Toyota may be riding high with its hybrid-heavy lineup and ambitious plans to have 20% of US sales come from plug-in hybrids by 2030, but the company isn’t stopping there. It also has big plans to expand its electric vehicle offerings in the US. By mid-2027, Toyota and Lexus will introduce no fewer than seven new EVs across North America, including a range of models that could give it the edge against the competition.

More: Toyota And Lexus Will Launch 15 EVs By 2027 And That’s Just The Start

First, Toyota is adding a few more electric options to its own lineup. Expect the facelifted bZ4X crossover (now named the bZ), the bZ Woodland, the C-HR, and an upcoming three-row SUV. On the Lexus side, the RZ crossover will be joined by an electric version of the new-generation ES sedan introduced last month and a larger SUV to boot.

US-Made Electric SUVs Are Coming

While many of these models will be imported, the big news is that the upcoming three-row SUVs, one from Toyota and one from Lexus, will be manufactured right here in the United States. After a brief delay, production will start in 2026 at two factories in Georgetown, Kentucky, and Princeton, Indiana. These new electric SUVs will go head-to-head with the likes of the Kia EV9 and Hyundai Ioniq 9, which are also targeting the growing demand for larger electric vehicles.

Toyota isn’t diving into the EV market without a plan. According to Bloomberg, the company typically adds a new model to a factory only when it’s confident it can move 100,000-150,000 units annually. While US EV adoption is expected to grow at a slower rate than anticipated, Toyota has a strategy to keep production moving. Any excess EV output from its US factories will be sent to overseas markets where demand is ramping up faster.

Cooper Ericksen, Senior Vice President, Product, BEV and Mobility Planning and Strategy at Toyota Motor North America, explained: “We’ll sell a little bit more every year and grow with the market. But we have to think about how many Canada will use, how many the US will use, and we can then export to other global destinations.” Of course, the company hopes that its export plans won’t be affected by a potential escalation of the tariff war.

A Long-Term Commitment

Currently, electric vehicles account for just 8% of automotive sales in the US, but Toyota expects that number to double by 2030. Ericksen pointed out, “BEVs right now aren’t incremental volume for us. They’re cannibalizing our volume. But in the future, we think it’s a really important segment that we don’t want to give up to the competition.”

More: Toyota’s C-HR Returns To America But It’s Nothing Like You Remember

On the production side, Toyota is setting up a lithium-ion battery plant in North Carolina, which will power its US-made EVs and hybrids. Once fully operational, the plant will have a production capacity of over 30 gigawatt hours, enough to power 800,000 hybrids, 150,000 plug-in hybrids (PHEVs), and 300,000 battery electric vehicles annually.

Toyota has pledged to offer an electrified option across all of its models this year. Right now, about 80% of Toyota and Lexus models in the US are available with either hybrid or EV options. With these moves, Toyota is aiming to cement its position in the growing EV market, even if the journey to widespread adoption is a gradual one.

A few months ago, Lexus unveiled the 2026 RZ in its European-spec form, featuring steer-by-wire technology and simulated gears. Now, the updated RZ is headed to the North American market, and it comes with several upgrades including a new and improved battery, more power, and increased driving range.

Three versions of the 2026 RZ will be available in the US. Leading the charge at the base of the lineup is the new RZ 350e. It comes with a 74.69 kWh battery pack and a front-mounted electric motor producing 221 horsepower, 20 more than the outgoing RZ 300e. Lexus claims this version can reach 60 mph (96 km/h) in 7.2 seconds and offers an estimated range of around 300 miles (482 km) on a single charge.

Read: 2026 Lexus RZ Gets Yoked Steer-By-Wire And Simulated Gears

Next up is the RZ 450e AWD, which retains the same 74.69 kWh battery but adds an additional electric motor at the rear wheels, boosting the total output to 308 horsepower. This reduction in 0-60 mph time to 4.9 seconds is matched by a range of 260 miles (418 km).

Finally, there’s the new flagship RZ 550e F Sport AWD with a dual-motor setup. It swaps in a slightly larger 76.96 kWh battery, bumps the horsepower to 402, and cuts the 0-60 time to a much quicker 4.1 seconds. However, with an estimated driving range of 225 miles (362 km), it’s safe to say the RZ 550e isn’t exactly setting the standard for range in the EV market.

All 2026 RZ models heading to North America will come equipped with an NACS plug, and Lexus claims the battery can be charged from 10% to 80% in under 30 minutes. Additionally, every model now comes standard with an 11 kW on-board AC charger, a noticeable upgrade from the 7 kW unit found in the previous generation.

Curiously, it does not appear as though new RZ models to be sold in North America will have the same steer-by-wire as those sold internationally, including in Europe. Lexus has made no mention of the system in its local press release, and images released of the locally-specced model show it with a normal steering wheel, rather than the yoke that accompanies the steer-by-wire setup.

Virtual Shifts and a Spiffed-Up Interior

What we do know is that the RZ 550e F Sport AWD is the only version to offer Toyota’s M Mode virtual gear shift, which uses paddle shifters and is supposedly designed to provide “a sportier, more responsive driving feel.” Whether or not that’s true remains to be seen, but it certainly sounds like something designed to make driving an electric vehicle feel just a little more interesting.

Inside, the 2026 RZ gets a few upgrades as well. A panoramic glass roof is now available, and it can switch from clear to opaque with the push of a button. The RZ 550e also gets some stylish black Ultrasuede trim with blue contrast stitching.

Lexus hasn’t revealed official pricing for the refreshed model yet, but it has confirmed that sales will begin later this year. Based on the pricing of the 2025 model year, the base models are expected to start around $45,000, with the new flagship RZ 550e likely pushing beyond $60,000.