SAN DIEGO, Calif. – Netradyne, a global leader in AI-driven road and fleet safety solutions, today announced the appointment of Smita Sanadhya as Chief Financial Officer (CFO) and Tom Schmitt as Chief Operating Officer (COO). These two key leadership appointments come at a pivotal time of growth for Netradyne, as the company leads the industry in advancing fleet safety by fostering accountability and engaging drivers through positive reinforcement.

As Chief Financial Officer, Smita Sanadhya will lead Netradyne’s global financial strategy. Sanadhya brings 25 years of multinational finance leadership experience, having most recently served as CFO at Abnormal AI and SVP of Financial Planning and Analysis at Okta, where she played a key role in scaling the company to over $2B in revenue. Smita also spent over 11 years at Microsoft across the U.S., Europe, and Asia, and contributed to the company’s transformation from on-prem to a cloud-forward, subscription-based business. Her career spans additional finance and leadership roles at HP, Gap Inc., Twentieth Century Fox, and GE Capital.

“I’m thrilled to be joining Netradyne at such an exciting time in the company’s journey,” said Sanadhya. “Netradyne has an impressive track record of innovation and customer success, and it’s now poised to scale to its next stage of growth and maturity. I’m excited to contribute my experience to this next chapter and to work alongside a dynamic, talented team that is deeply committed to building a strong safety culture and empowering drivers through positive feedback.”

In a coordinated move, Tom Schmitt will transition into the newly created role of COO, having served as Netradyne’s CFO since 2021. Schmitt’s leadership played a central role in defining Netradyne’s financial and operational foundation, and as COO he will now focus on driving operational efficiency throughout the organization to support Netradyne’s rapid growth and global expansion. Prior to joining Netradyne, Schmitt served as CFO, COO, and other senior finance roles at various technology companies, including Postclick and Salesforce.

“It’s been a privilege to help shape Netradyne’s financial strategy over the past few years. As we enter this pivotal chapter, I’m excited to work more broadly across the organization to scale our operations, strengthen cross-functional execution, and accelerate the delivery of customer value,” said Schmitt. “Netradyne is redefining what’s possible in fleet safety and AI, and I look forward to contributing to the company’s mission in new and meaningful ways.”

These leadership changes mark a pivotal moment in Netradyne’s journey, as the company continues to expand its cutting-edge technology to enhance safety and efficiency for commercial fleets worldwide.

“As we position Netradyne for our next phase of growth, Smita’s global experience, paired with Tom’s proven operational leadership, are the right combination to guide us forward,” said Avneesh Agrawal, CEO and co-founder of Netradyne. “Together, they’ll help us scale with focus and lead the industry into the future.”

About Netradyne:
Netradyne provides AI-powered technologies for safer roads. An award-winning industry leader in fleet safety and video telematics solutions, Netradyne empowers thousands of commercial fleet customers across North America, Europe, and Asia to enhance their driver performance, reduce risk, and optimize operations. Netradyne sets the standard among transportation technology companies for enhancing and sustaining road safety, with an industry-leading 20+ billion miles vision-analyzed for risk and an industry-first driver scoring system that reinforces safe behaviors. Founded in 2015, Netradyne is headquartered in San Diego with offices in San Francisco and Bangalore.

The post Netradyne Strengthens Leadership Team with New CFO and COO Appointment appeared first on School Transportation News.

SAN DIEGO, Calif. — Netradyne, an award-winning SaaS company setting the standard for safer fleets with the industry’s first AI-powered positive driver recognition system, today announced a significant driver safety achievement: over 100 million DriverStar events have been awarded to professional drivers around the globe. This milestone reflects the strong adoption of Netradyne customers for the Driver•i, safety platform, with Netradyne leading the growing industry shift toward positive recognition as a powerful catalyst for reducing accidents and improving driver safety, engagement, and retention.

Unlike traditional safety models that emphasize violations or risky events, DriverStar focuses on recognizing and reinforcing proactive, safe driving habits as they happen. Built into Netradyne’s Driver•i safety platform, the program utilizes real-time analysis and edge computing to capture positive behaviors and reward drivers for consistent, responsible performance, helping fleets establish a culture rooted in accountability, motivation, and continuous improvement.

What is a DriverStar? Recognizing Safer Driving in Real Time
Drivers are awarded DriverStars for demonstrating strong safety habits while driving. Two of the most common examples include:
Creating Space: When a driver increases their following distance or changes position on the road to avoid potential hazards.
Streaks: Recognizing drivers for completing consecutive days or miles of safe, incident-free driving (examples: distracted, speeding, following distance, and traffic signal compliance)

These recognitions aren’t just a pat on the back. Netradyne’s analysis of customer data reveals that fleets with higher DriverStar activity exhibit fewer risky behaviors and lower overall accident rates.

Recognition that Makes a Difference
Awarding DriverStars is based on a simple yet effective idea: rewarding good behavior motivates drivers to maintain consistency. Instead of focusing only on what went wrong, the program highlights what’s going right. Fleets that use DriverStar often report: Higher driver engagement and morale. Better retention of their safest drivers. A cultural shift toward proactive safety and personal accountability.

“Recognition of safe driving is a reflection of where culture is shifting,” said Avneesh Agrawal, CEO of Netradyne. “It shows us that safety isn’t just managed from the top down—the drivers themselves own it. And that changes everything.”

Patented Innovation Driving Industry Change
Netradyne’s commitment to recognizing positive driving is grounded in nearly 10 years of acknowledging positive drivers and a robust foundation of intellectual property and patented technology that identifies, analyzes, and rewards positive driving events. This innovation reinforces the company’s belief that building safer fleets starts by recognizing what’s going right, not just what’s going wrong.

Changing Industry Perceptions with Innovations Rooted in Positive Recognition
DriverStars are part of Netradyne’s growing portfolio of patented safety innovations, which are redefining how fleets view safety leadership. By focusing on performance-based coaching and morale-building, Netradyne helps fleets challenge outdated narratives and spotlight the drivers who are actively shaping a culture of safety on the road.

Customer Quotes:

Boyle Transportation, Michael Lasko, VP of Safety and Quality, Trucking & Logistics
“I believe wholeheartedly in Netradyne’s DriverStar Streaks, especially the 25 consecutive stops, 50 consecutive stops, and 75 consecutive stop sign stops. There is a clear connection between low scores and accident frequency; the GreenZone Score is an excellent indicator of risk,” said Michael Lasko, VP of Safety and Quality at Boyle Transportation & Skelton Truck Lines. “Netradyne does an outstanding job of identifying risky behaviors that we previously weren’t identifying with other providers. So, things like positive recognition, from DriverStars that Netradyne has. Our prior experience there was not positive. It was all negative.”

Kutzler Express, Inc. Erin Mitchell, COO
“We’ve got some drivers who installed the app on their phones so that they can understand better how the system works. They think it’s an exciting technology, and it is fun for them to earn DriverStars and be in the Green Zone. They’ve really embraced the safety and gaming aspect of the system,” said Erin Mitchell, COO at Kutzler Express, Inc. “I think that’s a positive interaction around safety, and the culture of safety is what’s exciting. The drivers love the competition, and they love knowing how they’re performing.”

Halvor Lines:
Kendra Payette, Halvor Lines, Senior Safety & Training Manager
“At Halvor Lines, we’ve always believed that safety should be a source of pride, not punishment. With Netradyne’s DriverStar program, our drivers aren’t just monitored—they’re recognized for their skill and decision-making,” said Kendra Payette, Senior Safety & Training Manager at Halvor Lines. “This approach has transformed how our team engages with safety, leading to measurable improvements in performance. Recognizing positive behaviors builds momentum, boosts driver confidence, and fosters a strong culture of accountability. It’s more than technology – it’s a tool that empowers our people.”

Mike Purdun, Halvor Lines, Driver:
“Getting DriverStars feels like someone’s finally noticing the things we do right. Creating space, slowing down, making good calls—it matters, and now it counts for something,” said Mike Purdun Commercial Fleet Driver at Halvor Lines. “It’s a good feeling to be recognized, not just called out when something goes wrong. It motivates me to keep doing things right every mile I drive.”

About Netradyne:
In 2015, Avneesh Agrawal, CEO, and David Julian, CTO, co-founded Netradyne, an award-winning industry leader in AI-powered fleet safety and video telematics solutions. Headquartered in San Diego, with offices in San Francisco and Bangalore, India. Thousands of commercial fleet customers across the United States, Canada, Mexico, Germany, the U.K., Australia, New Zealand, and India trust Netradyne’s over 850 employees worldwide. Netradyne’s flagship product, Driver i, delivers cutting-edge HD video safety and management technology powered by advanced AI that analyzes every minute of drive time with up to 99% accuracy, recognizing risky and safe driving behaviors. With over 20 billion vision-analyzed driving miles, Netradyne sets the industry standard for fleet safety, empowering commercial fleets of all sizes to enhance driver performance, reduce risk, and optimize operations. Netradyne is dedicated to improving road safety and efficiency through innovative technology, revolutionizing the transportation industry. For more information about how DriverStar is reshaping fleet safety through positive reinforcement, visit www.netradyne.com.

The post Positive Reinforcement Takes the Wheel: Netradyne Customers Awarded Over 100 Million DriverStars appeared first on School Transportation News.