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Time Well Spent

By: Tony Corpin

10 March 2025 at 17:01

I’m sure you have started to consider attending a school transportation conference or two this year. Many state, regional and national conferences offer school transportation professionals an opportunity to get together to share ideas, network and reconnect with industry partners and friends. I highly recommend you attend conferences for professional development opportunities, too. The information that you can absorb from industry experts and panelists, and share with others, will help you achieve better outcomes for your students and school transportation operations.

“The chance to gain inspiration and motivation from other successful professionals is a big factor in why I attend conferences,” said Jacob Iverson, senior vice president at Landmark Student Transportation. The educational sessions and expertise of the presenters at conferences can help improve your skills and knowledge on school transportation subject matters. What better investment is there to make than in yourself and your team? Conferences often feature keynote speakers, workshops and panel discussions led by experts in various fields of expertise. By attending, individuals can learn about the latest trends and best practices to gain valuable insights that can help them grow both personally and professionally.

In 2025, award winning keynote speakers like Scott Welle and Jon Petz will share their personal stories and experiences, which can be sources of inspiration for STN EXPO attendees. This can help individuals develop a growth mindset and increase their confidence in pursuing their goals. Attending conferences and leadership training programs can offer numerous benefits to individuals and organizations.

Conferences like STN EXPO—with the focused content events Bus Technology Summit, Green Bus Summit and Transportation Director Summit—provide an opportunity to gain knowledge, learn new skills and network with like-minded individuals. Participating in trade shows and networking events can also expose individuals to new technology and enable them to meet new potential business partners.

“I experienced a lot of value connecting with leaders at the STN EXPO [West] in Reno last year, especially at the Transportation Director Summit,” said Teresa Fleming, COO at the School District of Philadelphia and 2023 STN Transportation Director of the Year. “The conversations and connections I made during the sessions, networking events and trade show were invaluable. I plan to attend STN EXPO again this year and send our transportation team, too.”

The ability to network with fellow attendees and crowdsource potential solutions to today’s most pressing challenges is what you should expect to get out of attending a conference. Engaging with trade show exhibitors to connect the dots between operational strategy and the role technology can play is key. Also, you can have fun doing it while catching up with old friends and making new ones.

Conferences provide an opportunity to network with other professionals in our industry. This can be especially valuable for those who are looking to expand their professional circle and make new connections.

Networking can lead to new opportunities, problem-solving ideas, collaboration and partnerships that can benefit both the attendee and the organization or school district they represent.

Last year, we asked STN EXPO attendees, “Why do you attend our conferences?” The top two responses were networking and professional development/educational classes. Networking events and trade shows are also important for people that are looking to expand their professional network and stay updated on the latest trends and technology.

The opportunity to meet with peers, suppliers, school bus dealers and OEMs has a big value for conference attendees. The trade show can also act as a place to conduct market research to find the best products and partners for your school district or organization needs to address key challenges in student behavior, fuel of choice, safety, security, staffing recruitment, driver training and special needs.

I want to personally invite you to register for STN EXPO East in Charlotte, North Carolina, suburb of Concord, March 20-25, or STN EXPO West in Reno, Nevada, July 11-16. Learn more at stnexpo.com.

Attending conferences and leadership training programs can offer numerous benefits to individuals and organizations. The opportunity is there to gain new
knowledge and skills, network with other professionals, and attain inspiration and motivation from successful speakers. If you are an individual looking to grow professionally, attending conferences and trade shows can be a valuable investment in your future success and time well spent.

Editor’s Note: As reprinted in the March 2025 issue of School Transportation News.

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Buckle Up for 2025

School Transportation News

By: Tony Corpin

28 February 2025 at 16:00

This year has started off with a flurry of activity. We have new leadership at Blue Bird, IC Bus and Thomas Built Buses. Last month, President Donald Trump was sworn into office. A new political trifecta has been created with the House of Representatives and Senate maintaining a Republican majority. Amid the leadership changes, federal legislators have been targeting improved school bus safety especially in the Danger Zone. Enter the Enhancing Necessary Data (END) Illegal Passing Act and the School Bus Safety Act.

As Illegal passing of school buses continues to occur across the country at alarming rates, the Jackie Walorski END Illegal Passing Act was reintroduced by Reps. Julia Brownley and Rudy Yakym. These two congressional members continued the mission of Walorski, who tragically died in a vehicle collision in August 2022. The bill represents a vital component in the quest to curb this safety epidemic.

The School Bus Safety Act aims to improve the safety of students when traveling to and from school on buses. There have been multiple attempts at the federal level to pass this law, but these efforts have been met with mixed results.

It would primarily address the issue of drivers illegally passing school buses when their red lights are flashing, indicating that children are either boarding or exiting. Key components of the act include increased penalties for passing a stopped school bus, enhanced enforcement and monitoring, awareness campaigns, and stronger laws for school bus safety. The overall goal is to reduce accidents and fatalities involving school children, making it safer for students when they are boarding or exiting school buses. States may adopt different versions of the law, but the core aim remains to keep students safe as they travel to and from school.

There is certainly a need for both laws. According to a study conducted by the National Association of State Directors of Pupil Transportation (NASDPTS), an estimated 45.2 million illegal passing violations occurred during the 2023-2024 school year. NHSTA is also developing a campaign similar to “Click it or Ticket” that targeted increased seat belt usage in 1993. This time, NHTSA wants to increase awareness of illegal passing of school buses. A Super Bowl commercial would be the ultimate awareness platform, if funding would be authorized.

A recent national study by NHTSA of 3,500 respondents found that over 30 percent of people said “They didn’t care” when passing a school bus illegally. That kind of disrespect for the yellow school bus can’t be ignored. A quarter of motorists said they were in a hurry and nearly the same amount said they didn’t know the law. Another 12 percent said they were distracted.

Illegal passing was a hot-button issue last month at the National School Transportation Association (NSTA) Midwinter Meeting. So was the topic of alternative transportation. I sat in a presentation by NASDPTS Executive Director Ronna Weber and President Mike Stier, as they shared a new position paper that calls out the safety of school buses compared to vans and other vehicles. NASDPTS issued 17 recommendations to address the safety of these alternative vehicles as well as their drivers.

I have seen the growth and demand increase exponentially for this type of alternative transportation service, but providers lack clear industry safety standards and guidelines. This has been an ongoing point of concern among industry stakeholders as more school districts utilize this type of home to school transportation service for students with disabilities and students served by the McKinney-Vento Homeless Assistance Act. It will also be a major topic of conversation at the upcoming National Congress on School Transportation (NCST) meeting held in Des Moines, Iowa, May 3-7.

Also, during the NSTA meeting last month, I listened to discussions about the future of the EPA Clean School Bus Program, fuel tax exemption, safety fitness determination, national employer notification of driving violations, federal minimum limits for financial responsibility (insurance), and protection against unfair competition by public transit in provision of home to school bus transportation. New safety technology and device mandates were discussed, too.

The school transportation industry is poised for significant advancements and change this year. Join us next month at STN EXPO East in the Charlotte, North Carolina, area, where you’ll have the opportunity to enhance your leadership, safety and operational expertise. Explore cutting-edge technology, innovative safety equipment and exciting new OEM product launches. We look forward to seeing you there.

Editor’s Note: As reprinted in the February 2025 issue of School Transportation News.

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Strategies for Attracting and Retaining Staff

School Transportation News

By: Tony Corpin

21 January 2025 at 16:30

Are you struggling to hire school bus drivers, mechanics or other transportation professionals for your district or company? Are you confident that your team would recommend working at your organization? These are tough but essential questions for industry leaders to address as the school transportation industry grapples with worker shortages and rising competition from other industries.

The success of any school transportation department hinges on recruiting the right talent, fostering effective teams, and creating a positive, supportive workplace culture. However, achieving these goals is no simple task. In today’s competitive job market, it’s crucial to have strategies in place that not only attract talent but also retain them for the long term.

One of the most powerful tools for building a high-performing culture is positive reinforcement. Recognizing and celebrating your employees’ hard work can have a profound effect on morale, motivation and job satisfaction. When staff members feel appreciated, they are more likely to stay engaged and continue performing at a high level.

Recognition programs can be effective. I suggest offering a retention bonus once or twice a year for transportation staff. As a result, morale will likely improve as well as attendance and overall service quality. The transportation staff really appreciate the bonuses, especially with the cost of necessities rising. I also encourage you to empower your staff to advocate for your district or company, helping spread the word that your organization is a great place to work and telling others about the available incentives. As the industry faces persistent shortages, ensuring your compensation package is competitive can help you stand out from other employers.

Other forms of recognition can include monthly appreciation meals, holiday gifts like turkeys or pies, or simply a note of thanks. These small gestures contribute to a positive and welcoming work environment, which is key to retention. Last month, Cody Cox, transportation director at Royse City Independent School District in Texas, recognized his transportation team on LinkedIn. “Royce City is such an awesome district. We are fully staffed. However, with our fast growth we are always adding more team members!”

Cox shared pictures of holiday decorations, food and a hot chocolate bar. He noted the importance of culture and invited potential candidates to apply for a position in his department.

Offering competitive salaries and benefits is crucial for attracting and retaining high-quality school bus drivers and mechanics. School transportation jobs are demanding, and it’s important that your compensation packages are on par with other industries offering similar roles.

Investing in technology and modern equipment is critical for attracting drivers and mechanics. Make sure your district is outfitted with the latest technology newer buses, routing software, GPS systems and quality support staff. Visible investments in your workplace and equipment signal to prospective employees that their work environment is valued.

Prospective employees, especially drivers and mechanics, are more likely to join an organization that demonstrates an ongoing commitment to safety, efficiency and technological advancement. Newer, well-maintained vehicles not only make the job easier and safer but also give drivers a sense of pride in the equipment they operate. Furthermore, modern routing software and GPS systems can make routes more efficient, reducing driver stress and helping improve on-time performance.

A supportive, collaborative culture is essential for retaining school transportation personnel. Create a workplace where employees feel valued, supported and part of a cohesive team. This can be achieved through ongoing training and professional development, supportive leadership and clear communication. When employees know they can voice their concerns and have them addressed, they are more likely to stay.

To address the specific challenges of attracting school bus drivers and mechanics, you’ll need to implement recruitment strategies that speak directly to their unique needs and concerns like flexible schedules, certifications and specialized training programs for those looking to advance their careers. Create a clear career path for advancement.

Investing in your employees by offering recognition, competitive pay and a supportive and safe work environment will build a team that is committed, motivated and ready to meet the challenges of the future.

Editor’s Note: As reprinted in the January 2025 issue of School Transportation News.

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Red, Blue, Green & Yellow

School Transportation News

By: Tony Corpin

2 December 2024 at 21:12

A new U.S. president will be announced to the world this month. Why does the outcome of the 2024 presidential race play a role in advancing school transportation? I believe the outcome will have a significant impact on the future of electric school buses, particularly through policy direction, federal funding, and regulatory support for clean energy initiatives.

The public perception and imagery of the dirty, black smoke-spewing school bus are things of the past. Today’s buses are cleaner, greener and safer than ever. Does the
school bus industry have a chance to shift the public’s perception of school buses as being antiquated? Absolutely.

Headlines abound, especially in the wake of the growing zero-emission school bus movement. Remember when Kamala Harris couldn’t resist sharing her love for school buses? “Who doesn’t love a yellow school bus?” she asked, emphasizing the nostalgic bond so many Americans have with these iconic vehicles.

This increased attention isn’t a coincidence. It aligns with an unprecedented wave of federal funding. The latest application round of EPA Clean School Bus Program funds offers $986 million dollars in rebates. I hope you’re taking full advantage of these funds to modernize your fleet, as it might be the last time we see this sort of unprecedented federal funding.

If the winning administration prioritizes green energy and climate action, could we expect continued or even increased federal support for electric school buses? Congress would have a say, but the Biden-Harris administration has already demonstrated strong support for transitioning to zero-emission vehicles. A new administration with similar priorities could push to expand these programs, increase funding, and implement more aggressive timelines for phasing out diesel buses. Conversely, an administration less focused on climate change might reduce or eliminate such funding, slowing the progress toward electrification in school transportation.

Still, some transportation directors have told me electric school buses don’t make sense for their school districts because of battery range limitations, or they simply found them too complex to navigate with local utilities and infrastructure partners.

At STN EXPO West in Reno, Nevada, this past summer, I heard a lot of renewed interest in diesel school buses, which are cleaner and more efficient than ever before. Yet while newer models and engine technologies have made great strides due to EPA and California Air Resources Board emission standards, the reality is that environmental concerns and negative public perceptions persist, especially in districts where budget constraints prevent timely fleet upgrades. Many school districts are still relying on aging, less fuel-efficient buses, with older engine or emission technology that contributes to a larger carbon footprint.

Federal regulations on emissions standards play a key role in driving the transition to electric vehicles. A president who prioritizes environmental regulations would likely continue or strengthen mandates that push school districts to adopt electric buses over traditional diesel ones. Tighter emission rules could force the retirement
of older, higher polluting buses, creating an increased demand for electric alternatives. Conversely, a president who favors deregulation might relax emission standards, making it easier for school districts to continue operating older diesel fleets without financial or regulatory pressure to upgrade.

Perceptions are shaped by media coverage, politics, public opinion, and how well we communicate the advancements in school bus technology and environmental impact. With the right messaging, we can shift the narrative toward one that highlights the progress we’re making.

In many cases, the gap between perception and reality boils down to communication. Stakeholders—parents, school officials, and government representatives—need to understand the complexities of operating school buses, including the challenges posed by budget limitations and aging vehicles. We also need to emphasize the advancements being made, particularly with green energy.

The yellow school bus is more than a means of transportation. It’s a symbol of family, education and community. The time is now to redefine the public’s perception and showcase the modern realities of school transportation.

The presidential race will either accelerate or slow the adoption of electric school buses, depending on the winning candidate’s stance on environmental policy, regulatory frameworks, infrastructure development, and economic incentives. A government committed to sustainability and clean energy would likely propel the school bus industry toward an electric future.

Whatever the outcome of this election, it’s up industry stakeholders like you to spread the word about the benefits of all school buses—a future that’s safer, greener and cleaner than ever before.

Editor’s Note: As reprinted in the November 2024 issue of School Transportation News.

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