A New Large Honda Hybrid Is Coming To America After EV Rethink

- Honda cuts electrification investment from ¥10 trillion ($69 billion) to ¥7 trillion ($48 billion).
- The focus shifts to hybrids, with 13 new models and a target of 2.2 million sales by 2030.
- It’s also working on advanced ADAS to enhance the competitiveness of both EVs and HEVs.
As more automakers revise their EV plans in response to the realities of the market, Honda is also adjusting its electrification strategy. President and CEO Toshihiro Mibe recently announced significant changes to the company’s approach, including a sharp reduction in both its ambitious sales targets and, more importantly, its investment in electric vehicles.
Slower-than-expected EV adoption has been a key factor behind this shift. While Honda still sees electric vehicles as the best long-term path to carbon neutrality by 2050, the pace of adoption has not kept up with predictions. A combination of evolving environmental regulations and shifting trade policies has kept EVs from breaking through at the rate many hoped for.
Adjusted Expectations
Honda now predicts that EVs will make up less than 30% of its global sales by 2030. In response, the company is slashing its planned investment in electrification from ¥10 trillion ($69 billion) to ¥7 trillion ($48 billion) by 2031. Part of this reduction stems from the postponement of a major EV investment project in Canada.
More importantly, Honda is introducing a new mixed production system that can handle both EVs and HEVs, with the added flexibility to shift between different factories. This will be paired with a “resilient supply chain strategy” designed to make adjustments as needed, depending on market fluctuations in different regions.


Next-Generation Hybrids
With demand for hybrids expected to continue growing toward the end of the decade, Honda plans to introduce 13 next-generation HEV models globally between 2027 and 2031. These hybrids will sport the redesigned “H” emblem, which was previously reserved for EVs. The company aims to reach 2.2 million annual HEV sales by 2030, contributing to a broader sales increase beyond the projected 3.6 million units in 2025.
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Honda’s two-motor e:HEV hybrid system will also see improvements, offering enhanced efficiency and better packaging. A new all-wheel-drive (AWD) unit will further elevate performance. The next-generation hybrid system will be 30% cheaper to produce than the current version, making it a more cost-effective option for the company.
Big Plans for North America
Specifically for North America, Honda is developing a new hybrid system tailored for larger vehicles, with an emphasis on high performance and towing capabilities. This powertrain will debut in models set to launch in the next few years, including a large SUV. While the model isn’t named, we suspect that it could very well be a replacement for the Pilot.
Sophisticated ADAS
The company is also investing heavily in intelligent technologies like advanced driver-assistance systems (ADAS). Aiming to enhance the competitiveness of both EVs and HEVs, the next generation of Honda’s ADAS will offer a higher level of autonomy in both city and highway driving. These systems are expected to be launched around 2027 across a wide range of EVs and HEVs in North America and Japan.
Besides its own-developed next-gen ADAS, Honda will also work with Chinese startup Momenta Global Limited to develop systems tailored for all future Hondas that will launch in China.