Zeekr has no immediate plans to start selling its cars in the United States, but that doesn’t stop them from bringing a trio of their models to this month’s Consumer Electronics Show (CES) in Las Vegas. This will kick off what it hopes will be a year of record-breaking sales that may help establish it as one of China’s most important premium EV brands.

Attendees at CES will have the opportunity to see the Zeekr 001 FR, 009 Grand, and Mix from up close. The company is also scheduled to host a press conference and panel discussion were it’s expected to announce several new technologies and provide further details about its ongoing global expansion.

Read: Zeekr 001 FR Debuts With Four Motors, Tank Turns And 1,248 HP

This isn’t the first time the Chinese carmaker made an appearance at CES. It brought the 001 to the show in 2023 and last year, had the 007 sedan on display and announced a technology partnership with Intel.

Zeekr has big plans for 2025, as it’s aiming to deliver 320,000 vehicles. This represents a 44% increase over the 222,123 vehicles it delivered last year, an impressive figure when you consider it’s only been three and a half years since the brand launched the 001.

More: The New Zeekr Mix Is China’s Space-Age Answer To VW’s ID. Buzz

Its sales increased dramatically throughout 2024. In December alone, it delivered 27,190 vehicles, a fourth consecutive record month of sales and more than double the number of cars it sold in December 2023. During the fourth quarter, deliveries hit 79,250.

The company is charging into 2025 shortly after it was announced that Geely would shift Lynk & Co under the Zeekr umbrella. These two brands aim to grow cumulative sales to 1 million over the coming two years. This won’t just necessitate a big increase in sales at Zeekr, but also at Lynk & Co. During the January-November 2024 period, Lynk & Co delivered 259,356 vehicles, a 33.31% increase over the year prior.