For years, Icon 4×4 has been quietly setting the gold standard for restomodded Ford Broncos, fusing vintage charm with modern hardware in a way few shops can match. But in an industry increasingly swept up in the electric tide, even Icon couldn’t hold out forever. After logging more than 5,000 hours of development, the California-based builder has officially launched its first electric Bronco program.

Read: Icon 4×4’s Ford Bronco BR Old School Edition Is Pure Vintage Glory

Obviously, there will be many classic Bronco enthusiasts who have absolutely no interest in turning their trucks into EVs, but, for some, the ease of use provided by an electric powertrain may be too hard to ignore. Icon’s electric Bronco uses a 400-volt electrical architecture and a large 105 kWh battery pack.

Power That Moves, Range That… Sort Of Follows

A pair of electric motors send power to all four wheels, delivering a combined output of over 500 horsepower and 440 lb-ft (596 Nm) of torque. That’s more than enough to make this vintage bruiser feel genuinely quick, something early Broncos were never accused of.

In fact, the EV version sprints from 0 to 60 mph (96 km/h) in just 4.5 seconds. That’s sports car territory. What’s less thrilling is the range. Even with a hefty 105 kWh battery, Icon estimates just 175 to 200 miles (282 to 320 km) on a full charge. Not exactly the stuff of cross-country road trips. The irony of a “go-anywhere” truck with a range that makes you think twice about venturing too far isn’t lost on us.

Naturally, the powertrain is just one part of the equation. Like all other Icon projects, the company has reworked the chassis with high-spec gear, including Brembo brakes, adjustable Reiger suspension, and Currie axles with a locking front differential. While exact charging speeds aren’t spelled out, Icon says the Bronco can charge from 20 to 80 percent in under an hour. There’s also a 6.6 kW onboard Level 2 charger for at-home top-ups.

The first electric Bronco, dubbed “Blue Star,” wears a bright blue paint job and a fully refreshed interior. Icon has modernized the cabin materials and layout while managing to preserve the truck’s retro soul, a balance it’s become known for.

As for the price? That’ll stop you faster than the Brembos. The Special Limited Edition version, limited to just 10 units, starts at a hefty $449,000. That makes it one of the most expensive classic Broncos out there—electrified or otherwise. For that kind of money, you could be shopping for a Ford GT, one of the brand’s most iconic performance cars.

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Remember the outcry from enthusiasts when Ford unveiled the Mach-E in November 2019? They were worried Ford wanted to replace the iconic pony car with an EV but the automaker assured them that wasn’t going to happen. Five and half years later, however, fresh data from Ford shows it’s now the Mach-E that’s the sales winner and the gas-powered car that’s the niche proposition. Are we looking at the end of the road for the ‘real’ Mustang?

Ford’s registration figures reveal Mach-E sales grew 21 percent in Q1 2025 versus Q1 2024, the total number of deliveries jumping from 9,589 to 11,607, no doubt helped by incentives and the threat of federal tax credits going away. Still, that’s a healthy gain. While that was happening sales of the classic Mustang slid by 31.6 percent, dropping from 13,707 to 9,377. That means the Mustang EV is now more popular than the gas car, and by a wide margin.

Related: Ford Mach-E Sales 62% Up This Year, Mustang Keeps Losing To Itself

So modern electric vehicles good, retro-style gas cars bad, right? It’s not quite that simple, because sales of Ford’s F-150 Lightning EV dropped 7.2 percent in Q1 to 7,187 units, and Bronco registrations blew up by 35.4 percent to 32,595 units. The Bronco is now almost as popular as the more affordable Bronco Sport (33,363; up 5.7 percent) and Escape (37,357; up 2.1 percent).

Ford’s (combustion) F-series trucks also increased their sales by a whopping 24.5 percent to 190,389, helping Ford truck deliveries boom by 15 percent. But that wasn’t enough to prevent total sales of Ford-branded vehicles dropping 1.2 percent to 477,560 in the first quarter. Lincoln sales, by the way, dropped 4.7 percent to 23,731.

It’s said that the definition of madness is doing the same thing over and again and hoping for a different result. And it’s looking like Ford’s new-for-’24 Mustang didn’t really offer anything meaningfully new to help keep interest high. Sure, the $325k GTD is entering new territory, but the regular models didn’t.

Which isn’t to say they’re bad cars. We just drove a Mustang GT and found it great fun. But the sales figures prove buyers are looking elsewhere for their kicks at a time when the Mustang has almost no direct opposition, its Dodge (ICE) and Chevy rivals having both been axed.

What do you think is the answer to Ford’s Mustang sales crisis? Is it more power for the base cars, more frugal engines, a four-door coupe or maybe a lifted crossover body? Or should Ford have retired the Mustang at its 50th birthday and focused exclusively on improving the Mach-E and extending its family?

Ford sales Q1 2024 vs Q1 2025