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Moments Matter

Wow, I learned a lot last month at the STN EXPO West in Reno, Nevada. Over 1,000 school transportation professionals joined a dynamic convergence of training, networking and innovation while exploring cutting-edge solutions, sharing best practices, and inspiring transformative change in school transportation.

Among the standout moments were keynote addresses by Jon Petz, the “Amazement Artist,” and Jim Schiffler, a veteran transportation leader. Together, their insights provided actionable strategies for fostering engagement, leadership and operational excellence

The Transportation Director Summit in Lake Tahoe featured Petz’s “Rules of Amazement,” a framework for transforming mundane interactions into meaningful, memorable experiences. During his four-part executive leadership workshop, Petz explored personal branding, the power of focus versus perspective, and embracing simple solutions. His presentation resonated deeply with school transportation leaders, emphasizing the profound impact of small, intentional actions, when every moment with students, parents or colleagues matters.

Two days later, Petz delivered his keynote address to the full conference on “Igniting Significance Through Simple Moments,” weaving a unique blend of business leadership,
inspiration and magical entertainment.

Petz opened with a personal, childhood story about learning a magic trick from his father, a fleeting moment that forged a lasting emotional connection. He also shared a memory of his own school bus driver, Mr. Pope, whose kindness left an indelible mark. Petz challenged attendees to ask themselves, “Do I perform to create an amazing moment, or do I perform just enough to get by?” This question struck a chord in an industry often fraught with stress and high stakes, urging professionals to reimagine their daily touch-points. These can be greeting a student, resolving a parent’s concern, or mentoring a colleague.

He shared another story about performing magic for a critically ill child named Nathan, illustrating how saying “yes” to a single opportunity created a transformative moment. Petz distributed seven of hearts cards to the audience, symbolizing his hope to reconnect with Nathan’s family someday, and encouraged attendees to seize similar moments in their work. Petz’s presentation moved the audience to tears and ended with a standing ovation.

The message was clear. Safety and trust are paramount in school transportation. Small acts of connection can build engaged, passionate teams and foster lasting trust with communities. Petz left attendees inspired to elevate their performance and create wow moments that drive team morale and student safety.

The next day’s keynote by Jim Schiffler, retired president of Minnesota bus dealer North Central Bus & Equipment, delivered a compelling session based on his book, “Stepping Up: From Valued Employee to Supervisor.” Schiffler addressed the complex challenges of transitioning a valued employee into a supervisory role, a common hurdle for school transportation professionals moving into leadership positions. His session provided actionable insights for identifying and nurturing the next generation of leaders in
an industry facing driver shortages and evolving operational demands. The insights were particularly relevant in addressing the challenge of promoting drivers and support
staff into supervisory roles while maintaining team cohesion and operational efficiency.

Schiffler emphasized the importance of organizational culture, drawing from his success in creating environments where employees feel safe, respected and valued. He said talented individuals are often dissuaded from stepping into leadership roles out of fear they are not “good enough.” He offered a roadmap for overcoming these doubts, focusing on practical steps to build confidence and competence. Schiffler’s strategies included fostering open communication, recognizing individual contributions and aligning personal growth with organizational goals.

Schiffler’s session highlighted the need for intentional mentorship and training to prepare employees to lead. He shared real-world examples, illustrating how empowering
employees to “make a difference” not only boosts morale but also enhances safety and service quality. His approach resonated with attendees tasked with managing diverse
teams under tight budgets and regulatory pressures. He offered a blueprint for cultivating leaders able to navigate the industry’s unique challenges.

The transformative power of leadership and connection in school transportation inspired attendees to harness simple moments and to build trust and engagement, directly impacting student experiences and team dynamics. Petz’s and Schiffler’s insights offered strategies to enhance safety, improve operations and foster a culture of purpose and excellence. By applying these lessons, school transportation professionals can drive meaningful change that benefit their students.

We all have the power to transform simple everyday tasks into significant and impactful contributions. Encourage and empower your team to be what Petz called, “Showtime Ready.” This is a trusted method of achieving peak performance and driving toward a shared goal of student success.

Editor’s Note: As reprinted from the August 2025 issue of School Transportation News


Related: STN EXPO Keynote Reveals the Impact of Simple, Intentional Moments
Related: STN EXPO West Attendees Can ‘Bet on Yourself, Bet on Your Team’
Related: Gallery: Awards and Magic on Day 4 of STN EXPO West
Related: Magician Teaches Transportation Directors About Connection at STN EXPO West

The post Moments Matter appeared first on School Transportation News.

Smart Buses, Smarter Outcomes

The school bus is evolving. With the integration of AI, data analytics and adaptive learning technologies, school buses are no longer vehicles for student transport alone they’re becoming smart and connected learning environments.

By reimagining school transportation operations, school districts can enhance safety, drive operational efficiency and engage their communities in new and meaningful ways.

Imagine a school bus that adapts to traffic in real time, monitors student behavior for safety, connects students to personalized learning content via Wi-Fi and provides
predictive insights to transportation directors and their teams. This is no longer science fiction it’s the new direction school transportation is headed, powered by AI.

Today’s cutting-edge tools are creating a more intelligent, impactful ride. AI-enabled routing software analyzes traffic, weather, construction and student addresses to create the most time and fuel efficient routes. The integration of onboard tablets allows for turn-by-turn directions and student manifests. These systems adapt in real time, helping buses avoid delays and improve on-time performance, while also helping to cut fuel use, reduce emissions and improve operational costs.

Onboard video systems on school buses aren’t new, but the use of AI software is. Most video systems offer software to help enhance detection of unsafe behavior like bullying or fights. Real-time alerts allow quick intervention to potentially prevent a situation from escalating. Looking at specific areas of interest on the school bus is a real need, and this can be done with enhanced software tools. Hours of recorded video footage and making time to review it effectively is an overwhelming task. But AI software could help tackle this challenge sooner than you realize.

Student tracking and parent communication is mission critical in a modern school transportation system. Parents and school officials are notified instantly when a student boards or exits the bus, bolstering both accountability and peace of mind.

Personalized onboard learning is more important than ever thanks to Wi-Fi. School districts can offer a variety of online learning platforms on mobile devices during school bus commute, turning down time into a valuable part of the learning day. Keep in mind the E-Rate funding for this technology is still available. I’d recommend taking action today to secure it. We don’t know what the future holds for the federal program.

Other connected technology solutions include predictive maintenance and vehicle health paired with AI. This technology can forecast mechanical issues before they become costly failures. Fleet managers receive alerts about maintenance needs, from brake wear to battery life, allowing for proactive servicing. Solution benefits included reduced breakdowns, extended vehicle lifespan and lower overall maintenance costs.

AI-assisted advanced driver systems (ADAS) is the future already realized. ADAS alerts drivers about lane departures, hard braking or following distances, helping reduce crashes. Additionally, AI-generated reports help with training and performance reviews. Fewer crashes mean fewer insurance claims. The other outcomes could be improved driver retention, safer driving habits and reduced stress.

Fleets should consider utilizing more data-driven decision making in their operations. AI platforms collect and analyze transportation data to identify trends, inefficiencies and opportunities for improvement. Dashboards visualize everything from ridership to route efficiency to behavior incidents, helping administrators make informed decisions. Improved operations, better budgeting and resource allocation allow for stronger alignment with academic goals.

By leveraging AI and emerging technologies, school districts are turning the daily commute into a strategic asset.

As technology adoption increases, data security is also vital. IT departments are now highly involved with technology purchasing for school transportation. As a result, IT professionals are requesting secured storage and enterprise level software solutions due to the increased issue of school data breaches. These types of solutions are significantly more expensive than the traditional lower budget solutions we are accustomed to.

The road to and from school can be a dynamic, data-rich, student-focused part of the educational journey. This transformation goes beyond efficiency it enhances student safety, supports learning and empowers transportation teams with the tools they need to succeed. This is a future to get excited about!

Editor’s Note: Reprinted from the July 2025 issue of School Transportation News.


Related: Not So Fast: Technology Eyes Speed Reduction in School Buses
Related: Technology Adoption, Utilization Panel Discussion Planned for STN EXPO West
Related: (STN Podcast E266) Recap STN EXPO West: It All Comes Back To Safety & Training
Related: School Bus Wi-Fi in Flux?

The post Smart Buses, Smarter Outcomes appeared first on School Transportation News.

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