The clean vehicle tax credit is set to expire on September 30 and that looming deadline has kept dealers busy. In fact, GM said “U.S. electric vehicle sales likely set an all-time monthly record in August” as consumers made a mad dash to buy an EV before the incentive expires.

Thanks to the rush, GM sold more than 21,000 EVs in August to set a new monthly record. While the automaker didn’t release hard numbers, they reported strong demand for the affordable Chevrolet Equinox EV as well as the upscale Cadillac Lyriq and GMC Sierra EV.

More: IRS Quietly Extends EV Tax Credit Deadline But There’s A Catch

General Motors went on to say they’re the second best-selling EV company in America and they’re expecting a busy September as well. What happens next is the big mystery, but sales are expected to collapse.

GM North America President Duncan Aldred said, “There’s no doubt we’ll see lower EV sales next quarter after tax credits end September 30, and it may take several months for the market to normalize.” He went on to say “we will almost certainly see a smaller EV market” and the company will respond by cutting production. Despite this grim outlook, Aldred believes they can still grow their electric vehicle market share.

As he explained, before the Inflation Reduction Act was passed, the strongest EV segments were for luxury and affordable vehicles. GM has these bases covered with Cadillac as well as the Equinox EV and reborn Chevrolet Bolt.

The automaker added, “We are seeing marginal competitors dramatically scale back their products and plans, which should end much of the overproduction and irrational discounts we’ve seen in the marketplace.” GM also noted their ICE-powered lineup will “continue to separate our brands from the pack and give us flexibility and profitability that EV-only companies lack.”

Baldauf

According to the latest American Customer Satisfaction Index Automobile Study, Americans are becoming less satisfied with their vehicles. The overall satisfaction index dropped one point this year to 79.

Mainstream brands held steady at 79, while luxury brands slipped a point as they fell to 80. The biggest drop came from smaller brands, which are grouped into an “others” category, as they plunged 9% to 74.

More: New Car Owners Overwhelmed By Modern Technology

Jumping into specifics, Subaru was deemed the most satisfying brand with a score of 85. It was followed by Mazda and Toyota in second with 82, while Buick, GMC, and Honda tied for third at 81.

Stellantis had a dismal showing as Chrysler, Dodge, Jeep and Ram all fell. In fact, all four brands found themselves at the bottom of the list with Chrysler and Ram tied for dead last at 69.

2025 American Customer Satisfaction Index For Mainstream Brands

ACSI

Interestingly, satisfaction with most vehicle related components and experiences was largely unchanged. However, there were drops related to technology and safety. The latest study also introduced two new categories – expected future resale or trade-in value and driving distance on a full charge or full tank of gas – and consumers weren’t exactly thrilled with either, especially for EVs.

On the luxury side of the equation, Lexus was top dog with a score of 87. They were followed by Mercedes (82) as well as Cadillac and Tesla, which tied for third at 81. BMW finished last with a score of 75 and they dropped four points from 2024.

2025 American Customer Satisfaction Index For Luxury Brands

ACSI

Luxury buyers were less satisfied with a number of things including driving performance, exteriors, interiors, and technology. There were also drops in safety and dependability.

Aside from the mainstream versus luxury divide, people were less satisfied with hybrids and EVs. Hybrids fell two points to 80, while electric vehicles dropped four points to fall to 73. This stands in contrast to gas-powered models, which held steady with a satisfaction index of 80.

The American Customer Satisfaction Index noted that with 22% of borrowers opting for 84-month loans, there will likely be an increased emphasis on reliability and dependability as consumers are holding onto their vehicles for longer. Ram spotted this shift awhile ago and they recently launched a new 10-year/100,000-mile limited powertrain warranty.

ACSI