Volkswagen’s ID. Buzz was supposed to usher in an entirely new vibe for the brand. It leaned heavily on nostalgia, it came with outstanding packaging, and it drives better than it has any right to.

At the same time, it has less range than almost any other EV, and it’s so expensive that only wealthy people can afford it. Now, a new report says that VW isn’t just slowing production of the van but is halting it altogether. We’re not exactly shocked.

From October 20 through 24, Volkswagen will pause production of the ID. Buzz and its Multivan sibling at its Hanover, Germany, plant, according to Autonews.

The company told Germany’s DPA news agency that the move will allow it to “flexibly adapt production processes to changed market conditions.” In plain English: sales aren’t meeting expectations.

More: VW Denies Halting ID. Buzz Exports To US Over Tariffs

When the ID. Buzz was launched, VW claimed the Hanover factory could build up to 130,000 units annually, but reality never got close. The model managed around 30,000 global sales in each of the last two years.

Clearly, those totals fall well short of those early ambitions. Meanwhile, European EV demand has softened, Chinese competition is surging, and VW is trimming costs and hours across its German plants.

Priced Out Of Its Own Market?

Part of the problem is self-inflicted. The ID. Buzz starts at roughly $61,500 in the U.S., more than many three-row SUVs, and even higher trims crest past $70K.

That’s a far cry from the spirit of the original Microbus, which became iconic precisely because anyone could afford one. By aiming high, VW built a great electric van that few can justify buying.

The automaker says it’s stepping up marketing and incentives to boost interest in its light commercial lineup, but the challenge is steep. New rivals like the Kia PV5, which promises similar space, more range, and a lower price tag, are waiting in the wings.

Credit: Stephen Rivers

Electric cars have become a central part of Volkswagen’s global strategy, with a wide mix of models sold across Europe, Asia, and beyond. In the States, though, the lineup is far narrower, limited to just the ID.4 and the ID.Buzz. Even so, the ID.4 has taken on a critical role for the brand, climbing to Volkswagen’s third best-selling model in the country during the third quarter of this year.

Read: VW ID.4 Gets A Stealthy Blackout But Something Bigger Waits In The Shadows

In the third quarter, VW managed to sell a total of 87,705 vehicles in the US, consisting of 73,444 SUVs and 87,705 passenger cars. The company’s most popular model proved to be the Tiguan LWB, shifting 22,050 units, a 4 percent increase from Q3 last year. In second place was the Atlas, with 19,105 examples finding new homes, marking a 2 percent increase.

A Sharp Rise For The ID.4

Slotting into third place was the all-electric ID.4. Q3 sales hit 12,470, a dramatic 176 percent jump over the 4,518 sold in the same period last year. That single quarter accounted for a sizeable portion of the 22,125 ID.4s delivered nationwide so far in 2025.

Needless to say, the surge didn’t happen by chance. Like several other automakers, Volkswagen benefited from a rush of customers eager to secure their EV purchase before the federal EV tax credit expired on September 30.

Although the 2025 ID.4 did not qualify for the incentive, unlike the 2023 and 2024 models, it was available with the $7,500 rebate if leased. Now that the government’s incentive is no longer available, it’s likely there will be a decline in demand through the remaining three months of the year.

Where The Numbers Land

Looking at the year as a whole, the ID.4 ranks as VW’s sixth best-selling new vehicle in the States with 22,125 units sold. This positions it behind the Atlas (51,181), the Tiguan LWB (48,951), the Jetta (48,610), the Taos (40,524), and the Atlas Cross Sport (24,282).

In Q3, VW also managed to sell 2,469 ID.Buzzes, roughly 50 percent of all the examples it has sold through the entire year through September.

Correction: An earlier version of this story mistakenly referred to third-quarter sales as September sales.

VW US Sales 2025