing its platform with the Renault Megane E-Tech crossover.

Following that, Mitsubishi plans to launch a more family-focused model called the Grandis, based on the Renault Symbioz, before the end of the year.

Building Identity in a Shared Platform World

There’s understandable skepticism around badge engineering, but Mitsubishi isn’t ignoring the criticism. Frank Krol, CEO of Mitsubishi Motors Europe, addressed this in a conversation with Auto News. He said the upcoming Eclipse Cross EV will be “much more Mitsubishi” than previous rebadged efforts.

He also emphasized the brand’s intention to bring more own-developed models to Europe. At the moment, the Outlander PHEV is the only vehicle that fits that description.

Still, Krol hinted at another stage of Mitsubishi’s collaboration with Renault for the near future. While he didn’t get into details, this could be a new model based on the next generation of the Renault Clio that is expected to debut before the end of 2025.

Mitsubishi’s target is to grow annual European sales to between 75,000 and 80,000 units, up from 60,879 in 2024. That figure already represented a 44 percent increase over 2023, largely driven by the strong performance of the Renault-derived Colt and ASX.

The Problem And A Possible Answer

Despite some encouraging progress, Mitsubishi’s Renault-based models haven’t been able to offset recent losses. Between January and May 2025, the brand saw a 29 percent drop in European sales. Much of that decline stems from the discontinuation of the Space Star (Mirage) and Eclipse Cross, both of which were pulled from the market after falling short of updated safety regulations.

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The departure of the Space Star is especially significant. In 2024, it made up 39 percent of Mitsubishi’s European sales, occupying the crucial entry-level spot in the lineup. Without a replacement in the city car segment, the brand faces a clear gap in its offering.

Kei Cars in Europe? Not So Simple

One potential fix could lie in a European take on Japan’s kei car segment, an idea floated by Stellantis Chairman John Elkann and former Renault CEO Luca de Meo. For Mitsubishi, this approach would tap into its deep kei car know-how without requiring heavy investment in Europe-only models.

As Krol put it, “That would be a good tool to ramp up this industry in terms of electrification.” Still, he was quick to add that bringing kei cars to Europe “sounds easier than it is,” hinting at the regulatory and market hurdles involved.

Mitsubishi is currently active in 20 European markets, with two more under review. That’s a notable drop from the 32 markets it covered in 2019, a decline largely tied to the withdrawal of the L200 pickup from the region. According to Krol, reintroducing the midsize truck in Europe would require an electrified powertrain, which isn’t a commercially viable option given the segment’s limited sales potential.

Earlier this year, Mitsubishi cancelled plans to develop two in-house electric vehicles, choosing instead to focus on hybrids and plug-in hybrids. During a May earnings call, global CEO Takao Kato acknowledged the need for EVs in Europe, but said the company would meet that demand by leveraging products from partner OEMs rather than going it alone.