Volvo has presented what it calls “the largest and most ambitious global product push in its 99-year history”, in an effort to improve profitability and double its market share. The automaker will launch 13 new models by the end of 2030, including hybrids and EVs.

The announcement comes shortly after Volvo introduced updated versions of the XC40, EX40, EC40, and XC60, alongside a new plug-in hybrid powertrain for the XC60 and XC90 with up to 124 miles (200 km) of EV-only range.

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Unlike the aforementioned extensive facelifts, the 13 announced models will be all-new. Seven are destined for Western markets including Europe and North America, while the other six will be heading to China.

More importantly, Volvo has confirmed that its future lineup will include cars in new segments, so expect a few surprises, and a potential return to wagons.

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The company will preview an evolution of its styling language with a new concept car in 2027. This will be penned under the direction of Thomas Ingenlath, who returns as Volvo’s Chief Design Officer after a seven-year stint as the Polestar CEO.

The new models destined for Western markets will ride on the SPA2 (EX90, ES90) and SPA3 (EX60) architectures, using the HuginCore computing platform. The Chinese models will use shared platforms and a market-specific tech stack developed in collaboration with parent brand Geely. The goal is to increase component commonality across Geely Group vehicles from the current 10 percent to as much as 30 percent by 2030.

Hakan Samuelsson, Volvo president and CEO, said: “Our showrooms will look very different in 2030”, adding that they want to become “the leading premium car brand”. The CEO outlined the four pillars behind the new product offensive as “regionalized product offerings, leadership in electrification, unique synergies with Geely, and complete customer offers that goes beyond the car alone”.

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Overall, Volvo wants to double its market share by introducing more EVs alongside third-generation hybrids for those not ready to make the switch. The company promised to treat its customers with regular over-the-air software updates, and make buying a new Volvo easier and more transparent with special offers and fast-delivery model variants.

Volvo has announced substantial updates for the 40 series SUVs, including the evergreen XC40, its fully electric EX40 twin and the closely-related EC40 coupe-SUV. All three models receive a redesigned face, larger screens, AI tech, and improved safety features in a quest to stay relevant against younger rivals.

The XC40, in production since 2017, received a facelift in 2022, but the 2027 update is more substantial. The fully electric coupe-SUV variant debuted in 2021 as the C40 Recharge before being renamed to EC40 in 2024 and receiving its first facelift for 2027.

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Visually, the first thing you notice is the reshaped headlights with the trademark Thor’s Hammer LED graphics, joined by a cleaner front bumper. The grille is wider than before, reaching out to the headlights, and adopts the body-colored finish of the zero-emission EX40 and EC40.

Volvo XC40

The sculpted profile is largely unchanged, but the diamond-cut alloy wheels measuring 18, 19 or 20 inches are new. The rear end benefits from sharper LED taillights in the XC40 and EX40, alongside fresh surfacing on the tailgate and the rear bumper. Volvo has also shown photos of the Black Edition variants combining a stealthy finish with a dark-themed cabin.

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Inside, the centerpiece is the larger 11.2-inch central touchscreen (up from 9 inches), with its top end sticking out of the dashboard. The display runs Volvo’s latest infotainment software with Google Gemini integration. Other interior updates include a new wireless charging pad, “refined” ambient lighting, and new materials such as Arianne Cardamom leather, Brown Ash or Black Ash wood accents, and aluminum inserts.

Volvo EC40

On the safety front, the XC40 gets new hardware and software. Volvo threw in new radars, a new forward camera, and a total of 12 ultrasonic sensors. These enable a 3D view for the optional 360-degree camera system and make the optional Pilot Assist with lane change assist run more smoothly. The company has also added a Door Opening Alert and real-time hazard detection for the emergency braking and steering functions.

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The XC40 continues to be powered by the familiar mild-hybrid turbo 2.0-liter four-cylinder engine, available with different outputs depending on the market.

The fully electric EX40 and EC40 also retain their existing single-motor and twin-motor configurations, delivering up to 584 km (363 miles) of WLTP range. Note that the PHEV powertrain option has been discontinued.

Volvo EX40

The updated Volvo 40 series is scheduled to enter production in Belgium later this fall. Depending on the market, deliveries are expected to start in early 2027 with pricing to be announced.

The main rivals of the Volvo 40 series in the premium compact SUV segment include the soon-to-be facelifted BMW X1 and X2, the brand new Mercedes-Benz GLA, and the Audi Q3 / Q3 Sportback.