Rivian has once again trimmed its delivery outlook for the year, now projecting it will finish 2025 with between 41,500 and 43,500 vehicles handed over to customers. Earlier forecasts had painted a more optimistic picture. In May, Rivian suggested it would finish 2025 with between 40,000 and 46,000 deliveries, which was itself a downward revision from an even earlier target of roughly 51,000 vehicles.

Read: Rivian Offers Owners Cash To Sign Away Their Legal Rights

To put these figures into perspective, Rivian sold a total of 50,100 vehicles in 2023 and 51,579 in 2024. While the electric car manufacturer would have inevitably hoped to see sales continue to grow throughout 2025, that hasn’t been the case.

Mixed Numbers

The revision arrives even after Rivian recorded its best sales quarter of the year. Still, the annual forecast hints that appetite for the R1T pickup and R1S SUV may be tapering off, a concern that pushed the company’s stock down nearly 10 percent.

During the past quarter, Rivian delivered a total of 13,201 vehicles and produced 10,720 at its facility in Normal, Illinois. That’s an increase of nearly 32 percent in third-quarter (Q3) deliveries, a surge driven in part by U.S. buyers hurrying to lock in tax credits, even through leasing, before they expired on Tuesday.

Rivian’s Big Hope

Rivian’s long-awaited mid-size R2 cannot come soon enough. It’s been in the works for a couple of years now and is scheduled to launch in the first half of 2026. It will initially be built at an expanded line at the company’s plant in Normal, Illinois, before moving to Rivian’s forthcoming multi-billion-dollar facility in Georgia.

During a recent interview with InsideEVs, Rivian Chief Executive RJ Scaringe noted that while a large car manufacturer like Chevrolet or Volkswagen could absorb the costs of a new model that does not prove popular upon launch, Rivian does not have the same luxury.

“For a big company that has lots of other products, you can absorb that not going well, and the business will be fine,” he said. “For a Rivian, it must go well.” Prices for the R2 will start at approximately $45,000, significantly undercutting the R1-series models that start at over $70,000.

Electric vehicles are often celebrated as a glimpse of the future, but real-world ownership can sometimes deliver a harsher reality. While the Rivian R1T has earned plenty of praise since its release, there have been recurring stories about reliability issues and inconsistent service experiences.

A recent account from one Rivian owner in the United States highlights the kind of breakdown that could make potential buyers pause before signing on the dotted line.

Read: Bricked Screens, Greasy Fingerprints – A Rivian Driver’s Frustrating Service Journey

According to this driver, his nine-month old R1T abruptly locked up while he was cruising through his neighborhood, leaving him no choice but to call for a tow. He shared the experience on Reddit, where he expressed doubts about the truck’s reliability and Rivian’s response in situations like this.

A Sudden Breakdown

The owner says that while he was slowing to a stop in the green R1T, the vehicle seized up, the wheels skidded, and the entire EV shuddered. Moments later, it randomly shifted into neutral, and every warning light was illuminated on the instrument cluster. The issues didn’t stop there as a “terrible smelling smoke” then started to enter the cabin from under the center console.

To make matters worse, he says he had to stay inside the pickup as smoke filled the cabin because if he dared to lift his foot off the brake pedal, he says the Rivian would roll have backward.

Understandably, the incident has left the owner rather shaken. In the past, he questioned what could have happened had the alleged catastrophic failure occurred while he was driving on the highway, or if there were other cars nearby. “I could have slammed into someone! I can’t trust this vehicle ever again. I wouldn’t let my family be in it,” he wrote in the post.

The Towing Headache

The process of towing the vehicle also proved to be quite a headache for the owner. He says he decided to use his roadside insurance to get the R1T towed to a local Rivian service center, but was then given a “five-minute lecture” from a Rivian representative for not calling the carmaker directly.

“When I called Rivian support to confirm that my tow truck could just take it straight to the service center I had to listen to the rep lecture me on how I should have called Rivian first and not have used my roadside insurance,” he said.

“Seriously a five minute lecture while my foot was on the brake, my hand was propping the door slightly ajar so I could air out the cabin, all the while trying to signal to traffic to go around (people were nicely stopping and asking if I was alright),” the owner added.

Also: Rivian Owner’s Quality And Service Nightmares Expose The Pain Of Being A ‘Beta Tester’

At the time of writing, the owner hadn’t provided any updates about their electric pickup, and didn’t mention if Rivian had looked at the EV to determine what the problem was. If the incident unfolded as the owner claims, then it seems likely the R1T suffered either a serious mechanical or electrical malfunction, which left it stranded.

Rough R1T Experience – Will never go Rivian again
byu/lekun inRivian

Lead image Reddit u/lekun

Owning a brand-new car is supposed to be a joyful experience. Buying one from a relatively new automaker can heighten those feelings since the product typically offers exciting innovations. For one Rivian owner, though, the whole thing has left a bittersweet taste in his mouth.

His situation, shared in a pair of Reddit posts, highlights the challenges that come with supporting a new automaker. It also points out how shaky service can sour an otherwise stellar product.

Read: Rivian Owner’s Quality And Service Nightmares Expose The Pain Of Being A ‘Beta Tester’

The first issue popped up when the owner in question slipped into his R1T to find that the screens were dead. No reset procedure worked, so the truck was basically a big, shiny, expensive brick. “I love this truck, it’s amazing,” he wrote, “but these damn problems that keep popping up are making it hard to keep loving.”

Service Setbacks

After a tow, Rivian’s service center replaced the 12-volt battery, swapped out a faulty AXM module, and flushed the coolant. The owner picked the truck up days later, hoping his troubles were behind him. To say was he wrong would be an understatement: actually, he had more problems before even leaving the service center, the least of all being that there were ‘greasy fingerprints’ all over and the floor mats were dirty.

The big issue was that his Apple CarPlay no longer worked. He tried logging out and back in, to no avail. Moreover, the driver’s traffic visualization system was non-functional and things like the ‘smart turn signals’ were on the fritz. “This isn’t fun guys, I’m seriously about to give up on this truck,” he wrote in a full follow-up.

To be fair, this sort of story isn’t unique to Rivian. Service mishaps happen at every automaker, including legacy brands. The difference is that companies like Ford, GM, and Toyota have decades-old networks of dealers and service processes to lean on. Rivian is still building its infrastructure from scratch.

You May Love It – But Can You Trust It?

Many owners rave about positive experiences, but enough of them report headaches like this that it underscores how fragile trust can be when the car in question relies heavily on things like complex software and untested support systems to function as it should. One commenter in the thread claims they’ve been in for service between 10-15 times in just two years. In the end, for this particular Rivian owner, the R1T still feels like the right truck – when it works. 

Credit: DrkNeo

Making a splash is usually just a figure of speech, but Uber and Turo are giving it a more literal twist with their latest promotion. The two companies have teamed up to create a pool truck, letting customers book short but memorable rides in a Rivian R1T converted into a rolling oasis. For a couple of days in Miami, lucky participants can enjoy free two-hour sessions complete with extra perks.

The program kicked off in Los Angeles on August 23 and 24. On August 30 and 31, the Rivian pool truck is moving to Miami and bringing an all-inclusive experience.

The pool truck will feature floaties, frozen treats, and even a personal attendant to keep the vibes flowing. Participants will even get a $300 credit toward future Turo rentals through Uber Rent. Importantly, diving is not allowed given the pool’s depth of about 18 inches.

More: You Can Rent A Ford Bronco Sport On Turo For $95 A Day

Uber and Turo say that even if you can’t get in on the fun in person, they’re offering $25 off bookings of $100 or more through September 1. Uber One members earn 10 percent credits on top of that deal. As far as we can tell, bookings are closed at this point, but there’s no harm in checking for yourself. As for reaction to the event? Being sold out seems like a good indication, but online reactions are less eager.

The Internet Weighs In

Jokes are flying left and right like “If that’s a pool, I have an ocean in my backyard.” That’s even funnier considering both Miami and LA have actual oceans very close by for folks who actually want to swim.

Posts from the rivnstock
community on Reddit

Others pointed out that this whole thing kinda sounds a bit gross given that Rivians aren’t built with onboard water filtration systems. “So you get in and do what? Just sit in a soup of everyone’s dirt? It’s not a hot tub, just a glorified bath,” said one commenter.

A Short-Lived Spectacle

Whether it’s a clever stunt or just a curious experiment, the pool truck feels destined to make headlines for a moment before drying up. It’s eye-catching, fun, and clearly well-organized, but as a long-term idea, maybe not the most practical or clean.

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Credit: Uber Turo

Rivian has its sights set on a much bigger future. Although production and sales of the R1S SUV and R1T pickup have leveled off over the past two and a half years, the company is already deep into development of its next generation of vehicles.

The R2, a smaller and more affordable model, is set to enter production next year, followed by the R3, which should arrive around 2028 once Rivian’s new Georgia plant is fully operational. And according to the company’s leadership, this is only the beginning.

Future Lineup Taking Shape

Speaking on the Tosh Show podcast with Daniel Tosh, Rivian chief executive RJ Scaringe confirmed that the lineup is expected to grow well beyond the R2 and R3. In fact, he suggested Rivian could eventually offer as many as six distinct models.

Read: ‘The Day I Flooded Rivian And Cost Them Half A Million’ Ex Worker Says

“We think we’ll probably end up with like, maybe, five or six different vehicles,” Scaringe explained. “So after R1, there’s R2 and R3. And after R2 and R3, there’s R4 and R5. And that’s as far out as our product plan goes today, and what we’re working on, but there may be like an R6. I can’t obviously talk about it here or show it to you… but the R4 and R5 are so cool, that’s the next, next thing after R2 and R3.”

Affordable Mass Market EVs

This isn’t the first time that Rivian has hinted at its expanded product plans. During last year’s investor day, Rivian previewed three potential “affordable mass market” vehicles to launch after the R2 and R3.

All of these vehicles were covered by sheets, hiding their designs, but if they do see the light of day, they’ll benefit from the same electrical architecture and software as other Rivian models, as well as future VW products.

Earlier this year, Scaringe noted that there are “very, very few highly compelling choices,” of EVs that cost less than $50,000, noting this is why Tesla has been able to gain such significant market share.

Rivian will no doubt hope that with more affordable models, it will be able to drastically ramp up deliveries and establish itself as a serious threat to not only Tesla but also legacy automakers, which are also investing heavily into EVs, including GM and Ford.

H/T to Motortrend