Opinion: Wisconsin must regulate crisis pregnancy centers to protect patients

State Rep. Lisa Subeck, D-Madison, this month introduced legislation requiring crisis pregnancy centers to obtain permission from clients before sharing their sensitive health information.
Crisis pregnancy centers (CPCs), also known as unregulated pregnancy centers or pregnancy resource centers, provide some services for pregnant people but largely aim to dissuade clients from choosing abortion care. Importantly, most CPCs are not licensed medical facilities and are intentionally vague about their inability and unwillingness to provide abortions or make referrals. They attract clients with targeted advertising that promises free pregnancy testing, ultrasounds and options counseling.
Without the restrictions proposed by Subeck and more like it, Wisconsinites will continue to be victimized by this industry.
Since CPCs are not medical providers and do not charge for services,they are not subject to the same consumer protection laws and licensing requirements, including the Health Insurance Portability and Accountability Act, or HIPAA.
Without confidentiality protections, CPCs are not required to protect sensitive client information and may misuse private client data with no accountability. Subeck’s bill would help close this loophole and ensure that client information is secure.
While this legislation would be a step in the right direction, privacy is just one of many instances in which CPCs violate medical ethics.
With the funding they receive from faith-based organizations, anti-abortion advocacy groups and taxpayer dollars, CPCs may present themselves in ways that resemble medical settings. Staff and volunteers may wear white coats, visit with clients in exam rooms and adopt language used by clinicians. But many of their services fail to meet evidence-based standards of care.
For example, CPCs have been reported to overestimate gestational age to convince clients they are too far along in pregnancy to legally access abortion. They also readily share medically inaccurate information about abortion.
CPCs across Wisconsin claim that abortion can lead to depression, substance abuse, nightmares, and future fertility issues. Major medical organizations say there is no evidence that abortion leads to mental illness or negative impacts on future fertility. In fact, research suggests that denying people abortion care is associated with worse outcomes to their long-term health and well-being.
Many CPC websites list “abortion reversal” as a service. This involves taking progesterone to “reverse” the effects of mifepristone, the first medicine used in medication abortion. University of California-Davis researchers attempted to test the effectiveness of this treatment, but the study was stopped early due to ethical and safety concerns. The American College of Obstetricians and Gynecologists has determined that abortion reversal is “not supported by science.”
Despite their questionable practices, CPCs in Wisconsin continue to benefit from public funding, and some state legislators want them to receive even more. In 2023, Sen. Robert Quinn, R-Birchwood, proposed legislation that would give $1 million a year to Choose Life Wisconsin, a statewide network of CPCs.
Funds raised through Choose Life license plates are also directed to CPCs. Meanwhile, some of Wisconsin’s legislative Republicans have not supported measures that would benefit pregnant people and new parents. Assembly Speaker Robin Vos, R-Rochester, repeatedly blocked proposals to expand postpartum Medicaid coverage, calling it “an expansion of welfare,” until the Assembly this session finally sent the bill to Gov. Tony Evers’ desk.
In Wisconsin, legitimate providers of abortion care must navigate a litany of restrictions. Targeted Regulation of Abortion Providers, or TRAP laws, are widely criticized by medical groups and exist only to make obtaining and providing abortion care harder. Yet CPCs are free to operate under limited regulations while they enjoy our tax dollars.
In other states, efforts to regulate CPCs have failed on the grounds that these organizations are protected under the First Amendment. But these centers are a growing public health risk, and protecting people’s health and safety should take priority. This is especially important as the network of CPCs continues to grow. In Wisconsin, there are just five clinics that provide abortion care, compared to an estimated 60 CPCs.
When pregnant people reach out for support, they deserve to be met with compassion, honesty and the opportunity to consider all of their options. The ongoing failure of our lawmakers to regulate these facilities is an affront to evidence-based sexual and reproductive healthcare. It is time that Wisconsin’s lawmakers uphold respect and humanity, not deception and manipulation.
Layne Donovan was born and raised in Wisconsin and holds a degree from Barnard College. She has studied the history of abortion in the United States, and currently works in reproductive health, rights, and justice.

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Opinion: Wisconsin must regulate crisis pregnancy centers to protect patients is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.




























































