The Porsche Taycan was introduced in 2019 as the first series production EV of the brand’s modern era and the poster child of its electrification push. However, the model could be facing an earlier-than-expected sunset as sales have collapsed with no sings of recovery.

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According to a new report by German publication WirtschaftsWoche, Porsche is planning to end production of the Taycan by 2030 at the latest. Without a new generation on the horizon, this might spell the end of the nameplate after around 10 years on sale, leaving the Panamera as the sole sedan offering in the Porsche lineup.

The Numbers Behind The Decision

The decision to axe the Taycan stems from cooling demand for luxury EVs and the need to cut down costs in a challenging period for the Stuttgart brand. Taycan sales plummeted from a peak of 40,629 units in 2023 to 20,836 units in 2024 before sinking further to 16,339 units in 2025. Things are not looking better this year, with slightly more than 6,000 examples delivered in the first half of 2026.

That weak performance has already rippled through the Zuffenhausen factory, where Porsche has halted Taycan assembly for stretches in recent months.

WirtschaftsWoche claims that the automaker explored transferring assembly to its Leipzig plant, and even considered an immediate termination of the model line. However, the management eventually decided to keep production in Stuttgart and prepare for a gradual retirement prior to 2030.

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Porsche declined to comment on the latest report. Still, in a recent interview with Frankfurter Allgemeine Zeitung, Porsche CEO Michael Leiters acknowledged that the company has already started trimming Taycan configurations, while insisting there was no immediate plan to retire the nameplate. He described the approach as watching market demand play out after the enormous capital Porsche sank into the car.

What Replaces It

Dropping the Taycan would open a slot for a fully electric Panamera, mirroring what Porsche did with the mechanically related Cayenne and confirming earlier reports about a consolidation. At the moment, the brand’s zero-emission roster consists of the Taycan in sedan, Sport Turismo and Cross Turismo forms, plus the electric Macan and Cayenne SUVs.

Porsche launched the electric Macan expecting it to take over from the combustion version outright, but strong demand for the latter kept both on sale, letting SUV customers choose between burning dinosaur juice and waiting in line at their local EV charging station. Now the ICE version has reached the end of the road, at least for the current generation.

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During the announcement of their sales figures for the first half of this year, Porsche quietly slipped the exact date the ICE Macan will end production, with the last one leaving Leipzig at the end of July. The timing comes as a bit of a surprise given that the ICE version keeps outselling the EV, and once it’s gone, Porsche won’t have an equivalent gas-powered SUV to take its place.

A successor is already in the works, though buyers will have to wait a long time. Porsche admitted it misread the market and has approved a new combustion and hybrid Macan built on the Audi Q5 platform, but it isn’t due until 2028 at the earliest. That leaves at least two years where dealers must lean on remaining ICE stock, the Macan Electric, and whatever else fills the showroom. The replacement will wear a different name, so the Macan badge now belongs to the EV alone.

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In the first half of this year, Porsche sold a total of 35,315 Macan models worldwide. The majority of them, 19,695 units to be precise, were combustion models, whereas the Macan Electric accounted for the remaining 15,620 sales. Overall, Macan sales are down 22 percent compared to the same period last year, with Porsche citing a particularly strong 2025, the absence of electric and hybrid tax incentives in the US, and the “slower-than-expected ramp-up of electromobility.”

Porsche Struggles In 2026

The timing for axing the combustion Macan isn’t ideal for the company. Total Porsche deliveries have slipped 16 percent so far this year, down from 146,391 to 112,306. The decline in sales in China has been particularly dramatic, as they’ve fallen 32 percent from 21,302 to 14,501 units, while in North America, sales have slipped 13 percent to 37,712 units.

The Macan isn’t the only model off to a rough start. Cayenne sales have also slipped 9 percent to 38,141, even with deliveries of the all-electric version now underway. The Panamera is down 38 percent to 9,308 units, and the Taycan has fallen 25 percent through the first six months as well.

The only ray of sunshine for Porsche so far this year has been the 911. Sales of it have increased 19 percent this year, with an impressive 30,534 examples finding new homes.

Porsche Sales 2026