If you only look at Hyundai’s headline numbers, 2025 was a triumph. The brand posted its best December ever in the US car market, its third straight year of record total sales, and its fifth consecutive year of record retail volume. Total sales reached 901,686 vehicles, and December alone delivered 78,930 sales.

Fist bumps all around, right? Sounds like everything is going wonderfully. But scratch beneath the surface and the picture becomes more complicated and less joyful, especially if you care about electric cars.

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Because Hyundai’s EVs stumbled badly at the end of the year. Ioniq 5 sales fell 50 percent in December compared to the same month last year. Ioniq 6 dropped even harder, down 62 percent. In the fourth quarter, both models were also down sharply, by almost 60 percent.

Ioniq 9 Jumps In

Over the full year, the story is slightly kinder but still uneven. Ioniq 5 finished 2025 up nearly 6 percent year over year, but Ioniq 6 was down 15 percent. The newly launched three row Ioniq 9 added EV volume during 2025, ensuring Hyundai’s total electric sales in the last 12 months beat out those for 2024, when the Ioniq 9 was still waiting to be launched.

But in Q4 and December, the EV total was down dramatically, despite the 9 having joined to lend a hand.

Hyundai US Sales December 2025

And EVs weren’t the only models struggling. The Sonata was down 13 percent in 2025 (and 32 percent in Q4), and the Santa Cruz light truck dropped 20 percent during 2025 (and 21 percent in Q4). The Kona didn’t fare too well either. Its sales slid 9 percent between January and December.

Hybrid Help

So how did Hyundai still manage record numbers? The answer is hybrids and SUVs. Hybrid sales jumped 71 percent in December and were up 36 percent across the year, driven by demand for electrified versions of the Elantra, Sonata, Tucson, Santa Fe and Palisade.

Hyundai US Sales Q4 2025

Meanwhile, Hyundai’s core SUVs surged, with Santa Fe up 20 percent for the year, Palisade up 13 percent and Tucson up 14 percent.

In other words, Hyundai’s record year was not built on electric, but electrified momentum. Buyers did not stop shopping, they simply changed how they shopped, preferring to spend their money on more traditional vehicles with more traditional powertrains.

Hyundai US sales 2025

Hyundai

Hyundai is selling more hybrids in the United States than ever, a result that surely has executives reaching for the champagne. The mood, however, is muted by a sharp downturn in the company’s electric vehicle fortunes. Since the federal EV tax credit expired on September 30, demand has plunged, leaving Hyundai’s battery-powered lineup scrambling to regain its footing

How Low Can It Go?

The Ioniq 5 remains Hyundai’s best-selling EV in the US, though November brought little reason to celebrate. Only 2,027 units found buyers across the country, a steep 59 percent drop from the 4,989 sold in November last year.

There was some consolation in the fact that this figure edged up slightly from October’s 1,642 sales, but the wider picture is still uneven. Year-to-date results show a modest 12 percent improvement over 2024, totaling 44,760 cars sold.

Read: Hyundai And Kia EV Sales Collapse After Tax Credits Vanish Overnight

Things have been equally as bad for the Ioniq 6, with just 489 being sold this November, a decline of 56 percent. Cumulative sales have also slipped, from 11,055 cars in 2024 to 10,019 so far this year, marking a 9 percent decline.

The seven-seat, three-row Ioniq 9 wasn’t available last year, but it remains a relatively slow seller. A total of 315 found new homes last month, down slightly from the 317 sold in October. Year-to-date, 4,809 have been sold.

Hyundai Sales November 2025

Hyundai’s total November sales have fallen 2 percent from November last year to 74,289 units. So for this year, it still remains in the green, shifting 822,756 vehicles, an 8 percent rise from the 758,304 sold during the first 11 months of 2024.

Hybrids to the Rescue

The big story, though, is hybrids. Sales of electrified models jumped 42 percent, making November Hyundai’s strongest hybrid month on record. That surge has been critical in offsetting the EV slump and maintaining overall growth through the final quarter.

Among individual models, several performed particularly well. In November, The Palisade rose 10 percent to 9,906 units, Santa Fe gained 13 percent to 14,004, and Tucson continued its strong run with an 18 percent increase to 23,762. Even the pint-sized Venue grew 35 percent to 2,059 units.

The Sonata, meanwhile, took a noticeable hit in November, dropping 42 percent year-over-year to 4,018 sales, bringing its year-to-date total to 54,238, down 12 percent from the same period in 2024.

For now, Hyundai’s U.S. lineup shows a clear divide between hybrid gains and weakening EV demand. The next few months will show whether that hybrid momentum can do enough to steady the company’s position in a softening electric market.

The Los Angeles Auto Show continues and Hyundai has used the event to introduce the US-spec Ioniq 6 N and Elantra N TCR Edition. The former originally debuted over a year ago, while the latter was introduced this summer.

Starting with the high-performance Ioniq 6 N EV, it features an 84 kWh battery pack and a dual-motor all-wheel drive system producing a combined output of 601 hp (448 kW / 609 PS). However, a boost function increases that number to 641 hp (478 kW / 650 PS).

More: Hyundai’s Fastest Electric Sedan Can Drift And Snarl Like A Gas Car, Hit 62 MPH In 3.2 Seconds

This setup enables the car to accelerate from 0-60 mph (0-96 km/h) in approximately 3.2 seconds when using Launch Control. Drivers can also expect to hit a top speed of up to 160 mph (257 km).

Hyundai declined to reveal the car’s range, but noted the model has a 350 kW DC fast charging capability. This will enable the battery to go from a 10% to 80% charge in as little as 18 minutes.

Other highlights include a sport-tuned suspension with electronically controlled dampers and N e-Shift technology. They’re joined by N Launch Control, N Drift Optimizer, N Grin Boost, N Torque Distribution, and an N Active Sound + system.

Since we’ve already seen the model numerous times before, we’ll briefly note the car features black and red accents as well as 20-inch forged wheels. They’re joined by sportier bumpers and a rear spoiler.

Hyundai hasn’t released full details, but said the car will have a Black interior with Performance Blue accents. Buyers will also find sporty seats with Alcantara upholstery as well as leatherette bolsters. Other highlights include a unique steering wheel as well as additional physical switchgear for more intuitive operation.

The Ioniq 6 N will arrive next year and be offered in “limited quantities.” There’s no word on pricing, but the 2025 Ioniq 5 N starts at $66,200.

Elantra N TCR Edition

Speaking of yesterday’s news, Hyundai introduced the Elantra N TCR Edition. Designed for boy racers on a budget, the car has a massive carbon fiber rear wing that tells everyone you’re compensating for something. It’s joined by special badging as well as gloss black 19-inch forged wheels that are backed up by a four-piston front braking system.

The interior sports an Alcantara-wrapped steering wheel, shifter, and handbrake. They’re accompanied by Performance Blue seat belts, aluminum door sill plates, and unique door puddle lamps.

Hyundai didn’t mention pricing or specifications, but the model should have a turbocharged 2.0-liter four-cylinder engine pumping out 276 hp (206 kW / 280 PS) and 289 lb-ft (391 Nm) of torque. It can be connected to either a six-speed manual or an optional eight-speed dual-clutch transmission.

The Hyundai Elantra N TCR Edition will arrive in the first quarter of 2026 as a “limited production run.” There’s no word on how many will be offered stateside, but expect it to cost more than the regular model, which begins at $35,100.

The Hyundai Ioniq 6 N already cuts a fierce silhouette, but for some owners, that isn’t quite enough. They want something with more of a track-day attitude. Hyundai is answering that call with a new suite of N Performance Parts, led by a swan-neck rear wing reminiscent of the Porsche 911 GT3.

The optional accessory package also includes a more prominent splitter, sharper side skirts, and a diffuser extension. All of the components are finished in exposed carbon, contrasting the red accents found on the lower part of the bodywork.

More: Hyundai’s Next Performance SUV Could Be A Hybrid Rival To RAV4 GR Sport

The larger CFRP rear wing, which can also be ordered on its own, features a double-deck design adjustable to three positions: 8°, 0°, and -8°. Depending on the angle, it produces between 265 and 305 kilograms (584–672 pounds) of downforce at 257 km/h (160 mph).

A deflector mounted beneath the car trims lift and adds another 16 kilograms (35 pounds) of downforce at top speed.

Beyond the aerodynamic pieces, the package includes 20-inch forged wheels with a 12-spoke layout, finished in either black or white. They shave 1.5 kilograms (3 pounds) from the unsprung mass compared to the standard aero wheels of the same size.

To fine-tune the exterior, owners can add a racing stripe, a Sabelt tow strap, carbon center caps, and black wheel nuts.

Inside, the upgrades extend to a steering wheel wrapped in Pasubio leather, suede armrests, carbon fiber scuff plates, and floor mats marked with N Performance branding. The company also offers Ferodo brake pads designed for both street and circuit use.

More: Veloster’s Reincarnation Could Arrive As An Ioniq 3 N Hot Hatch

The Ioniq 6 N draws power from dual electric motors that produce a combined 641 hp (478 kW / 650 PS) and 770 Nm (568 lb-ft) of torque through the N Grin Boost function, launching it from 0–100 km/h (62 mph) in 3.2 seconds. True to N division form, the EV integrates systems such as simulated gear shifts, synthesized exhaust sounds, and an N Drift Optimizer.

What’s The Cost?

Hyundai first announced these N Performance Parts in July 2025. They’re now available to order in Korea before rolling out to other international markets. According to the Korean Car Blog, the full aero package is priced at ₩11,000,000 (equal to $7,500 at current exchange rates), while the rear wing alone costs ₩4,900,000 ($3,400).

In Korea, the Hyundai Ioniq 6 N starts at ₩79.9 million ($54,700). The U.S. version is expected to be priced from around $68,000 when it arrives next year.

Sources: TheKoreanBlog, Hyundai

We all knew that sales of EVs in the US would fall dramatically in October, since there’s no $7,500 federal tax credit available. However, major automakers like Hyundai and Kia may not have anticipated just how dramatically sales would fall due to this policy change.

Starting with Hyundai, it recently confirmed that it sold 70,118 vehicles last month, a 2 percent decline from the 71,802 in October 2024. Importantly, year-to-date sales are up 10 percent to 748,467. But this is where the good news mostly ends.

Read: Hyundai Enjoys Record Sales Thanks To Some Unlikely Models

Sales of the Ioniq 5 plummeted 62 percent to just 1,642 units, down from 4,498 sold last October. Similarly, Hyundai sold 52 percent fewer Ioniq 6s, down from 837 units to 398. The Ioniq 9 wasn’t available last year, but it hasn’t been a big seller this year, shifting 4,494 units year-to-date and just 317 in October.

Other Hyundai models that experienced significant declines included the Kona (-13 percent), Santa Cruz (-29 percent), Sonata (-32 percent), and Elantra (-16 percent). Helping to prop up total sales were the likes of the Palisade (+6 percent), Santa Fe (+22 percent), Tucson (+16 percent), and Venue (+49 percent).

Hyundai USA Sales

Kia’s EV Collapse

Things are similar at Kia. Year-to-date, it sold 705,150 vehicles, a solid increase from the 653,078 units moved over the same period in 2024. Its total sales also rose slightly in October from 68,908 units to 69,002. However, like Hyundai, Kia EVs didn’t share in this success.

Kia sold just 666 examples of the three-row EV9 this October, over 1,941 examples sold the same month last year. Overall sales of the EV9 this year are down from 17,911 to just 13,114. Then there’s the EV6, which saw its number fall from 1,732 to just 508.

Through the first ten months of the year, 11,585 EV6s have been sold compared to the 17,717 last year. Kia also sells the Niro as an EV in the US, but has grouped its sales with those of the gasoline and hybrid versions.

These numbers come just after Kia confirmed that it has postponed the American launch of the EV4 “until further notice” due to changing market conditions.

Kia USA Sales