Reading view

There are new articles available, click to refresh the page.

Hyundai Goes Interstellar As Ioniq Brand Launches In China

  • Hyundai has unveiled two Ioniq concepts, badged the Venus and Earth.
  • The Venus is a high-riding sedan that looks nothing like the Ioniq 5.
  • Both concept cars feature radical interiors to inspire production models.

The Ioniq brand has served as Hyundai’s premium series of EVs in Western markets for several years. Now, Hyundai is launching Ioniq in China, but it’s not doing so with any existing models. Instead, it has presented two concepts ahead of the Auto China show in Beijing.

All future Ioniq models sold by Hyundai in China will be named after planets. With this in mind, its first two concepts are dubbed the Venus and the Earth, the first of which is a sleek sedan while the latter is an SUV. Hyundai has declared that its Ioniq series will “evolve beyond a product lineup into a broader mobility ecosystem tailored to local customers” as it develops.

Read: Hyundai’s New EV Sedan For China Could Be Everything The Ioniq 6 Wasn’t

Hyundai says the Venus and Earth serve as design ‘barometers’ for future production models. The Venus has been presented in a shade of Radiant Gold and looks unlike any other Ioniq model we’ve seen. Like an Ioniq 5, it sits quite high and has an aggressive front end with slim LEDs and a gaping grille.

The cabin is also quite intriguing, featuring a slew of gold accents and a panoramic screen for the infotainment system and the front passenger, similar to the current Hyundai Elexio built in China. Just how much of this concept’s interior will influence future production models remains to be seen, but it certainly makes a statement.

No Ordinary Hyundai

 Hyundai Goes Interstellar As Ioniq Brand Launches In China

Hyundai’s Earth SUV is even more dramatic. Sharing some similarities to recent Kia concepts, it has a bold front fascia and a rugged design, painted in a shade Hyundai calls Aurora Shield. A peek inside the cabin reveals suicide rear doors, a tablet-like central touchscreen, and special seats with air-filled modules.

“Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers and our genuine commitment to this market,” Beijing Hyundai Motor Company president Li Fenggang said. “Built on IONIQ’s uncompromising principles of world-class safety and quality, we will soon introduce production models that seamlessly combine the smart driving and smart cabin experiences that Chinese consumers demand.”

Hyundai has yet to announce when the first of its China-only Ioniq models will be launched, but they shouldn’t be too far off.

\\\\\\\\\\
❌