Update: Well, that didn’t take long. After we first reported on the image you see here, TechCrunch spoke with a “person with direct knowledge of Slate Auto’s vehicle design,” who confirmed—on the condition of anonymity—that the truck is “likely one of the concept vehicles the startup has created to show to potential investors” at its design center in Long Beach, California. Original story follows below.

A mysterious electric pickup truck has sparked curiosity online after a photo surfaced of a camouflaged two-door truck being offloaded from a flatbed in Los Angeles. The timing couldn’t be more interesting: news also broke that Amazon founder Jeff Bezos is quietly backing a Michigan-based EV startup called Slate Auto, which claims it’s developing a $25,000 electric model in the form of a compact, two-door pickup.

More: Jeff Bezos Secretly Backs EV Maker Building A $25K Pickup For The Masses

The image, posted to Reddit by user Discostranger09, shows the pickup truck being unloaded from a shipping container just outside their office. The flatbed truck is marked with the name “Time Towing LLC,” though there may be an additional word obscured at the front of the logo. The original poster didn’t offer much more than that, though commentators said the photo was likely taken somewhere in Los Angeles.

From what’s visible, the vehicle looks like a mashup of an older Range Rover and a Jeep Renegade—boxy, upright, and unapologetically stubby. The absence of a grille opening at the front suggests its electric, reinforced by what appears to be a charging port near the rear corner. A quick image search doesn’t match it to anything currently on the market, though admittedly, that’s far from definitive.

Is This Slate Auto’s First Prototype?

Naturally, Redditors were quick to speculate. The most popular theory is that this mystery truck is Slate Auto’s debut model, possibly caught during testing or transport. Others floated ideas ranging from a Rivian prototype to a one-off custom build, though no solid evidence has surfaced to support any theory just yet.

What We Know About Slate Auto

Slate Auto remains mostly under wraps, with limited information available beyond a recent TechCrunch report. According to that story, the company was quietly formed in 2022 as a spinout of Bezos’ investment in Re:Build Manufacturing. Since then, it’s been building out its team in Detroit, recruiting talent from legacy automakers like Ford, GM, and Stellantis, as well as from floundering EV startups such as Fisker and Canoo. Their goal? A $25,000, two-door, two-seat electric pickup aimed at a late 2026 release.

While Slate Auto hasn’t confirmed anything about the vehicle, they’ve announced that more news is coming on April 23. Whether that will include a formal reveal or just more corporate breadcrumbs remains to be seen.

In the meantime, we’ll keep digging to see what else we can uncover about the truck in question. If you recognize it—or if you’re the one who built it in your garage over a long weekend—drop us a line.

Photo discostranger09/Reddit

For years, the idea of an affordable, mass-market electric vehicle has hovered just out of reach—a promised revolution that never quite arrived. That could finally be changing, and not from where you might expect. Henry Ford is credited with making automobiles available to the masses at the beginning of the 20th century. Now, if the latest reports are accurate, Jeff Bezos wants to do the same with electric vehicles.

More: Amazon Could Have Saved Self-Driving Startup Argo AI, But It Backed Out

The $25,000 EV has long been touted as the model that would finally convince buyers to go electric and ditch ICE-powered cars once and for all. Despite all the promises made by various brands, no such thing has materialized yet in the US. However, that may soon change.

Slate Auto: A New Player With Familiar Backing

According to a recent report by TechCrunch, Bezos is investing in Troy, Michigan-based EV startup Slate Auto, which plans to build a two-seat electric truck that will have a $25,000 starting price. The company was founded in 2022 out of the Amazon founder’s investment in another company called Re:Build Manufacturing, and is relatively unknown, especially compared to other high-profile start-ups.

Nevertheless, it has reportedly being hiring a number of employees in Detroit, among them from legacy automakers like GM, Ford, and Stellantis, as well as not-so-successful startups such as Fisker and Canoo. According to its LinkedIn page, as of April 8 it has between 201-500 employees and 334 associated members.

A Throwback-Inspired Future Vehicle

Details about the planned pickup truck understandably remain under wraps, although TechCrunch claims insiders told them it is inspired by affordable icons of the automotive industry like the Ford Model T and the VW Beetle.

More: Elon Musk Calls Jeff Bezos A Copycat After Amazon’s Zoox Acquisition

Elon Musk might have gotten there much earlier, but Bezos also became involved in the electric vehicle space, and Amazon is backing Rivian big time. In fact, it has so far invested more than $1.3 billion into the EV maker, which has signed a deal to supply the retail giant with delivery vans.

It’s not just Amazon that Slate Auto relies on, though, as it reportedly secured at least $111 million in a Series A funding round in 2023. More recently, it told its employees at the end of 2024 that it has also secured Series B investments, although this hasn’t been officially filed with the SEC yet.

Production Plans on the Horizon

Slate Auto intends to commence production of its EV by late 2026. The new model will manufactured at a plant outside Indianapolis, Indiana, although it’s not clear whether it’s an all-new factory or if the brand has purchased an existing facility.

Lead image Amazon