LoginHemp regulation divide among Republican lawmakers
A hemp plant at a Cottage Grove farm. Hemp, used for industrial purposes and now grown legally in Wisconsin, is made from a variety of the cannabis plant that is low in THC, the active ingredient that is responsible for the intoxicating effect of marijuana. (Wisconsin Examiner photo)
Wisconsin lawmakers are backing competing visions for the future of hemp in the state. One proposal, (SB 682), was discussed during a Thursday meeting of the Senate Committee on Agriculture and Revenue. The bill would create a regulatory structure for hemp-derived cannabis products which would preserve the state’s hemp industry despite a federal ban set to take effect in November. Without state-level intervention, or the federal government choosing to reverse course, hemp growers and distributors fear that Wisconsin’s $700 million industry and about 3,500 jobs will disappear.
Sen. Patrick Testin (R-Stevens Point), chair of the Agriculture and Revenue Committee presented the bipartisan hemp bill to his committee, which he authored with bipartisan support. Testin’s legislation would define hemp as cannabis plants with no more than 0.3% of delta-9 THC (or the maximum concentration allowable under federal law up to 1%, whichever is greater) and define “hemp-derived cannabinoids” as any such compound extracted from the hemp plant. THC concentrations would be determined using specific high-performance testing methods.
Wisconsinites would need to be at least 21 years old to purchase hemp-derived cannabinoid products under the bill, which mandates that products undergo independent lab testing to ensure that they contain the amount and type of cannabinoids described on the product’s label. This practice, known as truth-in labeling, is something the hemp industry has called for in recent years.
Products could not be sold under the bill without labeling including contact information for the manufacturer or brand owner, serving sizes per container of product, ingredient lists including allergens, potency labeled in milligrams, and any necessary warnings. Under the bill, hemp-derived products could not contain more than 10 milligrams of THC in a single serving.
Testin said Thursday that globally, the industrial hemp market was valued at roughly $11 billion in 2025, and is expected to reach $48 billion by 2032. “Despite its wide availability, the regulation of [hemp-derived cannabinoid] products is essentially non-existent, leaving a patchwork of different approaches taken by states across the country,” he said.
In Wisconsin, such products “are generally recognized as legal but unregulated,” Testin said. “There are no state laws that restrict the sale to minors, regulate the potency or content of [hemp-derived cannabinoid products], or establish labeling or packaging requirements.” Minnesota, Kentucky, Tennessee and other states have moved to enact their own regulations, Testin said. “Regulations are needed to eliminate the current uncertainty regarding the status of [hemp-derived cannabinoid products], provide stability and certainty for businesses looking to enter this segment of the economy, and enact public safety regulations.”
Both Testin and Rep. Tony Kurtz (R-Wonewoc) have worked on hemp laws for Wisconsin since the federal Farm Bill passed in 2018. “I’ve actually grown hemp,” said Kurtz, recalling that in 2019 “it was kind of a wide open market.” People that Kurtz and others called “bad actors” throughout the hearing also rode the hemp wave, seeing it as a “get rich quick scheme.” Kurtz said that today, the hemp industry is filled with people who want to do the right thing, but that “bad actors” have persisted.
Kurtz said SB 682 is designed to ensure that Wisconsinites “get the very best product, and they know what they’re getting.” He stressed that “if we do nothing, then hemp is going to be illegal at the federal level…but it will still be legal here in the state of Wisconsin. So I think it would behoove us to work together, get a good compromise, a good common sense piece of legislation to make sure that we — in my humble opinion — protect our constituents, but also protect an industry that I think is needed.”
Although hemp would be illegal at the federal level, a state-level industry could still operate similarly to the way some states have fully legal recreational or legalized cannabis programs, largely because the federal government has not cracked down on those industries.
Testin added that “regardless of anyone’s thoughts as it relates to cannabis and cannabinoids, it’s here. And obviously we have a lot of different approaches as to how to best move forward.” He repeatedly took aim at the “stupidity” of what he described as “our overlords” in Washington D.C., but also criticized other hemp-related bills being pushed in Wisconsin. Whereas some Republicans are seeking to ban hemp products outright, others have differing ideas about how a legal industry should be regulated.
A bill introduced by Sen. Eric Wimberger (R-Oconto), SB 681, would require that manufacturers and distributors of hemp-derived cannabinoid products have permits. Products would be sold under a three-tier system, and would be regulated similarly to alcohol under the Division of Alcohol Beverages, a component of the Department of Revenue, which would be renamed to the Division of Intoxicating Products.
Although both Testin and Wimberger’s bills have gained bipartisan support, Testin described Wimberger’s bill as “the dead bill” and “deader than dead.” Testin argued that SB 681 would over-regulate the hemp industry, and even lead to a monopolization effect where a small number of entities could control who gets hemp permits, shape an otherwise competitive market, and operate in a “good ol’ boys club” manner.
Sen. Sarah Keyeski (D-Lodi) highlighted the divide among state Republicans over hemp and cannabis products, stressing that Democrats are not the ones holding up legalization and regulation.
The committee room was filled with people from across the hemp industry who listened to the conversation. When lawmakers questioned how to ensure that children do not acquire intoxicating hemp products, distributors and manufacturers pointed to age-verification software even for online sales, which require a photograph and image of a driver’s license to approve an order. There was also discussion about how to prevent products from being marketed to children using cartoon-like advertising and appealing candy wrappers.
Some veterans testified, describing how hemp helped them alleviate pain, kick addictive pain killers, soothed PTSD symptoms, and calmed the body for sleep. Other testimony centered on the danger involved in crossing state lines to Michigan or Illinois to acquire cannabis to treat various medical conditions. Hemp farmers stressed that they need to know now how they will be affected by a looming federal ban as they decide when or whether to plant their crops in the spring.
Much of the public testimony was supportive of Testin’s bill, though some speakers said that it needed to be amended to protect farmers and growers, and also expand the kinds of products it would cover including drinks and gummies.
“Yes, we are now in a scenario where there are intoxicating hemp products,” said Testin. “But just no different than anything like beer, wine, or alcohol, we need to have some sensible regulations put in place, which this bill aims to do just that.”
As for “concerns about getting baked or getting high from these products,” Testin added, “it’s no different than those individuals who go out and consume too many old fashioneds at fish fry on a Friday night, or have too many beers. It’s about personal choice and responsibility, but at the same time making sure that we have some regulations put in place.”
The hemp industry deserves to “thrive and grow,” Testin said, while the public deserves protection and to know “that this stuff isn’t falling into the hands of people it shouldn’t be in, like kids.”
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