Rivian is gearing up to introduce the R2 next month and the company is preparing for its arrival by announcing plans to open dozens of new service centers. This should help the company deal with the influx of new customers caused by the roughly $45,000 EV.

While the automaker didn’t give firm numbers, they said more than 50 new service centers are scheduled to open through next year. This will push the total number of facilities past the 150 mark.

More: Rivian Owner’s Quality And Service Nightmares Expose The Pain Of Being A ‘Beta Tester’

Rivian didn’t say where these centers will be located, but confirmed “multiple locations and larger sites” with higher capacities are planned for markets where their vehicles are popular. On the flip side, in remote areas, the company will focus on mobile service.

Speaking of mobile support, Rivian plans to increase its fleet of service vans by 50% this year. The company noted this is what customers prefer and they’ll be “enhancing onboard tools and technician training so we can perform more services remotely, including routine maintenance like tire rotations.”

More: That Rivian Bumper Tap Didn’t Look Like An $11,000 Oopsie, But Here We Are

The company has also hired and trained more than 1,000 service specialists in the past year and that practice will continue. This has reportedly resulted in a 35% reduction in wait times for service.

Software Updates

In other Rivian news, the company recently announced a handful of software updates including a new Apple Watch app. It enables users to lock and unlock doors, vent the windows, and adjust the climate control system – among other things.

The automaker also updated software in Gen 1 Quad-Motor as well as Gen 1 and 2 Dual-Motor R1s. Thanks to the change, Sport Mode now has a higher ride height option known as Standard. The company also extended Sport mode to Dual-Motor variants, which “unlocks optimized power delivery and quicker acceleration.”

Other highlights include Launch Mode as well as a “Lower” setting, which reduces the ride height by about an inch to ease entry and egress. There’s also a new cold weather indicator that shows “exactly how much energy is being used to keep your battery warm.” It will also show how much range is “temporarily unavailable until the [battery] pack reaches its optimal operating temperature.”

The average new car now stands at $50k, and that’s a stretch too far for many American drivers, who in some case have drifted to used lots and rival brands. But Ford wants to throw them a lifeline, well, actually five lifelines, promising a wave of sub-$40,000 vehicles before the end of the decade.

Ford executives told retailers at this week’s NADA Show meeting that five new models priced under $40k will join the lineup by the end of the decade, Automotive News reports. That is not just one bargain hero car, but a whole lineup.

Related: Ford Just Killed A Popular SUV And Dealers Are Not Happy

The first arrival is one we already know about, a midsize electric pickup coming next year, a truck dealers are already buzzing about. Previous reports suggest it could land around the $30k mark, which in today’s market qualifies as almost suspiciously affordable and could leave startup Slate’s electric truck dead in the water.

Cross-Segment

But Ford’s plans go far beyond one electric truck. Andrew Frick, who heads up Ford Blue and Model e, told Auto News the new products will span cars, trucks, SUVs, and vans with a mix of powertrains. These will be brand new nameplates, not just cheaper versions of existing models.

“It will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy,” Frick said. “That’ll start to fill in the product side, but we have work to do to help affordability in the near term more tactically.”

That sounds great, but dealers still have some short term pain to manage.

Short-term Gap

A big hole in the lineup is centered around the Escape (pictured below). Ford stopped building its entry level crossover in December, and although dealers still have stock to sell, at some point this year they’ll be left with a gap right where many first time and budget focused buyers used to land.

“We understand we’ll be selling Escape into this year, but at some point we’ll run out,” Frick explained. “That does not mean we cannot continue to drive profitable growth through the nameplates we have.”

Dealers have been clear they would love a proper replacement, and while they are dreaming, maybe even an affordable sedan too.

In the meantime, Ford plans to push more entry level trims of models like Explorer and Bronco, lean harder on certified pre owned cars, and offer longer loans and first-time buyer programs. Frick told said there are about 10 separate actions in motion to tackle affordability, so the next time you head down to your Ford dealer, don’t be afraid to bargain hard.

When Jaguar announced nearly five years ago that it would completely reinvent itself as an EV-only ultra-luxury brand, setting its sights on Bentley rather than the familiar and more attainable German premium rivals like BMW and Audi it had competed with for decades, the plan sounded ambitious, perhaps too ambitious. It still does today.

Read: Jaguar’s New EV Growls Like A V8 And It’s Messing With Your Brain

Now, some of Jaguar’s retail partners are raising uneasy questions. With EV sales cooling or inching forward at a snail’s pace in key markets, skepticism around the brand’s pivot is mounting. Industry analysts are voicing similar concerns, suggesting Jaguar may be targeting a shrinking share of an already narrow segment.

Trouble in the Transition

Dealer sources say Jaguar is aiming to sell around 10,000 cars a year, aligning with Bentley’s current output. But the target, while tidy on paper, is drawing doubt. That kind of volume is tough to achieve in the luxury EV segment, where few models have made real headway.

“I doubt that Jaguar’s strategy will work,” S&P Global analyst Martin Benecke told Auto News. “Jaguar wants to go where other luxury manufacturers are withdrawing due to a lack of demand. Which customers does Jaguar want to reach with its electric luxury cars? I don’t know whether you can survive with this strategy.”

Does The Type 00 Have A Business Case?

The first of Jaguar’s next-generation EVs is a luxurious four-door model previewed by the Type 00 concept. It’s expected to carry a starting price of around $130,000 in the US, making it more expensive than the Mercedes-Benz EQS. If sales fall short, reworking the platform for hybrids or combustion engines could prove, if not impossible, certainly both difficult and expensive.

Dealer Uncertainty Meets Cautious Optimism

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“At the moment, there is no clear business case for Jaguar,” one dealer told Autonews. “We have committed in principle, but whether we fully invest will depend on the final strategy.”

Still, not everyone is pessimistic. Some people are onboard, including the chairman of the German Jaguar and Land Rover Dealers Association, Andreas Everschneider. According to him, “the restart is an opportunity,” but he has warned that Jaguar must avoid falling into the trap of overproduction.

“If Jaguar repeats the mistakes made by other premium brands and floods the market, prices will collapse,” he said. “In that case, the luxury strategy will fail.”