Volkswagen has a fresh lineup with a facelifted Golf, Jetta, and Taos. If that wasn’t enough new blood, the company launched a redesigned Tiguan not long ago.

While you’d expect these models to help boost sales, this couldn’t be further from the truth. Quite the opposite as the only vehicles that posted gains last year were fully electric.

More: VW ID.4 Gets A Stealthy Blackout Package But Something Bigger Waits In The Shadows

This is a tad surprising, but consumers rushed to take advantage of the expiring tax credit. This resulted in a significant boost in the third quarter as ID.4 sales skyrocketed 176% to 12,470 units.

Now, with the tax credit gone, sales of the electric crossover plunged 61.6% to a mere 248 vehicles. That’s a massive swing of 12,222 units in just six months.

While sales have fallen off a cliff, the ID.4 finished the year up 31.4%. However, that pales in comparison to the ID. Buzz, which jumped 428.4%. That being said, Volkswagen only moved 6,140 electric vans and has already announced the EV is skipping the 2026 model year.

The picture gets pretty bleak from there as every other vehicles saw sales decline last year. The Jetta was off by 24.4%, while the Golf GTI and R dropped by up to 34.7%.

VW US SALES 2025

Even the brand’s crossovers struggled as the Atlas and Atlas Coupe only generated a combined 102,608 sales. The Taos was down 13.6%, while the Tiguan dropped 16.7% as some buyers likely held off for the redesigned model.

For the year, Volkswagen sold 329,813 vehicles in the United States. That’s down 13% and it means the brand was outsold by Mazda (410,346).

Audi Had Another Dismal Year

Things were even worse at Audi, which saw sales fall 16% to 164,942 units. That means they were beaten by Cadillac (173,515), Lexus (370,260), and BMW (388,897).

The numbers are terrible as the only models that saw gains were the aging A7 (5%) and Q8 (5%). The Q6 e-tron shot up 1,681%, although that’s mostly due to a late launch and limited supply last year.

That being said, the model appears to be a hit as consumers snapped up 17,207 units. This is more than three times the number of Q4 e-trons sold as sales were down 38% to a modest 5,264.

Speaking of EVs, the e-tron GT tumbled 59%, while the new A6 e-tron Sportback found 3,931 buyers. The discontinued Q8 e-tron lineup is also getting pretty rare and this explains why sales have fallen off the map.

The rest of the numbers should be given some context as Audi is in the midst of a major product revamp. As a result, there’s a new A5, A6, Q3, and Q5. Most of these models are already on sale in the United States, but the Q3 arrives shortly.

That being said, there are still a number of outdated models weighing sales down. One of the worst offenders is the Q7, which saw sales drop 12% last year to a disappointing 18,381 units. To put that into perspective, Lexus sold 57,346 TX crossovers.

The Volkswagen ID. Buzz, long looked at as the potential savior of the brand’s soul, is taking a nap for 2026. That’s the official word from the automaker after some dealers allegedly leaked it to customers. Now, the real question is whether it’ll actually make a comeback, and if it does, whether it’ll still be the same van deep down.

More: VW Offers $10K Off ID.Buzz, Dealers Say Hold My Beer

A Volkswagen spokesperson confirmed the situation to Carscoops, stating, “Following a careful assessment of current EV market conditions, we have made the strategic decision not to move forward with MY26 ID. Buzz production for the U.S. market.”

How did we get here? First, dealers allegedly started spilling the Buzz beans to customers.

Are Dealers Jumping the Gun?

In a Reddit thread, one customer says a dealer told them the following: “I wanted to share an important update regarding the Volkswagen ID. Buzz. We’ve been notified that it’s being discontinued, with no 2026 models planned. What we currently have in stock will be the final availability.”

Review: VW ID. Buzz Is The Coolest Minivan On The Block, But There’s A Catch

That could very well just be another dealer trying to make a sale. We’ve seen plenty of those related to the Buzz and other high profile cars.To sort fact from spin, Carscoops checked back with VW. The company pushed back against the idea that the ID. Buzz was being axed outright.

“That is not accurate,” the spokesperson told us. “We gave dealers this direction: The ID. Buzz continues to serve as an important halo product for the Volkswagen brand, and safeguarding its market presence remains a top priority,” it said.

Furthermore, it seems that VW is trying to play 3D chess on this one by strategically preparing a “transition,” to the 2027 version.

“This approach allows us to focus our resources more effectively on current inventory and supporting your retail performance throughout the remainder of MY25, ensuring a strong foundation as we prepare for the MY27 transition next year,” the spokesperson said.

We pressed for more detail on what that “MY27 transition” might mean for the ID. Buzz specifically, but VW declined to elaborate further.

Still, that means it’s expected to return for the 2027 model year, or at least, that’s the plan for now.

Reading Between the Lines

It’s no secret that EVs have taken a hit across the board this year, regardless of price or segment. Regulations, tax credits, tariffs, and more have all played a role there. Stack on top of all that the pricing VW slapped on the ID. Buzz after it teased the van for twenty years, and it’s not hard to see why Volkswagen might make this choice.

In VW’s case, pricing has long been the elephant in the room. The original VW Bus became a cultural icon not just because of its design and versatility, but because it was cheap, simple, and accessible. The modern ID. Buzz missed that mark entirely, arriving in the U.S. with pricing that pushed it well beyond what many nostalgic buyers expected or were willing to pay.

For now, the ID. Buzz isn’t officially cancelled in America. But with no 2026 model planned, production reportedly paused, and dealers telling customers what’s on the lot is all that’s left, its future looks shaky. If it does return for 2027, VW might do well to find a way to sell it for a lot lot less, or make it a lot, lot better. 

Photos: VW, Stephen Rivers for Carscoops

2,469 cars. That’s the number of ID. Buzz EVs Volkswagen moved in the first nine months of the year, a figure that makes it the weakest seller in its American lineup, unless you separate out the Golf R and Golf GTI, which, realistically, you shouldn’t.

Read: The Buzz Is Gone As VW Quietly Pauses Production

Given that, it’s no real surprise that VW dealers continue to sweeten the pot on the electric van as the year winds down and they look to clear inventory ahead of the new model year.

What’s VW Offering Now?

If you’ve had your eye on the ID.Buzz, now might be the time to move. Just before the end of November, VW bumped up its Retail Customer Bonus on the ID. Buzz from $2,500 to a way more generous $7,500. While the promotion was introduced as part of Black Friday, it’s sticking around well into January. And that’s not the only offer on the table either.

The ID. Buzz is also eligible for a separate $2,500 Dealer Bonus. That brings potential savings to $10,000, at least in theory. As noted by Cars Direct, the dealer incentive isn’t guaranteed to make it into the buyer’s column. Dealers are within their rights to retain the $2,500 themselves.

So if you’re serious about landing a deal, expect to negotiate. Whether or not that bonus is passed along may come down to how convincingly you make your case.

Both bonuses appear to apply across all trims. The ID. Buzz starts at $59,995 for the Pro S variant, not including the $1,550 destination and delivery fee. Subtract the incentives, and the starting figure can dip to $51,545.

It’s Worth Shopping Around

That’s a solid cut, but as we discovered on Autotrader ourselves, shop around and you’ll find even more aggressive pricing. Several VW dealerships across the country are listing base ID. Buzz Pro S models well under MSRP.

For example, Tynan’s Volkswagen in Aurora, Colorado, has three 2025 Pro S models in its inventory, all with asking prices of just $36,695, a massive $25,500 off the $62,195 stickler. All three have 15 miles or fewer on their odometers.

These aren’t the only cheap ID.Buzz Pro S models available. Karen Radley Volkswagen in Woodbridge, Virginia, has two listed for sale through Autotrader, both available for $45,195 and with a total of zero miles on the clock, for a substantial $17,000 discount from the original $62,195 MSRP.

There are dozens of other Pro S models available across the US for less than $48,000, so if you’re hunting for a deal, there are plenty of good options.

Source: Cars Direct