STN EXPO East attendees are looking forward to an energizing new keynote speaker who will be featured during the conference coming up March in North Carolina.

Jim Knight is a best-selling author with a colorful background in “Rock ‘n Roll,” documenting his 21-year-long career as head of global training and development at Hard Rock International. Knight plans to use his business expertise to give STN EXPO East attendees strategies on revitalizing company and organization culture, developing leadership and maintaining excellent customer relations to achieve exceptional results.

On Saturday, March 28, Knight will act as a thought starter for the exclusive leadership sessions at the Transportation Director Summit held at Topgolf Charlotte Southwest. Drawing upon his career start in hospitality and extensive experience in organizational culture, he looks to inspire student transportation leaders with his “Leadership That Rocks” non-negotiable traits to develop a winning team. Regardless of an organization’s history or current culture status, Knight plans to provide concrete strategies for systemic changes.

On Monday, Knight will return to guide all conference attendees through his signature “Culture That Rocks: Set List on How to Amp Up the Company’s Culture (to Eleven) and Deliver Sustainable Results” keynote session.

Knight has been recognized by Training Magazine representing one of the top 125 training companies in the world. His work at Hard Rock International included facilitating corporate training, managing training materials (including creation of training videos), facilitating leadership transitions, and more. His best-seller “Culture That Rocks,” and unique presentation style have earned recognition in multiple national publications, including Forbes, Inc., Entrepreneur and Business News Daily.

In addition to Knight’s keynote session, attendees will have a wide variety of educational sessions, hands-on training and networking events over the course of the entire STN EXPO East conference to gain innovative solutions to transportation’s biggest challenges.

STN EXPO East will be held March 26- 31, 2026 at Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa. Save $200 on main conference registration when registering by Dec. 19. at stnexpo.com/east.

Related: STN EXPO East Opens Online Registration for March 2026
Related: STN Launches Peer-to-Peer Mentorship Program at 2026 Conferences
Related: WATCH: STN EXPO East 2025

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Last month, National School Bus Safety Week was highlighted with videos, PSAs, social media posts and press releases in support of building awareness to the communities we live in and serve. Most of the content I saw specifically highlighted illegal passing awareness. I watched a video shared by the West Virgina Department of Education with the state police department that was simply shocking.

Jimmy Lacy, the transportation director for the state’s Department of Education, and Sgt. Travis Bailes of the Charleston Police Department outline the impact on student safety and state regulations regarding illegal passing. Lacy commented on my social media post, “This is a tough video to watch.”

The video showed footage of a white compact car traveling at a high-rate speed on a two-lane road in a rural area, nearly missing a child crossing the road after exiting their school bus. This near miss could have easily ended in tragedy. You can watch it for yourself at stnonline.com/go/nx.

Another impressive PSA was the brainchild of Katrina Morris, executive director of the Michigan Association of Pupil Transportation and the recent winner of the Peter J. Grandolfo Memorial Award at STN EXPO WEST.

“Tony, I have this idea about getting a famous NASCAR driver to promote school bus safety and illegal passing awareness” Morris told me months earlier at STN EXPO EAST in Charlotte, North Carolina.

Her idea turned into reality, in partnership with ROUSH CleanTech, Blue Bird and other partners, highlighting awareness of illegal passing of stopped school buses. The video features NASCAR driver Ryan Preece at the RFK Racing Museum in Concord, North Carolina. You can watch it at stnonline.com/go/ny.

Doe these efforts move the needle of awareness around illegal passing? Not sure we get a true read on the outcomes of National School Bus Safety Week, but some effort needs to be made by our industry to curb the 39.3 million motorists thought to illegally pass school buses nationwide each year, according to the recent study by the National Association of State Directors of Pupil Transportation Services (NASDPTS).

Engaging the star power of public figures like Ryan Preece might increase interest from mainstream media to get more coverage regarding school bus safety. With the right messaging, we can shift the narrative toward one that highlights the progress we’re making as an industry with a focus on safety and kids. In many cases, the gap between public awareness boils down to the need for broad scale communication to the masses.

The public simply doesn’t understand—or care about, as a NHTSA survey recently found—the rules of the road when it comes to school buses.

Most people understand that the yellow school bus is more than a means of transportation. At least they should. It’s a symbol of family, schools, education and community. The time is now for us to redefine the public’s perception to also build a message around safety. What can you do to enhance safety? Consider investing in innovative crossing control technologies like illuminated signage, crossing gates and LEDs.

“The fully illuminated school bus sign and stop arm can dramatically increase the visibility of a school bus by up to 88 percent in low-light situations according to our efficacy study” said Kevin Smith, president at First Light Safety Company. “Consider that OEMs like IC Bus have standardized this equipment as of August 2025. That is very significant!”

Why wouldn’t you invest in safety technology that works? Is it simply that budget is prioritized over safety? Foundationally as an industry we tout our impressive safety record in school transportation, but we aren’t perfect. Fatalities, injuries and crashes will happen. Are school transportation operations making a best effort to prevent that?

I recommend you take a second look at the available safety equipment, technology and training available to you from partners. Industry trade shows and conferences like TSD, NAPT and STN EXPO offer a great hands-on experiences to demo the products for yourself. Let’s keep driving safety forward, together!

Editor’s Note: As reprinted from the November 2025 issue of School Transportation News.

Related: (STN Podcast E281) Catalyst for Change: Electric School Bus Safety, Inspired Texas Rising Star
Related: Florida District Introduces Innovative Safety Training for School Bus Drivers
Related: (STN Podcast E267) I Believe in This: Illegal Passing Drops & Michigan Pupil Transportation Leader Speaks
Related: Missouri Students Learn School Bus, Fire Safety During Back-to-School Bash

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As the fall approaches, it’s an opportune time to prioritize your individual and team’s professional growth. Two upcoming conferences in particular—the National Association for Pupil Transportation (NAPT) Conference and the Transporting Students with Disabilities & Special Needs (TSD) Conference—offer invaluable opportunities to sharpen leadership skills, stay updated on industry trends, and forge meaningful connections. These events are essential for professionals aiming to excel in the dynamic field of school transportation.

The NAPT ACTS, scheduled for Oct. 31-Nov. 4 in Grand Rapids, Michigan, embraces the theme, “Driven by safety, guided by professional development.” The NAPT website states the event unites industry leaders with a shared goal: Ensuring safe and efficient transportation for every student. Attendees can expect Professional Development Series (PDS) training, discussions on industry challenges, and networking opportunities. The trade show provides an opportunity to explore solutions and connect with peers. Don’t miss the chance to visit booth #619 to meet the School Transportation News team and build new relationships that could shape your career.

You can also learn more about STN EXPO EAST in Charlotte/Concord, North Carolina on March 26-31, 2026. Meanwhile, the TSD Conference, taking place Nov. 6-11 in Dallas/Frisco, Texas, focuses specifically on transporting students with disabilities and special needs, providing hands-on safety training. This conference stands out for its specialized training and technology offerings, featuring four keynote speakers covering topics on student behavior and legal challenges and over two-dozen expert-led workshops. Attendees can also participate in the roadeo competition and the Technology Demonstration & Ride & Drive Experience on Friday, Nov.7. During the latter event, supplier partners and OEMs will showcase cutting-edge tools designed to enhance student safety and success.

The TSD Conference delves into best practices for supporting students with disabilities, offering insights that elevate both professional expertise and personal growth. By learning from seasoned professionals, attendees gain practical strategies to improve transportation services tailored to unique student needs. As one transportation director shared, “Conferences like TSD are vital for professional growth. They provide a platform to expand knowledge, develop skills and stay ahead of industry advancements. The networking and trade show sessions allowed me to exchange innovative ideas, build connections and gain insights critical for improving services, especially for students with disabilities and special needs.”

Beyond knowledge acquisition, these conferences foster collaboration and innovation. Trade shows expose participants to emerging technologies and potential partnerships, enabling them to integrate new tools into their operations. Engaging with exhibitors and fellow professionals sparks creative solutions to current challenges, ensuring school transportation remains efficient and student success focused. These interactions often lead to long-term collaborations that benefit both individuals and their organizations.

Conferences also offer enriching personal experiences. They provide a space to reconnect with colleagues, form new relationships and expand professional networks. These connections can lead to future opportunities, innovative problem-solving and collaborations that drive progress in school districts. The blend of professional development and meaningful networking creates a dynamic environment where attendees leave inspired and equipped to lead.

For those committed to advancing their careers, attending these conferences is a strategic investment. The NAPT and TSD conferences deliver actionable insights, access to industry leaders and motivation from inspiring speakers. They empower professionals to stay at the forefront of an evolving industry while building skills that directly impact student safety and success. Whether you’re a seasoned leader or new to the field, these conferences offer tools to help you grow both personally and professionally.

I encourage you to seize this opportunity by registering for the TSD Conference in Frisco, Texas. Visit tsdconference.com/agenda for details on the keynote speakers, educational sessions and networking events. The schedule is packed with opportunities to learn, connect and grow.

Investing in professional development through conferences like NAPT, TSD Conference and STN EXPO yields significant returns for both individuals and organizations. These events provide a platform to acquire new knowledge, build lasting connections and draw inspiration from industry pioneers. For anyone dedicated to advancing their career and improving school transportation, attending these conferences is a critical step toward achieving lasting success. By prioritizing professional growth, you are positioning you and your team to lead with confidence in an ever-changing school transportation industry.

Editor’s Note: As reprinted from the October 2025 issue of School Transportation News.

Related: (STN Podcast E283) Onsite at TSD 2025 (Part 2/2): Solution-Driven Partners + TD of the Year Interview
Related: NAPT Speaker Shares Strategies to Boldly Approach, Overcome Fear
Related: Closing TSD Keynote Bridges Gap Between Student Behavior, Positive Reinforcement
Related: Education Leader Challenges Transportation Professionals to Reimagine Compliance and Student Access

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STN EXPO East returns to North Carolina with six days of exciting and innovative educational, networking and training opportunities for the student transportation industry.

The conference opens with a Welcome Reception at the Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa Thursday, March 26. The Transportation Director Summit begins Friday and continues Saturday with an off-site, all-day exclusive event focused on collaborative problem-solving and leadership development at Topgolf Charlotte Southwest.

Keynote speaker and author Jim Knight will address directors at the Transportation Director Summit Saturday, followed by conference attendees Monday with his presentation “Culture That Rocks: Set List on How to Amp Up the Company’s Culture (to Eleven) and Deliver Sustainable Results.”

The Bus Technology Summit and Green Bus Summit will feature the latest best practices in green leadership as well as interactive demonstrations of technology offerings. The National School Bus Inspection Training will once again offer hands-on as well as classroom training.

Networking events will be held throughout the conference to give attendees time to interact and problem-solve with their peers, expert speakers and vendors. These events include the Road to Championship Networking Reception on Saturday, the Technology Demonstrations and Ride & Drive Reception at the Charlotte Motor Speedway on Sunday, and the Trade Show/Networking Pit Stop Reception on Monday.

Attendees will also have a chance to tour the Thomas Built Buses C2 Plant in High Point, North Carolina, on Tuesday, March 31. Space is limited for unique experiences, so secure your space soon.

STN EXPO East will be held March 26- 31, 2026 at Embassy Suites by Hilton Charlotte Concord Golf Resort & Spa. Save $200 on main conference registration when registering by Dec. 19. at stnexpo.com/east.

Related: STN Launches Peer-to-Peer Mentorship Program at 2026 Conferences
Related: Roundup: Green Bus Summit at STN EXPO East Sounds Optimistic Tone
Related: WATCH: STN EXPO East 2025

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