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Hyundai’s Pickup Plan Could Also Unleash A Rugged Off-Road SUV

  • Hyundai reveals new growth strategy with multiple models planned..
  • A mid-size pickup will launch in North America to rival established trucks.
  • High-performance N lineup to grow past seven models by end of decade.

Hyundai has used their investor event to unveil a future product roadmap and a “2030 Vision.” It calls for an assortment of new models including range-extended electric vehicles.

Starting stateside, Hyundai announced plans to launch its first body-on-frame mid-size truck in North America by 2030. It will challenge the Chevrolet Colorado, GMC Canyon, Ford Ranger, Nissan Frontier, Toyota Tacoma, and the reborn Ram Dakota.

More: Americans Love Trucks, Except Ones From Hyundai

The company has high hopes for the pickup asppp they noted it targets “one of the largest segments in the industry.” Hyundai added they have “gained valuable experience and brand presence” since launching the compact unibody Santa Cruz in 2021. CEO Jose Munoz even hinted that a rugged, off-road SUV could join the lineup built on the same platform.

More N Models And Hybrids

Hyundai’s N lineup will expand to more than seven models by 2030, including the all-new Ioniq 6 N. The company believes the move will increase global N sales to over 100,000 units annually.

Hyundai will also expand its hybrid lineup to include more than 18 models by 2030. They’ll also embrace commercial vehicles in North America by offering a large electrified van as well as the XCIENT fuel cell truck and Translead trailers.

Lots Of New EVs

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Baldauf / Carscoops

Hyundai bet big on EVs and even more are on the horizon, including an entry-level Ioniq 3 for Europe. The model was recently previewed by a concept and will be a mass-market vehicle with a next-generation infotainment system.

Sticking with international markets, India will get its first locally designed EV, while China gets a new C-segment electric sedan. The latter will be joined by the recently unveiled Elexio SUV.

The automaker is also gearing up to launch its first range-extended electric vehicles in 2027. They’ll offer more than 600 miles (966 km) of combined range as well as high-performance batteries that were developed in-house. Hyundai said they’ll have “full EV power performance with less than half the battery capacity, improving accessibility while maintaining exceptional range and performance, and eliminating range anxiety.”

 Hyundai’s Pickup Plan Could Also Unleash A Rugged Off-Road SUV

Speaking of EVs, Hyundai noted a cloud-based battery management system is coming in 2026. It promises to “collect data from diverse vehicle environments, applying proprietary advanced modeling for faster, more precise diagnostics.”

We can also expect next-generation batteries that will arrive by 2027. These are said to be 30% cheaper despite having a 15% higher energy density. Charging times will also drop by 15%, making ownership more convenient.

Hyundai is also developing next-generation fuel cell systems for commercial vehicles. These promise to have “high efficiency, durability and power output to meet the demands of future mobility.”

Genesis Gets Some Love

 Hyundai’s Pickup Plan Could Also Unleash A Rugged Off-Road SUV

On the luxury side of the equation, the Genesis lineup will expand to include hybrid, electric, and range-extended vehicles. The first hybrid will arrive next year and the company said their next-generation platform will support multi-energy configurations.

Genesis is aiming to increase annual sales to 350,000 units by 2030, and they’ll achieve this by expanding their presence in the United States, Europe, Korea, China, the Middle East, and emerging markets. Speaking of Europe, the brand is planning to be in up to 20 European markets in the coming years.

In the United States, Genesis is planning to strengthen its market presence through local production and the introduction of range-extended EVs. The company also mentioned “ultra-bespoke vehicles,” hinting at possible ultra-luxury ambitions.

Company Eyes Increased Sales And More US Production

 Hyundai’s Pickup Plan Could Also Unleash A Rugged Off-Road SUV

Overall, Hyundai is targeting global sales of 5.55 million vehicles by 2030. They’re banking on “significant growth” in North America, Europe, and Korea to achieve this.

Getting back to the United States, the Hyundai Metaplant in Georgia is set to increase its annual production capacity to 500,000 vehicles by 2028. The plant currently builds the Ioniq 5 and Ioniq 9, but it will eventually make hybrids as well.

Hyundai said the expansion will create 3,000 direct and indirect jobs, and involve a $2.7 billion investment over three years. The company also aims to produce more than 80% of vehicles sold in the United States domestically by 2030, with supply chain content increasing from 60% to 80%.

 Hyundai’s Pickup Plan Could Also Unleash A Rugged Off-Road SUV

This Electric Hatch May Be Hyundai’s Best-Looking Ioniq Yet

  • Hyundai will unveil the fully electric Concept THREE at the IAA Mobility Show.
  • Teasers reveal full-width LED bars on both ends and a ducktail spoiler at the back.
  • The concept will reportedly evolve into a production EV set to arrive next year.

Hyundai is gearing up for the debut of a new concept at the IAA Mobility Show in Munich that resembles a baby hot hatch in the official teasers. Called the Concept Three, it is widely expected to evolve into the Ioniq 3, the first small EV in the growing Ioniq lineup.

A design sketch hints at a sleek, low-slung hatchback with aggressive aero elements and oversized wheels. Hyundai describes the styling approach as an “Aero Hatch” typology, a way of rethinking the traditional compact EV silhouette. While striking on paper, recent spy photos suggest that the production model will settle into a more conventional five-door hatchback form.

More: Hyundai Prepares Big Changes For Its Small Hatchback

The model incorporates the “Art of Steel” styling language, originally introduced by the Initium FCEV concept last year. Earlier teasers suggest it will have full-width LED bars for the headlights and the taillights, similar to the facelifted Ioniq 6 sedan. We can also see sporty bumper intakes, a pronounced chin, flared fenders, and an integrated ducktail spoiler.

Simon Loasby, Senior Vice President and Head of Hyundai Design Center said that the goal of the concept was “to rethink the compact EV from the ground up”, describing it as a “beautifully proportioned sculpture.

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Hyundai

What About The Production Model?

Our spy photographers have recently spotted a camouflaged prototype, which is believed to be the upcoming Hyundai Ioniq 3 (previously referred to as the Ioniq 2). Some elements are consistent with the teasers, although they have been toned-down for production. Still, no one can rule out a potential N-branded version for the future with a similar bodykit and performance gains.

More: Kia’s Smallest EV Could Become One Of Its Most Thrilling Performance Models

The new EV will be the smallest member of the Ioniq family yet. It will most likely be positioned between the Inster and the Kona Electric crossovers, serving as a zero-emission alternative to the ICE-powered i20 and i30 hatchbacks.

Powertrain and Platform

Chances are that the Hyundai Ioniq 3 will share the E-GMP architecture with the Kia EV2 and EV3 crossovers. This means it could be powered by a single electric motor with 201 hp (150 kW / 204 PS), sourcing energy from a 58.3 kWh or a 81.4 kWh battery pack. Furthermore, the platform is compatible with dual-motor setups.

The Ioniq 3 will compete with other electric subcompact hatchbacks including the Renault 5 E-Tech, the Nissan Micra, the Peugeot E-208, the Opel Corsa Electric, the Citroen e-C3, and the BYD Dolphin. It will also rival the production version of the VW ID.2all concept and the upcoming Cupra Raval.

According to the latest reports, the production model could hit the market in mid 2026. Before that happens, we will see the concept at the IAA Mobility 2025, which will be held in Munich, Germany, between September 9 and 14.

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Baldauf

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