Rivian has once again trimmed its delivery outlook for the year, now projecting it will finish 2025 with between 41,500 and 43,500 vehicles handed over to customers. Earlier forecasts had painted a more optimistic picture. In May, Rivian suggested it would finish 2025 with between 40,000 and 46,000 deliveries, which was itself a downward revision from an even earlier target of roughly 51,000 vehicles.

Read: Rivian Offers Owners Cash To Sign Away Their Legal Rights

To put these figures into perspective, Rivian sold a total of 50,100 vehicles in 2023 and 51,579 in 2024. While the electric car manufacturer would have inevitably hoped to see sales continue to grow throughout 2025, that hasn’t been the case.

Mixed Numbers

The revision arrives even after Rivian recorded its best sales quarter of the year. Still, the annual forecast hints that appetite for the R1T pickup and R1S SUV may be tapering off, a concern that pushed the company’s stock down nearly 10 percent.

During the past quarter, Rivian delivered a total of 13,201 vehicles and produced 10,720 at its facility in Normal, Illinois. That’s an increase of nearly 32 percent in third-quarter (Q3) deliveries, a surge driven in part by U.S. buyers hurrying to lock in tax credits, even through leasing, before they expired on Tuesday.

Rivian’s Big Hope

Rivian’s long-awaited mid-size R2 cannot come soon enough. It’s been in the works for a couple of years now and is scheduled to launch in the first half of 2026. It will initially be built at an expanded line at the company’s plant in Normal, Illinois, before moving to Rivian’s forthcoming multi-billion-dollar facility in Georgia.

During a recent interview with InsideEVs, Rivian Chief Executive RJ Scaringe noted that while a large car manufacturer like Chevrolet or Volkswagen could absorb the costs of a new model that does not prove popular upon launch, Rivian does not have the same luxury.

“For a big company that has lots of other products, you can absorb that not going well, and the business will be fine,” he said. “For a Rivian, it must go well.” Prices for the R2 will start at approximately $45,000, significantly undercutting the R1-series models that start at over $70,000.

Rivian is celebrating the grand opening of their latest space in Miami’s Mary Brickell Village. It’s the company’s second location in the area and it spans roughly 4,000 square feet.

Since store openings are rarely exciting, Rivian decided to up the ante by unveiling a specially designed R1S that “pays tribute to Miami’s vibrant design heritage and its lasting impact on pop culture.” In this case, the model draws inspiration from the 1980’s and embraces an eye-catching color palette worthy of the era.

More: Rivian R1 Lineup Gains 850 HP California Dune Edition

As you can see, the electric SUV sports a white exterior that is broken up by black accents as well as blue and teal side stripes. They’re joined by pink tow hooks and a teal front bumper accent. These colorful touches can also be found on the wheels, which sport black, pink, white, and teal flourishes.

Rivian didn’t say much about the interior, but it appears to feature Ocean Coast upholstery with pink accents on the headrests. We can also see special floor mats that feature a blue and white pattern as well as a teal border.

The company said the vehicle “captures the spirit of our brand – celebrating creativity and nostalgia in a way that feels both fresh and uniquely Rivian.”

Since the one-off model is based on the R1S Tri-Motor, it features three electric motors producing a combined output of 850 hp (634 kW / 862 PS). This enables the SUV to accelerate from 0-60 mph (0-96 km/h) in less than 2.9 seconds and travel up to 371 miles (597 km) on a single charge.

Rivian has its sights set on a much bigger future. Although production and sales of the R1S SUV and R1T pickup have leveled off over the past two and a half years, the company is already deep into development of its next generation of vehicles.

The R2, a smaller and more affordable model, is set to enter production next year, followed by the R3, which should arrive around 2028 once Rivian’s new Georgia plant is fully operational. And according to the company’s leadership, this is only the beginning.

Future Lineup Taking Shape

Speaking on the Tosh Show podcast with Daniel Tosh, Rivian chief executive RJ Scaringe confirmed that the lineup is expected to grow well beyond the R2 and R3. In fact, he suggested Rivian could eventually offer as many as six distinct models.

Read: ‘The Day I Flooded Rivian And Cost Them Half A Million’ Ex Worker Says

“We think we’ll probably end up with like, maybe, five or six different vehicles,” Scaringe explained. “So after R1, there’s R2 and R3. And after R2 and R3, there’s R4 and R5. And that’s as far out as our product plan goes today, and what we’re working on, but there may be like an R6. I can’t obviously talk about it here or show it to you… but the R4 and R5 are so cool, that’s the next, next thing after R2 and R3.”

Affordable Mass Market EVs

This isn’t the first time that Rivian has hinted at its expanded product plans. During last year’s investor day, Rivian previewed three potential “affordable mass market” vehicles to launch after the R2 and R3.

All of these vehicles were covered by sheets, hiding their designs, but if they do see the light of day, they’ll benefit from the same electrical architecture and software as other Rivian models, as well as future VW products.

Earlier this year, Scaringe noted that there are “very, very few highly compelling choices,” of EVs that cost less than $50,000, noting this is why Tesla has been able to gain such significant market share.

Rivian will no doubt hope that with more affordable models, it will be able to drastically ramp up deliveries and establish itself as a serious threat to not only Tesla but also legacy automakers, which are also investing heavily into EVs, including GM and Ford.

H/T to Motortrend