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US EV Sales Jump 5% As Legacy Brands Offset Tesla’s Losses

  • More than 101,000 EVs were registered in the US in October.
  • Registrations were up 5 percent on the same month in 2023.
  • Tesla’s numbers dropped 1.8 percent, but it remains miles ahead.

We’re constantly hearing about an EV downturn and how automakers are changing their electrification strategies because consumers aren’t consuming. And sure, sales of electric cars are down in countries like Germany, but in the US people are still buying EVs, and they’re buying more of them than they did 12 months ago.

EV registrations climbed 5 percent in October versus the same month in 2023, topping out at 101,403, according to data from S&P Global Mobility. And it wasn’t Tesla driving that growth, but legacy automakers.

Related: Global EV Sales Shatter Records In November Thanks To China’s Unstoppable Growth

Chevrolet’s EV sales jumped 38 percent to 6,741 helped by demand for the Blazer and Equinox, while Cadillac Lyriq registrations grew threefold to 2,489 and the Hummer shifted 1,015 electric trucks, four times as many as it did last October. 

Like the Equinox, Honda’s Prologue, which is built on the same GM platform and in the same Mexican GM plant, wasn’t available in 2023, but made its presence felt this year. It found 4,168 homes, only 12 fewer than Chevy did of its version. Hyundai’s Ioniq 5 facelift also gave its sales numbers the desired nip and tuck, boosting registrations from 3,555 to 4,485.

Although the overall number of EV sales is up, the rate of growth has slowed and some models registered fewer deliveries than previously. The Ford Mustang Mach-E, for instance, was down from 3,949 to 3,479 according to S&P Global Mobility’s spreadsheet and Rivian R1S sales dropped by more than 500 to 2,456. There are also fears that the EV segment relies heavily on tax credit availability to boost demand, and public interest could wane if Trump pulls the plug on the incentives when he takes office.

BEST SELLING EVs USA
MODELOCT-24OCT-23
Tesla Model Y21,78725,220
Tesla Model 317,41916,237
Hyundai Ioniq 54,4853,555
Chevrolet Equinox4,1800
Honda Prologue4,1680
Tesla Cybertruck4,0410
Ford Mustang Mach-E3,4793,949
Chevrolet Blazer EV2,561167
Cadillac Lyriq2,489887
Rivian R1S2,4562,961
Total67,06552,976
Data: S&P Global Mobility
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Tesla’s registration numbers actually fell by 1.8 percent, and if you remove Tesla from the equation, EV sales increased not by 5 percent, but by 11 percent. And this isn’t a blip for Tesla: the automaker’s numbers have fallen in seven of the first 10 months of 2024, Auto News reports, and that’s despite the facelifted Model 3 and Cybertruck being new for this year. While the Model 3 gained ground, the Model Y fell back, sales tumbling from more than 25,000 to under 22,000.

But before anyone gets the idea that Tesla is falling behind in the EV race, we should make clear that it still outperformed the second best-selling brand’s EV models six times over. Or every single brand in the 2nd to 12th spots combined.

EV REGISTRATIONS USA
BRANDOCT-24
Tesla45,200
Chevrolet7,427
Ford6,669
Hyundai5,628
Honda4,168
Kia4,040
BMW3,561
Rivian3,502
Mercedes-Benz2,989
Nissan2,647
Cadillac2,504
GMC1,912
Audi1,731
Toyota1,438
Acura1,261
Porsche1,211
Subaru1,115
VinFast906
Lucid623
Lexus488
Volvo452
Genesis415
Mini350
Jaguar279
BrightDrop228
Polestar187
Fiat135
Fisker110
Volkswagen92
Jeep63
Rolls-Royce38
Dodge25
Ram6
Maserati3
Data: S&P Global Mobility
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GM Reports Q3 Revenues Of Nearly $49 Billion, Chevy Equinox Appears To Be A Hit

  • GM had a strong third quarter as the company reported revenues of $48.8 billion.
  • Helping to aid that success was an assortment of new and highly profitable vehicles including the Chevrolet Traverse and GMC Acadia.
  • The company’s full-size trucks and SUVs are also performing well, and updated versions of the Chevrolet Tahoe / Suburban, GMC Yukon, and Cadillac Escalade will arrive at dealers shortly.

General Motors has released their third quarter results and investors were loving it as the company’s stock shot up nearly 10% to close at $53.73 per share. That’s nearly a 52-week high and the strong performance was fueled by an assortment of positive developments.

Jumping right into the numbers, the automaker reported third quarter revenues of $48.8 billion as well as a net income attributable to stockholders of $3.1 billion. This impressive performance pushed the company to raise their full year guidance as they’re now expecting diluted earnings per share in the range of $9.14 – $9.64, which is up from the previous estimate of $8.93 – $9.93. The company also expects their full year net income attributable to stockholders to be $10.4 billion – $11.1 billion, instead of $10.0 billion – $11.4 billion.

More: 2025 GMC Yukon Gets A Much-Needed Interior Overhaul And Beefier Diesel

In a letter to shareholders, GM CEO Mary Barra said they grew U.S. retail market share in the third quarter with “above-average pricing, well-managed inventories, and below-average incentives.” The executive also pointed to improved sales in China as well as continued progress on EV production and profitability targets. Speaking of the latter, she said “we are focused on optimizing our ICE margins and working to make our EVs profitable on an EBIT basis as quickly as possible.”

Since most of the financial stuff is a snooze fest, let’s look at some interesting tidbits. Among the key points GM wanted to hammer home was leadership in full-size trucks and SUVs. They’re “#1 in full-size pickups” and are enjoying the best year-to-date total sales since 2007. GM’s position is pretty dominant as they have a 44% share of the full-size truck retail market.

 GM Reports Q3 Revenues Of Nearly $49 Billion, Chevy Equinox Appears To Be A Hit

That pales in comparison to their commanding lead in full-size SUVs as the company controls 64% of the market. Their position is about to get even stronger as facelifted versions of the Chevrolet Tahoe / Suburban, GMC Yukon, and Cadillac Escalade will begin arriving at dealers in the fourth quarter.

The company went on to credit a fresh product lineup that has higher profit margins than their predecessors. These vehicles include the Chevrolet Equinox and GMC Terrain as well as the larger Buick Enclave, Chevrolet Traverse, and GMC Acadia. Consumers have also embraced the value-focused Buick Envista and Chevrolet Trax.

 GM Reports Q3 Revenues Of Nearly $49 Billion, Chevy Equinox Appears To Be A Hit

Barra went into more detail during an earnings call, where she said “We are on track to produce and wholesale about 200,000 EVs in North America this year and make our portfolio … profit positive this quarter.” She added the ICE-powered Equinox has been a hit as average transaction prices have shot up around $6,000 and the model is attracting younger consumers.

The executive also mentioned things are heating up on the Hyundai front as the two companies are making “good progress” on specific areas of cooperation. She went onto say they’re “nearing the completion of our first definitive agreement and we expect to have something to share soon.”

 GM Reports Q3 Revenues Of Nearly $49 Billion, Chevy Equinox Appears To Be A Hit

Chevy Thought It Fixed Blazer And Equinox Doors Opening Randomly, But Some Slipped Through

  • Chevy has issued a recall for 2025 Blazer and Equinox EVs due to defective door components.
  • Weak door strikers may fracture, potentially causing doors to open unexpectedly during driving.
  • GM initially recalled several vehicles for the same fault in December 2023 but has now expanded it.

Hundreds of 2025 Chevrolet Blazer, Blazer EV, and Equinox EV models a part of a recall across the U.S. over a critical safety issue: doors that could unexpectedly open while driving or during a crash. Safe to say, having your doors swing open mid-commute isn’t exactly a feature anyone’s asking for. The good news? GM reports that none of these vehicles have left dealership lots yet.

GM has confirmed that the vehicles in question were fitted with door strikers sourced from Brano Group A.S., which were not properly heat-treated to meet the carmaker’s hardness specifications. The result? These strikers could crack under pressure, allowing the doors to swing open when you least expect it, significantly raising the risk of injury to anyone inside.

Read: 2024 Chevy Blazer EV And Other GM SUVs Recalled Over Unexpected Door Openings

A total of 731 vehicles in the U.S. are affected by the recall. That breaks down to 513 Blazers built between August 30, 2024, and September 6, 2024, 215 Blazer EV models from the same production window, and 3 Equinox EVs manufactured between September 4, 2024, and September 5, 2024. If you’ve got one of these on order, you might want to double-check that delivery date.

Chevrolet was first alerted to a potential issue on September 6, 2024, when a quality engineer at GM’s Ramos Arizpe plant in Mexico saw a door striker fracture during routine side door adjustment.

 Chevy Thought It Fixed Blazer And Equinox Doors Opening Randomly, But Some Slipped Through

This isn’t GM’s first rodeo with faulty door strikers on these models. Back in late December 2023, the Blazer, Blazer EV, and Equinox EV were also recalled over the same issue. At the time, GM thought that it had purged all of the faulty door strikers from their supply. However, it turns out not all of the suspect stock was removed from a warehouse used by the Mexican plant, leading to the installation of several hundred faulty strikers in new vehicles.

Fortunately, GM is not aware of any field incidents related to the defect. None of the 731 affected vehicles in the U.S.—nor the additional 124 units in Canada and Mexico—have been delivered to customers yet. Dealers have been instructed to replace all four side door strikers and attaching bolts with new properly treated parts before these vehicles ever reach showrooms.

 Chevy Thought It Fixed Blazer And Equinox Doors Opening Randomly, But Some Slipped Through
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