Electric vehicle shoppers are waking up to a new reality. With the federal EV tax credit now gone, many models have effectively become $7,500 more expensive overnight, whether bought outright or through the once-reliable lease loophole.

Read: Tesla’s Standard EVs Don’t Even Have A Radio, But Will You Care?

To soften the blow, several manufacturers are getting inventive, introducing aggressive discounts, cheaper trims, and in some cases, cutting slow-selling models altogether.

The end of the tax credit on September 30 led to a significant surge in EV sales across the United States; however, sales are expected to decline through the final quarter of the year. In a bid to try and prop up demand, Hyundai is offering a cash incentive worth up to $11,000 on the 2025 Ioniq 5.

Automakers Get Creative

Both General Motors and Ford have also been looking for ways to encourage shoppers to pick up the keys to one of their models.

For example, GM had been working on a plan for its lending arm to initiate the purchase of EVs at dealership lots and then apply for the $7,500 federal credit, rolling this money into lease terms for customers. However, it recently scrapped these plans, reports Reuters.

Nevertheless, it shows how creative some firms are getting to try and ensure EV sales don’t fall off a cliff. This week, Tesla also introduced lower-priced versions of the Model 3 and Model Y.

While both of these models were in the works before the Trump administration confirmed that the credit would be axed, they may help to convince some shoppers to buy an EV who would have otherwise been priced out of the market.

According to Ivan Drury, director of insights at Edmunds, automakers are taking varied approaches to a common problem.

“The overarching message of tax credits going away for EVs has had a very different set of approaches from each automaker,” he told Business Insider. “Which approach will be most successful? Debatable. Nobody’s looking to increase. That’s cuckoo talk at this point. You just want to maintain that basic level of sustainable sales, and this is the different methodologies that each of them have taken.”

Some brands have decided that cutting losses may be the most practical move. Both Stellantis and Acura have opted to discontinue certain EV models altogether. Acura recently confirmed it will pull the plug on its all-electric ZDX SUV, while Stellantis has shelved plans for the RAM 1500 REV.

It’s yet another reminder that even in an age of electrification, not every experiment makes it through the market’s growing pains.

Car buyers might be feeling the pinch of limited supply, but Honda’s sales figures show that demand for its lineup remains strong. Together with Acura, the group moved 105,097 vehicles in September, despite tighter inventories across popular models. The real standout was the Passport, which is having its best year ever. On the flip side, Acura’s ZDX, which was recently discontinued after just a single year on the market, struggled.

More: Should The Next Honda Ridgeline Look Like The New Passport?

Total Honda sales reached 95,391 for the month, which is virtually unchanged from last September at just 0.3 percent lower. Looking at the bigger picture, year-to-date deliveries are up 4.1 percent. Passport demand has been a major driver, with sales up 75.5 percent for the year and a striking 108.8 percent for September alone. Nearly 80 percent of buyers are choosing the rugged TrailSport trim, suggesting that Honda’s more adventurous positioning has struck a chord.

SUV Strength

The CR-V continued its domination with over 28,000 sales in September, more than half of which were hybrids, while the Pilot and HR-V chipped in another 20,000 sales combined. On the passenger car side, Honda sold almost 30,000 sedans and coupes in September.

Accord and Civic hybrids made up 47 percent and 36 percent respectively. Electrified models in general set a new monthly record (32,387), thanks in part to the rollout of the Prologue EV.

Acura’s Mixed Bag

Acura, meanwhile, moved 9,706 vehicles in the ninth month of the year. That’s actually a drop in sales year over year of 2.2 percent. The Integra held firm at sales of over 1,500 units. The MDX and RDX combined for over 4,800 deliveries, and the ADX is, according to the brand, “capturing a segment-leading nearly 30% of retail sales”.

On the downside, the ZDX continues to be the white elephant in the lineup, experiencing a 61.3 percent drop in September sales year over year. While that might sound excessive, in cold hard units, that’s a drop from 979 units in 2024 to just 395 this year.

Since the start of the year, Acura has delivered only 11,915 examples. To put that into perspective, Honda has already sold more than three times as many Prologues in the same period. With numbers that lopsided, it is not surprising production of the ZDX has already been cut short.

It’s official: Acura’s first all-electric SUV is dead. The brand chose to skip the 2025 model year after its joint venture with GM was cancelled in late 2023. Now, the Japanese automaker has confirmed to Carscoops that the ZDX will not return, with production ending immediately. The ZDX lasted just over a year, with assembly having kicked off in March 2024.

The decision also happens to line up with the federal $7,500 EV tax credit winding down in just a matter of days, and comes right after Nissan announced it would also scrap the Ariya EV.

More: Nissan Is Dropping The Ariya EV After 2025

“To better align our product portfolio with the needs of our customers and market conditions, as well as our long-term strategic goals, we can confirm the Acura ZDX has ended production,” an Acura spokesperson told Carscoops.

Setting the Stage for What’s Next

Although the model has reached the end of the road, Acura stressed that the ZDX still laid important groundwork for what comes next. “ZDX has played a valuable role for the Acura brand, and will provide a foundation we will build on next year with the arrival of the all-electric Acura RSX, which will be produced at the EV Hub in Ohio in the second half of 2026, as well as with hybrid-electric Acura models now in development,” the spokesman added.

Read: Acura Delays EV-Only Future, Considers Adding Hybrids

As for current owners, Acura promised that “customers will continue to receive full product support through our dealer network, including service, parts, and warranty coverage.”

The news first emerged earlier today through Car Dealership Guy News, which cited an internal memo distributed to Acura dealers. Until now, though, it had not been formally confirmed.

The ZDX was based on GM’s Ultium platform and shared bones with the Cadillac Lyriq and Chevrolet Blazer EV, as well as the Honda Prologue. Ultimately, it never really took off. Incentives topped $30,000 off MSRP at times and then, Acura skipped 2025 altogether. Suffice it to say, this news isn’t all that shocking.

When the partnership between GM and Honda ended in late 2023, the two brands said it was a mutual decision. “After studying this for a year, we decided that this would be difficult as a business, so at the moment we are ending development of an affordable EV,” said Toshihiro Mibe, CEO of Honda. Despite the death of the ZDX, the brand is clearly pushing forward on some of its EV plans. The all-electric RSX will arrive in the latter half of 2026.

What About The Prologue?

Carscoops can also confirm that the Honda Prologue will continue on. Essentially, it serves as Honda’s primary EV offering until its next-generation electric architecture arrives. The Prologue has enjoyed steadier demand and certainly plays a role in the brand’s long-term EV-only strategy.