Cybertruck Isn’t Selling So Tesla Shifts Production To What Actually Sells

- Tesla is quietly shifting Cybertruck workers to other model lines amid slow truck sales.
- Internal cuts show multiple Cybertruck teams reduced by more than half at Texas.
- It has delivered fewer than 50,000 units despite claims of over a 1 million reservations.
The Tesla Cybertruck was designed to turn heads, and it certainly does, but these days, it’s attracting the wrong kind of attention, and that’s showing up in the sales numbers. Blame it on the much higher-than-promised price, the shorter-than-promised range, or the string of vandalism incidents targeting owners. Whatever the cause, Tesla is reportedly adjusting production now that it has too many Cybertrucks and not enough buyers.
While Elon Musk might have once boasted about having over a million Cybertruck reservations, the brand has only sold around 50,000 as of March. That means that not only does it have a lot of them sitting around, but it also needs to reduce its production to control the Cybertruck inventory.
More: What Happened To Musk’s 1 Million Cybertruck Reservations?
According to Business Insider, Tesla has quietly reduced the Cybertruck production team by more than half. The report, which cites two employees familiar with the situation, says Tesla has been lowering its production targets since December 2024. Some staff have been reassigned to the Model Y line, where demand remains stronger. “It feels a lot like they’re filtering people out,” one worker said. “The parking lot keeps getting emptier.”

All of this seems to corroborate what we’re seeing Tesla do with its bevy of Cybertrucks. Just days ago, Carscoops reported that Tesla was using the pickup to advertise the new Model Y. It’s towing a Model Y behind a Cybertruck and using it as a rolling billboard. Perhaps the automaker is now recognizing the need to shift its focus onto more affordable models.
That could be one reason it recently introduced a new base-model version of the Cybertruck with rear-wheel drive only. Priced at a whopping $70,000, though, it’s far from the originally promised $39,990 price tag of the Cybertruck. Will this shift work out for Tesla? Only time will tell.