We all knew that sales of EVs in the US would fall dramatically in October, since there’s no $7,500 federal tax credit available. However, major automakers like Hyundai and Kia may not have anticipated just how dramatically sales would fall due to this policy change.

Starting with Hyundai, it recently confirmed that it sold 70,118 vehicles last month, a 2 percent decline from the 71,802 in October 2024. Importantly, year-to-date sales are up 10 percent to 748,467. But this is where the good news mostly ends.

Read: Hyundai Enjoys Record Sales Thanks To Some Unlikely Models

Sales of the Ioniq 5 plummeted 62 percent to just 1,642 units, down from 4,498 sold last October. Similarly, Hyundai sold 52 percent fewer Ioniq 6s, down from 837 units to 398. The Ioniq 9 wasn’t available last year, but it hasn’t been a big seller this year, shifting 4,494 units year-to-date and just 317 in October.

Other Hyundai models that experienced significant declines included the Kona (-13 percent), Santa Cruz (-29 percent), Sonata (-32 percent), and Elantra (-16 percent). Helping to prop up total sales were the likes of the Palisade (+6 percent), Santa Fe (+22 percent), Tucson (+16 percent), and Venue (+49 percent).

Hyundai USA Sales

Kia’s EV Collapse

Things are similar at Kia. Year-to-date, it sold 705,150 vehicles, a solid increase from the 653,078 units moved over the same period in 2024. Its total sales also rose slightly in October from 68,908 units to 69,002. However, like Hyundai, Kia EVs didn’t share in this success.

Kia sold just 666 examples of the three-row EV9 this October, over 1,941 examples sold the same month last year. Overall sales of the EV9 this year are down from 17,911 to just 13,114. Then there’s the EV6, which saw its number fall from 1,732 to just 508.

Through the first ten months of the year, 11,585 EV6s have been sold compared to the 17,717 last year. Kia also sells the Niro as an EV in the US, but has grouped its sales with those of the gasoline and hybrid versions.

These numbers come just after Kia confirmed that it has postponed the American launch of the EV4 “until further notice” due to changing market conditions.

Kia USA Sales

The 2025 SEMA Show is coming up soon, and Hyundai is bringing something big – literally.The automaker has teamed up with the YouTube duo BigTime to showcase a project that blurs the line between tech showcase and trail rig.

Automotive personalities Jeremiah Burton and Zach Jobe helped Hyundai create what you see here, the Ioniq 9 Off-Road Concept. Think of it as a junction between EV luxury and off-roading prowess.

Set for display inside SEMA’s Future Tech Studio, this Hyundai concept makes an immediate impression. It features bright yellow paint, a lifted suspension, unique wheels, and knobby all-terrain tires. Hyundai’s largest electric SUV doesn’t look bad with what appears to be a trail-ready stance.

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A custom light bar and auxiliary lighting boost nighttime visibility and provide a bit more functionality to a vehicle clearly intended for the trail.

Underneath all of this is an Ioniq 9 Calligraphy. It features dual motors, all-wheel drive, 422 horsepower (315 kW), and 516 lb-ft (700 Nm) of torque. Notably, Hyundai hasn’t said if there are any mechanical modifications.

“This concept takes IONIQ 9 into new off-road terrain it has yet to explore,” said Sean Gilpin, Chief Marketing Officer for Hyundai Motor North America. “Its aggressive lift, all-terrain tires, and rugged design inspire both innovation and customization—the hallmarks of any successful SEMA concept.”

For Burton and Jobe, who rose to fame through their fun, informative automotive builds, the collaboration marks a fresh spin on the EV world.

“EVs have come a long way, so getting a chance to put our own spin on an off-road-themed IONIQ 9 is pretty cool,” said Burton. “We themed this IONIQ 9 off of our 1977 vintage cabover we call Bud. This new-tech-meets-vintage look gives it character and capability.”

BigTime will highlight the SUV across its social media channels. Fans will get the chance to see behind-the-scenes footage of the build.

The partnership highlights how Hyundai is willing to be very flexible when it comes to marketing a luxurious flagship electric SUV. It doesn’t have to be all champagne and leather. Sometimes it can be dirt and light bars.

You’d expect Germany’s own automakers to dominate the German Car of the Year (GCOTY) awards and not necessarily because the judges are partisan. BMW, VW and Mercedes cars work well on German roads because they’re developed both for them and on them.

It’s a home-field advantage that usually shows. Yet like a WWII GI cutting in on a beaten German soldier’s dance to steal his girl, two American cars have just walked away with major wins in the 2026 competition.

Related: Cadillac Confirms New Gas-Powered Sedan

The awards, which group contenders into five categories, including Budget, Compact, Premium, Luxury and Performance, are voted on by a panel of 40 German and international motor journalists. While the overall winner won’t be revealed until November 17, we already know the victors in each category.

American Upset

The Lucid Air Sapphire, America’s electric interpretation of a luxurious hyper-sedan, took home the crown in the Performance segment. That’s hardly a shock once you’ve looked at its numbers.

With 1,234 hp (1,251 PS / 920 kW) and an ability to break 2 seconds to 60 mph (97 kmh; with rollout) the Sapphire is like a four-seat physics experiment. One that makes German heavy-hitters like the BMW M5 and Porsche Taycan Turbo GT look slow.

Meanwhile, over in the Luxury category, Cadillac’s 615 hp (624 PS / 459 kW) Vistiq took top honors. Cadillac only recently returned to Europe, but the sleek Vistiq is proof that Cadillac’s EV push isn’t just resonating in the States.

And this isn’t the first time GCOTY judges have had their heads turned by a Caddy. This year’s Luxury win follows last year’s success for the Cadillac Lyriq, which won the same class, but was beaten to the overall GCOTY title by the BMW 5-series and i5. Maybe the Vistiq can do better.

To take outright gold, Cadillac’s three-row EV will have to beat not only the Air, but three strong European and Asian entries. Dacia’s Bigster is the 2026 GCOTY Budget Car of the Year, the electric Skoda Elroq scooped the Compact award and Hyundai’s Ioniq 9 was named best Premium car.

Changing Currents

In case you hadn’t noticed, that means four out of the five class winners are EVs, and it’s that shift to electric power that has helped American cars up their relevance game in Europe.

Perhaps most telling of all, not a single German brand made the winners’ list this year, with the nearest contender being Skoda, a Czech marque under the VW Group umbrella.

Hyundai sales surged to record heights in the US last month, thanks in part to a significant increase in demand for its EVs and a few of its SUV and sedan models. And, despite the removal of the federal EV tax credit at the end of September, the Korean carmaker appears confident it can keep the momentum going through the rest of the year and into 2026.

Read: The EV Price War Just Got Real And Hyundai Fired First

In September, Hyundai sold a total of 71,003 vehicles in the US market, a 14 percent increase over the 62,491 sold the same month last year. In addition, Hyundai’s Q3 sales were up 11 percent to 678,349 units compared to the 610,494 sold through the first three quarters of 2024.

EVs Leading the Charge

Several models contributed to the surge in demand last month. The all-electric Ioniq 5 stood out, with sales soaring 152 percent from 3,336 units to 8,408. While many automakers saw a final bump in EV sales before the federal tax credit expired, Hyundai has moved quickly to soften the impact.

The company is now offering a $7,500 cash incentive on 2025 models, along with price cuts of up to $9,800 on 2026 Ioniq 5s. Year-to-date, sales of the Ioniq 5 have climbed 36 percent, from 30,318 units to 41,091.

Hyundai US Sales 2025

Elsewhere, sales of the Ioniq 6 have jumped 36 percent, although it remains a small blip in terms of Hyundai’s overall sales, with just 814 sold in September and 9,132 sold this year. The large, three-row Ioniq 9 sold 4,177 examples.

Demand for the small Venue also soared by 77 percent last month, with 2,836 finding new homes across the country. Hyundai reported a 28 percent rise in Santa Fe sales to 10,114 units. In September, sales of the Elantra increased by 23 percent.

There are some outliers in what has been a very good year for Hyundai. For example, year-to-date sales of the Sonata are down 5 percent to 45,914, Santa Cruz has fallen 18 percent to 20,633, and the Kona is down 11 percent to 57,278.