School transportation professionals often say the industry is all about the students. Yet departments frequently describe their work with facts and figures: How many buses are in the fleet or how many miles they drive. Those numbers matter, but they don’t capture the emotional value transportation provides to families, schools and communities.
At STN EXPO West in Reno, Nevada, keynote speaker Bruce Turkel challenged attendees to rethink how they communicate that value. His message was simple. Effective communication must be “All About Them.” He urged student transporters to “figure out the difference between what you sell and what you exchange for money.”
That idea became a central theme of the fourpart education leadership discussion held at the Transportation Director Summit in nearby Lake Tahoe and later during the keynote address back at the full conference. The goal was to help transportation leaders move beyond operational language and build messages that make stakeholders feel seen, heard and understood.
“What you sell is treating every child like your own,” Turkel said. “What you sell is peace of mind. All these things will affect what you exchange for money. But none of them will affect what you sell. You don’t buy your own products. You don’t use your own services. Perhaps there’s something your audience or your clients see that you don’t.”
Student transporters’ audience includes parents, school boards, superintendents, financial analysts, legislators, mayors and many others who view transportation through different priorities and pressures. Turkel advised leaders to be clear in conversations rather than clever, noting that even the catchiest or most sincere message can fall flat if it fails to connect with the intended audience.
He explained how Nike’s “Just Do It” slogan helped shift the shoemaker’s conversation with customers from exercise excuses to empowerment and potential. Student transportation, he noted, has a similar opportunity to reframe its story, not simply as a service that moves buses or students but as one that provides access to education, supports the broader economy and enables students to become contributing members of society. “You’re not moving buses, you’re not moving children. You’re moving opportunity,” Turkel said.
Parents bring strong emotions to anything involving their children, he added, which means student transporters may not need to create to “repaint the bus.”
Instead, they may need to explain differently the value. “Hearts, then minds,” he advised. “Make an emotional connection before an intellectual connection.” That message resonated with attendees looking for practical ways to strengthen trust and communication within their own communities. Quanika Dukes-Spruill director of transportation for the Newark Board of Education in New Jersey, said Turkel gave her immediate action items.
“We have a Special Education Action Committee and they host parent meetings, so I’m asking to join those meetings to share information with parents and, most importantly, listen to them,” she said. “The point our
speaker made today was to listen to your audience.”
Emotional connection and clear communication are not separate from school transportation operations. They are essential to effective leadership. Budgets, contracts, routing systems and compliance requirements matter, but successful departments also depend on genuine relationships with employees, families, administrators and stakeholders.
Later during STN EXPO West, Keba Baldwin of Prince George’s County Public Schools in Maryland and STN’s 2025 Transportation Director of the Year encouraged industry leaders to stay close to the people who keep daily operations moving. True partnership, he said, begins with understanding and empathy.
Many administrators describe school bus drivers as “the backbone of the operation,” but Baldwin said appreciation must go beyond words. Leaders must spend meaningful time with frontline employees and understand their daily reality. He challenged attendees to examine their own visibility: “How often are you at your bus depot? How often do you ride a bus?” Frequent route ride-alongs and depot visits help to better understand driver challenges, build trust, strengthen relationships and show that they value the human side of the work.
Leaders who stay connected in the field can communicate more effectively with families about route realities, safety priorities and service improvements. That visibility can reduce misunderstandings, build confidence and support transparent conversations with administrators and broader stakeholders. Firsthand experience also strengthens reporting, collaborative problem-solving and shared goals centered on student well-being and educational outcomes.
The challenge now is to think differently. Transportation leaders have an opportunity to become stronger storytellers, clearer communicators and better listeners. They can help redefine the narrative around school transportation and reinforce the true value they provide to the families and communities they serve.
RENO, Nev. – The Green Bus Summit at STN EXPO West in July explored how efficiency and modernization are reshaping student transportation. Experts shared practical strategies for using cleaner powertrains, connected technology, operational data and resilient infrastructure to reduce costs, improve reliability and prepare school bus operations for the future.
Cummins
Nicole Wheeldon, general manager of busing for North America at Cummins, joined Chris Karlin, account manager for International Motors; Matthew McGinn, senior director of e-mobility sales for Accelera by Cummins; and Matthew McClure, current product and OEM service manager for Bus North America at Cummins. They discussed how emissions regulations, technology and staffing challenges are shaping school bus purchasing and operations.
The panelists said fleets should take a holistic approach to fleet electrification that considers funding, reliability and performance alongside emissions compliance. They noted that software and automatic updates can improve efficiency by reducing service visits. The panelists also highlighted vehicle-to-grid capabilities, describing electricity as a low-cost energy that could provide districts with additional operational and community benefits.
Responding to attendees’ questions about electric school bus service, the panelists acknowledged that workforce shortages remain a significant obstacle. “There is a shortage of qualified EV techs and it is an industry issue,” they said. The lack of trained technicians can extend repair delays and discourage districts from adopting electric vehicles, making local service capacity an important consideration before purchasing buses.
The panelists reported progress on electric bus diagnostics and trouble codes, as well as efforts to reduce repair times through third-party battery assistance. Regarding parts availability, speakers confirmed that, “The parts channels are in better shape than they were a year ago in general.”
Cold-weather performance was another focus. The panelists pointed to electric fleets successfully operating in Canada and Alaska and explained how battery thermal management systems both heat and cool the batteries.
They also advised B20 users to closely monitor storage and maintenance because biodiesel attracts water. Cummins, they established, continues evaluating alternative fuels and investing in gasoline products to give districts more fleet-diversification options.
McGinn highlighted the first school bus application for the fourth-generation 14Xe ePowertrain by Cummins-Meritor. The system integrates the motor and transmission and, he said, its three-speed configuration “allows [drivers] to operate the vehicle with better range.”
Real-time Visual Notes created by Ink Factory.
IC Bus
Matthew Milewski, connected vehicle marketing director for IC Bus parent company Navistar, joined Chad Duncan, specification manager for IC Bus and Maurine Simons, transportation director for North Mason School District in Washington state, to discuss using data to improve fleet safety, maintenance and efficiency.
Milewski said student transportation departments are under increasing pressure from technician and driver shortages, limited budgets, safety requirements, parent expectations and sustainability goals. With many operations “doing more with less,” he explained that connected buses can help answer routine questions about vehicle locations, delays, maintenance needs, driver performance and developing mechanical problems.
Technology allows transportation departments to monitor routes, vehicle speed and timestamps, giving staff objective information when investigating incidents or responding to questions. Milewski said connected technology can also generate AI-driven weekly driver reports and flag events requiring additional review. Camera-based systems can alert drivers about issues such as failing to wear a seatbelt, while real-time information can support route adherence, stop accountability and parent communication.
Milewski contrasted traditional maintenance, where a driver must notice a problem before technicians diagnose it and order parts, with a connected operation. With the latter, the vehicle reports an issue to fleet managers, who can then order repair parts and schedule shop time before the bus arrives. He shared how the OnConnect Connection feature through IC’s My International fleet management system helps districts minimize downtime.
Simons shared that she began using the connected platform years ago as a technician, particularly to identify and order parts. After becoming transportation director, she continued using it to track bus information and save staff time.
Duncan advised directors purchasing vehicles to use operating data when specifying horsepower, transmissions, fuel capacity, axles, tires or electric bus battery range. He urged attendees to stay ahead of state safety regulations and plan realistically for fleet advancements in safety technology.
Milewski encouraged directors to ask, “What information do I wish I had every day that I don’t have today?” and “What decisions am I still making based on assumptions?” He added that My International is available through dealerships with a five-year subscription and can support mixed fleets, not only International buses.
Suburban Propane sales representative John Barnett moderated a discussion with Douglas Dagan, executive vice president of renewable energy at Suburban Propane; Scott Bradley, executive vice president at Pioneer eMobility; Brad Beauchamp, EV product segment leader for Blue Bird; and Nikita Mishra, industry application engineer for ABB’s automotive and battery manufacturing segment. They examined how off-grid charging and microgrids can help districts deploy electric buses despite utility delays or limited grid capacity.
Beauchamp advised transportation directors to evaluate infrastructure as soon as funding is identified, and district leadership approves an electric bus project. Asked when that process should begin, he replied, “That actually comes before you order the bus.”
He and Mishra agreed that early discussions between the district and utility will determine their power demand, equipment availability and desired mix of energy sources before design work begins.
Mishra revealed that infrastructure projects can take anywhere from several months to several years. She noted that lead times for some equipment, including transformers, can reach 75 weeks.
Likewise, Bradley urged districts to “call your utility early.” He said Pioneer eMobility can deliver certain systems within three to four months.
When permanent infrastructure is delayed, propane-powered off-grid charging systems can serve as a temporary or supplemental solution.
“Propane is available everywhere,” Gagan noted, adding that renewable propane is a fast-growing option that is chemically identical to conventional propane but produced from renewable sources.
Bradley pointed to Los Angeles Unified School District, where 180 of 220 electric Blue Bird buses are charged using “25 off-grid electric vehicle charging microgrids.”
Panelists said mobile charging can also support field trips, sporting events and emergency operations or help districts test potential sites before installing permanent infrastructure. Barnett explained how microgrids combining propane generators, battery storage and other energy sources could charge buses and power facilities during outages or reduce demand charges through peak shaving.
Speakers encouraged districts facing grid constraints to consider the entire charging “ecosystem,” including the bus, chargers, generation source and future vehicle-to-grid or vehicle-to-building uses.
Real-time Visual Notes created by Ink Factory.
Thomas Built Buses
Mark Childers, powertrain and technology sales manager for Thomas Built Buses, moderated a discussion with Alec Watson, account manager for Daimler Truck Specialty Vehicles within Cummins, and Trystan Thomas, director of transportation for Shasta Union High School District in California. They discussed evolving diesel technology, Cummins’ forthcoming B6.7 Octane gasoline engine and the factors districts should evaluate when selecting powertrains.
Watson said the B6.7 Octane was developed for the medium-duty and school bus markets using feedback from OEMs and customers. Built on the B6.7 diesel platform, the gasoline engine is designed to provide a similar torque curve, drivability and performance while eliminating diesel exhaust fluid and diesel particulate filter management. Cummins, Allison Transmission and Thomas Built Buses are collaborating on its integration.
Thomas Built Buses expects production to begin during the first quarter of 2027, initially for the Saf-T-Liner C2 school bus. Panelists clarified that the engine will meet the EPA’s near-zero emissions standard but is not a zero-emissions product. It will initially be offered only on new buses, not as a retrofit.
Watson said Cummins has trained and certified approximately 700 to 750 dealers on the new engine. Technicians already certified on the B6.7 diesel can complete an online course and test rather than attend additional in-person technical training. Cummins is also preparing its Cummins Care technical support operation and adding field service engineers.
Thomas encouraged directors to examine route mileage, terrain, field trips, infrastructure, technician capabilities and total cost of ownership. His district remains predominantly diesel because some routes exceed 120 miles per day, including steep grades or support out-of-town trips. “Anything alternative, you just got to do your homework,” he said.
Districts must also examine funding carefully. Thomas recalled receiving $5,000 per bus for electric infrastructure that ultimately cost $70,000, requiring the district to supply the difference.
Watson cautioned directors against selecting a technology simply because it is exciting. “Just because the octane engine is new and shiny doesn’t mean it’s necessarily for you,” he said.
“I believe that successful fleets will remain technology-neutral and evaluate solutions based on the operational fit rather than the trends alone,” Thomas agreed. “The future is likely to include a mix of diesel, gasoline, propane, natural gas and battery electric solutions.”
Real-time Visual Notes created by Ink Factory.
Article written with the assistance of AI and session transcripts.
As another school year begins nationwide, transportation departments are again measured by a basic expectation: Every route needs a safe, reliable school bus ready to roll. This means fewer last-minute swaps, fewer missed instructional minutes and fewer calls from concerned parents. It also depends on what happens in the garage long before a driver turns the key.
I saw that connection between preparation and performance firsthand last month at STN EXPO West in Reno, Nevada. The National School Bus Inspection Training Program brought together transportation professionals determined to go beyond checking boxes.
It challenges participants to dig deeper into the vehicles entrusted with carrying students. Forty-eight participants began July 10 with classroom instruction. The program developed by Marshall Casey, a former South Carolina Department of Education maintenance director and creator of the America’s Best School Bus Inspector and Technician Skills and Training Competition, goes beyond minimum state and federal Department of Transportation inspection requirements.
The next day, 44 participants traveled to Washoe County School District’s newly constructed George Getto Central Transportation Yard in Sparks for the hands-on portion.
The $33 million facility is an impressive backdrop for any discussion about fleet readiness. Named for Washoe County School District’s first transportation director, the 36,396-square-foot building includes an eight-bay school bus shop, a separate three-bay white fleet shop, a bus wash, parts and tire storage, offices, training space
and a driver break room.
Yet a modern building and new equipment only reach their potential when skilled people know how to use them. The best inspection techniques and enhanced training are vital to this end.
On July 11, the STN EXPO West participants moved through guided inspections with the instructors before 13 elected to compete that afternoon. They inspected school buses on their own and completed a written test, with their combined scores determining their finish.
Larry Noble, a mechanic with Shasta Union High School District in California and a first-time STN EXPO attendee, took first place.
Instructor Harley Pinson, director of fleet maintenance for Paulding County School District in Georgia and a 2016 America’s Best participant, told me the training brings previously unknown information to light and gives technicians a path to finding the correct answers to everyday shop questions. He was especially impressed by the participants’ engagement, overall knowledge and test scores, which ranked among the highest he has seen.
That is the value of pairing training with competition. The contest creates pressure and recognition, but winning is not the only point. A missed defect becomes a learning opportunity. A test question leads technicians back to the inspection manual. A conversation beside a lifted bus can provide a better process to take home and share.
A great example of building upon that opportunity was the Washington Association for Pupil Transportation sending several technicians to Reno. Winners from the state’s 2025 competition attended and competed, with Benjamin Ortiz of Sunnyside School District finishing in second place. Maurine Simons, herself a former school bus mechanic and a 2016 America’s Best participant as well as a WAPT board member, said the association plans to send this year’s winners to STN EXPO West 2027. That is an investment in employees and a pipeline for professional growth.
We understandably devote considerable attention to the school bus driver shortage. But the technician shortage is just as serious, and in some operations it may be worse. Recruiting drivers and purchasing new school buses don’t matter if too few qualified people are available to inspect, diagnose and repair an increasingly complex fleet. Professional development, modern working conditions and meaningful recognition tell technicians their employer values their expertise.
The same principle applies across student transportation. At the TSD Conference, Nov. 4-10 in Frisco, Texas, the special needs roadeo gives teams a hands-on opportunity to sharpen skills for safely transporting students with disabilities and special needs. At STN EXPO East, April 1-6, 2027, in Charlotte/Concord, North Carolina, the inspection training and competition will provide another opportunity to learn from instructors and peers nationwide.
State associations, school districts and contractors should make room in their budgets for these experiences. Do not view professional development as time away from the job. It is an investment in doing the job better and in keeping talented people in the profession.
The best-equipped garage with the newest software, lift or diagnostic tool cannot guarantee uptime by itself. Uptime begins with professionals who know what to look for, where to find the right answer and when to act before a defect becomes a failure. As another school year begins, investing in those people is one of the smartest fleet-management decisions an operation can make.
Editor’s Note: As reprinted from the August 2026 issue of School Transportation News.
RENO, Nev. — STN EXPO West 2026 took place July 9-15 in Reno, Nevada, offering a week of professional development, leadership training, technology demonstrations and networking for student transportation professionals.
The conference began with registration, a kick-off reception and a poolside welcome event. Friday and Saturday featured specialized training on school bus inspections, active-threat response, mobility securement, reasonable suspicion and transportation supervision. The Transportation Director Summit kicked off that night with leadership discussions and an interactive session at Lake Tahoe the next day.
Main conference programming began Sunday with the Innovator of the Year Award, Green Bus Summit and Bus Technology Summit. Sessions explore alternative fuels, electric school bus infrastructure, artificial intelligence, routing, cameras, illegal passing and student safety. The day concludes with the Ride & Drive and live technology demonstrations.
Monday opened with the Peter J. Grandolfo Memorial Award of Excellence and a keynote presentation by Bruce Turkel. Breakout sessions address fleet management, communication, employee fatigue, artificial intelligence and safety technology. Attendees can later visited the “Wonderland of Ideas” Trade Show and networking reception.
Tuesday included a state-of-the-industry presentation, a leadership-focused general session with military veterans and the second day of the Trade Show. Afternoon sessions covered dispatch, budgeting, fleet operations, personnel productivity and practical uses of artificial intelligence.
The conference concluded Wednesday with an executive training session led by NAPT Hall of Fame members Dick Fischer and Pete Baxter. The session focused on safety leadership, emergency preparedness and recognizing warning signs before incidents occur.
Throughout the event, attendees connected with industry peers, explored new products and gained practical strategies for improving student transportation safety, efficiency and leadership. (Photos by Vincent Rios Creative.)
Login
