According to the latest American Customer Satisfaction Index Automobile Study, Americans are becoming less satisfied with their vehicles. The overall satisfaction index dropped one point this year to 79.

Mainstream brands held steady at 79, while luxury brands slipped a point as they fell to 80. The biggest drop came from smaller brands, which are grouped into an “others” category, as they plunged 9% to 74.

More: New Car Owners Overwhelmed By Modern Technology

Jumping into specifics, Subaru was deemed the most satisfying brand with a score of 85. It was followed by Mazda and Toyota in second with 82, while Buick, GMC, and Honda tied for third at 81.

Stellantis had a dismal showing as Chrysler, Dodge, Jeep and Ram all fell. In fact, all four brands found themselves at the bottom of the list with Chrysler and Ram tied for dead last at 69.

2025 American Customer Satisfaction Index For Mainstream Brands

ACSI

Interestingly, satisfaction with most vehicle related components and experiences was largely unchanged. However, there were drops related to technology and safety. The latest study also introduced two new categories – expected future resale or trade-in value and driving distance on a full charge or full tank of gas – and consumers weren’t exactly thrilled with either, especially for EVs.

On the luxury side of the equation, Lexus was top dog with a score of 87. They were followed by Mercedes (82) as well as Cadillac and Tesla, which tied for third at 81. BMW finished last with a score of 75 and they dropped four points from 2024.

2025 American Customer Satisfaction Index For Luxury Brands

ACSI

Luxury buyers were less satisfied with a number of things including driving performance, exteriors, interiors, and technology. There were also drops in safety and dependability.

Aside from the mainstream versus luxury divide, people were less satisfied with hybrids and EVs. Hybrids fell two points to 80, while electric vehicles dropped four points to fall to 73. This stands in contrast to gas-powered models, which held steady with a satisfaction index of 80.

The American Customer Satisfaction Index noted that with 22% of borrowers opting for 84-month loans, there will likely be an increased emphasis on reliability and dependability as consumers are holding onto their vehicles for longer. Ram spotted this shift awhile ago and they recently launched a new 10-year/100,000-mile limited powertrain warranty.

ACSI

Mazda isn’t diving headlong into the electric transition, but it’s not standing still either. Instead, it is following a measured path, blending hybrid models with steady electrification efforts and continued updates across its core lineup. This includes a hybrid CX-5, updated sales targets, future EVs, and even new sports cars.

The company recently introduced a new generation of its top-selling model, the CX-5. While the redesign matters, the more significant news is the addition of a hybrid powertrain set to arrive in 2027. This move expands Mazda’s range of electrified SUVs in the US, aiming to attract more buyers during a time of shifting attitudes toward EVs and growing uncertainty around tariffs.

More: One Country Asked Mazda For Something And Actually Got It With The CX-5

Through the first half of 2025, Mazda reported global sales of 636,968 units, a 2.6% year-over-year increase. The US remained its largest market with 210,297 units sold, up 3.9%, while sales surged 18.7% in Japan but declined in Europe and China by 12.2% and 18.7%, respectively.

According to Automotive News, the company has revised its US sales target of 450,000 units for 2025 in response to potential tariffs and is monitoring the market closely, though pricing for imported models has not yet been adjusted.

A Hybrid-Focused Core Lineup

Mazda’s current lineup in North America includes an electrified version of the locally-produced CX-50 compact SUV with a Toyota-sourced hybrid system, as well as plug-in hybrid options for the larger and more premium CX-70 and CX-90 twins. In 2027, these will be joined by a new variant of the third-gen CX-5 fitted with an in-house developed hybrid powertrain based on the new 2.5-liter SkyActiv-Z engine.

The automaker expects its two similarly-sized hybrid SUVs that compete in the hugely popular compact segment against the Toyota RAV4 will result in combined annual sales of 250,000 units in the US. However, before that happens, the new CX-5 will reach dealers with a gasoline engine in 2026.

More: Mazda Just Made The Same SUV Twice But Swears You’ll Want Both

Although the CX-30 is smaller by US standards, it holds the position as Mazda’s third-best-selling vehicle in the region, just behind the CX-5 and CX-50. Introduced in 2019, the CX-30 will continue with minor updates until a new generation launches in 2029.

Likewise, the CX-50 that arrived in late 2021 might get a comprehensive redesign in 2030. As for the CX-70 and CX-90, they will reportedly benefit from mild facelifts in 2026, with new generations arriving after 2030.

Finally, the Mazda3 that is available in hatchback and sedan forms and remains largely unchanged since 2018 is expected to carry on for at least four more years. According to the latest reports, a new generation of the model could arrive in 2032.

The BEVs Of The Future

Mazda plans to launch the mechanically related Mazda6e sedan and CX-6e SUV in Europe and Australia, both originating from its Chinese joint ventures. However, US customers may have to wait a bit longer before they see a fully electric Mazda on showroom floors.

The first EV developed entirely in-house is slated for a 2027 debut and could reach US dealerships in 2028. Though details remain under wraps, the vehicle is expected to be a crossover and will likely pave the way for more electric models as Mazda moves toward its 2030 targets.

What About Sports Cars?

If the SUV-heavy lineup isn’t quite your thing, there’s still good news. Mazda has two sports cars in development, each aimed at reviving the brand’s enthusiast credentials before the decade wraps up.

More: Mazda Is Bringing Back The Rotary RX-7 And Building A New Miata

The most exciting arrival is the production version of the 2023 Mazda Iconic SP Concept fitted with a rotary range-extender electric powertrain. Reports from Japan suggest we might first lay eyes on the new sports car as early as next year, although others expect it in the first half of 2028.

Either way, the low-slung two-door coupe is designed to be a spiritual successor to the RX-7, rather than a replacement for the MX-5.

Also: Mazda’s Stunning Vision SP Morphs Into Next-Gen MX-5

On that note, the MX-5 is getting a new generation as well. Development is already underway, and the next iteration of the world’s most popular roadster could launch in 2029. Encouragingly, it’s expected to keep its four-cylinder gasoline engine and further refine its reputation for agile, accessible performance.

Lead illustration Theottle

Mazda’s partnership with Changan is quickly proving to be a smart move in the electric space. Building on the momentum of the EZ-6 sedan, the new EZ-60 crossover is already drawing strong interest, racking up over 33,000 pre-orders in China before even reaching dealerships. This strong early demand comes ahead of a planned launch in Europe, where the model will arrive under the name CX-6e.

More: Mazda’s Sportier 6e Sedan Launches With A Price Tag That Feels Like A Typo

The EZ-60 made its production debut at the Shanghai Auto Show on April 23, immediately generating significant interest with 10,060 pre-orders within the first 48 hours. According to Chinese outlet NetEase, that figure had climbed to 33,000 by July 11. The official market launch in China is scheduled for September.

Electric Power With Familiar Underpinnings

At 4,850 mm (190.9 inches) long, the EZ-60 is a midsize SUV positioned to compete with other premium electrified crossovers. It will be offered in both range-extender and fully electric configurations, sharing its EV platform with the Changan Deepal S07. While Mazda hasn’t released full technical specs yet, it’s hinting at notable range numbers, thanks in part to a focus on aerodynamics.

The design sticks closely to the 2024 Mazda Arata concept, with split LED headlights, a sleek closed-off grille, and a sharp, modern front end. The interior brings a generous dose of tech, including a 26.5-inch dashboard display, a 100-inch augmented reality heads-up display, digital rearview mirrors, and a 23-speaker sound system. Heated and ventilated seats round out a well-equipped cabin.

Made in China, Priced for Europe

Both the EZ-6 sedan and the EZ-60 crossover are being built by Changan in China as part of its joint venture with Mazda. This production arrangement will also apply to their European versions, which will be sold as the Mazda 6e and CX-6e.

More: Mazda’s New Electric Sedan Costs Double In Europe Compared To China

Mazda hasn’t announced pricing for the EZ-60 yet, but the EZ-6 ranges from ¥159,800 to ¥181,800 (about $22,300 to $25,400) in China. By contrast, the European Mazda 6e starts at €44,900 (around $52,500) in Germany. If that’s any indication, the CX-6e will likely carry a significantly higher price tag in Europe.

That difference is partly due to intense price competition in China, which keeps domestic EV prices low, as well as the added cost of EU import tariffs on Chinese-built vehicles.

Mazda’s Next EV Will Be Built In Japan

In parallel with its Changan-based lineup, Mazda is also developing a fully in-house electric model slated for release in 2027. This future EV will be built in Japan on a new platform and will use battery packs supplied by Panasonic. It will share its production line with Mazda’s existing ICE and hybrid vehicles, streamlining manufacturing as the brand expands its EV offerings.

Changan-Mazda

Six months after making its first appearance in Europe, Mazda’s new 6e sedan has landed in local showrooms. Known for turning out some of the most stylish vehicles in the mainstream market, Mazda may have raised the bar again with this one. The 6e is arguably the brand’s most visually striking sedan yet, even if it isn’t entirely homegrown. Beneath the sheet metal, it shares its underpinnings with a Chinese-market vehicle.

Get Ready For A Price Shocker

We’ve previously taken a close look at the EZ-6, the Chinese counterpart to the 6e, highlighting its affordability in its home market. There, the fully electric version starts at 159,800 yuan and tops out at 181,800 yuan, which converts to roughly €20,700 to €23,600 or $22,500 to $25,500, depending on the trim level. That makes it a serious bargain compared to what European buyers are asked to pay.

Read: Mazda’s Sportier 6e Sedan Launches In China With A Price Tag That Feels Like A Typo

In Europe, the 6e is sold exclusively as a fully electric sedan, since the range-extender variant offered in China won’t be available here, at least for now. In Germany, pricing begins at €44,900 ($49,000) for the Takumi trim. Stepping up to the Takumi Plus adds features like a panoramic roof, wood interior accents, and partial Nappa leather upholstery, bringing the price to €46,900 ($51,200).

Even accounting for spec differences and local taxes, that’s well over double the starting price of the Chinese version – 2.17 times higher, to be exact. The stark contrast underlines just how aggressively priced the EZ-6 is in China, and how much more European buyers are expected to spend on what is essentially the same car.

For comparison, Tesla’s Model 3 ranges from €39,990 (around $43,600) for the RWD version to €49,990 ($54,500) for the Long Range AWD, and tops out at €58,490 ($63,800) for the Performance model in Germany. Meanwhile, BMW’s i4 eDrive40 Gran Coupe starts at €60,600 (approximately $66,100).

Electric Range and Powertrain Options

Now reaching dealerships across the region, the Mazda 6e is available in two forms. The standard pure EV features a 68.8 kWh battery, offering a driving range of up to 279 miles (479 km). Power comes from a single rear-mounted electric motor delivering 255 hp (190 kW) and 236 lb-ft (320 Nm) of torque.

While its range won’t set any new benchmarks, it should be more than adequate for typical daily driving unless regular long-distance travel is involved. Those who do can opt for with an 80 kWh battery, which boosts range to 343 miles (552 km).

Typically, EVs with larger battery packs pair them with more powerful motors, but that’s not the case here. In fact, the Long Range model makes slightly less power, with a single rear motor producing 242 hp (180 kW) and the same 236 lb-ft (320 Nm) of torque. Both versions manage a 0–62 mph (0–100 km/h) time under eight seconds and reach a top speed of 109 mph (175 km/h).

To EV owners, of course, charging speed is of more importance than outright performance. The 68.8 kWh version supports peak DC charging speeds of 200 kW, meaning it can get from 10-80 percent in just 22 minutes. Curiously, the Long Range version charges considerably slower as it is capped at a 95 kW peak. That means a 10-80% charge will take roughly 45 minutes, or double the cheaper model.

It’s worth noting that Europe won’t be getting China’s range-extender EZ-6 variant, which features a 1.5-liter setup producing 215 hp (218 PS / 160 kW) to feed the battery.

A Clean and Comfortable Cabin

Tech specs aside, it’s not just the exterior of the 6e that looks good; Mazda has also done a fine job with its interior. Yes, it will be a little too minimalist for some, but the steering wheel looks great, the floating center console has a premium aesthetic, and the infotainment screen is massive. There’s also a digital instrument cluster, a wireless smartphone charger, ambient lighting, and a mixture of leather and soft-touch Alcantara for the upholstery.

Now, many EVs currently on sale may offer more in certain areas than the 6e but, let’s face it, apart from logic, in many cases emotion plays a big role in choosing your next ride. If the Mazda’s sexy design can’t convince a sufficient number of buyers (who never leave the tarmac) to get it instead of an SUV, then that bodystyle may indeed be consigned to history books after all.

John Halas contributed to this story

Update: While Mazda still hasn’t confirmed whether the new mid-size EZ-6 Sport Edition will make its way to Europe, the Japanese automaker has officially launched the electric sedan in China, complete with pricing.

Available in four sub-trims, the EZ-6 Sport Edition starts at ¥161,800 (approximately $22,500) for the extended-range (ER) “Smart Elegant” version. The price rises to ¥171,800 ($23,900) for both the ER Extreme and Pure Electric Zhiga trims, and tops out at ¥181,180 ($25,300) for the flagship Pure Electric Supreme.

For comparison, the most affordable Mazda currently sold in the U.S. is the 191-horsepower, compact-sized Mazda3 Sedan, which starts at $24,150 before taxes and destination fees.

Original story follows below.

Mazda’s latest creation is here, and it looks even sharper than before. The 6e sedan already boasted sleek styling and a refined interior, but it was crying out for a sportier edge, think something along the lines of BMW’s M Sport trim. Well, Mazda listened and has finally delivered.

The Japanese automaker and Changan have come up with the EZ-6 Sports Edition for the Chinese market, EZ-6 being the Asian name for the car we in the West know as the 6e.

Also: 2026 Mazda 6e EV Debuts In Europe To Battle The Tesla Model 3

Black exterior brightwork, gloss black 19-inch alloy wheels and red brake calipers help the Sports Edition stand out from more laid-back EZ-6 models from the outside, and the performance vibe continues inside through the use of Alcantara upholstery and flashes of red on the seat stitching and seats.

Mazda has also added red backlighting for the interior surfaces and a mesh-look aplique for the console that looks very similar to the trim pattern used on sportier CX-60 grades. The same 14.6-inch infotainment screen used on other EZ-6/6es, a 50-inch augmented reality head-up display powered by a Qualcomm Snapdragon 8155 chip, and a 14-speaker Sony audio system come standard, according to Car News China.

Photos Mazda Changan

The Sports Edition was revealed at the Shanghai Auto Show last month but managed to slip under our radar. Mazda and Changan didn’t specify whether it was packing more power than the stock sedan, but we suspect this is merely a trim package. We also strongly suspect Mazda will very soon launch a similar trim option for the European market 6e – Car News China reports that the Sports Edition was jointly developed by Mazda and Changan in China and Mazda Europe.

We’ve asked Mazda Europe about the powertrain, whether the Sports Edition is coming west, and what it’ll be called if it does, and we’ll let you know when we hear more.

One thing that will definitely be different about the Chinese and Western versions is the choice of powertrains, even though production for both models takes place in the same Changan plant. China’s EZ-6 is available with either a 1.5-liter range-extender setup making 215 hp (218 PS / 160 kW) or a 255 hp (258 PS / 190 kW) pure-battery alternative, but Europe’s 6Es are EV-only.

Photos Mazda