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Wisconsin’s workforce is aging. How can communities and employers prepare for the future?

Workers in hard hats and yellow and orange vests clap inside a building
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  • Reporter Natalie Yahr spoke to Matt Kures, who researches state labor and demographic trends as a community development specialist at the University of Wisconsin-Madison’s Division of Extension.
  • The current labor market is good for people who have a job right now, but challenging for those looking for a job, Kures says. 
  • Wisconsin’s working-age population is projected to keep declining into 2030, before leveling off in the subsequent decade, fueling challenges for certain industries. 
  • Industries with particularly large shares of older workers include: real estate, transportation, warehousing, wholesale trade, manufacturing and public administration.

Wisconsin Watch is starting a new beat called pathways to success, exploring what Wisconsin residents will need in order to build and keep thriving careers in the future economy — and what’s standing in their way. 

To learn more about the jobs Wisconsin will most need to fill in the coming years, we spoke to Matt Kures, who researches state labor and demographic trends as a community development specialist at the University of Wisconsin-Madison’s Division of Extension.

The following interview has been edited for length and clarity. 

What numbers do you think best tell the story of Wisconsin’s labor market and what’s coming?

Unemployment rates are still near historic lows, but despite that, we’re still not seeing a large number of people being hired. The hiring rate has slowed down. We’ve also seen fewer people being laid off. So more businesses are actually retaining employees that maybe they wouldn’t have otherwise. There’s still some hangover from the pandemic and ability to hire people, so they’re a little bit hesitant to let them go. 

The number of job openings has ticked down as well. We’re still seeing some uncertainty from a lot of businesses in terms of what’s going to happen with inflation, interest rates, tariffs and just the broader U.S. economy. 

Those numbers put together tell of a labor market that’s good for people who have a job right now, but maybe a little bit challenging for people looking for a job.

And how about when it comes to long-standing trends in Wisconsin’s labor market or demographics? Are there numbers you like to bring up that you think people don’t tend to know?

If you look at the working-age population declining from 2020 to 2030, and then kind of leveling off from 2030 to 2040, we’re just not going to have strong growth in the number of individuals who are working age in the state. That’s mostly true across the state, although there are some counties that will be projected to grow, like Dane and Eau Claire. 

And then also, the combination of individuals of retirement age or nearing retirement age that are going to either leave the labor force or change the types of work they’re doing. If we look at the manufacturing sector, for instance, we have almost 131,000 individuals in that industry who are aged 55 or older, or almost 28% of that industry. So in those large employment sectors in the state, how do we think about replacing the workforce or augmenting the workforce going forward due to retirements or just shifting abilities due to the aging population?

How are the challenges or opportunities different in different parts of the state, say in urban areas versus more rural areas?

Certainly many of the non-metro areas do have an older population and will continue to have an older population going forward, so they will most likely face some of the bigger challenges in terms of some of the population shifts by age group. In some of those areas too, you have some of the bigger challenges in developing housing … to try and attract a new labor force. So those challenges are a bit twofold.

Man stands next to wall art piece in the shape of Wisconsin.
Matt Kures, community development specialist at the University of Wisconsin-Madison’s Division of Extension, is shown in his office building April 18, 2025, in Madison, Wis. (Joe Timmerman / Wisconsin Watch)

Would you describe Wisconsin as having a labor shortage?

The labor shortage is probably not as significant as it was, say, two or three years ago. But with our structural population distribution in terms of our age groups, we’re going to face challenges going forward. We’re going to have fewer individuals of working age. 

What are your thoughts on how Wisconsin could fix that?

There’s a lot of strategies out there, and not one is going to be the sole key to solving labor problems going forward. Those strategies include thinking about ways to attract new individuals to our communities, creating quality places that people want to reside in, thinking about housing availability and affordability, and creating ecosystems where people can start a business. 

So those are community-based strategies that people or communities can think about. But it’s also going to require improving productivity, and that could be through AI, automation, other capital investments and equipment, and thinking about new production techniques. 

Can you tell me about some of the fastest-graying industries in Wisconsin, the ones where the most workers are aging out?

So we can look at this in two different ways: by numbers or percent. Some industries, on a percentage basis, have a very high share of individuals who are aging out of the workforce, but some of those are not the largest sectors in the state of Wisconsin. 

For instance, in agriculture and natural resources, 31% of employees (covered by unemployment insurance laws) are age 55 or older, but there’s only about 8,400 of them. (Federal agriculture census data shows around 65,000 Wisconsin farmers in that age group, most of whom are not covered by unemployment insurance laws.) 

But if you look at real estate, transportation, warehousing, wholesale trade, manufacturing and public administration, those are some of the biggest industries that have the highest share of individuals aged 55 or older, with manufacturing certainly being the largest in terms of total numbers with an estimated 131,000 employees aged 55 or older. That’s not surprising given that it’s a very large employment sector in the state. 

You can also look at, say, health care and social assistance. They’re below the state average for their share of individuals aged 55 and older, but there’s almost 99,000 of them in that age category. So that’s an industry sector that, as we age as a state, will probably face even greater labor demands. 

chart visualization

Of those graying industries, are there any that you’re particularly worried about?

I don’t know if “worried” is the term I would use because different industries will respond in different ways. For instance, manufacturing can probably rely a bit more on things like automation, while other industries might be able to have some of their jobs done remotely. But health care and manufacturing are two very large cornerstones of our economy, and they are going to face challenges with labor availability going forward.

When you say remotely, you mean they might use workers in other states?

Yes. But in an industry like health care, for the most part, that’s probably not going to be an option.

Can you tell me about a few of the fastest-growing industries in Wisconsin?

To be honest, I haven’t looked at any of the recent numbers on a sector-by-sector basis. I can say that health care and social assistance has been one of the largest growing sectors in the state, and that’s also true nationally.

Regardless of the industry, we’re seeing growth in demand for digital skills across all industry sectors. Especially in professional and technical services, we’re seeing a higher demand for digital skills, but across all industries, a lot of job postings require some sort of knowledge in terms of digital skills, which may be anything from software development all the way down to just being able to work with social media or operate word processing.

Anything else you want to talk about?

Thinking about the aging workforce, there are a lot of opportunities for businesses to make sure they capture and transfer a lot of the knowledge that those individuals may have gained over their careers. As new employees or younger employees come into those firms, are there opportunities to match up younger and pre-retirement workers to share all that knowledge and make sure that it benefits the organization going forward? 

Also, with the aging workforce, are there opportunities to help those who may want to change their occupation or career trajectory going forward? Maybe they’ve done construction labor for a long time and now they want to try something different because they just physically can’t meet the demands anymore. There are a lot of opportunities.We can take advantage of the knowledge, skills and abilities that those individuals have or may want to have going forward. 

Have a question about jobs or job training in Wisconsin? Or want to tell a reporter about your struggle to find the right job or the right workers? Email reporter Natalie Yahr nyahr@wisconsinwatch.org or call or text 608-616-0752‬.

Wisconsin Watch is a nonprofit, nonpartisan newsroom. Subscribe to our newsletters for original stories and our Friday news roundup.

Wisconsin’s workforce is aging. How can communities and employers prepare for the future? is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

Members of Hispanic Federation ask Congress for focus on economy, not deportations

Frankie Miranda, the president of the Hispanic Federation, speaks at a press conference outside the U.S. Capitol on March 25, 2025, with representatives from 130 nonprofits that advocate for Latino communities. (Photo by Ariana Figueroa/States Newsroom)

Frankie Miranda, the president of the Hispanic Federation, speaks at a press conference outside the U.S. Capitol on March 25, 2025, with representatives from 130 nonprofits that advocate for Latino communities. (Photo by Ariana Figueroa/States Newsroom)

WASHINGTON — In a Tuesday press conference outside the U.S. Capitol, members of the Hispanic Federation detailed how the first three months of the Trump administration’s policies have harmed the Latino community rather than addressing economic concerns.

Frankie Miranda, the president of the federation, a nonprofit that focuses on civic engagement in the Latino community, said the president’s immigration crackdown has instilled fear and failed to tackle economic issues that influenced Latino voters in the 2024 presidential election, such as inflation and housing costs.

He said the revocation of legal status for hundreds of thousands of immigrants — many of them with work permits — will harm not only the Latino community but the economy overall.

“We want to ensure that our elected officials understand that this is going to have a negative impact on industries, on the economy,” he said. “This is going to have an impact on everyday Americans when you remove workers and people contributing and paying taxes to the economy.”

Grants yanked

Miranda, along with representatives from 130 nonprofits, will spend Wednesday meeting with lawmakers to talk to them about the economic contributions of Latinos and how President Donald Trump’s plans for mass deportations harm the community.

Miranda said the groups will also stress to lawmakers how the cancellations of federal grants, which were already approved by Congress, have led to staff layoffs and undercut services for the Latino community, from job training to legal aid.

Federation members were joined by Democratic Reps. Maxwell Alejandro Frost of Florida and Chuy Garcia of Illinois for Tuesday’s press conference.

“We saw that this election, the economy was the number one concern of voters across this entire country,” Frost said.

Some of the groups at the press conference included the Carolina Migrant Network of North Carolina and the Orlando Center for Justice, of Florida.

Stefanía Arteaga, who co-founded the Carolina Migrant Network, said the nonprofit is the only organization in North Carolina that provides free legal services for immigrants who are in immigration detention centers.

She said many of those people who have called her organization had their legal statuses revoked.

“This is part of a larger systematic failure and strategy by this administration to put people in deportation proceedings and use them as scapegoats,” Arteaga said.

Frost decried the Trump administration’s immigration crackdown and the revocation of the legal status of more than 530,000 immigrants from Cuba, Haiti, Nicaragua and Venezuela.

He said those immigrants, along with more than 350,000 Venezuelans who have lost Temporary Protected Status, “now will face deportation,” by April 2.

“These are our neighbors, our coworkers, our friends and our loved ones,” Frost said.

Garcia also slammed the Trump administration’s immigration crackdown. High-profile raids have taken place in his district in Chicago. 

“Raids are terrorizing our communities, and this is a show of the abuse of state power,” Garcia said.

Federation contracts in limbo

In an interview with States Newsroom, Miranda said the Hispanic Federation has about $105 million in federal contracts that were approved by Congress but are now pending or on hold under the Trump administration.

The Trump administration has cancelled many federal contracts, zeroing in on those that address diversity, equity and inclusion. The White House has also canceled contracts with nonprofits that provide services for refugees and immigrants, from resettlement to legal services for unaccompanied minors.

Miranda said some of the contracts from the Hispanic Federation that are now frozen would award $1 million for legal services, $58 million for solar panel projects in Puerto Rico and $16 million to help people obtain digital skills for the workforce.

He said he believes these programs were targeted because they either aim to provide equity or promote environmental justice.

“We want to ensure that elected officials understand that in these efforts of efficiency, what you are creating is more chaos, disruption of essential services and (losing) the opportunity for the country to continue moving forward in the right direction and avoid the effects of falling into a recession,” Miranda said.

Karina Ayala-Bermejo, president of the Instituto Del Progreso Latino in Chicago, said for decades the nonprofit has provided free legal services for lawful permanent residents seeking to become naturalized citizens.

She said U.S. Citizenship and Immigration Services cut her nonprofit’s federal contract worth $450,000.

“It is having us reconsider a fee-for-service model, that we know is going to create a substantial financial barrier on families who merely seek to be able to fully participate in the U.S. democracy,” Ayala-Bermejo said.

STN EXPO East Offers Sports Lessons for Transportation Leadership

CONCORD, N.C. – During the exclusive Transportation Director Summit at STN EXPO East, author and trainer Scott Welle shared aspects of sports psychology to enhance leadership in the workplace.

Take Care of You

“You cannot get the best out of others if you cannot get the best out of you,” Welle told the room of student transportation supervisors and vendor partners at Topgolf Charlotte – South.

He reminded listeners to stay present in the moment and to strike a balance between high achievement and personal fulfillment.

It all starts with a belief system. About 80 percent of an average person’s 50,000 daily thoughts are negative, Welle shared. “Our beliefs drive our thoughts, which drive our feelings, which drive our behaviors, which produce or don’t produce results in our lives,” he said.

“If you were mic’ed up, as far as your inner thoughts, what would we hear?” Welle, who has a master’s degree in sports psychology, questioned to sheepish laughs throughout the room. He posited that most people are capable of more than they think but are held back by lack of belief in their own prowess.

Gratefulness is key to positive thinking as it’s hard to be both grateful and negative, Welle pointed out. Recharging your batteries through breathing techniques, stress management and self-care is also important, he confirmed.

“It’s not selfish,” Welle stated. “I’m telling you to focus on yourself because that’s how you have sustained high performance.”

Transportation directors commiserated on the difficulties of taking time off but agreed that good leadership depends on it, especially since they are the go-to person for any issues in their departments.

Scott Welle discusses goal-setting during 2025 Transportation Director Summit at STN EXPO East.

Good Goal-Setting

Despite their popularity around the New Year season, Welle shared that only 3 percent of people set a concrete goal and around 90 percent of those fail to achieve it. Referencing SMART (Specific, Measurable, Achievable, Relevant, Time-based) goals, he advised also having DUMB (Dream Driven, Unrealistic, Meaningful, Benefits Others) goals.

There is a greater chance of success when choosing a goal that is meaningful to you, he said, a determination that is intensely personal. For instance, Welle said he is an avid marathoner and has run 34, including a 100-mile ultra marathon.

“Telling someone to be realistic is telling them to be limited,” he declared. “Any goal is achievable with an intelligent plan to accomplish it.”

The last point of a DUMB goal is significant since successful pupil transportation benefits the millions of students transported between home and school daily, he noted.

He advised using the O.P.P. framework to set goals: setting a valued Outcome which is achieved through committed Performance and a consistent Process.

If it’s hard to follow through, he suggested just looking at the next step or the next rung on the ladder and motivating the team with little wins because they count too.

He advised focusing on the intersection of things that matter and things one can control for optimal effectiveness and satisfaction.

Superman and Beyonce

Some childlike optimism and imagination is required to set up a performance-enhancing alter ego, Welle quipped.

Just as Clark Kent enters the phone booth and emerges as Superman, transportation leaders may need to tap into an alter ego in order to overcome human nature shortfalls and lead effectively, or to make hard daily decisions like personnel corrections or dismissal.

Sharon Moore, operations supervisor for Newport News Public Schools in Virginia, shared that her team can recognize her alter-ego which is “more black and white” with the rules while her normal temperament “gives more grace.”

Welle shared that he tells himself that he may fail but he “can’t not” try, so he creates a better, more enhanced version of himself that he steps into on stage.

Far from making one look fake, he stressed that doing this frees the most authentic version of oneself and eventually melds the two selves into a fully realized person, much like how Beyonce started performing under the artist persona of Sasha Fierce and is now famously known by her bold mononym.

He advised using a trigger like an article of clothing which can help a leader “step into” their alter ego and perform at a top level even if they don’t feel like it. “You can do this – there’s no reason why you can’t,” he encouraged.


Related: Inside a Transportation Director’s Mind
Related: Donning a Leadership Cap
Related: South Carolina Transportation Director Produces Data Driven Results
Related: (STN Podcast E234) Leadership, Awarded: Meet the 2024 Transportation Director of the Year
Related: Hypnotist ‘Trance-forms’ Transportation Director Summit Minds


Elevating Others

Welle shared how his high school football coach performed exercises along with the team, illustrating how leaders have the choice of elevating or deflating workers.

“It all starts with meeting people where they are,” he said.

He advised starting with empathy and using Maslow’s Hierarchy of Needs to help employees feel psychologically safe. Attendees agreed that vulnerability, communication and trust are crucial here.

Under an effective leader, Welle said, the sense of belonging will go deeper than a forgettable mission statement tucked away on a school district website. Additionally, team members will be regularly appreciated for the valued pieces of the puzzle that they are.

At the top of the Hierarchy sits self-actualization, where team members will be challenged to continually learn and grow.

The ‘Outperform the Norm’ series author closed the session with asking tables to share one concrete takeaway they will work on. “The norm does information, the outperformer does implementation,” he reminded.

Scott Welle will present a keynote session at STN EXPO East on Monday, March 24 from 10:20-11:50 a.m. EDT.

Photos below from both days of the TD Summit by Vince Rios Creative.

The post STN EXPO East Offers Sports Lessons for Transportation Leadership appeared first on School Transportation News.

State superintendent candidates talk funding formula, choice programs and licensing

Brittany Kinser headshot. Photo: courtesy of campaign. State Superintendent Jill Underly speaking at a rally in the Capitol. Photo: Baylor Spears/Wisconsin Examiner.

State superintendent candidates, incumbent Jill Underly and education consultant Brittany Kinser, answered questions about public school funding, the state’s voucher program and working with the Legislature during an online forum Wednesday evening.

The forum was hosted by the Wisconsin Public Education Network (WPEN), the NAACP, the League of Women’s Voters and Wisconsin Early Childhood Action Needed and moderated by Kevin Lawrence Henry, Jr., Associate Professor of Educational Leadership and Policy Analysis at UW-Madison.

The race for the nonpartisan office will appear on voters’ ballots April 1 alongside the high-profile state Supreme Court race. The state superintendent is responsible for overseeing Wisconsin’s 421 public school districts and leading the Department of Public Instruction (DPI), which administers state and federal funds, licenses teachers, develops educational curriculum and state assessments and advocates for public education.

Underly, who was elected to her first term in 2021, said she has the relationships, experiences and “deep knowledge of what it takes to lead Wisconsin’s public schools.” She said that she is “100% pro public school” and said that improvements have been made to Wisconsin’s education system, but there is more work to be done. 

Kinser said that her “vision for Wisconsin education is that 95% of children will be able to read well enough to go to college, have a career or a meaningful job or master of trade” and is running “to restore our high standards.” She referenced the recent changes approved by Underly in 2024 to state testing standards, but this was the only mention of what has become a major issue among the candidates and state lawmakers who have launched an audit into the changes and passed a bill to reverse them.

Both candidates said the state’s educational gaps must be addressed, but had varying answers on how to do that. According to the 2024 National Assessment of Educational Progress (NAEP), about three out of every 10 fourth graders and eighth graders were at or above proficient levels. 

“We have got to take accountability at the state level for how our children are learning or not learning… This is a crisis,” Kinser said. “That’s why I got into this race. We have got to hold ourselves accountable. We have got to make it transparent. We have to make sure that it’s easy for all of us to know the information right now.”

Kinser said she has been researching some of the best practices around the country and wants to bring “more transparency and predictability” to DPI. 

Underly said the gaps are “absolutely unacceptable.” She said they know how to solve the problem but that “it takes money and it takes effort.” 

Both candidates said they would want to look at the state’s funding formula for schools, though Underly said that the state’s school choice program, which allows students to attend private and independent charter schools using public dollars, is draining needed resources from public schools and making problems worse. 

“It goes back 30-plus years to [former Gov.] Tommy Thompson and his effort to defund public schools and send funding to unaccountable voucher schools, and this goes back to the refusal of the Legislature to fund public schools and the efforts that they make to defund public schools,” Underly said. “I say, give us the tools we need to do the work, and we can get it done.”

Underly added that she would have to sue if the Legislature continued not investing in schools, as required by the state constitution.

Kinser said that she would also want to look at the funding formula. She said that throughout her campaign she has learned that most people agree that the funding formula is “broken” and is in need of “an upgrade.” She also said that she would be interested in examining whether there is a better way to fund special education costs other than through the current reimbursement system. 

“Schools are operating with limited resources, are concerned and tired of actually paying the referendums,” Kinser said. “Wisconsin’s funding formula needs to be modernized, and I promise to be a leader in that… I have relationships on both sides of the aisle and rapport with the governor’s office. We have to make sure that it’s updated.” 

Underly said that she has worked to develop relationships with legislators, and has worked to “foster productive dialogue, even when we don’t agree.” She noted that collaboration between DPI and the Legislature helped get Act 20, a law that implemented new literacy requirements, passed.

Kinser took credit for helping get Act 11 passed in 2023. The bill provided a historic funding increase to independent charter schools and private schools participating in the Parental Choice Programs and raised the revenue ceiling for public schools to $11,000 for the 2023-24 school year.

“It was the Republicans plus five Democrats in Milwaukee,” Kinser said about the lawmakers who supported the bill. “The governor’s office signed that bill, so it was a group effort to get more funding for all the schools and then some other areas that the governor prioritized.”

Kinser, during her time at the City Forward Collective, a Milwaukee-based school choice advocacy group, lobbied for a bill that increased funding to Wisconsin voucher schools.

While most of the conversation throughout the forum was cordial, the candidates butted heads at the end over Kinser’s lack of a teacher’s license and her support of the state’s choice program. 

A report from the Milwaukee Journal Sentinel in early February found that Kinser has never had a teacher’s license in Wisconsin and had let her administrator’s license lapse.  

“I don’t believe she fully understands how public schools work in Wisconsin,” Underly said. “She’s made this claim routinely, for example, that only three in 10, or 30 percent of kids, are able to read, or that they’re college ready, and that makes absolutely no sense. We’ve made incredible gains in Wisconsin — how can we be sixth in the nation? And I think my vision has had a lot to do with that.”

Underly also underscored Kinser’s background as a lobbyist advocating for school vouchers and independent charter schools. 

Kinser pushed back noting her varying experiences in the education field including a decade in Chicago Public Schools as a special education teacher and at the district level and about a decade as a principal and in leadership at a charter school in Milwaukee. She also clarified that she recently retained a license again.

“I paid the $185 to update my license… It was so difficult to move my license in from New York and Illinois to Wisconsin,” Kinser said. “I would hope Dr. Underly would understand this as she has said she understands that the teacher shortage is real.”

According to state records, DPI received Kinser’s application and payment on Feb. 25.

Kinser also said the claim that she is a school “privatizer” isn’t true, although she supports school choice. She said when it came to funding she was “lobbying for equal funding for all of our children.”

GET THE MORNING HEADLINES.

Child Safety Network™ to Meet with School Bus Industry Leaders at STN EXPO East, March 20-25 in Charlotte, NC

By: STN

CHARLOTTE, NC,- Child Safety Network Joins Forces with School Bus Industry Leaders at STN EXPO East.

March 20-25, 2024 The Child Safety Network (CSN) is thrilled to connect with top industry leaders at STN EXPO East, the premier event dedicated to advancing student transportation safety. This year’s conference will feature cutting-edge technology, best practices, and critical discussions on business management, maintenance, and security. Attendees can also participate in the Green Bus & Technology Summits, exploring innovations in sustainable student transport.

CSN proudly supports School Transportation News (STN) www.STNonline.com as a leading resource for industry trends. CSN advisor Tony Corpin, President & Publisher of STN Media Group, has been instrumental in shaping the publication’s impact. In 2021, CSN presented Corpin with the National Child Safety Award, recognizing his outstanding contributions to CSN and school transportation safety—an honor that included a flag being flown over the U.S. Capitol in Washington, D.C., and his name entered into the Congressional Record.

After more than a decade attending STN EXPOs, I’ve seen first hand how STN EXPO’s equip professionals with the tools and connections to create meaningful change for millions of students,” said Ward Leber, CSN Founder & Chairman.

CSN urges partners and sponsors to engage with STN’s impactful initiatives, including:

✅ STN Webinar Series – Exploring innovation & technology in student transportation.
✅ School Transportation Nation Podcast – Hosted by Tony Corpin & Ryan Gray, delivering expert insights.

For sponsorship and partnership opportunities, contact Tony Corpin directly. Join us in shaping the future of student transportation safety!

The post Child Safety Network™ to Meet with School Bus Industry Leaders at STN EXPO East, March 20-25 in Charlotte, NC appeared first on School Transportation News.

State Superintendent candidates to participate in online forum Wednesday evening 

Brittany Kinser headshot. Photo: courtesy of campaign. State Superintendent Jill Underly speaking at a rally in the Capitol. Photo: Baylor Spears/Wisconsin Examiner.

Incumbent State Superintendent Jill Underly and education consultant Brittany Kinser, who are competing in the April 1 election to lead  the Department of Public Instruction, will both participate in a virtual forum Wednesday evening. Kinser agreed to join the forum after initially declining, making a meeting of the two candidates appear unlikely ahead of the April 1 election. 

Underly is running for her second term in office on a platform of supporting and investing more funding in public schools. She has the backing of the Democratic Party of Wisconsin. Kinser, an advocate for the state’s school choice program, says she wants to work to improve reading and math education and raise state testing standards. She has the backing of the Wisconsin Republican Party and financial backing from prominent GOP billionaire megadonors. 

A direct conversation between the two candidates seemed unlikely as of last week as Underly declined three invitations and Kinser declined an invitation for a forum hosted by the Wisconsin Public Education Network (WPEN), the NAACP, the League of Women’s Voters and Wisconsin Early Childhood Action Needed. WPEN said in an email about the event that Kinser’s campaign changed its mind and confirmed her appearance “after clearing up some confusion and adjusting the timeline of the event.”

The event is being held online at 7 p.m. on Wednesday and will be moderated by Kevin Lawrence Henry, Jr., Associate Professor of Educational Leadership and Policy Analysis at UW-Madison.

GET THE MORNING HEADLINES.

Debate unlikely as state superintendent candidates decline invitations

An empty high school classroom. (Dan Forer | Getty Images)

It’s unlikely the candidates for state Superintendent will debate ahead of the April 1 election with incumbent Jill Underly turning down three opportunities and education consultant Brittany Kinser declining one. 

The race for the nonpartisan state superintendent will appear on voters’ ballots alongside the high-profile state Supreme Court race. While the race is not as high profile as the campaign for Supreme Court, the results will be consequential for education in Wisconsin. The winner will be responsible for overseeing Wisconsin’s 421 public school districts and leading the Department of Public Instruction (DPI) — an agency whose responsibilities include administering state and federal funds, licensing teachers, developing educational curriculum and state assessments and advocating for public education.

Underly, who is running for her second term in office, is running on a platform of advocating for the state’s public schools and has the support and financial backing of the Democratic Party of Wisconsin. Kinser, who is running on a platform of improving reading and math education, is a school choice advocate and has the backing of Republicans, with financial support from the Republican Party of Wisconsin and backing from billionaire Republican mega-donors.

Underly, after missing a Wispolitics forum ahead of the primary, told the Examiner that February was a busy month and she would be open to attending a forum in March before the primary. The day of the Wispolitics meeting Underly said that she had to attend a meeting of the UW Board of Regents and also attended a press conference about federal payments not going out to Head Start programs. 

“March is not as busy,” Underly said at the time. “I have other meetings and things that are standard, but like, February is just unreasonable… You’re traveling so much and you’ve got a lot of obligations, so it’s hard right now, so yes, you know, next month, if there are forums and I don’t have a standing conflict.”

Since the primary, Underly has declined three debate opportunities. 

The Milwaukee Press Club along with WisPolitics and the Rotary Club of Milwaukee will host an event March 25, and said it invited both candidates to participate but Underly’s campaign spokesperson said she was unavailable. 

Marquette Law School’s Lubar Center for Public Policy Research and Civic Education will host an event with Kinser on Thursday. Kevin Conway, Associate Director of University Communication, said the center extended invitations to both candidates for a general election debate ahead of the February primary. 

“While all candidates agreed in concept, the Lubar Center was subsequently unable to confirm a program time with the Underly campaign,” Conway said. “Given the circumstances, the Lubar Center pivoted to offering “Get to Know” programs to both candidates, and the Kinser campaign accepted.”

WISN-12 had invited both candidates a chance to debate on UpFront, the channel’s Sunday public affairs program. 

“So far, we cannot get both candidates to agree on a date,” WISN 12 News Director Matt Sinn said in an email.

Underly said in a statement to the Examiner that her job as superintendent “requires every minute I can give it, which means making choices which matter the most for our kids’ future, and advocating on their behalf every single day.” 

Underly has agreed to a forum being hosted by the Wisconsin Public Education Network, a nonpartisan public education advocacy group, and the NAACP. 

“Unfortunately the dates did not work for other debates, but we were able to agree to the Wisconsin Public Education Network forum, which is the forum for the education community,” she said. 

WPEN Executive Director Heather DuBois Bourenane said WPEN had communicated with all of the candidates about a general election forum before the primary and the NAACP followed up with Kinser after the primary. 

Kinser’s campaign ended up declining.

DuBois Bourenane told the Examiner that the group is hoping Kinser will reconsider, noting that they want to have a “fair and friendly” conversation with the candidates to talk about their “vision for Wisconsin kids.” She said the League of Women Voters was also supposed to cohost the event, but the group doesn’t sponsor events where only one candidate participates. 

“It’s unfortunate that voters aren’t going to have an opportunity to hear from the candidates directly,” DuBois Bourenane said. “We hope Ms. Kinser will reconsider… We would love to have her at the event, and as we said in our email, make every effort to make sure that it’s fair and that the questions reflect the concerns that are most pressing to Wisconsin kids.”

Underly said that Kinser’s decision to decline “speaks volumes that after working for years to defund public schools she doesn’t want to show up and answer questions from public school advocates.”

Kinser’s campaign noted Underly declined each forum being hosted by members of the press, and accused Underly of “hiding.” 

“Wisconsinites deserve to hear from the candidates who will be responsible for our children’s future. Brittany Kinser has, when possible, made herself available to any organization, group, or voter who wants to learn more about her plans to restore high standards so every student can read, write, and do math well,” the campaign stated, adding that Kinser would continue meeting with voters ahead of Election Day.

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‘Don’t let us fade away’: Advocates rally for public schools 

The rally in the rotunda of the Wisconsin State Capitol was a chance for speakers to share their experiences of going to referendum. Photo by Baylor Spears/Wisconsin Examiner.

Prentice School District, a rural district in the northern part of Wisconsin, will ask voters on April 1 to raise their property taxes and provide the district $3.5 million over the next four years for operational costs. It’s one of the smaller requests among the over 80 ballot measures — totaling $1.6 billion in requests — that will go before voters across the state next month.

Denae Walcisak, a member of a team campaigning to pass the referendum, drove three and a half hours from the Northwoods to attend a Friday rally at the Capitol organized by the Wisconsin Public Education Network (WPEN). She spoke about her district’s third time trying for a yes and described the lengths community members are going to for students in her district.

Her dad, who is a school board member, put off knee surgery for almost a year, Walcisak said, while he donated his time and money to fill in as a school bus driver in the rural district and to transport students to field trips and games. 

“Teacher organizes fundraisers for the art club to pay for basic supplies… Our band teacher also teaches sixth grade reading. We have a part-time elementary gym teacher who is 82 years young. Our tech ed teacher bought a welding machine for his students with his own money… My son needs speech therapy. The school has tried twice to hire this year, but who wants to take a job at a school whose future is uncertain?” Walcisak said. 

Even with the funding from the referendum, Walcisak said the district will continue to just scrape by. She called for more funding from the state. 

“The lack of funding is affecting our whole community and our way of life. I ask you from the people of Prentice, please don’t let us fade away,” she said. 

The rally marked the end of Public Schools Week, an annual recognition of Wisconsin’s public schools and a time advocates use to call for supporting and investing. Gov. Tony Evers issued a declaration on Monday reminding Wisconsinites that public education is a right and that public schools need support and investment from elected officials. 

The rally in the rotunda of the Wisconsin State Capitol was a chance for speakers to share their experiences of going to referendum — the stress of repeatedly asking for them and consequences of failure — and to call for the state to make greater investments in schools. 

A rally goer rolls out a scroll with the names of every school district that has gone to referendum since the last state budget. Photo by Baylor Spears/Wisconsin Examiner.

WPEN Executive Director Heather DuBois Bourenane said the use of school referendums is an “overwhelming,” “expensive” and “incredibly disequalizing” way of funding schools. A scroll with the names of every school district that has gone to referendum since the last state budget was rolled out and suspended from the third floor of the building, reaching down to the ground floor.

“Not all of these referenda passed… Some of them had to go more than once, and still didn’t pass. Some of them had to go again and again and keep asking for less,” DuBois Bourenane said. “When we fund our schools like this, our gaps get wider and wider.” 

State Superintendent Jill Underly, who is running for a second term in office against school choice advocate Brittany Kinser, said the underfunding of Wisconsin’s schools has reached a “critical point.”

“With the next state biennial budget, we have a chance — a real chance — to finally catch your school districts up and to give them what they need to thrive,” Underly said. 

The pleas from rallygoers come as the budget writing process picks up in the state Capitol. Evers introduced a state budget proposal last month that would invest an additional $3 billion in K-12 education, and Republican lawmakers, who have said Evers’ proposal costs too much and therefore isn’t serious, are preparing to write their own version. 

Jeff Pressley and Joni Anderson, members of the Adams-Friendship School Board, and Tom Wermuth, the district’s school administrator, spoke to the repetitive and divisive nature of the school referendum process.

“We’re on the treadmill for referendum endlessly. We live literally paycheck to paycheck or referendum to referendum,” Pressley said, adding that the state’s funding formula is the problem with school funding.

The state’s complex school funding formula takes into account a combination of state, federal, and local aid. Of the funding, local property taxes and state aid are the two largest sources of revenue for schools, but school districts are restricted in how much they can bring in by state revenue limits. 

Revenue limits were adjusted for inflation until 2010 and since then, lawmakers have only sometimes provided increases. Currently, school districts receive a $325 increase annually in their per pupil revenue limits. 

Referendums are a way for districts to exceed their revenue limits, and schools have begun relying on them increasingly to meet costs. Last year, a record number of school districts went to referendum. 

Adams-Friendship Area School District school administrator Tom Wermuth said his district can’t get off the referendum “treadmill.” Photo by Baylor Spears/Wisconsin Examiner.

“The funding formula in the state of Wisconsin worked significantly better from 1993 to 2010. During that time period, school districts were provided inflationary increases to the revenue limit…” Wermuth said. “Right now, we’re operating on a $3 million a year referendum. We’re in the second year of a four-year, non-recurring referendum… even with our referendum, we’re about $1.2 million dollars behind inflation. Like most districts, we can’t get off that treadmill.” 

Pressley said lawmakers have made school boards and districts the “villain” by forcing districts to have to go to voters to meet costs. 

“We have a lot of retired people on fixed incomes. Almost 50% of our funding for our schools comes from local property taxes. So, who’s the bad guy? It’s not the people in this building, it’s the people at the school district because you raised our taxes,” Pressley said. 

Wermuth said he practically isn’t an educational leader anymore. 

“I am a financial expert. I study spreadsheets and cannot get off selling referendums to the public,” Wermuth said. He added that the process is “incredibly divisive” and that “at some point in time, the tolerance is just not going to be. It’s not going to exist, regardless of what we try to do.” 

Freshman Rep. Angelina Cruz (D-Racine) said that the problems facing school districts aren’t “unsolvable.” She said the state’s estimated $4 billion budget surplus could be used to help fund school districts, that the state could tax its wealthier residents to help afford costs and stop funding private school vouchers at the expense of public schools. She said that the recent budget proposal from Gov. Tony Evers was a good starting point as it includes raising the special education reimbursement to 60%, increasing per-pupil revenue and investing in student mental health services, universal free school meals and literacy education. 

Cruz called on people to continue to speak up for better school investments — even as Republican lawmakers are likely to throw out all of Evers’ proposals. 

“There is an appetite to fully fund our schools, and when the proposal comes back to not do that, you need to continue to show up, and use your voices to advocate for our kids,” Cruz said.

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(STN Podcast E248) It’s Not Business, It’s Personal: Alabama District Talks Transportation Collaboration

Tony and Taylor are back, discussing news headlines and why it’s valuable to attend conferences like the upcoming STN EXPO East in Charlotte, North Carolina.

“I didn’t know you could get an award for doing something you liked already,” Superintendent Dr. Walter B. Gonsoulin, Jr. said of a childhood reading award that draws parallels to his current nomination for Super of the Year from AASA, The School Superintendents Association. He and Transportation Director Kevin Snowden discuss the passion, care, technology and collaboration that serves the students at Jefferson County Schools in Alabama.

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Superintendent Snapshot: Staying Connected with Departments, Students

Dr. Walter B. Gonsoulin, Jr., noted that becoming a finalist for the 2025 National Superintendent of the Year award was the culmination of a lot of hard work put in by a lot of people at Jefferson County Schools in Alabama.

He explained the importance of staff, administrators, teachers, students and parents who played a role in the honor.

“Yes, I am the leader of the school district, but a leader is only as good as the people who support him or her,” he said. “I have a tremendous cabinet and team of administrators who work tirelessly to do what’s best for students. Our teachers ensure that our students are learning and getting the best education possible. Our students work hard and take ownership in their own education. Our parents partner with us to ensure that their students are successful. I did not accomplish this by myself.”

Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association along with Corebridge Financial and Sourcewell to celebrate contributions and leadership of public-school superintendents.

 

This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.

 

A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.

Kevin Snowden, the transportation director for the district, is in his second year running the department after coming out of retirement. Snowden has served in various roles in student transportation, including as the state director at both the Florida and Alabama departments of education and as president of the Southeastern States Pupil Transportation Conference.

He explained that while Jefferson County is fully staffed, sub-drivers are hard to come by when a route driver calls out. They district is in the process of working to increase the sub pool. However, he noted many transportation office staff members and mechanics have their commercial driver’s licenses and help when needed.

To encourage driver attendance, he said drivers with perfect attendance are invited to a special event hosted by transportation. One driver, Peggy Coats, hasn’t missed a day of work in six years.

Initiatives Involving Transportation

One of the biggest initiatives over the past few years that directly involves transportation, Gonsoulin explained, involves the district’s Signature Academy Program. He explained the district has 13 high schools assigned into four zones (North, South, East and West.) Within that geographic region students can apply to any of the Signature Academies, classes that focus on a field of interest. Such as culinary arts, cybersecurity, engineering, and more.

Typically, students take a bus, provided by transportation, for their one academy class. Transportation then brings the student back to their home school following that class, where they will remain for the rest of the day.

“These educational opportunities absolutely would not be possible without our dedicated transportation staff,” he said. “They ensure that each student gets to their academy destination safely and on time.”


Related: Alabama School Bus Driver Arrested for Allegedly Assaulting Student with Special Needs
Related: Alabama High School Student Killed While Waiting for School Bus


Additionally, transportation is working to install Wi-Fi hotspots on all district buses. Jefferson County provides each student with a Chromebook, that they will be able to use to complete school assignments while riding to and from school.

“They’ll be able to review for a test or start their homework before even getting to their house,” he added.

Snowden noted that some routes are 45 minutes to an hour one way. The district was able to utilize federal funds from the E-Rate program to make the purchase happen.

Jefferson County Schools: At a glance

Number of school buses 488

Routes: 552, 97 of which are special needs

Student’s transported: 20,000

Miles traveled yearly: 4,000,640 miles

He explained that Wi-Fi-equipped buses will also allow for additional technology to be implemented on the buses such as turn-by-turn navigation, utilizing a driver time clock — as opposed to time sheets— adding another form of communication on the bus, and student tracking. It’s unknown how the district would proceed if the Supreme Court of the U.S. ends the Universal Services Funds.

While the current fleet of school buses is 100 percent diesel Jefferson County recently purchased 40 gasoline school buses that should arrive in April.

“We have longer routes, and so we don’t know that propane, electric or CNG would be necessarily a good fit for us,” Snowden explained, adding that neighboring districts do use alternative fuels and energy.

Building Relationships

Snowden noted during this tenure in transportation that he’s worked for at least three good superintendents and ranked Gonsoulin among the best. “He’s a cut above many superintendents, good leader, good spokesman, just a good person,” he said.

He provided examples, such as not only listening but asking follow-up questions on department needs.

Dr. Walter B. Gonsoulin, Jr., superintendent at Jefferson County Schools in Alabama, is a finalist for the 2025 National Superintendent of the Year award.

“He makes good decisions and promotes the board in our direction, as far as being able to present our needs to the Board of Education,” Snowden added. “So, when they vote on things, they vote favorably. He’s very supportive in getting the job done when we have a need.”

Snowden noted Gonsoulin makes department heads feel comfortable telling him their needs.

Gonsoulin added that having a working relationship with the transportation department is important because school buses are an integral part of the school system.

“We run over 450 routes every single day,” he noted. “This is a massive operation. I have to have my pulse on what is happening with that department and have good people running it. If it’s not running well, and students aren’t getting to where they need to be and on time, that is going to cause a ripple effect throughout the instructional day.”

He added that school bus drivers are the first school employee that many students see in the morning and the last that they see before going home in the afternoon.

Dr. Walter B. Gonsoulin Jr. was the first person in his immediate family to graduate from high school and attend college. Growing up his mother worked three jobs, and his father drove for a taxi company. He said his parents stressed to him and his sisters the importance of education and the doors it could open. He grew up in New Iberia, Louisiana and has had many different positions in education, including teacher, coach, principal, assistant superintendent and now superintendent of Jefferson County Schools in Alabama.

 

“I think I’ve always had a love for education,” he shared. “When I was in elementary school, I got an award for reading. And I remember thinking, ‘I can get an award for this?’ I didn’t read to get the award. It wasn’t anything intentional. I read because I enjoyed reading and enjoyed learning new things.

 

“I think over the years, that love for learning evolved into wanting to help others learn,” he continued. “The desire to help others, and the nudging from a relative who was already working in education, is ultimately what led me to make it my career. I have been in this field for 35 years now, and I still love waking up in the morning. Coming to work every day is still such a joy!”

“They are an essential part of the learning process,” he said. “They can set the whole tone of the day for a student. They’re not just drivers, they’re teachers, mentors, and people our students admire.”

Gonsoulin said transportation should be an important part of the job for any superintendent.

“Our drivers are the people we trust to get our children safely to school and back,” he continued. “Our mechanics are the ones we trust to make sure the buses are safe and in good working order. Our transportation administrative staff ensures that all those routes run smoothly and that our personnel are properly trained.”

He advised other districts to find a process that works and stick with it, noting that Snowden reports directly to one of his deputy superintendents. “This chain of command facilitates the movement of information extremely quickly,” he said. “If there are any issues that arise, I’m one of the first people notified.”

He added that school administrators all have a point of contact at the district transportation office, which ensures everyone is on the same page if a route is running late or there’s mechanical issues.


Related: Superintendent Snapshot: Recognizing Every Student
Related: Superintendent Snapshot: Fully Staffed Arkansas District Focus’ on Employees


Snowden said it takes a team effort. If the team is not going in the same direction, he said they won’t arrive at the location.

“Every part of education, whether it be your child nutrition program, your nursing program, your maintenance program, your transportation program, if everybody doesn’t have a common goal for the safety of the students, for the welfare of the students, we’re never going to get there,” Snowden concluded. “We all have to be focused in the right direction. And Dr G is great at pointing us in that direction.”

The post Superintendent Snapshot: Staying Connected with Departments, Students appeared first on School Transportation News.

(STN Podcast E247) Seeking Clarity: Federal Shakeups, Why Transportation-Superintendent Synergy Matters

School districts and transportation departments seek clarity on tariff impacts, federal funding sources, and U.S. Immigration and Customs Enforcement agency raids on or around school buses.

“You need the money there to attract people in – but when they come in and you have good people, you need that culture there to keep them.” Dr. Sharon Desmoulin-Kherat, superintendent of Peoria Public Schools District 150 in Illinois, is a finalist for the AASA Superintendent of the Year award. Transportation Director Joshua Collins pulls back the curtain on how the district smoothly collaborates to retain school bus drivers and support student success goals.

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The post (STN Podcast E247) Seeking Clarity: Federal Shakeups, Why Transportation-Superintendent Synergy Matters appeared first on School Transportation News.

In Michigan and Wisconsin, cities are finding rooftops alone may not achieve solar energy goals

Man in yellow jacket stands on snow-covered roof next to solar panel and American flag.
Reading Time: 6 minutes

A new contract between Kalamazoo, Michigan, and utility Consumers Energy signals a change in direction for the city’s clean energy strategy as it seeks to become carbon neutral by 2040. 

Solar was seen as a pillar of the city’s plans when it declared a climate emergency in 2019 and set a goal of zeroing out carbon emissions by 2040. After spending years exploring its options, though, the Michigan city is tempering a vision for rooftop solar in favor of large, more distant solar projects built and owned by the utility. It’s not alone either, with Grand Rapids, Milwaukee, Muskegon and other cities taking a similar approach.

“Folks want to see solar panels on parking lots and buildings, but there’s no way as a city we can accomplish our net-zero buildings just putting solar panels on a roof,” said Justin Gish, Kalamazoo’s sustainability planner. “Working with the utility seemed to make the most sense.” 

Initially there was skepticism, Gish said — “environmentalists tend to not trust utilities and large corporate entities” — but the math just didn’t work out for going it alone with rooftop solar.

The city’s largest power user, the wastewater treatment pumping station, has a roof of only 225 square feet. Kalamazoo’s largest city-owned roof, at the public service station, is 26,000 square feet. Spending an estimated $750,000 to cover that with solar would only provide 14% of the power the city uses annually — a financial “non-starter,” he said.

So the city decided to partner with Consumers Energy, joining a solar subscription program wherein Kalamazoo will tell Consumers how much solar energy it wants, starting in 2028, and the utility will use funds from its subscription fee to construct new solar farms, like a 250-megawatt project Consumers is building in Muskegon

Under the 20-year contract, Kalamazoo will pay a set rate of 15.8 cents per kilowatt-hour (kWh) — 6.4 cents more than what it currently pays — for 43 million kWh of solar power per year. If electricity market rates rise, the city will save money, and Kalamazoo receives Renewable Energy Credits (RECs) to help meet its energy goals. 

The subscription is expected to eliminate about 80% of Kalamazoo’s emissions from electricity, Gish said. The electricity used to power streetlights and traffic signals couldn’t be covered since it is not metered. As the city acquires more electric vehicles — it currently has two — electricity demand may increase, but city leaders hope to offset any increases by improving energy efficiency of city buildings.  

Consumers Energy spokesperson Matt Johnson said the company relies “in part” on funds from customers specifically to build solar and considers it a better deal for cities than building it themselves, “which would be more costly for them, and they have to do their own maintenance.”  

“We can do it in a more cost-effective way, we maintain it, they’re helping us fund it and do it in the right way, and those benefits get passed on to arguably everybody,” Johnson said. 

Grand Rapids, Michigan, joined the subscription program at the same time as Kalamazoo. Corporate customers including 7-Eleven, Walmart and General Motors are part of the same Consumers Energy solar subscription program, as is the state of Michigan.

Costs and benefits

“There’s a growing movement of cities trying to figure out solar — ‘Yes we want to do this, it could save us money over time, but the cost is prohibitive,’” said John Farrell, co-director of the Institute for Local Self-Reliance. 

Until the Inflation Reduction Act, cities couldn’t directly access federal tax credits. The direct-pay incentives under the IRA have simplified financing, Farrell said, but cities still face other financial and logistical barriers, such as whether they have sufficient rooftop space.  

Advocates acknowledge deals with utilities may be the most practical way for budget-strapped cities to move the needle on clean energy, but they emphasize that cities should also strive to develop their own solar and question whether utilities should charge more for clean power that is increasingly a cheaper option than fossil fuels.

“Our position is rooftop and distributed generation is best — it’s best for the customers, in this case the cities; it’s best for the grid because you’re putting those resources directly on the grid where it’s needed most; and it’s best for the planet because it can deploy a lot faster,” said John Delurey, Midwest deputy director of the advocacy group Vote Solar. “I believe customers in general and perhaps cities in particular should exhaust all resources and opportunities for distributed generation before they start to explore utility-scale resources. It’s the lowest hanging fruit and very likely to provide the most bang for their buck.”

Utility-scale solar is more cost-effective per kilowatt, but Delurey notes that when a public building is large enough for solar, “you are putting that generation directly on load, you’re consuming onsite. Anything that is concurrent consumption or paired with a battery, you are getting the full retail value of that energy. That is a feature you can’t really beat no matter how good the contract is with some utility-scale projects that are farther away.”

Delurey also noted that Michigan law mandates all energy be from clean sources by 2040; and 50% by 2030. That means Consumers needs to be building or buying renewable power, whether or not customers pay extra for it. 

“So there are diminishing returns (to a subscription deal) at that point,” Delurey said. “You better be getting a price benefit because the power on their grid would be clean anyways.” 

“Some folks are asking ‘Why do anything now? Just wait until Consumers cleans up the grid,’” Gish acknowledged. “But our purchase shows we have skin in the game.” 

A complement to rooftop

In 2009, Milwaukee adopted a goal of powering 25% of city operations — excluding waterworks — with solar by 2025. The city’s Climate and Equity Plan adopted in 2023 also enshrined that goal. 

For a decade, Milwaukee has been battling We Energies over the city’s plan to install rooftop solar on City Hall and other buildings through a third-party owner, Eagle Point Solar. The city sought the arrangement — common in many states — to tap federal tax incentives that a nonprofit public entity couldn’t reap. But We Energies argued that third party ownership would mean Eagle Point would be acting as a utility and infringing on We Energies’ territory. A lawsuit over Milwaukee’s plans with Eagle Point is still pending.

In 2018 in Milwaukee, We Energies launched a pilot solar program known by critics as “rent a roof,” in which the utility leased rooftop space for its own solar arrays. Advocates and Milwaukee officials opposed the program, arguing that it encouraged the utility to suppress the private market or publicly owned solar. In 2023, the state Public Service Commission denied the utility’s request to expand the program.

Wisconsin’s Citizens Utility Board opposed the rent-a-roof arrangement since it passed costs it viewed as unfair on to ratepayers. But Wisconsin CUB Executive Director Tom Content said the city’s current partnership with We Energies is different since it is just the city, not ratepayers, footing the cost for solar that helps the city meet its goals.

Solar panels on a roof in a city
Solar panels atop Milwaukee’s Central Library. (City of Milwaukee)

Milwaukee is paying about $84,000 extra per year for We Energies to build solar farms on a city landfill near the airport and outside the city limits in the town of Caledonia. The deal includes a requirement that We Energies hire underemployed or unemployed Milwaukee residents.

The Caledonia project is nearly complete and will provide over 11 million kWh of energy annually, “enough to make 57 municipal police stations, fire stations and health clinics 100% renewable electricity,” said Milwaukee Environmental Collaboration Office director Erick Shambarger. 

The landfill project is slated to break ground in 2025. The two arrays will total 11 MW and provide enough power for 83 city buildings, including City Hall – where Milwaukee had hoped to do the rooftop array with Eagle Point. 

Meanwhile, Milwaukee is building its own rooftop solar on the Martin Luther King Jr. library and later other public buildings, and Shambarger said the city will apply for direct pay tax credits made possible by the Inflation Reduction Act — basically eliminating the need for a third-party agreement.

“Utility-scale is the complement to rooftop,” said Shambarger. “They own it and maintain it, we get the RECs. It worked out pretty well. If you think about it from a big picture standpoint, to now have the utility offer a big customer like the city an option to source their power from renewable energy — that didn’t exist five years ago. If you were a big customer in Wisconsin five years ago, you really had no option except for buying RECs from who knows where. We worked hard with them to make sure we could see our renewable energy being built.”

We Energies already owns a smaller 2.25 MW solar farm on the same landfill, under a similar arrangement. Building solar on the landfill is less efficient than other types of land since special mounting is needed to avoid puncturing the landfill’s clay cap, and the panels can’t turn to follow the sun. But Shambarger said the sacrifice is worth it to have solar within the city limits, on land useful for little else.

“We do think it’s important to have some of this where people can see it and understand it,” he said. “We also have the workforce requirements, it’s nice to have it close to home for our local workers.”

Madison is also pursuing a mix of city-owned distributed solar and utility-scale partnerships. 

On Earth Day 2024, Madison announced it has installed 2 MW of solar on 38 city rooftops. But a utility-scale solar partnership with utility MGE is also crucial to the goal of 100% clean energy for city operations by 2030. Through MGE’s Renewable Energy Rider program, Madison helped pay for the 8 MW Hermsdorf Solar Fields on a city landfill, with 5 MW devoted to city operations and 3 MW devoted to the school district. The 53-acre project went online in 2022.

Farrell said such “all of the above” approaches are ideal.

“The lesson we’ve seen generally is the more any entity can directly own the solar project, the more financial benefit you’ll get,” he said. “Ownership comes with privileges, and with risks. 

“Energy is in addition to a lot of other challenging issues that cities have to work on. The gold standard is solar on a couple public buildings with battery storage, so these are resiliency places if the grid goes down.”

A version of this article was first published by Energy News Network and is republished here under a Creative Commons license.

In Michigan and Wisconsin, cities are finding rooftops alone may not achieve solar energy goals is a post from Wisconsin Watch, a non-profit investigative news site covering Wisconsin since 2009. Please consider making a contribution to support our journalism.

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