Car manufacturers across the US are scrambling to rekindle interest in their electric vehicles as the federal tax credit of up to $7,500 fades into the rearview mirror. The loss of that incentive has left many brands looking for new ways to attract buyers, and Kia’s approach is simple enough: slash prices.

Read: Who Needs $7,500 Tax Credit When Kia Slashes EV Prices By $10,000

The company is offering discounts worth as much as $10,000 across several models, though the numbers suggest it’s not quite having the desired effect. At least not yet.

Kia announced last month that the 2025 Niro EV, 2025 EV6, and 2026 EV9 would all be available with $10,000 in customer cash. For the Niro EV, that amounts to roughly a 24 percent markdown on the base model. Yet despite the aggressive pricing, sales remain far below the levels seen when the tax credit was still in play.

Discounts Without Traction

Last month, Kia shifted 918 examples of the three-row EV9, almost triple the number of Hyundai Ioniq 9s sold over the same period, but down significantly from the 2,155 sold in November 2024. Year-to-date deliveries are also down 30 percent from 20,066 to just 14,032.

It’s a comparable story with the EV6. Despite receiving a comprehensive facelift, sales have dropped sharply from 1,887 in November 2024 to only 603 this year. Total sales for 2025 now stand at 12,188, down 38 percent from 19,604 over the same stretch in 2024.

Kia US Sales November 2025

Kia does not break down powertrain sales of the Niro, which is sold in ICE, hybrid, and EV guises in the US. What we do know is that overall Niro sales increased dramatically from 1,624 in November 2024 to 5,230 last month.

On Track For a Sales Record

Despite the underwhelming performance of its electric lineup, Kia’s overall sales tell a different story. November saw 72,002 vehicles delivered, up three percent from 70,107 a year earlier.

The brand has now sold 777,152 vehicles in 2025 and is on course to notch its third consecutive all-time annual sales record. The gains have been driven in part by a 64 percent jump in K5 sales, a 13 percent rise in Sportage deliveries, and an 8 percent boost for the Telluride.

Kia introduced the EV9 GT at last year’s Los Angeles Auto Show and promised it would “spark the hearts of driving enthusiasts who … need the practicality of a six-passenger SUV.” The model was scheduled to arrive in the second half of 2025, but it’s still nowhere to be found.

It appears there’s a good reason for this as Kia has quietly delayed the high-performance crossover. While the automaker was tight-lipped on specifics, they told Car & Driver the EV9 GT has been “delayed until further notice” due to “changing market conditions.”

More: 2026 Kia EV9 GT Is A Family Hauler With Fake Gear Shifts That Hits 60 In 4.3 Seconds

That’s not very reassuring and the publication suggested the US launch could be scrubbed entirely. This wouldn’t be the first EV to suffer that fate as Ram recently killed the 1500 REV, while Volkswagen abandoned plans to bring the ID.7 stateside.

The move isn’t terribly surprising as EV9 sales have plummeted following the elimination of the clean vehicle tax credit. Last month, dealers only sold 666 units, which compared to 1,941 sold in October of 2024.

If that wasn’t bad enough, the EV9 GT would have been ridiculously expensive. The company never announced US pricing, but the EV9 GT-Line starts at $71,900. This suggests the GT variant would have cost around $76,000, if not even more.

That’s a lot of money for a Kia, but the crossover has a dual-motor all-wheel drive system that produces an estimated 501 hp (374 kW / 508 PS). That’s 122 hp (91 kW / 124 PS) more than the GT-Line and it enables the model to rocket from 0-60 mph (0-96 km/h) in 4.3 seconds.

Besides the impressive powertrain, the EV9 GT was slated to have an electronically controlled suspension, beefier front brakes, and virtual gear shift technology. They were set to be joined by an electronic limited slip differential, unique styling, and a North American Charging Standard (NACS) port.

More: Kia Suddenly Pulls Its Tesla Model 3 Rival Right Before US Launch

This marks the second electric Kia bound for the U.S. market to be put on ice in recent weeks. The company also postponed the launch of the EV4 sedan “until further notice,” citing the same market factors.

Kia’s EV sales in the US took a beating last month after the government pulled the $7,500 EV federal tax credit. But the brand isn’t sitting still. In a bid to get more of its battery-powered models into driveways, Kia is rolling out hefty discounts across its full EV range, hoping to rekindle demand in a market that’s proving tougher than expected.

The company revealed that the 2025 Niro EV now comes with $10,000 in customer cash, up from $8,500 previously. That bump translates to a 24 percent discount on the base model, trimming its price to a more approachable $31,045.

Read: New Kia EV9 Gets Surprise Price Cuts And It’s Not The Only Upgrade

The savings don’t stop there. According to Cars Direct, the 2025 EV6 is also being offered with the same $10,000 discount, amounting to as much as 23 percent off. The newer 2026 EV9 joins the deal too, with the same dollar figure equating to an 18 percent price reduction.

Importantly, Kia notes that the deal is “subject to vehicle availability and dealer participation.” Additionally, customers must take delivery of their new vehicle by January 12.

Both the EV6 and EV9 were already eligible for $9,000 off before this round of incentives, so the extra $1,000 isn’t exactly a game changer, but for shoppers, it’s one more reason to consider going electric. Keeping an extra grand in the bank never hurts.

Kia also has some other very tempting EV deals on offer. For example, the 2025 EV6 and Niro EV are available at 0 percent APR for 72 months when financed and also come with a $2,500 incentive.

Similarly, the 2026 EV9 is available at the same 0 percent financing rate over a 60-month term. Certain EV6s, including the GT, are also available with up to $16,500 in lease cash.

Source: Cars Direct

We all knew that sales of EVs in the US would fall dramatically in October, since there’s no $7,500 federal tax credit available. However, major automakers like Hyundai and Kia may not have anticipated just how dramatically sales would fall due to this policy change.

Starting with Hyundai, it recently confirmed that it sold 70,118 vehicles last month, a 2 percent decline from the 71,802 in October 2024. Importantly, year-to-date sales are up 10 percent to 748,467. But this is where the good news mostly ends.

Read: Hyundai Enjoys Record Sales Thanks To Some Unlikely Models

Sales of the Ioniq 5 plummeted 62 percent to just 1,642 units, down from 4,498 sold last October. Similarly, Hyundai sold 52 percent fewer Ioniq 6s, down from 837 units to 398. The Ioniq 9 wasn’t available last year, but it hasn’t been a big seller this year, shifting 4,494 units year-to-date and just 317 in October.

Other Hyundai models that experienced significant declines included the Kona (-13 percent), Santa Cruz (-29 percent), Sonata (-32 percent), and Elantra (-16 percent). Helping to prop up total sales were the likes of the Palisade (+6 percent), Santa Fe (+22 percent), Tucson (+16 percent), and Venue (+49 percent).

Hyundai USA Sales

Kia’s EV Collapse

Things are similar at Kia. Year-to-date, it sold 705,150 vehicles, a solid increase from the 653,078 units moved over the same period in 2024. Its total sales also rose slightly in October from 68,908 units to 69,002. However, like Hyundai, Kia EVs didn’t share in this success.

Kia sold just 666 examples of the three-row EV9 this October, over 1,941 examples sold the same month last year. Overall sales of the EV9 this year are down from 17,911 to just 13,114. Then there’s the EV6, which saw its number fall from 1,732 to just 508.

Through the first ten months of the year, 11,585 EV6s have been sold compared to the 17,717 last year. Kia also sells the Niro as an EV in the US, but has grouped its sales with those of the gasoline and hybrid versions.

These numbers come just after Kia confirmed that it has postponed the American launch of the EV4 “until further notice” due to changing market conditions.

Kia USA Sales