State Rep. Francesca Hong, a bartender and Democratic Socialist, joins primary field for governor

State Rep. Francesca Hong sits for a photo in her office in the Capitol in 2022. (Photo by Baylor Spears/Wisconsin Examiner)
State Rep. Francesca Hong, a Madison Democratic Socialist, chef and bartender, is joining the growing Democratic field for governor — saying she hopes to be a relatable candidate who can bring working class people together to foster a government that works for them.
Hong launched her campaign with a 90-second ad shot in the kitchen of L’Etoile, a high-end restaurant across from the Capitol in Madison and in the dining area of the adjacent restaurant Graze. Hong points towards the Capitol, which is labeled in the ad “MAGA-controlled Legislature,” and says that “a lot of people in that building don’t get why it’s so hard to get by right now.”
“Working hard doesn’t mean you can always keep up. One wrong step can lay you out flat. This is by design,” Hong says.
Hong told the Wisconsin Examiner in an interview that she is running because she sees the current moment as ripe for a “movement” for “building working class power,” as “more and more people are realizing that the system is rigged.”
“It’s about politics rooted in care — where we care for ourselves, our children, our small businesses and our workers. The movement requires building coalitions, meeting folks where they are, honoring and receiving all different types of talents and treasures and time that people are willing to give to engage with others. It’s happening, and it needs to happen faster here in Wisconsin.”
Hong said she feels a sense of urgency because of the direction the Trump administration and Republicans are taking.
“We have an authoritarian regime that endorses mass suffering, gutting food from children and gutting health care from working people and dismantling public education and programs,” Hong said. “It’s irresponsible to be thinking about incrementalism as a way to make this moment. I think it’s unrealistic to rely on incremental policy, and what working class people are demanding is that they have their needs met… Wisconsinites, they f-ing hustle, and they deserve a governor who is going to be working as hard as they are.”
Four other Democratic candidates are already in the open race, including State Sen. Kelda Roys of Madison, Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley and Mukwonago beer vendor Ryan Strnad.
Two Republican candidates have entered the race on the GOP side so far: Whitefish Bay manufacturer Bill Berrien and Washington County Executive Josh Schoemann. U.S. Rep. Tom Tiffany has said he will make a decision about entering the race by the end of the month.
Hong was first elected to the state Assembly in 2020, becoming the first Asian American to serve in the body. At 36, she is the youngest candidate to join the race so far.
Gov. Tony Evers’ decision not to seek a third term opened the way for a competitive primary. “I think that this is probably the only time where someone like me can run for governor and win,” Hong said.
She acknowledged that her campaign will be different in style and substance from more traditional campaigns. “I think there’s going to be some skepticism that’s going to come from the establishment folks in political circles about some of the campaign strategies we may lean on, especially when it comes to creative digital,” she said.
Hong formerly owned Morris Ramen, a restaurant in downtown Madison she opened with Matt Morris and restaurateur Shinji Muramoto in 2016 and closed last year. She currently bartends and picks up shifts at another restaurant every once in a while. She is also a single mother who rents her home in Madison.
“It’s going to sound corny, but I really love this state,” Hong said. “It’s where I have failed and succeeded. When it comes to my culinary career or winning an election and being sent to the Capitol. It’s where George [her son] was born. It’s my parents’ home. They’ve lived here longer than anywhere else, and the state has given me and my family a lot.”
She says she began considering running for governor after the recent state budget process.
Hong voted against the budget and called on other Democrats to do the same because it made no increases in general state aid to Wisconsin’s public schools. During her time in the Legislature, Hong has also been a champion for providing school breakfasts and lunches to all students free of charge.
This session Hong joined the Legislative Socialist Caucus. She said she identifies as a Democratic Socialist.
“That means I’m dedicated to building working class power where everyone has their basic needs met to be able to take care of themselves and the people that they love and their neighbors and somebody that they don’t know,” Hong said.
Her campaign comes at a moment when other Democratic Socialists are running high-profile campaigns across the country. U.S. Sen. Bernie Sanders has been traveling the country on a “Fight Oligarchy Tour” that made stops in Wisconsin. In New York City, state Rep. Zohran Mamdani recently won the Democratic nomination for mayor.
Hong said Mamdani’s message resonated with her.
“Mamdani has showed us that meeting voters where they are, building a diverse, multi-generational, multi-faith, multi-racial and multi-ethnic coalition is how you build trust with voters,” Hong said, adding that she appreciates his focus on “affordability and concrete ways that government can do its job and be a force of good.”
The policies that she has proposed in the Legislature have been “practical,” Hong said.
Hong was a leading sponsor on a state law that requires schools teach Hmong and Asian American history. Hong, the daughter of Korean immigrants, also helped launch the state’s first Legislative Asian Caucus alongside two of her new colleagues this session and has authored resolutions to proclaim 2025 as the year of the snake and celebrate 50 years of Hmong, Lao, Cambodian and Vietnamese people residing in Wisconsin.
This session, she has also coauthored a resolution to declare that Wisconsin have an Economic Bill of Rights and a bill to prohibit state employees’ cooperation with Immigration and Customs Enforcement in public buildings without a warrant.
“We can make better possible when there are universal policies that support working class people — universal child care, guaranteed paid leave, fully funded public schools, access to capital for small businesses and investing heavily in a care infrastructure where we can take care of our seniors,” Hong said. “Regardless of political identity, these types of social insurance programs are designed to ensure that working class people can not only get by, but be able to take care of themselves and their families in the ways that they see fit.”
Hong said it is “imperative” that Democrats flip the state Assembly and Senate to make progress towards those policies. New legislative maps adopted in 2024 brought that goal into sight for Democrats for the first time in many years.
Hong said she is going to do everything she can to support candidates running for the Assembly and to help flip districts currently represented by Republicans. The Wisconsin Legislature has been led by Republicans since 2010.
This will be Hong’s first time running for statewide office. Hong said she is anticipating an array of challenges for her campaign. She said she will continue putting in a lot of hours as a state lawmaker, and she may not be able to pick up as many shifts at Gamma Ray, the Madison bar she works at.
Hong said she is also committed to meeting people where they are in a wide variety of places, including bowling alleys and pro wrestling matches and the rodeo. She said those are the places where people might be willing to share their stories.
Hong recalled stopping at a bar in Chippewa Falls. She said she got her usual Miller High Life, while two men next to her had a Miller Lite light and a regular Miller Lite. She said she made a comment along the lines of “you might as well just be drinking water at that point” and it led to a conversation about concerns one of the men had about hospital access in a part of the state grappling with recent hospitals closings.
“He was worried that his elderly mother, who was almost 90 and still drives herself to the hospital… she’s not going to get the care she needs,” Hong said. “That is real. Health care is very real for folks, health insurance is too expensive. We have policies that are going to help make health insurance cheaper, both for small businesses and for workers.
Hong hopes she can give people the sense that “there’s somebody in their corner,” and show them that she “can be a strong messenger for helping people realize that together we can make better possible.”
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