Hyundai is preparing to unveil a new fully electric SUV, specifically designed for the Chinese market. This upcoming model, which remains unnamed for now, is a result of the Beijing Hyundai joint venture, and it recently made its first appearance in an official teaser ahead of its expected launch later this year.

The teaser reveals a camouflaged prototype of the SUV undergoing cold-weather testing. Despite the cover-up, we can catch a glimpse of distinct styling elements that set this SUV apart from the global Hyundai Ioniq 9, which is notably absent in China.

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Even under camouflage wraps, the SUV’s design features some clear visual cues. The headlights are connected by a slender LED strip along the front. The rear sports a muscular shoulder line that flows into a more upright tail, complete with an integrated spoiler. Not to be overlooked are the full-width LED taillights, which stretch toward the sides, enhancing the SUV’s profile.

Hyundai recently opened an R&D center in Shanghai, dedicated to developing electric models specifically for the Chinese market.

Beijing Hyundai

While we’re still waiting for detailed specifications, it’s likely the new SUV will be built on Hyundai’s E-GMP (Electric Global Modular Platform), which is shared across their Ioniq and Kia EV lines. This platform supports both single and dual motor setups and can handle battery packs as large as 110.3 kWh, suggesting this SUV could offer impressive range and performance.

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Currently, Beijing Hyundai’s offerings are limited to internal combustion engine (ICE) models, including popular vehicles like the Sonata and Elantra sedans, the Tucson L and Santa Fe SUVs, and the Mufasa SUV. The only electric model available in China right now is the performance-oriented Ioniq 5 N, imported directly from Hyundai’s global lineup.

We’ll get more details about this new fully electric SUV on March 28. Whether that will be the official debut or just another teaser remains unclear, but for now, the teaser video below will have to do.