Chinese carmakers continue to accelerate their presence across Europe, steadily carving out a larger slice of the market. Once regarded as niche entrants, they now account for a 6.8 percent share of total European sales in October, with powerhouses like SAIC and BYD leading the charge while Tesla’s momentum falters.

Chinese Brands Gain Ground

In that month alone, around 75,000 vehicles from Chinese brands were sold across the European Union, the UK, and EFTA nations, which include Iceland, Liechtenstein, Norway, and Switzerland.

SAIC enjoyed a particularly strong month, with sales soaring from 17,552 in October last year to 23,860 this October. Across the January-October period, its sales have also risen 26.6 percent from 197,686 to 250,250 units.

Read: BYD’s European Expansion Is About to Explode

BYD is also enjoying a surge in demand and has almost triple Tesla’s sales. In October, the company sold a total of 17,470 vehicles across the region, a 206.8 percent rise from 5,695 last October. Year-to-date, its sales have increased by a monumental 285 percent, from 35,949 to 138,390 units.

Tesla’s Bloodbath

Things are not looking so pretty for Tesla. In October, its European sales slipped 48.5 percent from 13,519 units in the same month last year to just 6,964 in 2025. That means it fell even behind Porsche, which itself recorded a 26 percent sales decline but still usurped Tesla with 7,653 sales. Through the first ten months of the year, the American brand’s local sales have fallen 29.6 percent to 180,688.

Of the new cars sold by Chinese brands across the region in October, 36 percent were battery-electric vehicles. Of these, the small BYD Dolphin was the best-seller.

EU + EFTA + UK New Car Sales

Europe Sales Rise

Across Europe, new car registrations have edged up 1.4 percent, with battery-electric vehicles now holding a 16.4 percent share.

In the first ten months of 2025, 1,473,447 new battery-electric cars were registered across the EU. This growth owes much to the four largest markets, including Germany (+39.4%), Belgium (+10.6%), the Netherlands (+6.6%), and France (+5.3%), which together make up 62 percent of the total. In October alone, year-on-year battery-electric registrations rose by 38.6 percent.

Hybrid-electric cars continue to dominate as the most popular powertrain, holding a 34.6 percent share of the market. Between January and October 2025, registrations reached 3,109,362 units, led by Spain (+27.1%), France (+26.3%), Germany (+10.3%), and Italy (+8.9%).

Plug-in hybrids are also on the upswing, totaling 819,201 registrations, a 43.2 percent increase over last year. Demand has been especially strong in Spain (+109.6%), Italy (+76.5%), and Germany (+63.4%). Plug-in hybrids now represent 9.1 percent of all EU registrations, up from 7 percent a year ago.

Petrol-powered cars still hold 27.4 percent of the market, though their share has dropped from 34 percent last year as combustion sales continue to contract. Through October, petrol registrations fell 18.3 percent across major markets, with France down 32.3 percent, Germany 22.5 percent, Italy 16.9 percent, and Spain 13.7 percent.

Diesel continues its downward trend too, shrinking by 24.5 percent to a 9.2 percent market share.

Mercedes-AMG is steadily advancing development of its long-awaited all-electric GT 4 Door Coupe, and to give the project some star-powered visibility, it has enlisted Hollywood heavyweight Brad Pitt.

Fresh from his work on the upcoming Formula 1 film, Pitt made an appearance in Las Vegas during last weekend’s Grand Prix, where he took center stage in a new promotional push for the car.

Read: Mercedes-AMG’s New Hyper Sedan Sheds Most Of Its Camo At Vegas GP

The German brand brought along a lightly-disguised prototype of the new AMG GT 4 Door Coupe to Sin City, offering Mercedes F1 driver George Russell the chance to drive it down the Strip. The same car was also used in a commercial filmed with Pitt and Russell that highlights some of the car’s performance prowess.

In the video, Brad Pitt rocks up at a valet counter to pick up the keys to his ride, which is the camouflage prototype. The valet worker calls on the driver, none other than Russell himself, to bring the car up to Pitt.

In the process, Russell performs some epic burnouts and drifts through the hotel’s underground car park before bringing it up to the hotel’s entrance and handing it over to Pitt.

What Powers It?

The car featured is the road-going version of the AMG GT XX prototype that was unveiled earlier this year. Like that car, the production model has a sleek design that should nicely position it as a rival to the Porsche Taycan and Audi RS e-tron GT.

While the idea of an all-electric sedan from AMG will no doubt upset some purists, it’s clear the carmaker is eager to ensure it is fun to drive and provides more than enough driving thrills.

Underpinning the new AMG GT 4 Door Coupe is the AMG-EA platform using aluminum, steel and lightweight fiber composites in its construction. Like the concept, it should use a trio of axial flux motors combining to pump out upwards of 1,000 hp.   

Mercedes went head-to-head with BMW at September’s Munich Auto Show, with both companies revealing compact electric SUVs, and the Bavarian iX3 definitely looked more dynamic in our view, despite the best efforts of the GLC’s huge new grille.

But AMG is working on its own GLC version that could deliver the stage presence the stock model lacked.

Related: Mercedes Is Preparing A 40-Car Blitz To Reshape Its Future

Our spy photo team caught a Mercedes-AMG GLC EQ prototype testing in Germany, managing to fire off shots of both the exterior and interior and, thus, highlighting some important details.

One is the wider track versus the non-AMG version, the fat forged alloy wheels being pushed to the outer edges of the bodywork to improve both the handling and the visual swagger.

What Visual Changes Will AMG Bring?

Helping push those wheels into the pavement is another AMG-specific detail, a pop-up rear spoiler mounted at the top of the rear hatch. It’s also likely that the spoiler will be paired with a rear diffuser in the production version, even if we can’t see one on this prototype.

SH Proshots

Also not fully visible on this test car is the AMG grille. We know it’ll be massive, probably carrying over the same basic outline as the new full-height grille that got its first outing on the regular GLC EQ in September, and has since been seen again on the gorgeous Vision Iconic GT concept that broke cover a few weeks after.

However, we’re still waiting to see what AMG has in mind for the grille’s center section and whether it will integrate its now-traditional vertical vanes.

Sporty Cabin, Supercar-Rivaling Power

Less mystery shrouds the interior after spy photographers snuck up close to a parked GLC and fired off some shots revealing the presence of a set of heavily bolstered black and red bucket seats. Expect the door panels and center armrest to be trimmed to match by the time production starts, probably midway through 2026.

Of course, no AMG model would be complete without a gigantic injection of horsepower. Mercedes has so far only revealed one powertrain for the GLC, a 483 hp (490 PS / 360 kW) dual-motor setup for the GLC 400 4Matic that draws juice from a 94 kWh battery to deliver up to 443 miles (713 km) of WLTP range.

Not bad, but the AMG version will leave it for dust if (as rumored) it rocks up with three Yasa axial flux motors and as much as 938 hp (952 PS / 700 kW).

SH Proshots

Does MG have a runaway car problem? With heightened scrutiny on the safety of Chinese-made EVs, there seems to be a worrying trend of reported issues seemingly going unresolved. Be it in China or in Europe, reports continue to stack up.

For one MG5 owner in the UK, that concern turned into something more immediate. After what appeared to be a charging fault, their electric estate reportedly behaved as if it had a mind of its own, a story that uncomfortably echoes a 2023 case involving an MG ZS EV that also lost control.

Runaway 5

Writing to The Guardian, the MG5 owner recounted how their electric estate reportedly went “out of control” after charging at a motorway service station. According to the owner, the car wouldn’t respond to any input, forcing them to call the AA roadside assistance service for help.

Read: These Two Cars Managed To Earn A Shocking Zero-Star Safety Rating

When the AA patrolman tried to back the car up the car, it reportedly “surged forward” when reverse was selected. The car subsequently collided with the AA van, yet continued to spin its wheels. The roadside assistance operative was eventually able to shut the MG5 down from outside the car, and unsurprisingly deemed the car unsafe to drive.

Despite this, and a £2,500 repair bill (which was footed by the AA), the report states that MG then investigated the problem, charging the owner of the car an additional £500, and closed the case.

It took further intervention from The Guardian for the company to carry out a more detailed 25-mile test drive, but again concluded that “no malfunctions with any of the relevant in-vehicle equipment” were found, attributing the issue to an unspecified external error.

However, to MG’s credit, they reportedly didn’t charge for the second test and retracted the previous bill.

Same Same, But Different

A second incident back in 2023, reported by the BBC, saw a Glasgow driver’s MG ZS EV lose all braking function while traveling at 30 mph. Brian Morrison, 53, was forced to call 999 when his car became stuck at speed. Police officers carried out a “controlled halt,” instructing Morrison to drive into the back of a police van to stop the runaway vehicle.

More: EU Regulators Say Drivers Are Dying Inside Cars With Electric Door Handles

When the RAC later inspected the car, the technician reportedly found “pages of faults” in the diagnostic log and refused to restart it.

While both drivers escaped unharmed, the incidents have left owners unsettled, especially given the growing reliance on complex electronic systems in modern EVs.

With MG’s UK sales having surged in recent years, maybe these cases underscore the urgent need for transparency and swift investigation when software or control faults are suspected in electric vehicles. Or perhaps they require swifter intervention or investigation from the authorities as well.

The first images of the new MG S6 EV have surfaced online, and somewhat amusingly, the source isn’t the automaker itself or but from Euro NCAP. The safety testing authority has unwittingly given us our first proper glimpse of the upcoming SUV.

Read: MG Just Declared War On The Ranger And Hilux With New Truck

MG has yet to release official photographs of the model, but its inclusion in Euro NCAP’s latest batch of crash-tested vehicles means we now have a reasonably clear look at its design, even if most of the images show it in a rather battered state.

It’s not easy to design an SUV that looks good, but MG has had a decent crack and it’s done quite well. The front end is very similar to the smaller S5 and includes the same small, split front grille positioned at the very base of the bumper.

It has also been showcased with LED daytime running lights and separate headlamps housed within triangular-shaped elements.

The rear-end is also quite sleek, although the shape of the taillights and the light bar does remind us of the Mercedes-Benz EQA, albeit with more complex lighting signatures. Other intriguing elements include the blacked-out bumper and the sharp diffuser.

What About The Interior?

We don’t yet have official images of the MG S6’s interior, but the Euro NCAP crash tests offer a few revealing glimpses. Between shots of airbags deploying into crash dummies, you can spot a squared-off steering wheel, a sizable central infotainment screen, and a head-up display perched above the dashboard.

Safety and Specifications

On the safety front, the MG S6 EV scored a full five stars from Euro NCAP, earning 92 percent for adult protection, 85 percent for child protection, 84 percent for vulnerable road users, and 78 percent for its suite of driver-assist technologies.

While the report doesn’t go into drivetrain specifics, it does confirm that both two-wheel and four-wheel-drive variants are planned.

It’s likely that the S6 will share the same single-motor, rear-wheel-drive setup as the S5, producing 228 hp and 258 lb-ft (350 Nm) of torque. The all-wheel-drive version is expected to add a secondary motor up front, creating a dual-motor configuration with a balanced output and broader appeal.

A full reveal is expected soon, as MG officials have already confirmed that the launch is scheduled for the end of November.

EV sales are on the rise in the UK, thanks in part to surging demand for vehicles from Chinese manufacturers such as BYD. Plug-in hybrids and traditional hybrids have also enjoyed strong growth, pushing total electrified vehicle sales beyond the combined total of petrol and diesel cars last month.

Read: EVs Poised To Exceed Half Of Europe’s New Car Sales Sooner Than Expected

In September, 72,779 new battery-electric vehicles were registered nationwide, marking a 29.1 percent jump from the 56,387 sold during the same month last year.

The pace hasn’t slowed over the course of the year either. So far, 349,414 BEVs have been sold, up 29.4 percent year-on-year. That now gives electric models a commanding 22.1 percent share of the UK’s new car market, a sharp climb from 17.8 percent a year ago.

Hybrid Uplift

The demand for plug-in hybrids has increased significantly. In September, PHEV deliveries increased by 56.4 percent to 38,308 units, and year-to-date, sales have reached 172,639, resulting in a 10.9 percent market share.

Regular hybrid models have followed suit, with sales rising 23.5 percent in September and 8.6 percent across the year to 222,669 units in total. The steady growth across all electrified categories shows that buyers are increasingly open to alternative powertrains, even if they’re not ready to go fully electric just yet.

While the electric tide rises, traditional fuels are losing ground. From January through September, petrol vehicle sales slipped 8.2 percent to 749,794, and diesel fared worse, down 14.3 percent to just 83,656.

China’s Growing Footprint

A major contributor to the electrified upswing has been BYD, whose presence in the UK has expanded dramatically. In September alone, the brand sold 11,271 cars, representing an eye-catching 880 percent increase compared with the same month last year.

Over the first nine months of 2025, BYD has sold 35,000 vehicles in the UK, capturing a 2.2 percent share of the market. That performance makes the UK its largest single market outside China.

To put BYD’s results for this year into perspective, it sold just 5,260 vehicles in the UK in the first three quarters of 2024.

MG, another Chinese brand with established roots in the UK, also enjoyed strong results. September sales jumped 62.71 percent to 14,577 units, while year-to-date growth sits at 4.11 percent, totaling 65,394 vehicles.

Other new Chinese entrants, including Changan, Chery, Jaecoo, Leapmotor, and Omoda, have also seen their sales increase, reflecting the growing influence of Chinese automakers across the UK market.

As for Tesla, its sales remained steady, rising 4.4 percent in September to 7,993 cars compared with 7,656 in the same month last year. Year-to-date, though, sales have dipped 3.4 percent to 36,160 units.