Mercedes is breathing new life into what was once its cars’ most distinctive feature. The brand has dropped the first undisguised teaser image of its new GLC compact electric SUV, revealing its retro-futuristic illuminated grille.

More: Mercedes Is Replacing Its Most Disappointing EV With Something Way More Serious

Though EVs don’t have the same cooling requirements as combustion cars, the replacement for the EQC will have the most eye-catching grille of any Mercedes car when it is unveiled at the Munich IAA next month. The wide-set frame bucks current automotive fashion by going big on chrome, and also features a smoked glass-effect lattice structure between the bars.

A Familiar Shape Reinvented

But GLC buyers will have to pay extra to maximize the grille’s look-at-me potential. An optional illumination package adds 942 light-up dots, which are animated to bring the car to life as the driver approaches, and also illuminates the iconic three-pointed star and surrounding panel. 

Mercedes has taken flak for the boring soap-bar design of its slow-selling EQE and EQS electric cars, and the new grille design will help ensure the GLC is more memorable. But it sounds like the BMW iX3 and Porsche Macan Electric rival won’t be the only model to get this new lit front-end.

A Brand-Wide Shift in Design

According to Mercedes design chief Gordon Wagener, the grille marks more than just a facelift. “Our new iconic grille is not just a new front for the GLC, it redefines the face of our brand,” said Mercedes design boss, Gordon Wagener. “It is the perfect fusion of lasting design codes reinterpreted for the future, making our cars instantly recognizable.”

The change is part of a broader strategy. Autocar reports Mercedes CEO Ola Källenius as saying the brand’s reimagined grille would help Mercedes stand out “in current times, with 100-plus Chinese firms.”

Charging Ahead with GLC 400 4Matic

The first of the new GLCs to launch is the GLC 400 4Matic with EQ technology. Though exact specs are still under wraps we know it can add around 162 miles (260 km) of electric range in just 10 minutes thanks to its ability to charge at over 320 kW. Like all new GLCs it features 800-volt tech, and unlike the launch versions of the new CLA EV, will also be able to charge at 400-volt stations from the get-go.

Mercedes

Even as the EV market continues to shift and evolve, Mercedes-Benz is moving ahead with plans to expand its electric lineup. Mercedes-Benz has been working on the new all-electric GLC with EQ Technology for quite some time, and we now finally know when it will be unveiled.

Read: Mercedes Previews New GLC EV With 320+ kW DC Fast Charging

As previously speculated, it will premiere at the IAA Mobility show in September, more commonly known as the Munich Motor Show. In an era where electric SUVs and crossovers are becoming increasingly popular, the GLC EV will play an important role for the German brand.

The upcoming GLC EV will effectively replace the EQC, a model that struggled to make an impression. It’s expected to match the overall size of the combustion-engine GLC, but with a distinctly updated design. Mercedes describes it as “a new face of the brand,” signaling a more modern and refined aesthetic.

Design Details Come Into Focus

Mercedes has released a single teaser image previewing the new model, but prototypes spied in recent months have offered us a better look at the model. The teaser hints at an illuminated front grille that gives the SUV a more prominent presence. Prototypes have also revealed reworked LED headlights and taillights, indicating a comprehensive redesign.

Key rivals to the GLC with EQ Technology include the Porsche Macan Electric and the BMW iX3, which will soon be thoroughly updated as part of the brand’s Neue Klasse era. Fittingly, the automaker has developed an 800-volt electrical architecture for the SUV that offers DC fast charging speeds of up to 320 kW. That means it will be possible to add roughly 162 miles (260 km) of range in just 10 minutes.

Launch Version and Future Plans

The first version arriving on the market will be the GLC 400 4Matic with EQ Technology. Mercedes hasn’t shared specific performance details yet, including motor configuration or acceleration times, but a more powerful variant is likely to follow not long after.

Other than presenting the electric GLC, in Munich Mercedes will also showcase the MB.Drive Assist Pro semi-autonomous driving system and offer rides in a specially-equipped CLA. The EQS and S-Class with Drive Pilot will also be available for demo drives. Joining the GLC with EQ on display be the radical new Concept AMG GT XX.

We’re only two months out from the electric GLC’s debut at the Munich Auto Show and Mercedes is on the teaser offensive. As he did with the CLA and electric G-Class, CEO Ola Källenius has taken a camouflaged prototype of the compact SUV for a spin and dropped a couple of interesting spec details in the process.

Related: Mercedes Previews New GLC EV With 320+ kW DC Fast Charging

One detail we now know is that the first model to launch will be called the GLC 400 4Matic with EQ technology, following the (somewhat clunky) trend started by the electric G-Class. Källenius also revealed the 400 can add around 162 miles (260 km) of electric range in just 10 minutes thanks to its ability to charge at over 320 kW.

800v Architecture and Practical Charging Solutions

Mercedes itself dropped some other factoids, including that a converter allows the 800-volt SUV to hook-up at more common 400-volt charging stations. Surprisingly, that was not possible with the first examples of the new CLA sedan, though a fix for them is in the works.

Källenius performs a standing start in the GLC, and while he doesn’t give out power or performance figures, he implies that the acceleration is the kind that you’d expect from a Mercedes-AMG GT, which suggests a sub-4-second zero to 62 mph (100 km/h) time.

Design Cues With Classic Inspiration

When it comes to the front-end design however, the CEO reckons the GLC takes its lead from much older Mercedes models. He waxes lyrical about the huge grille on a classic 300SEL 6.3 and claims we’ll see elements of the same design when the covers come off the GLC in September.

“It’s a future techy interpretation of that iconic Mercedes style,” he says of the new car’s grille.

The SEL isn’t only on hand to drop styling clues, but to demonstrate the GLC’s towing ability. Mercedes says it can tow a 5,300 lbs (2,400 kg) braked trailer, which betters the Porsche Macan Electric’s tow rating by 880 lbs (400 kg).

Roomier Cabin and Smarter Suspension

Interior packaging has also seen some changes. Mercedes confirmed the GLC EQ’s wheelbase is 3.2 inches (80 mm) longer than the 113.7 inches (2,890 mm) of the current combustion GLC, which is good news for rear-seat passengers, and there’s more luggage space, too.

The trunk swallows 20.1 cu-ft (570 liters), which is 0.7 cu-ft (20 liters) more than the ICE SUV, and can be extended to 61.5 cu-ft (1,740 liters) with the seats folded. And there’s still 4.5 cu-ft (128 liters) of frunk space to add to that.

The new GLC will feature air springs for maximum ride comfort, though only as part of an optional Agility & Comfort Package that also includes 4.5 degrees of rear-axle steering. Both of those tech solutions are also available on the Porsche Macan Electric, and we’re looking forward to seeing how the two fare in the – inevitable – face-off next year.

Mercedes

Mercedes-Benz may be pouring resources into electric powertrains like every other legacy automaker with a deadline and a vision statement, but that doesn’t mean internal combustion engines are on their way out. In fact, the company now expects its gas-powered models to stick around longer than originally planned, reflecting a more measured approach to the EV transition than earlier timelines suggested.

EVs and ICEs Will Coexist for the Foreseeable Future

That dual-track strategy is showing up clearly in the brand’s upcoming lineup. The next-generation CLA and the upcoming 2026 GLC will both be offered with either electric or combustion engines, giving buyers more flexibility, especially in markets where EV infrastructure is still catching up. In a recent interview with Auto Motor und Sport, Mercedes-Benz CEO Ola Kallenius referred to this as a “course correction” in the company’s electric roadmap.

Read: Mercedes-AMG Wants You To Forget About The EQC With This New EV

“The electrified high-tech combustion engines will run longer than we originally expected,” Kallenius told the publication. “I believe the most rational approach in the current situation is for an established manufacturer to do both and not neglect one technology.”

Still, More EVs Are Coming

Kallenius did not specify how long the combustion engines will stick around, but it should certainly be into the next decade. In the meantime, the number of EVs from Mercedes will continue to grow.

“The new CLA is the greeting from the kitchen of an entire family,” he told AMS. “Then the core segments will follow with the electric versions of the GLC, C-Class, and E-Class. We still have an incredible amount in the pipeline.”

The new GLC EV will serve as a replacement to the current EQC, which has never taken off quite as the brand would have hoped. This second-gen model will be a rival to BMW’s Neue Klasse iX3. It’ll be underpinned by the new MB.EA architecture, differing from the new CLA that uses the MMA platform. Importantly, MB.EA supports an 800-volt system and should support charging speeds of up to 320 kW.

Just like Porsche is currently doing with the Macan (albeit only in North America), Mercedes will sell the electric GLC alongside the combustion-powered version. The two won’t share a platform, but they will coexist, giving the brand some breathing room as the world transitions from fuel pumps to plugs.