Beginning farmers struggle to find land. Could a new website help?

Click here to read highlights from the story
- The average Wisconsin farmer is nearly 57 years old, and farmers are increasingly finding that their children don’t want to take over their operations.
- Legislation introduced by Wisconsin lawmakers would create a state-run farmland link program to connect farmers who are interested in selling or renting out their land to beginning farmers.
- Eight states, including Minnesota and Michigan, have land link programs run in whole or in part by government agencies.
- While advocates say the need for this type of program is real, some feel the legislation needs to include funding to be successful.
Joy Kirkpatrick spends much of her time thinking about the future of Wisconsin’s farmland.
As a farm succession outreach specialist for the University of Wisconsin-Madison Division of Extension, she helps farmers figure out what to do with their farms when they’re ready to retire.
A flood of farmers will soon face that question. The average Wisconsin farmer is nearly 57, and a growing share are 65 or older.
For generations, the answer was simple: Hand off the land and operations to their kids. But farmers are increasingly finding their grown children have other plans.
To fund their retirement, today’s farmers will often weigh whether to rent or sell their land to larger agricultural operations, real estate developers, energy companies or even private equity firms.
Meanwhile, a new generation of aspiring farmers is struggling to get started. Many didn’t grow up on farms and don’t have the land they need. In surveys, beginning farmers nationwide say their biggest challenge is finding affordable farmland.
Nationally, nearly 70% of all farmland is expected to change hands in the next 20 years, whether through inheritance or sale, according to the U.S. Department of Agriculture’s National Institute of Food and Agriculture. What happens to that land will determine whether Wisconsin’s farmers can retire comfortably, and whether small farms have a place in the state’s future.
“If we want land to be available to new or beginning farmers, figuring out ways that the land can be affordable for them and still provide the income that the owner generation needs is key,” Kirkpatrick said.
Experts say meeting those two goals will require a combination of strategies including tax incentives, conservation easements and loan assistance. But a group of Wisconsin lawmakers is looking to make a dent in the problem with a simple step: a website to connect those with farmland for sale or rent to those looking to start new farms.
A group of Republican lawmakers introduced Assembly Bill 411 and its Senate counterpart, SB 412, this summer. The legislation would direct the state Department of Agriculture, Trade and Consumer Protection to create a “farmland link” program to assist farmers with transferring property. Central to that effort, the bill instructs DATCP to build and maintain a website where farm owners could post land for sale or rent, and beginning farmers could inquire about the opportunities they’re looking for, including the chance to be mentored by an experienced farmer before taking the reins.
The legislation’s lead author, Rep. Clint Moses, R-Menomonie, grew up on a dairy farm and now runs a roughly 50-head beef operation. He’s watched farmland prices rise, much like home prices.
“It’s much, much more challenging than it was even five to 10 years ago,” Moses said.
It’s not just a cost problem, Moses said. In the past, farmers looking to pass on their land would talk to their neighbors to see who was interested. Today, those communities are often less connected, so prospective farmers need other ways to find land, Moses said. That’s the purpose of a farmland link website.
“It kind of allows them to not have to go out and sift through all the other real estate listings,” Moses said.
Eight other states, including neighboring Minnesota and Michigan, have land link programs run in whole or in part by state or local governments. In Wisconsin, where the previous state-run program shut down around a decade ago, only regional nonprofit organizations now offer the service.
While some Wisconsin farm advocates are optimistic the bill could chip away at a tough problem, others say it lacks the funding and specifics to make it work.
Pair finds farm of their dreams
Les Macare and Els Dobrick of Racing Heart Farm in Colfax found their 36 acres in the Farmland Clearinghouse listings, published by the Minnesota-based nonprofit Land Stewardship Project.
It was 2016, and the two lived in Minneapolis and rented farmland in Stillwater, where they grew vegetables for Minneapolis farmers markets and a CSA.
But they were getting tired of commuting 40 minutes every morning and evening.
“We knew either we were going to start looking for land, or not farm,” Macare said.

From the listing, the former sheep and vegetable farm in Dunn County sounded like a dream. The owners, a pair of sisters and their young families, were looking to move somewhere less rural. When Macare and Dobrick visited, the rolling hills and rocky outcroppings reminded Macare of their home state of Connecticut.
“We got back in the car and we looked at each other like, can we make this happen? Because it was absolutely the perfect thing for our farm business, and for us,” Macare said.
Getting financing took more than nine months, but the sellers waited. That, Macare said, is one benefit of this kind of listing service: The buyers and sellers know the farm business and its particular challenges.
Many landowners who advertise through the Clearinghouse are motivated by more than money, said Karen Stettler, who oversees the listings for the Land Stewardship Project. Many have cultivated their land organically for years and want to see their farms continue the same way.
“People have a lot of connection to land and to what they’re doing on farms and so are very good stewards and caretakers of their land, and they’re wanting to make sure that the next generation also has that same sort of value and vision around stewardship,” Stettler said.
Today, Macare is grateful for the opportunity to raise their vegetables and sheep on their own land.
“The cost of land has just gotten really astronomical,” Macare said. “I feel so lucky that we bought when we did because I don’t know that 10 years later I would be able to even consider spending what I think the value of this land is now based on seeing prices around us change.”
How would the program work?
If the proposed legislation passes, Wisconsin will offer a similar service to the one Macare used, but the one-page bill offers little detail on how it would work.
That might be a good thing, said Dan Bauer, program supervisor for the Wisconsin Farm Center at DATCP. His office would oversee the program if the Legislature passes the bill and it’s signed into law.
The broad nature of the bill could allow his team to create what they think will be most effective, Bauer said.
He first heard about the bill around the time it was introduced in August, when his department was asked to estimate its cost. They budgeted $66,800 in one-time costs for building the website and $100,300 a year for a full-time staff person to help design and promote it, as well as to provide “shoulder-to-shoulder, on-the-ground, wraparound farmland access services” to site users. They added another $5,000 for initial education, outreach and marketing efforts.

For the plan to work, Bauer said, staff will need to reach out to farmers who are preparing to transition out of farming and encourage them to advertise their land. Farmers will also need expert help before, during and after any land transfer.
“A website by itself is not going to deliver the desired outcomes as a stand-alone,” Bauer said. “To really design and launch a program that the state would be happy with, I think it has to be a combination of the website and then also that on-the-ground coaching and advising and mentorship.”
The bill doesn’t include any appropriations, so if it passes, Bauer said the department “would have to explore its options” to cover the $172,100 total.
While Wisconsin’s two nonprofit-run farmland link programs primarily serve farmers who use organic or “sustainable” practices, the state-run program would serve all kinds of farms and farmers, Moses said.
Bauer and an agency spokesperson said they knew the Farm Center previously administered a similar program, but they did not know how it worked, when it operated or why it closed. Ryan LeCloux, a Legislative Reference Bureau analyst, said the prior program began in 1993 as part of DATCP’s Farmers Assistance Program and existed until at least 2015, before it was removed from the agency’s website.
In any case, Bauer said, his team would likely create the new program from scratch. “Even if we had really good information on how the last program was operated, I’m not even sure how relevant it would be when you consider just how much technology has advanced in the last 10, 15, 20 years.”
Need is real, advocates say
Before the bill was introduced, representatives of a handful of organizations that support farmers and aspiring farmers were already discussing such a possibility. A working group convened by the Farmland Access Hub began meeting last year after members identified the idea as a top priority.
“The big elephant in the room is that Wisconsin doesn’t have a (state-run) Farm Link program,” said Mia Ljung, a member of that working group and a community development educator for Outagamie and Winnebago counties through UW-Madison Extension.
“Not to say that it’s going to be a quick fix, but if you don’t have a Farm Link program in your state, it’s going to be much harder to make those connections between current land holders, land owners and land seekers.”


The group has been studying how such programs work in other states. That research is especially important as legislators consider the bill, Ljung said, calling the proposed budget “very slim.”
“If the initiative will be supported by enough infrastructure, funding and outreach, I am supportive because there’s a big need,” Ljung said.
The state’s biggest farm lobby has officially backed the bill. Jason Mugnaini, executive director of government relations at the Wisconsin Farm Bureau Federation, said supporting Wisconsin’s current and future farmers will take a variety of strategies, from creating conservation easements to helping farm families get health insurance.
Creating a land link program would be a key step, Mugnaini said. “It’s a challenge for those young folks, so finding access to land is one of the easiest ways that they can start farming full time,” Mugnaini said.
Still, the proponents agree it will take much more to get land into the hands of a new generation of small farmers.
“It’s a good tool in the toolbox, but it’s just one part of a very difficult and challenging discussion that has to be had, not only just in Wisconsin, but throughout the United States: Who are the next generation of farmers going to be? Where are they going to find the ability to continue farming, and how are we going to continue to feed the United States of America?” Mugnaini said.
Among the other challenges to address are the reasons farmers may be reluctant to list their land. Many farmers invest nearly everything they have into their farms, and some haven’t paid enough in Social Security taxes to qualify for payments. That means they need their land to pay their bills after they retire, said Kirkpatrick, the farm succession planner.

Fearing a hefty capital gains tax bill, many farmers opt not to sell during their lifetimes. But the idea of renting to someone just getting started in a tough business may sound risky, and beginning farmers may not be able to pay as much as bigger players can.
“If the owner generation is dependent on the sale or some sort of income coming from farmland or other assets for their late years, they’re going to be making decisions that they perceive as less risky to them,” Kirkpatrick said, explaining that many will choose to rent to an established farm operation that’s looking to expand.
Beginning farmers need affordable land, Kirkpatrick said, “and we also need to make sure that that owner generation is able to live and age gracefully.”
A land link program won’t change the economics of the market, but Kirkpatrick thinks such a website, combined with proactive succession planning, could help farmers achieve their own goals for their land.
“I think there are a lot of farm owners that would love to see their farm used in a similar way of, you know, raising a family on it … And to be honest, it would be great for rural communities to still have those farms,” Kirkpatrick said. “If this linking program helps them realize that that’s possible, that’s great.”
“I think that we need to really think about what that generation of owners need and how we can help them plan in a way that feels right for them, and also give opportunities to others,” Kirkpatrick said.
Critics call bill ‘incomplete’
Meanwhile, several other farm lobby groups in the state have taken a neutral stance on the bill. That includes state associations of producers of cattle, corn, pork and vegetables, as well as Wisconsin Farm Credit Services and the Michael Fields Agricultural Institute, a nonprofit that researches and promotes sustainable farming practices.
“This bill is incomplete as written and requires funding to be successful,” read the Michael Fields Agricultural Institute’s comments on the legislation. “However, we encourage the idea and want to explore this option further.”
Chuck Anderas, the institute’s policy director, said he’s worried that the bill doesn’t include any appropriations.
“That doesn’t mean that there’s no plans ever to include funding for it, but it needs to be funded enough to be successful,” Anderas said. “Otherwise, it could just be like a website that doesn’t really get used all that much.”
That could discourage farmers and land seekers who come to the site hoping for help, Anderas said.
“We’d rather see it not happen than happen in a way that sets it up to fail.”
Neither the Senate nor Assembly versions of the bill have any Democratic co-sponsors. Sen. Brad Pfaff, D-Onalaska, serves on the Senate Committee on Agriculture and Revenue, which is currently reviewing the bill.
Pfaff said creating a farmland link program is “an excellent idea” but the bill is “incomplete.”
“Let’s hope that we can get some more meat on the bones here and be serious about the piece of legislation, and hopefully we can get it passed before the legislative session comes to an end.”
Natalie Yahr reports on pathways to success statewide for Wisconsin Watch, working in partnership with Open Campus. Email her at nyahr@wisconsinwatch.org.

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.
Beginning farmers struggle to find land. Could a new website help? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.