It’s been six long years since Ford unveiled the Mustang Mach-E, its first mainstream electric SUV and a direct challenger to the Tesla Model Y. The model has become an important part of Ford’s global lineup, even if it hasn’t reached the same sales heights as its Californian rival.

However, in Australia, things are looking particularity bleak for the electric pony car.

Read: Ford’s Electric Pony Car Gets A Classic Gas Mustang Package

Ford started selling the Mustang Mach-E in Australia in 2023 and in that time, has managed to sell just 1,113 units. This year, just 380 of them have been sold.

To put those numbers into perspective, Tesla has sold forty-six times more Model Ys this year than Ford has managed with the Mustang Mach-E. The gap is wide enough to make clear that Ford’s electric SUV won’t be troubling Tesla’s dominance anytime soon.

Everything’s Fine

Despite these meek sales, Ford Australia doesn’t seem too bothered. According to Ford’s local marketing director Ambrose Henderson, the Mach-E is different than its competitors and has been made all the more appealing thanks to recent upgrades.

“The Mach-E is something that is iconic and clearly different from most of the other EVs in the market,” Henderson told Drive.

“The market’s immensely competitive. We think, with the updates that we’ve made in terms of design, technology and the drive feel and dynamics, that it will resonate with customers. We’re really excited about what that will do going forward.”

He added that Ford’s intent was never to produce another anonymous, efficiency-shaped crossover. “There are a lot of aerodynamically designed white boxes on the road that are EVs, right? And that’s not us. That is not what we wanted to deliver. We wanted something that was authentic and really leverages off what is a global icon with Mustang,” he explained.

A Real Mustang Alternative?

According to Henderson, the Mustang Mach-E wasn’t necessarily created to chase huge volumes, but rather engineered as a compelling electric alternative to the V8-powered Mustang. According to him, the Mach-E “delivers the same excitement, the same emotion, same thrill of the drive, and the same sort of design,” as the pony car.

Of course, if you ask any car enthusiast if they’d rather drive a Mustang GT or Mustang Mach-E up a mountain pass, or along a coastal road, we suspect the vast majority would opt for the ICE model. While the Mach-E is good, few would consider it to be the same kind of sports car.

Who Is It For?

Interestingly, Henderson also hesitates to position it as a family vehicle. “The primary audience is couples, just from a demographic and opportunity perspective,” he said, suggesting Ford envisions the Mach-E less as a people mover and more as a lifestyle choice for drivers who still want a bit of Mustang spirit, even without the roar.

A 29-year-old in Delaware has been arrested over the convoluted theft of a state-owned Ford Mustang Mach-E, in a scene that we’d love to see recreated in a Hollywood film.

The man who has been identified by police as Isiah Worthy was arrested for allegedly stealing the EV after breaking into two state office buildings using a steel sewer door, seemingly unaware of how heavily surveilled government facilities often are.

Read: Ford’s Electric Pony Car Gets A Classic Gas Mustang Package

Local law enforcement reports that at approximately 3:50 p.m., they were alerted to a burglar alarm triggered at 600 South Bar Road in Dover. Police soon discovered that a masked man had forced entry into the facility with a steel sewer lid and proceeded to damage property and steal money.

While investigating the break-in, police discovered the same thief had reportedly broken into the Office of Management and Budget – Fleet Services facility on the same property. Once again, the individual broke in using the sewer lid. While inside, he allegedly stole key fobs and drove off in a Ford Mustang Mach-E.

However, the suspect didn’t make a clean getaway and ended up hitting two parked cars while trying to flee the scene. He also ditched a bank bag filled with stolen money in the parking lot.

How Police Found Him

Police had no issue tracking down the 29-year-old. Unbeknownst to him, the Mustang Mach-E had a GPS tracker and was found abandoned on Carpenter’s Bridge Road. Police scoped the area and found a man matching the suspect’s description walking along a nearby road. They arrested him and searched him, finding additional money he had stolen.

Isiah Worthy has been arrested on two counts of burglary in the third degree, theft of a motor vehicle, possession of burglary tools or instruments, wearing a disguise during the commission of a felony, theft under $1,500, and three counts of criminal mischief.

Like many long-established carmakers, Ford has found itself under growing pressure from Tesla at home and an increasingly assertive wave of Chinese manufacturers abroad.

These newer players seem more adaptable, often leading in electric-vehicle design and software integration, areas where legacy automakers like Ford have struggled to keep pace. Chief executive Jim Farley doesn’t shy away from acknowledging the scale of that challenge.

Read: Ford CEO Warns China Could Put Every American Carmaker Out Of Business

Not long after Ford’s boss remarked that the threat from Chinese automakers now exceeds what Japanese carmakers posed in the 1980s, Jim Farley described the “shocking” moment that spurred him to rethink the company’s direction.

He said Ford’s engineers were taken aback when they began tearing down both the Tesla Model 3 and several Chinese-built electric cars, realizing just how far ahead those manufacturers had moved in terms of cost, efficiency, and software integration.

“I was very humbled when we took apart the first Model 3 Tesla and started to take apart the Chinese vehicles,” he told former Wall Street Journal reporter Monica Langley on the Office Hours: Business Edition podcast. “When we took them apart, it was shocking what we found.”

What Ford Found Inside

Ford’s engineers quickly learned that the Mustang Mach-E carried an extra mile of electrical wiring compared with the Model 3, adding unnecessary weight and complexity. That revelation, and others like it, convinced Farley to separate the company’s electric operations into a dedicated arm, the Model E division, in 2022.

“EVs are exploding in China,” Farley said, noting that the Chinese government had “put its foot on the economic scale” in support of battery-powered vehicles.

“We can’t walk away from EVs, not just for the US, but if we want to be a global company, I’m not going to just cede that to the Chinese,” he added.

Financially, Ford’s move to establish the Model E division has yet to bear fruit, losing more than $5 billion last year. However, Farley isn’t prepared to throw in the towel.

“I knew it was going to be brutal business-wise,” he said. “My ethos is, take on the hardest problems as fast as you can and do it sometimes in public because you’ll solve them quicker that way.”

If You Can’t Beat ‘Em, Join ‘Em

Last year, Farley revealed that he had been driving a Xiaomi SU7 daily and praised the electric sedan. Evidently, he understands not only the importance of answering the threat posed by the Chinese but also just how quickly Ford needs to respond.

One of the company’s most crucial upcoming projects is a mid-size electric pickup priced around $30,000. Built on a new architecture designed to underpin several future models, it represents the next test of whether Ford can match the speed and efficiency of the competition

The Ford Mustang has a long history of offering California special editions and we can add one more to that list. The latest is based on the electric 2026 Mustang Mach-E GT and will go up for order on October 22.

Sporting a subtle makeover, the California Special is distinguished by an illuminated Rave Blue pony emblem as well as special 20-inch wheels with a carbonized gray and black finish.

They’re joined by special badging as well as a hood graphic inspired by the California coastline. The latter is dark and dull, but Ford exterior designer Stefan Taylor said it has “radiating sunset lines in layered gray, black, and a blue accent representing the ocean.”

Review: Ford’s Electric Pony Car Gets Better With Age

The upgrades extend to the cabin, which has performance seats wrapped in Navy Pier ActiveX upholstery as well as a Miko material. The navy color can also be found on the steering wheel and center console, with the latter sporting “GT/CS” badging.

Elsewhere, there are special floor mats with blue and silver stitching that matches the design found on the seats.

Since the special edition is based on the Mustang Mach-E GT, it features a 91 kWh battery pack as well as a dual motor all-wheel drive system producing 480 hp (358 kW / 487 PS) and 600 lb-ft (813 Nm) of torque.

This setup enables the model to accelerate from 0-60 mph (0-96 km/h) in 3.8 seconds and travel up to 280 miles (451 km) on a single charge.

While the upgrades are minor, the price tag isn’t as the California Special package costs $2,495. That means customers will need to shell out at least $55,890 before factoring in the destination fee.