The Dodge Charger Daytona isn’t the only EV getting discounted ahead of launch as Jeep dealers are in a similar boat. They’re gearing up to release the performance-focused Wagoneer S, which starts at $70,200 before a $1,795 destination charge.

That’s an astronomical price tag and we’ve previously noted the 2024 Ford Mustang Mach-E GT starts at $54,995 and has a $1,995 destination fee. Despite being significantly cheaper, the electric pony car can be equipped with a $995 performance upgrade that makes it faster than its rival.

More: New Jeep Wagoneer S Packs A 600 HP Punch For $72k

While the models target different consumers, the Jeep looks like a tough sell. Some dealers appear to be acknowledging that as they’re already offering discounts on the EV.

Performance Chrysler Jeep Dodge Ram of Delaware, Ohio is advertising two Wagoneer S Launch Editions with a $1,000 discount. This lowers their price tag to $70,995 and $71,590.

Over in Minnesota, Bloomington Chrysler Jeep Dodge Ram has a $3,000 discount on their Launch Editions. This means they have prices between $68,995 and $69,590.

This is the exact opposite of what you’d expect at launch and the discounts could hint at lackluster demand. Of course, there are only a few examples listed at this point so it’s hard to draw any definitive conclusions.

However, this appears to be a trend at Stellantis as a handful of Dodge dealers are already discounting the Charger Daytona. As we reported last week, one dealer was offering their car for $3,713 under MSRP.

While the situation could change when dealers take delivery, the Wagoneer S is based on the STLA Large platform and features a 100.5 kWh battery pack. It feeds a dual-motor all-wheel drive system developing 600 hp (447 kW / 608 PS) and 617 lb-ft (836 Nm) of torque. This enables the model to accelerate from 0-60 mph (0-96 km/h) in 3.4 seconds, before hitting a top speed of 124 mph (200 km/h).

It’s also worth noting the EPA has quietly released ratings for the Wagoneer S. With Falken tires, the crossover has 303 miles (488 km) of range. That drops to 270 miles (435 km) with Pirelli tires, which will apparently be optional in the future. That’s a significant difference and it’s likely a case of performance rubber versus low-rolling resistance tires.

Dodge dealers are gearing up to launch the all-new Charger Daytona, but it appears some of them might be experiencing a lack of demand. While that remains unclear, we found a few already offering thousands of dollars in discounts.

This is the exact opposite of what you’d expect to happen with an all-new model in the market, as dealers typically add hefty markups. That’s certainly the case with the Volkswagen ID. Buzz as we recently spotted one dealer asking $35,000 over MSRP – although they’ve now dropped it down to a $20,000 markup.

More: 2024 Dodge Charger Daytona Starts At $59,595

It’s a different story over at Dodge, where Blaise Alexander Chrysler Dodge Jeep Ram of Mansfield, Pennsylvania has a 2024 Charger Daytona R/T listed for $68,988. That’s $1,982 below the car’s sticker price of $70,970.

Maryland’s Heritage Chrysler Dodge Jeep Ram of Parkville is being even more generous as their Charger Daytona Scat Pack carries a $3,713 discount. This lowers the price from $80,175 to $76,462.

While it’s probably too early to read into things, most Charger Daytonas are being listed for MSRP. Of course, since they’re not on dealer lots yet, only a handful are showing up in inventory and it’s possible that markups may be right around the corner.

That’s what happened at Volkswagen as the company was initially able to keep a lid on markups. However, as more dealers took delivery of the van, some started adding $5,000 or more onto the price tag.

It will be interesting to see if the Charger Daytona follows a similar path, but it’s a radical departure from its predecessor. The R/T starts at $59,595 and features a dual motor all-wheel drive system with 456 hp (340 kW / 462 PS) and 404 lb-ft (547 Nm) of torque. Buyers will also find a 100.5 kWh battery that promises to deliver 317 miles (510 km) of range.

The Charger Daytona Scat Pack is even more extreme in terms of performance and price. It starts at $73,190 and has 630 hp (470 kW / 637 PS) and 627 lb-ft (849 Nm) of torque. This lowers the 0-60 mph (0-96 km/h) time from 4.7 to 3.3 seconds, but the range plummets to 260 miles (418 km/h).

The dam has burst on ID. Buzz markups as numerous dealers are now advertising the van over MSRP. The most egregious is Volkswagen San Bernardino, which has two 1st Editions listed for $107,668. Both carry a MSRP of $72,668 and that means they have a $35,000 markup.

That’s a ridiculous number as the ID. Buzz starts at $59,995. This means the markup is 58% of the price of the van itself.

Review: The VW ID. Buzz Is The Coolest Minivan On The Block, But There’s A Catch

Unfortunately, Volkswagen San Bernardino isn’t the only rotten apple as Maryland’s King Volkswagen has added a $10,000 markup to their 1^st Edition. This means they’re looking to get $81,895 instead of the MSRP of $71,895.  

Illinois’ Larry Roesch Volkswagen has a slightly more modest $5,000 markup, which boosts the price of their van to $77,300. It’s a similar story at Emich Volkswagen of Boulder and Denver, which appears to have sold several vans with $5,000 markups.

One of the more interesting models up for sale is a $76,295 ID. Buzz Pro S from Napleton’s Auto Park of Urbana, Illinois. While the Pro S starts at $59,995 this one features a Mystery Machine wrap from Scooby Doo. Is it worth the price of admission? Probably not, but at least you’re getting something unique for the elevated price tag.

Volkswagen of America began ID. Buzz deliveries last month and was initially able to keep a lid on markups – or at least blatantly advertised ones. Now that more dealers have vans in stock, markups are a common sight. This is interesting to note as Volkswagen warned against them.

Speaking of which, greedy dealers are helping to prove Volkswagen’s case for Scout’s direct to consumer model. Dealers were up in arms about this, but the massive markups show they can’t be trusted.

When we first heard that Volkswagen would limit availability of the new ID. Buzz to just one or two units per dealer at launch in the States—gradually increasing allocation in 2025—it didn’t take a crystal ball to predict that a few stealerships might see dollar signs. While many seem to be playing nice for now, there are always those bad apples who just can’t resist squeezing a little extra juice out of a supply pinch.

At least one VW dealership in the U.S. is testing the waters by slapping a hefty premium on the ID.Buzz 1st Edition, with reports of markups reaching as high as $20,000. Others appear to be adding more modest premiums, but the pattern is still enough to draw some attention.

The $20K Sticker Shock

A Redditor recently shared a screenshot of a text exchange with a VW salesperson named “Mike.” While the dealership’s location wasn’t disclosed, the interaction painted a clear picture of pricing antics. In the exchange, Mike provided an image of the ID. Buzz 1st Edition’s window sticker, confirming it as a single-motor, rear-wheel-drive model with a base MSRP of $65,495. Add in $1,500 for destination fees, a charging cable, a roadside assistance kit, and an auto-dimming rearview mirror, and the total climbs to $68,083. But that wasn’t the end of it.

Review: VW ID.Buzz Is The Coolest Minivan On The Block, But There’s A Catch

The salesman went on to state that the dealership was asking “somewhere between $10k–20k over sticker” for the electric van. The customer pushed back, replying, “Volkswagen specifically stated that that’s not allowed.” Mike’s response? A curt “Thank you for your time,” effectively ending the conversation.

The exchange is a stark reminder of how some dealerships try to take advantage of the hype over a new model and how desperate they often are to maximize profits, even if it means going against the policies of car manufacturers. It’s not the first time a vehicle launch has been met with such tactics, and unfortunately, it won’t be the last.

This isn’t the only ID.Buzz 1st Edition hit with a markup. Emich VW in Denver, Colorado, is selling a 2025 model with all-wheel drive for $77,300, a $5,000 markup over its $72,300 MSRP. However, there’s also encouraging news for buyers willing to shop around.

Northampton Volkswagen in Massachusetts is selling an ID.Buzz 1st Edition with all-wheel drive for $69,493, representing a $2,934 discount from its MSRP. Portsmouth Volkswagen in Greenland, New Hampshire, also has one in stock with an asking price of $70,295, a $2,452 discount.

Shop Smart

The disparity in pricing for the ID. Buzz highlights the wild variations that can occur during a high-profile vehicle launch. While some dealerships can’t resist tacking on premiums, others are sticking to MSRP—or even offering discounts. For buyers, the key takeaway is clear: shop around, compare prices, and don’t be afraid to walk away and wait if needed. With supply set to improve in 2025, patience might just save you thousands.

The bus is back as Volkswagen has begun delivering the ID. Buzz in the United States. This has been years in the making and the first model was handed over to comedian Gabriel “Fluffy” Iglesias by Volkswagen Group of America President and CEO Pablo Di Si.

The handover took place in California following a tour of Iglesias’ garage, which is full of Volkswagen vehicles and memorabilia. Iglesias has shown his collection a few times and he’s dubbed it the ‘Fluffy Volkswagen Museum’ as it includes a dizzying array of classic vans.

VW ID.Buzz Review: The Coolest Minivan On The Block, But There’s A Catch

That makes it fitting the comedian took delivery of the first ID. Buzz in America. As a refresher, the model starts at $59,995 and features a 91 kWh battery pack that provides 234 miles (377 km) of range. Buyers will also find a rear-mounted motor producing 282 hp (210 kW / 286 PS) and 413 lb-ft (559 Nm) of torque.

Customers can also get a dual-motor all-wheel drive system with 335 hp (250 kW / 340 PS). It drops the range to 231 miles (372 km), while boosting the price to $67,995.

In other ID. Buzz news, dealers appear to be holding the line on pricing as we haven’t seen obvious markups in the past few weeks. That could change as more dealers receive their vans, but it’s an encouraging development and one trend that Volkswagen undoubtedly wants to continue.

However, the reality on the ground might be slightly different as we found a 2025 Volkswagen ID. Buzz 1st Edition 4Motion listed on a third-party website for $77,385. That would be a $5,000 markup, but the dealer’s own website lists it at $72,385. This could be a fluke, but it pays to shop around, especially if your dealer is trying to add a markup.

America is a deeply divided country, but there’s one thing that unites all of us – hatred of car dealers. However, a new study suggests things are getting slightly better.

According to J.D. Power, overall customer satisfaction with purchasing a vehicle climbed from a score of 793 last year to 801 in 2024. That’s basically an 80% grade as scores are based on a 1,000 point scale.

More: Study Finds 25% Of Car Buyers Won’t Return To Dealership That Charged Above MSRP

So what’s behind the improvement? Pricing and inventory. The shortages and markups from the pandemic have largely subsided, meaning some of the power has shifted from dealers back to consumers.

Given these developments, it’s not surprising to learn the number of people paying over MSRP has dropped significantly. J.D. Power says 15% of mass market buyers paid over sticker last year, but that number dropped to 8% in 2024. For premium buyers, the number fell from 10% to 6%.

While everyone can get onboard with lower prices, dealers still have a lot of work to do in regards to personnel, paperwork, and delivery. It also appears the EV buying experience is significantly worse than that of an ICE-powered vehicle.

The buyer satisfaction score for mass market ICE-powered vehicles was 857, but just 822 for EVs. J.D. Power also noted a “similar pattern exists among buyers of premium vehicles.”

Part of this appears to be a lack of dealership employees knowledgeable about electric vehicles. However, even Tesla buyers had “markedly lower satisfaction with the effectiveness of the vehicle features explanation.”

Among premium brands, sales satisfaction was highest at Porsche. They were followed by Infiniti and Jaguar. Genesis got a dismal rating of 781, while Alfa Romeo was second to last with a significantly higher score of 810. That put them two points behind Mercedes and Lexus.

On the mainstream side of things, top honors went to Mini, Buick, and Subaru. Chrysler, Mitsubishi, and Toyota were the worst.