DS Automobiles has unveiled a new car for the President of the French Republic.
It’s a one-off DS N°8, which is armored and features a host of special touches.
The interior is the star of the show thanks to blue leather and straw marquetry.
French President Emmanuel Macron has a new ride as DS Automobiles has unveiled the Presidential DS N°8. Introduced as part of the 80th anniversary celebrations for V-E Day, the one-off model sports an assortment of special touches.
Starting outside, there’s a unique Sapphire Blue exterior with contrasting black accents. They’re joined by a special DS Luminascreeen grille, which illuminates blue, white, and red as a nod to the French flag. Speaking of which, there are flag holders on the front bumper. The model also sports a retractable soft top as well as blue, white, and red badges.
The blue theme continues inside with Dream Blue Alcantara and Nappa leather upholstery. They’re accompanied by pleated door panels, pearl contrast stitching, and a Focal audio system.
More notably, the Presidential DS N°8 has beautiful straw marquetry. It’s made from rye straw, which has been dyed and arranged in an elegant fan pattern. The resulting trim looks fantastic and is an interesting departure from the typical wood found in luxury cars.
The company didn’t say much else about the interior, but it appears to feature a familiar digital instrument cluster and 16-inch infotainment system. We can also see a handful of special controls hidden beneath the floating center console. Some of these appear to operate flashing lights and, perhaps, a siren.
DS was tight-lipped about powertrain specifics, but confirmed the model has a range of up to 466 miles (750 km). This suggests the Presidential DS N°8 is based on the Long Range FWD variant, which has a 97.2 kWh battery pack as well as a 242 hp (180 kW / 245 PS) electric motor. However, we probably shouldn’t read too much into those numbers as the car is armored and this will undoubtedly impact its performance.
Sales have dropped 45.9% in Germany and are down 62% in the UK.
While Tesla struggles, some of its EV rivals saw their sales grow.
Declines were also been reported in Spain, Belgium, and the Netherlands.
Tesla’s European sales are, to put it lightly, in freefall. After months of steadily declining numbers, April was a particularly disastrous month for the electric vehicle maker. Key markets like Spain, Germany, Belgium, France, and the UK all saw significant drops, leaving Tesla wondering if it can get back on track anytime soon.
Germany, in particular, seems to be where Tesla’s problems are most evident. In April, the company sold just 885 vehicles in the country, down a staggering 45.9% compared to the same month last year. So far this year, Tesla has sold 5,820 vehicles in Germany, marking a 60.4% drop from 2024. Keep in mind, this is the country that houses Tesla’s only European factory, so things are clearly not going according to plan.
It’s clear that public sentiment surrounding Tesla’s CEO, Elon Musk, plays a significant role in the company’s declining sales. This year, he’s spent a lot of time aligning himself with controversial figures like Donald Trump and making his presence felt in U.S. politics. Additionally, his public support for a far-right political party in Germany ahead of its recent federal elections has certainly contributed to some of the backlash.
Tesla has also been shifting the European supply of the best-selling Model Y to the recently updated ‘Juniper’ model. However, as local deliveries of this new model have already started, sales should be stronger than they are proving to be.
As Tesla struggled in Germany, some of its competition thrived. BYD, still a relatively new player in the country, sold 1,566 vehicles last month, a 755.7% jump over April 2024. Year-to-date sales are also up 384.5% to 2,791 units. MG sales were also up 34% in April. Polestar also reported a 47.1% increase in sales, with 303 units sold last month.
It’s not much better in the UK, where Tesla sales absolutely cratered in April. With only 512 units sold, the company saw a 62% drop compared to the year before. This is bad, even by bad-news standards.
Tesla’s struggles extend across several other European countries as well. In Spain, sales dropped 36%. In Belgium, it was 55%. France saw a 59% decline, Denmark 67%, and in Sweden, a jaw-dropping 81% drop in April. To put it bluntly, Tesla’s grip on the European market is slipping faster than the price of an electric car at a dealership going out of business.
Major declines in sales were reported in France, Sweden, Denmark, and Holland.
However, Tesla sales have rebounded in countries like Norway, Spain, Portugal, and Italy.
The EV leader is facing increased competition from Chinese brands in Europe.
Tesla will release its first-quarter sales figures later today, but before that happens, we already have some key sales data from several countries across Europe. It does not paint a pretty picture for the electric automaker that’s been struggling since Elon Musk became President Donald Trump’s right-hand man in the Oval Office.
According to the latest data, Tesla sold 3,157 new vehicles in France this March, a sharp 36.83% drop compared to the same time last year. It’s even worse in Sweden, where sales plummeted by 63.9% to just 911 units. Denmark saw a 65.5% decline (down to 595 cars), while the Netherlands reported a 61% drop, with 1,536 Teslas sold.
These figures are important because the all-new Model Y has been available in most European markets since February 21, but it doesn’t appear to have reversed Tesla’s fortunes, at least not yet. Sales may start to climb once the public becomes more familiar with the new Model Y and get the opportunity to see it in the flesh.
Tesla is doing a little better in Norway. While the 2,211 models sold locally in March was down 1% from March last year, it was up significantly from January and February, when 1,606 Teslas found new homes. The Model Y was easily Norway’s best-selling new car in March, shifting 1,822 units, compared to the Nissan Ariya in second with 569 units sold.
Similarly, Tesla’s fortunes are also changing for the better in Spain, Portugal, and Italy, with sales climbing by 34.3%, 2.1%, and 51.3%, respectively, as reported by Reuters. Despite these gains, weak figures from January and February still mean quarterly sales are down in all three markets from Q1 2024.
Of course, it’s not just Musk’s involvement in US and European politics that has diminished the sentiment in the brand among some shoppers. In Europe, a growing number of Chinese car manufacturers are entering the market with competitively priced vehicles, despite tariffs placed against them.
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