Toyota helped kick off the electrified era long before it was cool, way back in the late ‘90s with the launch of the Prius. That car didn’t just spark curiosity, it redefined what people expected from hybrids and made Toyota a poster child for practical electrification.

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But in recent years, as other automakers raced ahead with battery-electric vehicles (BEVs), Toyota found itself lagging behind, seemingly reluctant to join the full-EV sprint. Now, it’s shifting gears and planning a major EV expansion as it works to close the gap with its faster-moving rivals.

EV Production Plans Are Going Global

By 2027, Toyota reportedly wants to have as many as 15 electric models on sale, including those under the Lexus badge. It also aims to ramp up EV production to about 1 million units per year by that point. For context, that would be roughly seven times the number of EVs it built in 2024, a massive jump, if it can pull it off.

Toyota currently only builds EVs in Japan and China, but Nikkei Asia reports that as more of the upcoming EVs launch in the market, production will expand to the US, Thailand, and Argentina. One of the first to hit the market will be an electric version of the Hilux, set to be built in Thailand from October. This model will also be assembled in Argentina.

Toyota Is Facing Increased Competition

Toyota’s urgency makes sense, as it’s facing steep competition from automakers that have already hit their EV stride. Tesla and BYD each moved 1.76 million EVs last year. Volkswagen wasn’t far behind, selling 740,000 EVs globally. Compared to those numbers, Toyota’s electric efforts have been pretty modest so far.

A key piece of Toyota’s upcoming EV puzzle is the new C-HR+ EV, which was revealed about a month ago. This model sits below the larger bZ4X in the Toyota family and will be offered with 57.7 kWh and 77 kWh battery packs. Production of it will start at Toyota’s Takaoka plant in Japan this September, and in addition to being sold throughout Europe, it will be available in the USA and Canada from next year.

More: Toyota And Lexus Unveil 15 New Electric Concepts All At Once

Elsewhere, Toyota is planning to build a three-row EV at its Kentucky and Indiana plants from next year, serving as a rival to the Kia EV9 and Hyundai Ioniq 9. Toyota is also continuing its EV partnership with Subaru, and the next result of that collaboration is scheduled to go into production in Japan in February.