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The Human Element of Collision Avoidance

By: Ryan Gray

National School Bus Safety Week each October is another opportunity to remind motorists about the tremendous responsibility we all share around school buses and school children.

Stop for the red lights. Obey the stop arm. Slow down in school zones. Watch for children at bus stops and when crossing streets. We know the messages. But knowing what to do matters only if we are paying enough attention to recognize when we need to do it.

That is especially relevant this month. We examine the rapidly advancing collision-avoidance technology reaching school buses. Automatic braking, lane-related warnings, connected vehicle technology, cameras and other systems are increasingly capable of recognizing hazards, alerting drivers and, in some cases, reacting faster than a human can.

Similar technology is commonplace in our personal vehicles. My car can warn me if I drift from my lane or get too close to another vehicle. Other vehicles can automatically brake when their systems detect an impending collision.

All of that is remarkable and welcome. We also need to do more to avoid collisions the
old-fashioned, human way: Pay attention.

Working remotely has changed some of my own habits. Without a traditional commute to and from an office, I find myself conducting more conversations with work associates while driving to appointments, picking up the kids or running errands. Even before remote work became commonplace, I frequently spoke with school transportation professionals during their morning or afternoon commutes.

It feels productive. Why waste 20 or 30 minutes in the car when we can knock out a conversation? Because our attention has limits, that’s why.

Earlier this year at STN EXPO East, speaker Bret Brooks spoke about the difference between being careless and caring less. Being careless means failing to give something the attention it deserves. Caring less can be intentional. Sometimes we need to give less attention to things that aren’t as important at a particular moment so we can devote more attention to what is.

Behind the wheel is a great place to put that into practice. That work call might be important. The meeting might be approaching. The conversation might save some time later. But none of it is more important than what is happening outside the windshield.

April is Distracted Driving Awareness Month, but we can’t wait until then to practice mindfulness. Distracted driving needs to be top of mind every month, week, day, hour, minute and second of the year, especially in school zones and wherever school buses are loading and unloading children.

A Governors Highway Safety Association survey STN reported on last month found that 46 percent of parents whose children ride school buses said their child had experienced a close call involving dangerous driving near a school bus or in a school zone. Across all surveyed parents, 36 percent reported such an experience involving their own child. Distracted driving and speeding were among the dangerous behaviors reported.

Those numbers demand our attention. Certainly, if we take a call while driving, hands-free should be the minimum. Don’t hold the phone. And there is absolutely no justification for reading or sending texts, checking email or scrolling while you are operating a vehicle.

But hands-free does not mean distraction-free. A conversation can occupy our thoughts. So can drowsiness, passengers, food, navigation systems, vehicle controls or simply mentally working through the next deadline or problem. Even other traffic on the road.

Meanwhile, a school bus may be stopping ahead. A child may be approaching a crosswalk. Traffic may suddenly slow. Vehicle-to-everything technology promises to alert motorists when they come upon a school bus stop. The technology is impressive but still in it’s infancy, as it is only available in a figurative handful of vehicles. It will take decades for all vehicles on the road to communicate with each other and road infrastructure.

One of the most important observations this month comes from Rosalyn Vann-Jackson of Broken Arrow Public Schools in Oklahoma. She notes that the safest technology isn’t necessarily technology that removes the human from the equation. It’s technology that helps the human make a safer decision sooner.

Let’s continue developing and adopting technology that gives motorists and school transportation operators another layer of protection on the road. But we cannot surrender our own first line of collision avoidance in the process.

Editor’s Note: As reprinted from the October 2026 issue of School Transportation News.


Related: Texas Sixth Grader Wins National School Bus Safety Poster Contest
Related: School Bus Safety Month Again Unanimously Supported in Senate
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Related: School Is Back, So Are Safety Risks

The post The Human Element of Collision Avoidance appeared first on School Transportation News.

BusGates Backs Federal School Bus Safety Provisions Included in BUILD America 250 Act

By: STN

ILLINOIS – BusGates, the makers of LED stop arm extensions, is expressing support for the school bus safety provisions included in the BUILD America 250 Act, a federal transportation package that advances new national efforts focused on roadway safety, enforcement, and public awareness.

The legislation includes provisions aimed at reducing illegal school bus passing through expanded public safety messaging, strengthened enforcement initiatives, and increased coordination between federal, state, and local transportation safety stakeholders.

“Illegal school bus passing is a preventable safety issue,” said Trevor Clatfelter, CoFounder at BusGates. “The reality is that improving visibility around the bus is one of the most practical ways to address it. We support federal efforts that elevate this issue and move us toward solutions that actually change driver behavior when kids are getting on and off the bus.”

Despite longstanding state laws requiring motorists to stop for school buses as they load and unload children, illegal passing remains a significant national safety concern. The National Association of State Directors of Pupil Transportation Services (NASDPTS) estimates there are more than 43 million illegal school bus passings annually, placing children at risk during routine pickup and drop-off.

The dangers associated with illegal school bus passing are well known among transportation professionals. Cindy Morris, a veteran driver for the Ball-Chatham School District in Illinois featured in a recent video campaign, shared firsthand concerns about motorists routinely disregarding traditional school bus warning signals during loading and unloading operations.

BusGates is a mission-driven school bus safety technology company focused on reducing illegal school bus passing by enhancing the visibility of the current stop arm on buses. The system uses bright, flashing LED light extensions that easily retrofit onto current stop arms, helping to improve driver awareness during student pickup and drop-off. This new technology helps deter illegal passing behavior at the point of risk and supports safer student transportation.

The BUILD America 250 Act also reflects broader federal priorities around roadway safety and transportation innovation, including expanded safety programs and new frameworks for emerging vehicle technologies.

“From our perspective, effective student transportation safety requires a layered approach,” said Dan Thompson, CoFounder at BusGates®. “Enforcement and public awareness are important, but they have to be paired with tools that work to help prevent dangerous situations before they happen.”

BusGates continues to engage with transportation stakeholders at the federal and state level as policymakers advance initiatives aimed at improving school transportation safety outcomes.

BusGates LED Stop Arm Extensions are being used by school districts in 26 states including: Arizona, Arkansas, Colorado, Georgia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Minnesota, Missouri, Montana, New Mexico, New Jersey, New York, North Carolina, North Dakota, Ohio, Oklahoma, Texas, Utah, Virginia, Washington, West Virginia, as well as in Canada.

About BusGates: www.busgates.com BusGates is on a mission to reduce vehicle “drive-arounds” at bus stops across America and make getting to and from school safer for students. BusGates stop-arm extensions are a simple, cost-effective solution to a major problem – cars ignoring stopped school bus warnings putting students at risk. BusGates stop-arm extensions easily retro fit to the existing school bus stop signs. They offer additional visibility and stick out further from the bus to make drivers more aware and reduce illegal “drive-arounds” by up to 95%.

The post BusGates Backs Federal School Bus Safety Provisions Included in BUILD America 250 Act appeared first on School Transportation News.

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