As Toyota continues pushing forward with its multi-pathway strategy in Europe, the brand is gradually building out its electric lineup alongside its well-established hybrid offerings. During a presentation in Greece, we had the chance to get an early look at three upcoming models: the refreshed bZ4X, the new C-HR+, and the all-electric Urban Cruiser. All three are headed to European roads later this year.

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Out of the trio, it was the smallest one that stood out. The Urban Cruiser, which made its debut in December 2024, is Toyota’s latest entry in the competitive B-SUV (subcompact) segment. Specifically developed for European buyers, this small EV will begin reaching customers in autumn 2025.

Toyota Looks to Suzuki for Its Smallest EV

While the Urban Cruiser acts as an electric counterpart to the Yaris Cross Hybrid, the similarities end with the badge. Underneath, it rides on Suzuki’s Heartect-e platform, shared with the upcoming eVitara, instead of Toyota’s e-TNGA architecture. Much of the exterior and interior design also mirrors the Suzuki, with only minor tweaks to differentiate the two.

Photos Thanos Pappas / Carscoops

At the front, Toyota adds its own identity through a hammerhead-style lighting signature and a more refined bumper design. These give the Urban Cruiser a cleaner, more cohesive look compared to its Suzuki twin. Apart from Toyota’s emblems and new taillight graphics, the rest of the body panels are essentially unchanged.

Inside, Space Outranks Luxury

Despite its shared features with the Suzuki, the Urban Cruiser aligns well with Toyota’s design language, thanks to its chunky front end, muscular fenders, and darkened taillight cluster. The SUV measures 4,285 mm (168.7 inches) in length, placing it between the 4,180 mm (164.6 inches) Yaris Cross and the 4,360 mm (171.7 inches) C-HR. However, its EV-specific packaging allows for a 2,700 mm (106.3 inches) wheelbase, which is longer than both of those models as well as the larger Corolla Cross.

Photos Thanos Pappas / Carscoops

This extra length pays off inside. Rear passengers benefit from generous legroom and a sliding bench, making the cabin feel roomier than the Yaris Cross. That said, headroom in the back is more limited, particularly for taller occupants. The fixed sunroof and the floor-mounted battery take up vertical space, which might be noticeable for those who prefer sitting upright.

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Predictably, the rest of the interior is virtually identical to the Suzuki eVitara, with Toyota’s influence being limited to the emblem on the steering wheel and the Urban Cruiser lettering on the floor mats. The perceived quality is not bad despite the liberal use of hard plastics.

I’m not a fan of the glossy black finish of the floating center console, but the ambient lighting, the unusual texture on the door cards and the seat upholstery look pretty modern. Luckily, there are a few physical controls under the digital cockpit comprising a 10.25-inch instrument cluster and a 10.1-inch infotainment.

FWD and AWD Options, Up to 400 km Range

Under the skin, the Urban Cruiser offers the same range of powertrains as the eVitara. Buyers can choose between two battery capacities and three drivetrain options. The front-wheel drive version with the larger 61 kWh lithium-iron phosphate battery delivers a targeted range of around 400 km (249 miles). A dual-motor, all-wheel drive setup increases output to 182 hp, though the estimated range drops slightly to about 350 km (217 miles).

We’re looking forward to seeing how these figures translate to real-world driving once we get behind the wheel.

QUICK SPECS

So What’s With The Land Cruiser Reference?

The name Urban Cruiser may sound like a playful nod to the Land Cruiser, evoking a sense of off-road spirit in a much smaller package. Toyota underscores the Urban Cruiser’s light off-roading potential with features like Downhill Assist Control and Trail Mode for slippery surfaces.

Still, no one expects the eVitara-based EV to be as capable as a Suzuki Jimny (never mind the Land Cruiser) off the beaten track. After all, Toyota is working on a baby Land Cruiser for more serious off-road applications.

Interestingly, this isn’t the first time Toyota has used the Urban Cruiser name. It debuted on a 2006 concept, followed by a production model based on the Yaris sold in Europe from 2008 to 2014. That model also had a twin in North America, where it was known as the Scion xD. More recently, Suzuki-built models under the Urban Cruiser name have appeared in global markets, mostly aimed at India and other emerging regions.

A Growing EV Lineup

The Urban Cruiser is just one piece of Toyota’s growing electric strategy in Europe. During the same event in Greece, it sat alongside the facelifted bZ4X (simply called the bZ in North America) and a prototype of the C-HR+, both of which are expected to launch in 2025. Though they share some design language at the front, each model serves a different purpose.

The C-HR+ leans into a more upscale and sporty image, with a coupe-like roofline and sharper styling that positions it at the heart of the C-SUV (compact) segment. It shares a few cues with the standard C-HR but is noticeably larger and bolder. In contrast, the refreshed bZ4X keeps things more family-friendly and adds some light trail capability thanks to its Subaru-sourced X-Mode AWD system.

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Toyota plans to round out its European EV portfolio next year with the bZ Woodland, a sibling to the Subaru Trailseeker. That will bring the total to four electric models in the region, quadrupling Toyota’s zero-emission options in just two years.

Having four EVs might seem like a lot for a company whose president has openly questioned their environmental benefits, but some markets are getting even more options. China, for example, offers five electric Toyotas: the bZ3, bZ3X, bZ4X, bZ5, and bZ7.

North America is expected to eventually match that number, though with a different lineup. US buyers will have access to the C-HR+, bZ, bZ Woodland, and an upcoming three-row SUV that will be built locally.

Photos Thanos Pappas / Carscoops

Toyota may be riding high with its hybrid-heavy lineup and ambitious plans to have 20% of US sales come from plug-in hybrids by 2030, but the company isn’t stopping there. It also has big plans to expand its electric vehicle offerings in the US. By mid-2027, Toyota and Lexus will introduce no fewer than seven new EVs across North America, including a range of models that could give it the edge against the competition.

More: Toyota And Lexus Will Launch 15 EVs By 2027 And That’s Just The Start

First, Toyota is adding a few more electric options to its own lineup. Expect the facelifted bZ4X crossover (now named the bZ), the bZ Woodland, the C-HR, and an upcoming three-row SUV. On the Lexus side, the RZ crossover will be joined by an electric version of the new-generation ES sedan introduced last month and a larger SUV to boot.

US-Made Electric SUVs Are Coming

While many of these models will be imported, the big news is that the upcoming three-row SUVs, one from Toyota and one from Lexus, will be manufactured right here in the United States. After a brief delay, production will start in 2026 at two factories in Georgetown, Kentucky, and Princeton, Indiana. These new electric SUVs will go head-to-head with the likes of the Kia EV9 and Hyundai Ioniq 9, which are also targeting the growing demand for larger electric vehicles.

Toyota isn’t diving into the EV market without a plan. According to Bloomberg, the company typically adds a new model to a factory only when it’s confident it can move 100,000-150,000 units annually. While US EV adoption is expected to grow at a slower rate than anticipated, Toyota has a strategy to keep production moving. Any excess EV output from its US factories will be sent to overseas markets where demand is ramping up faster.

Cooper Ericksen, Senior Vice President, Product, BEV and Mobility Planning and Strategy at Toyota Motor North America, explained: “We’ll sell a little bit more every year and grow with the market. But we have to think about how many Canada will use, how many the US will use, and we can then export to other global destinations.” Of course, the company hopes that its export plans won’t be affected by a potential escalation of the tariff war.

A Long-Term Commitment

Currently, electric vehicles account for just 8% of automotive sales in the US, but Toyota expects that number to double by 2030. Ericksen pointed out, “BEVs right now aren’t incremental volume for us. They’re cannibalizing our volume. But in the future, we think it’s a really important segment that we don’t want to give up to the competition.”

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On the production side, Toyota is setting up a lithium-ion battery plant in North Carolina, which will power its US-made EVs and hybrids. Once fully operational, the plant will have a production capacity of over 30 gigawatt hours, enough to power 800,000 hybrids, 150,000 plug-in hybrids (PHEVs), and 300,000 battery electric vehicles annually.

Toyota has pledged to offer an electrified option across all of its models this year. Right now, about 80% of Toyota and Lexus models in the US are available with either hybrid or EV options. With these moves, Toyota is aiming to cement its position in the growing EV market, even if the journey to widespread adoption is a gradual one.

Electric cars aren’t exactly uncharted territory anymore, but that doesn’t mean every automaker has found its footing. After years of dominating the hybrid world, Toyota is finally getting serious about fully electric vehicles. Enter the next-generation C-HR, a compact SUV with a much sharper edge than the one you might remember. It’s not just a redesign – it’s practically a reboot, and yes, it’s fast enough to leave Toyota’s own GR86 sports car in the dust.

After easing into the EV market with the awkwardly named bZ4X, now rebranded simply as bZ, Toyota seems determined to make an impression. In developing the all-electric C-HR, the company says it benchmarked the SUV against both mainstream and premium rivals, and confidently claims it now belongs in the latter camp. A substantial 338 horsepower from dual electric motors certainly strengthens that argument.

Read: Toyota’s C-HR Returns To America But It’s Nothing Like You Remember

While recently speaking with Road & Track, the chief engineer for the Toyota bZ and C-HR, Daisuke Ido, acknowledged that adding power boosts the new model’s appeal.

In an interview with Road & Track, Daisuke Ido, chief engineer for Toyota’s bZ and C-HR programs, made it clear the brand is aiming higher. “During benchmarking, we brought some of the competitors into two groups — the normal, let’s say daily use cars, and the premium cars,” he said. “Now, we are in the premium group. The new numbers are more powerful. More power is more appealing.”

That message is echoed by Chad Moore, marketing manager for the bZ and C-HR lineup, who said Toyota is “positioning it as more sporty and fun to drive” compared to the outgoing model. Additionally, he pointed out that Toyota has made it “much more premium inside and outside, not just with the BEV powertrain and the acceleration.”

Toyota says the 338-hp C-HR can hit 60 mph (96 km/h) in a respectable 5 seconds. In Europe, it’ll also be sold in 165 hp and 221 hp configurations, but these models won’t be available in the United States.

Admittedly, the C-HR is far from an outright performance car, like the Hyundai Ioniq 5 N or Kia EV6 GT. It’s more similar to the (larger) EV6 GT-Line AWD, which delivers 320 hp and can hit 60 mph in around the same 5 seconds. That should be more than enough for most shoppers, and there were times not too long ago when those figures were reserved for high-end sports cars.

Three years after disappearing from US Toyota dealers, the C-HR is back. But it’s not like you remember it. What was once a puny combustion crossover that struggled to get out its own way is now an all electric fastback that can out-accelerate Toyota’s own affordable performance hero, the GR86.

Toyota’s C-HR announcement wasn’t a complete surprise. The same basic car, but badged C-HR+, made its worldwide premiere in Europe only a few weeks back and we reported at the time that it was expected to be confirmed for sale in the US soon.

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The C-HR rides on the same e-TNGA 2.0 platform as the new BZ, which is what Toyota is calling the facelifted version of the bZ4X. But the C-HR’s 108.2-inch (2,750 mm) wheelbase is 4 inches (102 mm) shorter than the BZ’s and it gets a sportier fastback coupe-style tail instead of the SUV’s squarer, more practical rear end.

One Powertrain, No Choices, But Plenty of Power

Another big difference is in the choice of powertrains and batteries. While BZ buyers get to pick from a menu, C-HR buyers get no choice at all, the only available configuration being a dual-motor, all-wheel drive setup that makes 338 hp (343 PS / 252 kW). It gets the crossover to 60 mph (97 km/h) in 5 seconds, or 1.1 seconds faster than a GR86. The 165 hp (167 hp / 123 kW) and 221 (224 PS / 165 kW) single-motor front-wheel drive versions available in Europe aren’t coming to the US.

Battery options are also limited, the only power pack making it into US-spec cars being a 77 kWh unit that Toyota says is good for around 290 miles (467 km) of driving before you need to find a charger. An 11 kW onboard charger is standard, as is an NACS port, but the 150 kW peak charging speed is nothing to write home about. A 10-80 percent fill takes around 30 minutes.

Inside the C-HR, there’s more commonality with the new BZ, which shares its 14-inch touchscreen media system. You get that screen, heated front seats, power liftgate and two wireless phone chargers on both SE and XSE grades. But going for the XSE upgrades the 18-inch wheels to 20s, adds a memory for the driver’s seat, 8-way power to the passenger’s and brings other goodies like Lane Change Assist and a Panoramic View Monitor.

When Can You Get One?

Although we’re getting our first look at the North American C-HR now, Toyota says it won’t be available until 2026. While pricing will be revealed closer to the on-sale date, it’s expected that the new C-HR will start from around $35,000. This should give it some breathing room compared to the slightly larger bZ, which is expected to kick off in the low $40,000s.