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Some of the top speakers at the Republican Party of Wisconsin’s annual convention in the Wisconsin Dells Saturday included 84-year-old former Gov. Tommy Thompson, 77-year-old U.S. Education Secretary Linda McMahon, 71-year-old U.S. Sen. Ron Johnson and 68-year-old U.S. Rep. Tom Tiffany, now officially the party’s endorsed candidate in this year’s governor’s race. 

As the old guard GOP leaders championed unity and warned of the dangers of “radical” Democrats, some took the stage to remind the party faithful they needed to look to the next generation of voters in Wisconsin to win in November.

“Welcome these young people,” said Waukesha County Republican Party chair Terry Dittrich, pointing to the Wisconsin Young Republicans, Turning Point USA and Americans for Prosperity —  groups that had speaking roles or tables with materials in the hallway outside the convention hall. “They are the future. They’re smart, they’re tech savvy and they just need guidance, and in some cases they need us to just listen to their ideas. …We’re all a bit older, but the bottom line is there’s a really nice fledgling group of young people who want to be involved in this process, and they’re the future.” 

Young people could be the key for Republicans hoping to win back the governor’s office and hang on to the Legislature this fall. Support from young men in particular helped President Donald Trump win in 2024, but that support has softened as the national mood has turned against the party that controls the White House and Congress. 

As Republicans attempt to connect with young people in 2026, they do so without Charlie Kirk, the 31-year-old conservative activist and founder of Turning Point USA who was assassinated last year during an event on a college campus. Speakers and candidates on Saturday recognized the need to engage with young voters like Kirk did. 

Conservatives are still reeling from Kirk’s death and haven’t found someone like him to connect with young people, said Michael Alfonso, the 26-year-old Trump-endorsed candidate and son-in-law of U.S. Transportation Secretary Sean Duffy who is among four Republicans and three Democrats running to replace Tiffany in the 7th Congressional District.

“I think having young voices that are brave enough to step up is going to make a huge difference,” Alfonso said. “Because I don’t think one person could ever fill Charlie’s shoes, but I think maybe a thousand could.” 

A CBS exit poll from the 2024 presidential election shows that while voters under age 30 were overall more likely to vote for former Vice President Kamala Harris, Trump made inroads with that age group. In 2020, 60% of under-30 voters favored former President Joe Biden and 39% voted for Trump. In 2024, Harris received 54% of the under-30 vote and Trump won 43%.

A recent Harvard Youth Poll conducted by the university’s Institute of Politics found Democrats leading Republicans 45% to 26% in a generic ballot of registered voters ages 18 to 29. Just 35% of young people surveyed said they will “definitely” vote in this year’s midterm elections, but the Harvard poll found a political enthusiasm gap, with 55% of young Democrats saying they will vote this year compared with 35% of young Republicans and 25% of young independents. 

Former Gov. Scott Walker, who turned 43 the day he was first elected in 2010 and now runs the conservative group Young America’s Foundation, encouraged the mostly middle-aged and older crowd to reach out to young people and build enthusiasm as the country prepares to celebrate the 250th anniversary of the signing of the Declaration of Independence. Walker noted many of the Founding Fathers were younger than 40 when they signed the document. 

“I tell you all those stories here this afternoon, not for a history lesson, although I love history, but to remind you and to remind those that we work with and serve with and live next to that you’re never too old or too young to fight for freedom,” Walker said on Saturday. 

The Republican Party of Wisconsin plans to visit college campuses across Wisconsin and tap campus resources to reach young voters and make the case for conservative candidates, state party chair Brian Schimming said. It’s important for Republicans to connect with young people early, when they’re more likely to stick with a political party throughout their lives, Schimming said. 

“We’re going to have a very active presence on the campuses and our coalition groups, who do campuses as well, AFP, Turning Point, all the other groups,” Schimming said. “We are not leaving the campuses alone.”

Republican U.S. Rep. Derrick Van Orden, who faces a nationally watched tight reelection race for the 3rd Congressional District this November, said Wisconsin Republicans should take young people seriously and engage them with facts about Republican priorities. He noted a lot of people in Saturday’s crowd had white hair matching his beard.

“I didn’t bleach this, so we got to make sure that we have more people with your color hair than mine,” he told reporters on Saturday.

He noted his youngest child is 27.

“These are the young people that were locked in their homes. They were forced to wear masks, they were forced to get an injection that they didn’t agree with or they would not be able to go to college. They were told if they write something wrong on the internet that they would be banned from everything,” Van Orden said. “They saw their hero, Charlie Kirk, assassinated live on television, so the younger generation is completely motivated because they want freedom and they look at the Republican Party as the party of freedom.” 

Tiffany emphasizes affordability as top issue

In the Wisconsin governor’s race, Republicans young and old have rallied around Tiffany as their best chance to retake the governor’s mansion. Wisconsin College Republicans endorsed Tiffany in September, before the party coalesced around his candidacy in late January after the Trump endorsement.

It’s Tiffany’s vision on affordability, from freezing property taxes to lowering utility costs, that has resonated with young Republicans and should connect with young voters across Wisconsin this fall, said Kyle Schroeder, the 29-year-old chair of Wisconsin Young Republicans, who spoke on stage at the convention Saturday.

“Even though that is a broad stance for everyone, it resonates so much with the younger generation,” Schroeder said about affordability. “We’re starting families and we are trying to plant our roots in a community post-college. We have great universities around Wisconsin. Whether we want people staying here in Wisconsin or moving to another state, we need to attract those workers and young workers, too.” 

Tiffany is about a decade older than the oldest top Democratic gubernatorial candidates. The current top-polling candidates, Madison state Rep. Francesca Hong and former Lt. Gov. Mandela Barnes, are in their late 30s. Tiffany joined the state Assembly in the 2010 Republican wave that now risks losing legislative control for the first time in 16 years.

Tiffany told reporters Saturday he believes young people are pessimistic about economic opportunities in Wisconsin during Democratic Gov. Tony Evers’ eight years in office, but emphasizing affordability will help him make inroads with young voters. 

“I want them to be optimistic about Wisconsin, and how you do that is you make the state more affordable,” Tiffany said. “We reduce property taxes, then freeze them. We reduce utility rates.” 

Emily Stuckey, a Democratic Party of Wisconsin spokesperson, described Tiffany in a statement Saturday as the “GOP’s most expensive choice for governor.”

“From his unfettered commitment to Washington Republicans’ MAGA agenda that drives up healthcare premiums and guts coverage, to his support for tariffs that devastate farmers and policies that continue to drive gas and grocery prices higher by the day,” Stuckey said. “The Republican Party of Wisconsin endorsed a candidate who is ready and willing to squeeze every last dollar he can out of working Wisconsinites.”

At annual convention, Wisconsin GOP’s old guard urges party to engage young voters is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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It’s boom times for Wisconsin’s congressional delegation: Most members have seen their personal wealth substantially rise since arriving on Capitol Hill, according to a NOTUS analysis of congressional financial disclosures.

That surge in their financial portfolios is primarily driven by real estate, retirement accounts and, in one case, a well-placed billboard, NOTUS’ analysis indicates. In all, five of Wisconsin’s 10 delegation members reported median net worths of more than $1 million in 2024, the most recent year covered by federal disclosures.

Overall, the Wisconsin delegation is much wealthier than the average Wisconsinite, who has a median net worth of about $76,000, according to U.S. Census Bureau data.

Republican Sen. Ron Johnson’s median net worth nearly tripled in recent years, from $24 million in 2010, when he was first elected to the Senate, to $64.9 million in 2024.

One of the assets driving the uptick in Johnson’s median net worth is an industrial building he and his wife own in Oshkosh, Wisconsin. The property was worth between $1 million and $5 million in 2010. In 2024, Johnson valued it at between $5 million and $25 million, according to his latest financial disclosure.

In a decidedly political twist, part of Johnson’s wealth is tied up with his own reelection campaign committee. Federal Election Commission records indicate Johnson’s campaign owes Johnson more than $8 million from personal loans he’s made to the committee. In his 2024 personal financial disclosure, Johnson lists these loans as assets, valuing them between $5 million and $25 million.

Johnson’s office did not respond to requests for comment.

Therein lies a major challenge in pinpointing lawmakers’ net worths: They are only required to publicly disclose the value of their assets and liabilities in broad ranges. So if an asset increased from $4.9 million to $5.1 million, it grew 4%, but the category range (going from $1-$5 million to $5-$25 million) would have increased 400%.

Lawmakers also aren’t required to disclose the value of several assets including personal property, vehicles or their personal residence, although they do have to declare the value of their mortgage as a liability along with other debts including credit card balances and student loans.

To best estimate lawmakers’ wealth, NOTUS calculated the median of their minimum net worth — minimum total assets minus maximum liabilities — and maximum net worth — maximum total assets minus minimum liabilities.

Johnson is hardly alone among Wisconsin lawmakers whose personal wealth has grown substantially while they earn a $174,000 annual salary.

Among the others: Republican Reps. Glenn Grothman, Bryan Steil, Scott Fitzgerald and Tom Tiffany, as well as Democratic Rep. Mark Pocan.

Steil, elected to Congress in 2018, and Grothman, elected in 2014, have both become millionaires since they entered Congress.

Grothman’s median net worth has more than doubled, from $885,000 in 2014 to more than $2.2 million in 2024. Several accounts Grothman disclosed owning in 2014, including state retirement accounts and two individual retirement accounts, steadily increased in value. And the value of a condominium he owns in West Bend, Wisconsin, greatly increased, from a reported minimum value of $15,001 in 2014 to $100,001 in 2024, according to his financial disclosures. The condominium could be worth as much as $250,000, according to Grothman’s latest disclosure.

Grothman’s office did not respond to a request for comment.

Steil’s median net worth more than doubled from 2018 to 2024, from $812,000 in 2018 to nearly $1.9 million in 2024, according to his financial disclosures. Several of Steil’s brokerage and retirement accounts jumped in value, including Vanguard Target Retirement, Mid Cap Growth Index Fund and Strategic Equity Investor accounts. He also added a Vanguard U.S. Growth Fund account worth between $250,001 and $500,000 that’s now among his largest assets.

Steil’s office did not respond to a request for comment.

Fitzgerald’s median net worth increased from $3.5 million in 2021, his first year in the House, to $6.3 million in 2024. His financial disclosure report from 2020, the year he was elected, is blank and has not been amended.

A spokesperson for Fitzgerald did not return a request for comment.

Fitzgerald’s wealth spike is primarily driven by real estate investments. The minimum disclosed value of his Wisconsin farm increased from $500,001 to $1 million over those three years, and he disclosed a property in Watertown, Wisconsin, in 2024 that’s worth at least $250,001. He also disclosed a Big Horn, Montana, property worth between $1 million and $5 million, although the property’s value range did not change between 2021 and 2024.

Tiffany’s median net worth ticked up slightly from $230,000 in 2020 to $296,000 in 2024, according to his latest disclosure.

Some of his income comes from on high: He owns a billboard in Oneida, Wisconsin, worth between $1,001 and $15,000 that consistently generates between $5,000 and $15,000 each year, according to his disclosures.

Tiffany’s office did not respond to a request for comment.

Pocan’s median net worth has also risen, from $541,000 in 2012 to $778,000 in 2024.

Most of his net worth comes from Budget Signs & Specialties, a printing company Pocan fully owns. It sells custom signs, awards and apparel, as well as campaign materials to Wisconsin Democratic candidates, and is valued between $500,001 and $1 million. It was valued between $250,001 and $500,000 in 2012.

Political candidates and committees have paid Pocan’s Budget Signs & Specialties more than $1.2 million since 2004, according to FEC data. That includes about $12,700 so far during the 2026 election cycle, with $7,600 collectively coming from Pocan’s own congressional campaign committee and the committee of Sen. Tammy Baldwin.

Baldwin’s campaign committees and the Democratic Party of Wisconsin are among Pocan’s biggest political customers over the last 22 years, FEC filings indicate.

The state Democratic Party has paid Pocan’s company more than $500,000 for materials such as yard signs and T-shirts since 2008. Committees for Baldwin’s House and Senate campaigns have collectively spent $171,000 since 2004.

In addition, Pocan’s campaign committee has paid his business more than $91,000 for printing and copying services and signs since 2018, according to FEC filings.

Pocan’s office declined to comment on the congressman’s net worth increase and business.

Baldwin’s median net worth has dipped slightly from $623,000 in 2012 to $588,000 in 2024, according to her financial disclosures.

Baldwin’s office said in a statement that the Wisconsin Democrat has “no knowledge of where her assets are invested or the composition of her portfolio” and communicates with her trustee through the Senate Ethics Committee.

One of the delegation’s wealthiest members is also its newest.

Republican Rep. Tony Wied, whose median net worth is nearly $10.1 million, arrived in Washington in 2024 after selling his chain of dinosaur-themed gas stations and convenience stores.

Wied holds between $50,000 and $100,000 in Black Hills Corp., an electric and gas utility in the West, and at least $250,000 in companies that produce tractors, trucks and automotive parts, including an investment in the Canadian National Railway.

That’s notable because Wied sits on the House Agriculture Committee and House Transportation and Infrastructure Committee, where he serves on the subcommittee for rural development, energy and supply chains. These committees have oversight jurisdiction for the industries in which Wied personally invests.

Wied reports his stock trades each month to the House Ethics Committee in compliance with current law and guidelines, spokesperson Aidan Strongreen said.

“Congressman Wied’s investments are managed solely through an independent financial adviser, and he has no role in any of their decisions,” Strongreen said.

Only two members of Wisconsin’s congressional delegation have net worths below the Wisconsin household median, according to a NOTUS analysis of their annual financial disclosures: Republican Rep. Derrick Van Orden and Democratic Rep. Gwen Moore.

Van Orden’s median net worth is -$88,000, while Moore’s is also in the red, at -$75,000, according to their most recent financial disclosures.

On her most recent disclosure, Moore reported no assets. She disclosed a mortgage balance on her home in the range of $50,000 to $100,000. Lawmakers are not required to publicly disclose the value of their personal residence, and most do not.

Moore’s net worth has dropped almost $100,000 from $24,000 in 2008, according to her disclosure.

Van Orden does have some assets, primarily a Navy Mutual Whole Life policy valued between $50,001 and $100,000, his disclosure shows. But his overall net worth is pulled down by a mortgage and a “revolving charge account,” a category that includes credit cards and home equity and personal credit lines.

This story was produced and originally published by Wisconsin Watch and NOTUS, a publication from the nonprofit, nonpartisan Allbritton Journalism Institute.

Here’s how much the wealth of Wisconsin’s congressional delegation has changed since going to Washington is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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Tom Tiffany has received about $11,500 from the political action committee linked to We Energies.

Both state and federal records show the WEC Energy Group PAC shares an address with WEC Energy Group, which houses We Energies, the state’s largest utility provider.

Wisconsin campaign finance records show the PAC made four donations to Tiffany totaling $2,000 in 2010, 2012, 2016 and 2019. At that time, he was a Republican state lawmaker.

Federal Election Commission records, which capture his campaign for Congress, show the PAC made five donations totaling $9,500 to Tiffany between 2019 and 2023.

The PAC has not donated to Tiffany since he began his campaign for governor, records show.

Tiffany is far from the largest recipient of donations tied to We Energies.
The PAC contributes to both Democrats and Republicans in Wisconsin, including six donations totaling $136,000 to Gov. Tony Evers’ campaign.

This fact brief is responsive to conversations such as this one.

Sources

• State of Wisconsin Ethics Commission: WEC Energy Group PAC (WEC PAC)
• Federal Election Commission: WEC Energy Group Political Action Committee
• WEC Energy Group: About Us
• Milwaukee Journal Sentinel: Some We Energies customers see utility bills spike for December 2025
• Wisconsin State Legislature: Senator Tom Tiffany
• Federal Election Commission: Tiffany for Wisconsin, Inc

Has We Energies donated thousands of dollars to Tom Tiffany? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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Republican lawmakers have heard farmers’ concerns about President Donald Trump’s tariff agenda. Their response? Short-term pain, long-term gain.

Farmers faced a shrunken export market and operating costs after Trump enforced steep tariffs on key trading partners and farm materials last year. In response, the Trump administration will begin disbursing a $12 billion bailout to farmers due to “unfair market disruptions” at the end of this month.

Republican lawmakers from Wisconsin, a major agricultural producer, acknowledge the 2025 to 2026 crop season challenges, which resulted in an estimated $34.6 billion in losses for the industry, according to the American Farm Bureau Federation. But they’re arguing that the success of specialty crops and rosier-than-expected economic indicators are evidence farmers can withstand any turmoil the tariffs have caused.

“Our farmers understand that we have to level the playing field. And how do you do that? You do that with these tariffs,” U.S. Rep. Derrick Van Orden said. “In order to get to the long term, you have to get through the short term, and that’s the reason that this money’s going back to people in the agriculture industry.”

A bipartisan group of agricultural experts said the Trump administration’s policies have “significantly damaged” the American farm economy in a letter to Senate Agriculture Committee leadership this month, as first reported by The New York Times.

“It is clear that the current Administration’s actions, along with Congressional inaction, have increased costs for farm inputs, disrupted overseas and domestic markets, denied agriculture its reliable labor pool, and defunded critical ag research and staffing,” they wrote.

Wisconsin agriculture experts told NOTUS the administration’s bailout is undesirable and insufficient to cover many farmers’ lost revenue this year.

“They don’t solve the long-run problem of higher input costs and low prices; they are a Band-Aid to get us through this short-term problem,” said Paul Mitchell, the director of the Renk Agribusiness Institute at the University of Wisconsin-Madison.

Agriculture professor and economist Steven Deller, also of the University of Wisconsin-Madison, had a similar view.

“We’re hemorrhaging thousands and thousands and thousands of dollars, and they’re giving us pennies,” Deller said, adding that farmers want “fair markets” and a “level playing field.”

Republicans in the state, however, are standing behind the president’s agenda, pointing to the administration’s stated goal to boost the manufacturing industry through baseline tariff rates for all countries, reciprocal tariffs and tariffs on goods from Canada and Mexico.

“Wisconsin, at the end of the day, is going to benefit as we bring manufacturing back to the state,” said U.S. Rep. Tom Tiffany, the likely GOP nominee for governor.

He blamed the North American Free Trade Agreement for sending manufacturing companies packing for cheaper operations in China. Trump replaced NAFTA during his first term in office with the United States-Mexico-Canada Agreement — a deal Tiffany applauded.

Trump administration officials have defended tariffs in cable television appearances and in congressional hearings as key to transforming the American economy, even as some agricultural industries languish. At a Senate Banking Committee hearing earlier this month, Democratic Sen. Tina Smith of Minnesota pressed Treasury Secretary Scott Bessent on whether instability in the agricultural markets is a result of Trump’s tariff policies.

“It has nothing to do with the tariffs,” Bessent said.

Still, there are some signs the administration could be responsive to the backlash. The Trump administration is planning to roll back tariffs on some steel and aluminum goods due to concerns the tariffs are hurting consumers, the Financial Times reported.

The soybean industry is one of the hardest hit by tariffs, which temporarily cost farmers the U.S.’ largest soybean trading partner, China. Although China fulfilled its initial purchase agreement last month and has agreed to purchase tens of millions more metric tons over the next few years, American soybean producers withstood an unprecedented five consecutive months without purchases by China.

This story was produced and originally published by Wisconsin Watch and NOTUS, a publication from the nonprofit, nonpartisan Allbritton Journalism Institute.

Republicans are looking past the short-term pain of Trump’s tariffs is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.