Mercedes’ electric vehicle push has been an unmitigated disaster and things aren’t looking up as the company has announced the 2026 CLA EQ will start at $47,250 before a $1,250 destination fee. That’s $4,500 more than the outgoing gas-powered model and just $2,400 less than the C-Class.

That’s pretty pricey, but the CLA 250+ with EQ Technology features an 85 kWh battery pack as well as a rear-mounted motor producing 268 hp (200 kW / 272 PS) and 247 lb-ft (335 Nm) of torque.

This enables the sedan to accelerate from 0-60 mph (0-96 km/h) in approximately 6.6 seconds, before hitting a limited top speed of 130 mph (209 km/h).

More: Starry But Soulless 2026 Mercedes CLA Leans On AI And Electric Power

More importantly, the model has an impressive EPA range of up to 374 miles (602 km). The car also has a 320 kW DC fast charging capability, which enables the battery to go from a 10% to 80% charge in as little as 22 minutes.

Customers seeking better performance can upgrade to the $49,800 CLA 350 4Matic with EQ Technology. It has a dual-motor all-wheel drive system producing a combined output of 349 hp (260 kW / 354 PS) and 380 lb-ft (515 Nm) of torque.

Thanks to the extra oomph, the 0-60 mph (0-96 km/h) time falls to 4.8 seconds. However, this comes at a price as the range plummets to 312 miles (502 km).

Comes Nicely Equipped

Putting powertrains aside, the CLA 250+ comes equipped with LED lighting units and an illuminated grille that features 142 individual stars. They’re joined by rain-sensing wipers, a panoramic glass roof,  and 17-inch wheels.

The interior comes nicely equipped with a 10.25-inch digital instrument cluster, a 14-inch infotainment system, and heated power front seats wrapped in MB-Tex upholstery.

The compact sedan also has “smoky silver trim,” an auto-dimming rearview mirror, and an automatic climate control system. They’re accompanied by facial recognition technology and a selfie/video camera.

A host of driver assistance systems come standard including Distance Assist Distronic, Active Lane Keeping Assist, and Blind Spot Assist Plus. They’re joined by Evasive Steering Assist, Exit Warning Assist, Rear Cross-Traffic Assist, Active Emergency Stop Assist, and Car-to-X communications technology.

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Upgrading to the Exclusive trim adds flush-mounted door handles and Keyless-Go. Bigger changes occur inside thanks to a wireless smartphone charger, a dual-zone automatic climate control system, and a 64-color ambient lighting system. The trim also adds a rear center armrest with cup holders as well as MB.Drive Parking Assist.

The range-topping Pinnacle trim comes standard with the MBUX Superscreen, which adds a 14-inch front passenger display. It’s joined by fancier LED headlights, a head-up display, a hands-free power trunk, and illuminated door sills. The model also has digital key technology and MB.Drive Parking Assist 360.

A dizzying array of options will be available including AMG Line and Night Packages as well as 18- to 19-inch wheels. Customers can also get leather seats, stainless steel pedals, and aluminum or wood trim. Other niceties include a heated steering wheel and a 16-speaker Burmester premium audio system.

Mercedes and Hot Wheels have joined forces to unveil a one-off CLA. It’s the latest in a Class of Creators series, which also includes the “molten chrome” CLA that was made in collaboration with Ice Spice.

Thankfully, the latest concept is far better as it pays tribute to the “boundless imagination of childhood, when cars were not just a means of transport but also an invitation to dream.” The model also celebrates automotive passion, which tends to be sparked at a young age by 1:64-scale diecast cars.

More: Starry But Soulless 2026 Mercedes CLA Leans On AI And Electric Power

As a result, the CLA has been Hot Wheels-ified as it features pink glass, a widebody kit, and a massive diffuser. They’re joined by a sizable rear wing, mismatched wheels, and a colorful livery.

According to Mercedes, the color scheme draws from the classic Hot Wheels aesthetic, mixing bright orange, pink, and blue tones. The company added the “oversized flames lend a retro-futuristic look reminiscent of 1980s pop culture.”

Road-Going Model Arrives Later This Year

The concept was shown at the Hot Wheels Legends Tour in El Segundo over the weekend and it will be transformed into a diecast toy next spring. As for the road-going model, the CLA 250+ and CLA 350 4MATIC EVs are scheduled to land in America later this year.

The former has a rear-mounted motor developing 268 hp (200 kW / 272 PS) and 247 lb-ft (335 Nm) of torque. This enables the car to accelerate from 0-60 mph (0-96 km/h) in approximately 6.6 seconds, before hitting a limited top speed of 130 mph (209 km/h).

Likewise, the CLA 350 4MATIC with EQ Technology has a dual-motor all-wheel drive system with 349 hp (260 kW / 354 PS) and 380 lb-ft (515 Nm) of torque. Thanks to the extra power and traction, 60 mph (96 km/h) comes in 4.8 seconds.

Of course, you’ll probably want to avoid the launch model as it won’t work with 400-volt DC fast chargers. Vehicles with that capability won’t arrive until the spring of 2026 and the company is already warning consumers to “contact your dealer to confirm [compatibility] before purchase.”

Photos Mercedes

For years, many legacy carmakers believed the best way to sell electric vehicles was to make them stand apart from their combustion-powered counterparts. Even today, several brands still cling to that idea. But those days are drawing to a close at Mercedes-Benz, where the next generation of electric and ICE models will share a near-identical look.

The German company explains that early EV buyers wanted their cars to look distinct, which led to designs like the EQS, EQC, and EQE appearing radically different from their combustion equivalents such as the GLC and E-Class.

Lessons From the Jellybean Era

Design chief Gorden Wagener defended the “jellybean” or “egg-shaped” aesthetic earlier this year as “purposeful and very progressive,” though he later conceded that the car “was launched ten years too early” and that the marketing approach hadn’t helped.

Now that early adopters have already made the switch to electric, Mercedes thinks it can turn its attention to mainstream buyers who prefer their EVs to blend in rather than stand out.

Read: Star-Stricken Mercedes GLC EV Has A Grille Big Enough To Swallow A BMW iX3

“Early adopters wanted to be different,” chief technology officer Markus Schäfer told WhichCar? in Australia. “They wanted to show that they were driving an electric car, and now we’re entering the mainstream and mass adoption, and customers don’t want to show that they’re driving an EV. They want the same shape, no matter the drivetrain.”

Same Looks, Different Platforms

This new approach is most evident in the all-electric GLC. Unveiled in full last month, it serves as a replacement to the slow-selling EQC and looks very similar to the ICE variant. Similarly, the new CLA looks the same, regardless of whether it has a battery pack and an electric motor or a combustion engine.

Although its future EVs will continue this trend and share familiar styling with combustion models, Mercedes-Benz continues to insist on using dedicated EV and ICE platforms, rather than developing a single platform that can be used by all of its models, regardless of powertrain.

“In future, the top hat will be the same. The MB.UX intelligence will be the same, but the platform is different,” Schäfer said. Why are we doing this? Eventually you’re compromising when you try to squeeze different drivetrain types into one platform”.

He went on to explain that accommodating everything from six- and eight-cylinder engines to hybrids can eat into battery space, reducing range.

“Fitting both drivetrains to the same platform ultimately ends up with compromise, and we don’t want to offer compromised cars,” he added

More: Mercedes Previews C-Class EV With A Face That’s Bound To Start Fights

The upcoming C-Class will follow the same approach, built on the MB.EA platform with 800-volt technology and a 94-kWh battery pack for the electric version. Teased earlier this year, it’s expected to launch in 2026 as Mercedes’ answer to BMW’s new i3.