Alpine wants its new A390 crossover to steal sales from the Porsche Macan Electric, but it doesn’t yet have the brand strength to go toe-to-toe. So what’s it done? Come up with some prices that mean anyone thinking about a Macan can’t afford not to give the Frenchy a look.

The A390 starts at £61,390 in the UK which instantly puts it below even the cheapest Macan Electric. That matters because the entry level Porsche costs £68,600 and only drives its rear wheels with 355 hp (360 PS / 265 kW). Alpine’s cheapest version is all wheel drive, makes 394 hp (400 PS / 294 kW) and still undercuts it by more than seven grand.

Related: Alpine Thinks Driving Got Too Serious, So It’s Building EV Convertibles

Move up a rung and the gap gets even more awkward for Porsche. The A390 GTS packs 464 hp (470 PS) from its tri-motor setup and costs £69,390. That makes it cheaper than the £71,900 Macan 4, which has 400 PS (408 PS / 300 kW), and far cheaper than the £77,100 Macan 4S, though in Porsche’s defence, that one does crank out 509 hp (516 PS / 380 kW).

The German brand also has even more powerful GTS and Turbo trims that Alpine has no answer for – at least not yet.

Macan Charges Faster

Both Alpines use an 89 kWh battery and promise up to 345 miles (555 km) of WLTP range in GT form, or 312 miles (502 km) in the GTS. Charging peaks at 190 kW, which should get you from 15 to 80 percent in around 25 minutes. Those range figures are broadly similar to what you’d get out of the 90 kWh battery in the AWD Macan 4 and S, though they charge at up to 270 kW.

Bridging the gap between the two A390s is the Premiere Edition, which gets the same mechanical package as the base trim but adds a black finish to the 20-inch wheels, a black roof, French flag on the rear quarter, Alpine-branded brake calipers, Sabelt sports seats and a 22 kW AC charger. Most of that same equipment features on the top-spec GTS.

US Expansion On Hold

Circling back to that brand question, we all know Porsche sells identity as much as it sells cars, and the Macan trades heavily on that. The A390 is going to have a harder time, and if Alpine ever launches in the US, it really would be starting from scratch.

But that launch won’t be happening any time soon, the company having decided in 2025 to postpone it indefinitely due to President Trump’s tariffs.

If the A390 did make it to the US, it would have to cost significantly less than it does in Europe. American Porsche fans can get into a base Macan Electric for $78,000, while the Macan 4 is only a small jump away at $81,600 and the Macan 4S costs $88,000. Would you take an A390 over a Macan Electric? Drop a comment below and let us know.

Alpine

By 2030, Alpine plans to have seven electric models on the road, signaling a shift for the brand while still keeping room for drivers who prefer a more engaging experience. Among them will be a convertible built on the platform of the forthcoming fastback GT, currently referred to as the A310.

As we’re still quite some time away from seeing these new models in the market, details are limited. What we do know is that the A310 will initially hit the market as a four-door fastback, followed by a convertible version.

Given today’s market realities, it’s safe to assume the droptop will come as a two-door, since four-door convertibles have all but vanished.

Read: Alpine’s New A290 Rallye Throws Mud And Sparks At $70K

The fastback is expected to closely follow the design of the new Alpine A390. The sleek crossover has beautifully flowing bodywork, cutting an athletic figure on the road. Its aggressive looks, particularly the sharp front-end, would look excellent in a low-slung fastback package.

It’s possible that the same tri-motor system as the A390 could be used, which includes a single motor at the front axle and two at the rear, delivering 396 hp in the GT model and 463 hp in the GT3.

Alpine’s New Electric Sports Car

Then there’s Alpine’s second new electric convertible. It will be based on the second-generation A110, expected to arrive next year. Unlike the outgoing model, this new one will also have a futuristic design similar to the A390. The roadster will be sold alongside the standard coupe model, according to Autocar.

As with the A310, little is known about the A110’s powertrain. Alpine presented an all-electric version of the current model, equipped with a 60 kWh battery and a rear-mounted electric motor with 239 hp and 221 lb-ft (300 Nm) of torque.

While those specs are somewhat promising, we’d expect the new model to hit the market with a larger pack and more power.

Source: Autocar