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The Budget EV That Quietly Outsold Every Foreign Rival In China

  • Nissan’s N7 beat the Buick GL8 and Toyoya Platinum 3X in China’s June sales battle.
  • The electric sedan was the best selling new-energy car from a non-Chinese brand.
  • Nissan, Buick and Toyota were close, but other foreigners were far behind in sales.

When we first laid eyes on it, we didn’t give the Nissan N7 the kindest of receptions, calling it a straight-up copy of the Xpeng P7. As it turns out, Chinese buyers clearly didn’t have a problem with its looks; they voted with their wallets and made the N7 the most popular foreign-brand car model last month.

Also: Toyota’s New Electric Flagship Sedan Takes A Shot At Tesla Model S

The N7 sedan scored 6,189 sales in June in a tight battle where the top three models were closely matched, and everyone else was two laps behind, so to speak. Buick’s GL8 New energy minivan was right on the N7’s tail, eventually recording 6,082 sales, while Toyota’s bargain-priced Platinum 3X, also known as the bZ3X, found 6,030 buyers.

Tight Competition at the Top

Trailing well behind in fourth place was Volkswagen’s ID.3 with 3,950 sales, according to data from China’s Autohome, and there was another big drop to the fifth-placed Smart #1, which 2,324 buyers took home. BMW’s i3, an electric sedan similar in shape to the N7, proved far less popular. Only 2,270 people snapped up one of those in June.

Though the Maxima-sized N7 wears Nissan badges it’s actually the result of a joint venture between the struggling Japanese company and China’s Dongfeng, and shares components with Dongfeng eπ 007. For a tempting 129,900 yuan, or roughly $17,800, the base N7 510 Pro comes with a 58 kWh LFP battery claims 317 miles (510 km) of range on the Chinese CLTC cycle.

CHINA’S FOREIGN BRAND BEST SELLERS
#ModelNo. sold
1Nissan N76,189
2Buick GL86,082
3Toyota bZ3X6,030
4VW ID.33,950
5Smart #12,324
6BMW i32,270
7Mini Cooper Electric 1,658
8VW ID.4X1,546
9VW ID.4 Crozz1,437
10Toyota bZ51,409
SWIPE

At the other end of the scale, the N7 625 Max features a much fuller list of standard equipment and a 73 kWh battery that claims a 388-mile (625 km) range. Bear in mind, though, that this is according to China’s testing standards, so take the range claims with a large pinch of salt.

More: Chevrolet’s Latest Electric SUV Has A Secret Chinese Twin

Power output varies by trim. Buyers can choose between 215 hp (218 PS / 160 kW) or 268 hp (272 PS / 200 kW), with pricing and performance adjusted accordingly. Demographics for the N7 skew young and family-oriented: 68 percent of buyers are men, 74 percent are married, and 60 percent are under 35, according to figures released by Nissan.

Currently, the N7 is a China-only model, but Nissan has already confirmed it’s exploring international markets. A global launch could be on the table under a different name, potentially reviving the old Primera badge. Just don’t expect to see it on American roads anytime soon.

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Nissan

Nissan’s New Budget Electric Sedan Is Beating Mazda In China

  • The N7 is built on the Dongfeng eπ 007 platform with two battery options.
  • Nissan secured over 20,000 orders within six weeks of its China launch.
  • Pricing starts at $16,800 and tops out at $25,100 for budget buyers.

The new-age Leaf might be the spark that Nissan needs to capture public attention again, but it’s not the only model working in the brand’s favor. Another EV has been quietly gaining traction, and it might be an even more immediate success story.

We are, of course, talking about the N7 that was recently launched in China. Built through the Dongfeng-Nissan joint venture, it received more than 20,000 orders within six weeks of its release. Yes, that’s nothing compared to the 289,000 YU7 orders that Xiaomi claims to have locked in within just one hour, but over 20,000 is a respectable figure for Nissan and shows it’s at least done something right with its new EV.

Read: Nissan’s $17K Maxima-Sized EV Took Off In China And Now It’s Going Global

In a social media post, Nissan confirmed that after N7 deliveries began in China on May 17, it’s now celebrating the handover of its 10,000th unit to a customer after 45 days While that number isn’t especially notable for a new EV in China, it does stack up well against Mazda’s EZ-6.

According to Chinese media, Nissan reportedly delivered 3,034 N7s in May, while Mazda moved just 1,821 units of the EZ-6 during the same period.

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Part Japanese, Part Chinese, All Successful

One reason the N7 seems to be gaining traction is its approach, which aligns with that of many successful Chinese EVs. It delivers a well-rounded package, combining modern features and everyday usability at a highly accessible price. Depending on the trim, it starts at 119,900 yuan (around $16,800) and tops out at 149,900 yuan (about $25,100), making it a compelling option for budget-conscious buyers who still want a full-featured electric vehicle.

The N7 features a sleek, contemporary exterior that’s likely to resonate with a wide range of buyers. Inside, the cabin takes a minimalist approach, anchored by a large central infotainment screen, a digital gauge cluster, dual wireless smartphone chargers, and a clean, flowing dashboard. The two-spoke steering wheel, fitted with a pair of toggles, mirrors the design language seen in many other EVs currently on the Chinese market.

Encouraged by the strong response in China, Nissan now plans to bring the N7 to global markets. Although specific countries haven’t been officially confirmed, Japan and Australia are expected to be among the first. There’s also a strong possibility the model will be introduced in Malaysia and select European markets, if not across the region.

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