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New Genesis GV90 Swings Open Its Massive Rolls-Royce-Style Coach Doors

  • The Genesis GV90 has been spied with its coach doors open.
  • The crossover eschews a B-pillar, just like the Neolun concept.
  • An all-new platform could underpin the EV when it debuts.

The Genesis GV90 is taking an eternity to develop, but work continues on the coach door variant. However, the long gestation period is apparently wearing on employees as a couple of them decided to ignore a warning saying “Do not open doors!”

Thanks to their mistake, spy photographers were able to get a glimpse of the doors in action. As you’d expect, the doors open and close automatically to ensure entry and egress is effortless.

More: Genesis’ Flagship SUV Is Hiding A Secret Worthy Of Rolls-Royce

More notably, the luxury crossover eschews a B-pillar as there’s an uninterrupted side opening. While our view is partially blocked, this is an interesting development as even Rolls-Royces have a thick pillar separating the front and rear passenger compartments.

The feature was previewed on the Neolun concept and Genesis previously said B-pillarless coach doors provide “much more open interior space” while also maximizing “convenient passenger access.” At the time, they hinted development had reached a point where using the design on road-going models was “now feasible.”

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That’s certainly the case and it appears Genesis will be moving the traditional B-pillar support to the doors. As part of the change, we can see pronounced locking mechanisms on the door sill and ceiling. The front section of the rear door also appears notably thicker than the rest of the panel.

Besides giving us a glimpse of the doors in action, the latest pictures reveal the crossover will have power front and rear seats with a bewildering number of adjustments. We can also see blue and purple leather as well as metallic accents and contrast piping.

 New Genesis GV90 Swings Open Its Massive Rolls-Royce-Style Coach Doors
The Genesis Neolun Concept

Previous spy photos have shown an elegant second-row with captain’s chairs that are separated by a large center console. The latter appears to house a wireless smartphone charger as well as an integrated tablet.

Platform and Powertrain

The company hasn’t said much about the model lately, but the GV90 is expected to ride on the new eM platform. The architecture is expected to be an evolution of the existing E-GMP platform, but incorporate the latest advancements in electric vehicle technology.

Although full details remain unclear, the GV90 should be more advanced than the Kia EV9 and Hyundai Ioniq 9. The latter features a 110.3 kWh battery pack as well as a dual-motor all-wheel drive system producing up to 422 hp (315 kW / 429 PS) and 516 lb-ft (700 Nm) of torque. With that powertrain, the model has a range of 311 miles (501 km).

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Genesis’ First-Ever High-Performance Model Is Almost Here

  • Genesis has wrapped up testing on the upcoming GV60 Magma.
  • The high-performance crossover will debut later this year.
  • The all-wheel drive model could have around 641 hp and 568 lb-ft.

The Genesis GV60 Magma is almost ready for its big debut as the company has announced the high-performance electric vehicle has completed validation testing. This paves the way for an unveiling later this year.

While Genesis is staying tight-lipped on specifics, they said the car has proven itself in the “world’s toughest conditions.” They’re not kidding as prototypes traveled to Arjeplog, Sweden earlier this year for cold weather testing. On the flip side, the model was subjected to extreme heat at their California Proving Ground, which helped to “validate power output, cooling efficiency, and thermal protection.”

More: Genesis Cranks The Ioniq 5 N Formula Up To 11

In New Zealand, the crossover faced “sub-zero conditions at 1,500 meters (4921 feet) above sea level, where engineers examined chassis precision, traction stability, braking robustness, and agile cornering on icy, wind-swept terrain.” Back at home in Korea, the model was pushed to the limits at the Inje Speedium Circuit.

Thanks to all this testing and development, Genesis says the GV60 Magma will deliver “exhilarating performance and refined comfort.” That’s not a lot to go on, but the company released an official teaser image showing a camouflaged prototype.

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It reveals the model will be distinguished by a more aggressive front fascia that features three oval-shaped intakes. They’re joined by a new front bumper, which sports a larger simulated intake.

Moving further back, we can see canards and a high-performance braking system with orange calipers. We can also get a glimpse of a sporty rear wing. In effect, the model will closely resemble the GV60 Magma concept that debuted in 2024.

How Much Power Will It Have?

The company hasn’t said much about the crossover, but it’s expected to follow in the footsteps of the Hyundai Ioniq 5 N and Kia EV6 GT. This means the model will likely have an 84 kWh battery pack that feeds a dual-motor all-wheel drive system with around 641 hp (478 kW / 650 PS) and 568 lb-ft (769 Nm) of torque. The Magma may have a range of approximately 231 miles (372 km), but we’ll learn full details in the coming weeks.

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