State Superintendent Jill Underly won a second term in office Tuesday evening. (Photo by Baylor Spears/Wisconsin Examiner)
Incumbent Jill Underly, who had the backing of the Democratic Party of Wisconsin, won a second term as state superintendent on Tuesday, defeating education consultant and Republican-backed candidate Brittany Kinser.
“I’m just deeply honored and humbled for the trust you have placed in me to continue as state superintendent for public instruction,” Underly told supporters at her Election Night party. “This victory belongs to all of us who believe in the power of public education, but for every educator, family, and most importantly, kids across our state.”
The Associated Press called the race at 10:05 p.m. with Underly leading by more than 5 points and with more than 80% of the votes counted.
Kinser’s campaign released a statement shortly before 10:30 p.m. in which she acknowledged the result was “not the outcome I had hoped for.”
“Our kids’ future shouldn’t rest on the politicization of our education system, but on the belief that our kids deserve so much better than they currently receive,” she said.
The state superintendent, a technically nonpartisan position, is responsible for providing guidance for the state’s 421 public school districts, leading the Department of Public Instruction (DPI) — an agency responsible for administering state and federal funds, licensing teachers and developing educational curriculum and state assessments — and also holds a position on the University of Wisconsin Board of Regents.
Underly received the endorsement from Wisconsin Education Association Council (WEAC), the state’s largest teachers’ union, and AFT-Wisconsin. The Democratic Party of Wisconsin contributed over $850,000 to her campaign. While Underly had the backing of the state Democratic party, Democrat Gov. Tony Evers refused to endorse in the race.
WEAC said in a statement that the “victory inspires the public school educators who work with students every day to be even more visible and more involved in education policy deliberations to solve staffing shortages and the state funding crisis that forces communities to referendum every year to keep the schoolhouse doors open” and that the result is a rejection of “the school voucher lobby in favor of educators, so all students – no exceptions – have the opportunity to learn without limits and unlock their dreams.”
Kinser had never worked in a traditional Wisconsin public school and received criticism during the campaign for never holding a Wisconsin teachers’ license and allowing her administrator’s license to lapse, though she eventually updated it. She had also worked mostly in charter school circles in recent years, including as principal and executive director of Rocketship schools in Milwaukee and as a leader of the City Forward Collective, a Milwaukee-based advocacy group that has lobbied in favor of increasing funding for the state’s voucher program.
Brittney Kinser prepares to addresses the media and supporters the April 2025 election results come in. (Photo by Isiah Holmes/Wisconsin Examiner)
With her background, Kinser, who describes herself as a moderate, found support from Republicans and school choice advocates, receiving over $1.6 million in contributions from the Republican Party of Wisconsin.
While decisive, Underly’s victory was by a narrower margin than her first election in 2021, while Kinser did better than past DPI candidates who have run with the backing of the state’s powerful school choice lobby.
Underly said her takeaway from the closeness of the race is that “we need to just communicate better.”
Throughout the campaign, Underly faced criticism from her opponent, Republicans and others for her recent approval of changes to state testing standards and poor communication with school districts.
“There’s a lot that goes on at the agency that I think in years past, maybe state superintendents took for granted, but I think it’s important that we are communicating more,” Underly told the Wisconsin Examiner.
Underly said that the agency is working on rebuilding its relationship with legislators.
“The Legislature and the relationship with the state superintendent hasn’t always been that great…,” Underly said. “We meet with them frequently. We meet with the governor’s office quite frequently also. I’m just going to go back to the fact that I hope that we all want the same things, regardless of where we are on the political spectrum.”
Underly said that she also respected Evers’ decision not to endorse in the race and that her working relationship with his office is “fine.”
Throughout her campaign, Underly defended her decisions during her first term and said that she has served as “the No. 1 advocate for public education” and will continue to do so. Prior to being elected to the top DPI position, Underly worked as assistant director in DPI. She also previously served as a principal and superintendent of the Pecatonica Area School District and taught in public schools in Indiana.
Underly leaned on her advocacy for public schools while making the argument for her reelection. She introduced a budget request for the state that would have invested over $4 billion in public education, saying that it’s what schools deserved. Republicans and Evers both said it was too large.
Democratic lawmakers said Underly’s victory is a sign of Wisconsinites’ support of public schools and will hopefully bode well for the future of securing improved funding for public education.
Senate Minority Leader Dianne Hesselbein (D-Middleton) told the Wisconsin Examiner that Underly’s victory was a vindication of her first term in office.
“She’s had to make do with some really tough choices, and she’s done a great job for kids and for teachers,” Hesselbein said.
“We know public schools unite communities, and when we have strong public schools, we have strong communities,” Rep. Francesca Hong (D-Madison) said. “We’ve got a state superintendent who’s going to be looking out for every learner in our state, and so I’m also looking forward to the transparency and accountability that will come with ensuring that public dollars are for public schools.”
Hong said that the lack of communication between Republican lawmakers and Underly is the fault of lawmakers who are not interested in meeting the needs of students. She said that Underly’s win and “Republicans needing to answer to their communities who care about their public schools again” could encourage them to work across the aisle. She noted that Wisconsinites have repeatedly raised their property taxes to ensure schools have funding in lieu of reliable state investments.
Hong also said that she thought Underly’s victory showcased that “public dollars going to private schools was a deep concern for a lot of Wisconsinites.” During her campaign, Underly criticized her opponent for her lobbying for and support for Wisconsin’s school choice programs. She also expressed her opposition to the growth of those programs, saying it is not sustainable for the state to fund two school systems and that she would oppose dedicating more money to private school vouchers.
Underly said it’s clear that her opponent “cares about kids and she cares about kids learning.” and that something she would take away from the race is that “we all want the same things. Ultimately, we want kids to be successful.”
Though she doesn’t have her CDL (this photo was staged for the magazine), Crystal Hill took the figurative steering wheel as superintendent of Charlotte- Mecklenburg Schools in the summer of 2023 and hasn’t looked back. Cover design by Kimber Horne Photo courtesy of Charlotte-Mecklenburg Schools
The cover story this month features Charlotte-Mecklenburg Schools superintendent Crystal Hill as she discusses what it takes to drive an entire district towards success. Read more about the new GM and VP of IC Bus as well as articles on technological upgrades, AI & predictive technology, benefits of using a third-party contractor plus more on the unclear future of electric school buses and clean energy funding.
Breaking Barriers & Navigating Uncharted Territory
Crystal Hill, the superintendent of Charlotte-Mecklenburg Schools in North Carolina, shares how she started her career in education, her perspective on the importance of student transportation, and the potential impacts of cuts in federal funding.
Features
Seeing Into The Future
AI and predictive technology hold many promises for student transportation professionals, especially those in charge of servicing school buses and ensuring optimum uptime.
The Steps To A Technology Upgrade
Upgrading technology comes with many questions such as staying with the same provider and looking at expanded features. Directors weigh in on the items and processes they value most.
Who, What, When, Where and Why?
While contracting operations isn’t for every school district, those that use third-party services discover the benefits of technology and safety equipment adoption, cost savings and vehicle variety.
Special Reports
Passing the Torch
Charles Chilton has big shoes to fill as the new GM and VP of IC Bus. But his experience as a school bus driver and engineer are proof he is more than up to the task.
Clean School Bus Program
School districts are left wading in the deep end of regulatory and funding uncertainty, especially when it comes to purchasing new electric school buses under the EPA’s Clean School Bus program.
Brittany Kinser headshot. Photo: courtesy of campaign. State Superintendent Jill Underly speaking at a rally in the Capitol. Photo: Baylor Spears/Wisconsin Examiner.
State superintendent candidates, incumbent Jill Underly and education consultant Brittany Kinser, answered questions about public school funding, the state’s voucher program and working with the Legislature during an online forum Wednesday evening.
The forum was hosted by the Wisconsin Public Education Network (WPEN), the NAACP, the League of Women’s Voters and Wisconsin Early Childhood Action Needed and moderated by Kevin Lawrence Henry, Jr., Associate Professor of Educational Leadership and Policy Analysis at UW-Madison.
The race for the nonpartisan office will appear on voters’ ballots April 1 alongside the high-profile state Supreme Court race. The state superintendent is responsible for overseeing Wisconsin’s 421 public school districts and leading the Department of Public Instruction (DPI), which administers state and federal funds, licenses teachers, develops educational curriculum and state assessments and advocates for public education.
Underly, who was elected to her first term in 2021, said she has the relationships, experiences and “deep knowledge of what it takes to lead Wisconsin’s public schools.” She said that she is “100% pro public school” and said that improvements have been made to Wisconsin’s education system, but there is more work to be done.
Kinser said that her “vision for Wisconsin education is that 95% of children will be able to read well enough to go to college, have a career or a meaningful job or master of trade” and is running “to restore our high standards.” She referenced the recent changes approved by Underly in 2024 to state testing standards, but this was the only mention of what has become a major issue among the candidates and state lawmakers who have launched an audit into the changes and passed a bill to reverse them.
Both candidates said the state’s educational gaps must be addressed, but had varying answers on how to do that. According to the 2024 National Assessment of Educational Progress (NAEP), about three out of every 10 fourth graders and eighth graders were at or above proficient levels.
“We have got to take accountability at the state level for how our children are learning or not learning… This is a crisis,” Kinser said. “That’s why I got into this race. We have got to hold ourselves accountable. We have got to make it transparent. We have to make sure that it’s easy for all of us to know the information right now.”
Kinser said she has been researching some of the best practices around the country and wants to bring “more transparency and predictability” to DPI.
Underly said the gaps are “absolutely unacceptable.” She said they know how to solve the problem but that “it takes money and it takes effort.”
Both candidates said they would want to look at the state’s funding formula for schools, though Underly said that the state’s school choice program, which allows students to attend private and independent charter schools using public dollars, is draining needed resources from public schools and making problems worse.
“It goes back 30-plus years to [former Gov.] Tommy Thompson and his effort to defund public schools and send funding to unaccountable voucher schools, and this goes back to the refusal of the Legislature to fund public schools and the efforts that they make to defund public schools,” Underly said. “I say, give us the tools we need to do the work, and we can get it done.”
Underly added that she would have to sue if the Legislature continued not investing in schools, as required by the state constitution.
Kinser said that she would also want to look at the funding formula. She said that throughout her campaign she has learned that most people agree that the funding formula is “broken” and is in need of “an upgrade.” She also said that she would be interested in examining whether there is a better way to fund special education costs other than through the current reimbursement system.
“Schools are operating with limited resources, are concerned and tired of actually paying the referendums,” Kinser said. “Wisconsin’s funding formula needs to be modernized, and I promise to be a leader in that… I have relationships on both sides of the aisle and rapport with the governor’s office. We have to make sure that it’s updated.”
Underly said that she has worked to develop relationships with legislators, and has worked to “foster productive dialogue, even when we don’t agree.” She noted that collaboration between DPI and the Legislature helped get Act 20, a law that implemented new literacy requirements, passed.
Kinser took credit for helping get Act 11 passed in 2023. The bill provided a historic funding increase to independent charter schools and private schools participating in the Parental Choice Programs and raised the revenue ceiling for public schools to $11,000 for the 2023-24 school year.
“It was the Republicans plus five Democrats in Milwaukee,” Kinser said about the lawmakers who supported the bill. “The governor’s office signed that bill, so it was a group effort to get more funding for all the schools and then some other areas that the governor prioritized.”
Kinser, during her time at the City Forward Collective, a Milwaukee-based school choice advocacy group, lobbied for a bill that increased funding to Wisconsin voucher schools.
While most of the conversation throughout the forum was cordial, the candidates butted heads at the end over Kinser’s lack of a teacher’s license and her support of the state’s choice program.
“I don’t believe she fully understands how public schools work in Wisconsin,” Underly said. “She’s made this claim routinely, for example, that only three in 10, or 30 percent of kids, are able to read, or that they’re college ready, and that makes absolutely no sense. We’ve made incredible gains in Wisconsin — how can we be sixth in the nation? And I think my vision has had a lot to do with that.”
Underly also underscored Kinser’s background as a lobbyist advocating for school vouchers and independent charter schools.
Kinser pushed back noting her varying experiences in the education field including a decade in Chicago Public Schools as a special education teacher and at the district level and about a decade as a principal and in leadership at a charter school in Milwaukee. She also clarified that she recently retained a license again.
“I paid the $185 to update my license… It was so difficult to move my license in from New York and Illinois to Wisconsin,” Kinser said. “I would hope Dr. Underly would understand this as she has said she understands that the teacher shortage is real.”
According to state records, DPI received Kinser’s application and payment on Feb. 25.
Kinser also said the claim that she is a school “privatizer” isn’t true, although she supports school choice. She said when it came to funding she was “lobbying for equal funding for all of our children.”
An empty high school classroom. (Dan Forer | Getty Images)
It’s unlikely the candidates for state Superintendent will debate ahead of the April 1 election with incumbent Jill Underly turning down three opportunities and education consultant Brittany Kinser declining one.
The race for the nonpartisan state superintendent will appear on voters’ ballots alongside the high-profile state Supreme Court race. While the race is not as high profile as the campaign for Supreme Court, the results will be consequential for education in Wisconsin. The winner will be responsible for overseeing Wisconsin’s 421 public school districts and leading the Department of Public Instruction (DPI) — an agency whose responsibilities include administering state and federal funds, licensing teachers, developing educational curriculum and state assessments and advocating for public education.
Underly, who is running for her second term in office, is running on a platform of advocating for the state’s public schools and has the support and financial backing of the Democratic Party of Wisconsin. Kinser, who is running on a platform of improving reading and math education, is a school choice advocate and has the backing of Republicans, with financial support from the Republican Party of Wisconsin and backing from billionaire Republican mega-donors.
Underly, after missing a Wispolitics forum ahead of the primary, told the Examiner that February was a busy month and she would be open to attending a forum in March before the primary. The day of the Wispolitics meeting Underly said that she had to attend a meeting of the UW Board of Regents and also attended a press conference about federal payments not going out to Head Start programs.
“March is not as busy,” Underly said at the time. “I have other meetings and things that are standard, but like, February is just unreasonable… You’re traveling so much and you’ve got a lot of obligations, so it’s hard right now, so yes, you know, next month, if there are forums and I don’t have a standing conflict.”
Since the primary, Underly has declined three debate opportunities.
The Milwaukee Press Club along with WisPolitics and the Rotary Club of Milwaukee will host an event March 25, and said it invited both candidates to participate but Underly’s campaign spokesperson said she was unavailable.
Marquette Law School’s Lubar Center for Public Policy Research and Civic Education will host an event with Kinser on Thursday. Kevin Conway, Associate Director of University Communication, said the center extended invitations to both candidates for a general election debate ahead of the February primary.
“While all candidates agreed in concept, the Lubar Center was subsequently unable to confirm a program time with the Underly campaign,” Conway said. “Given the circumstances, the Lubar Center pivoted to offering “Get to Know” programs to both candidates, and the Kinser campaign accepted.”
WISN-12 had invited both candidates a chance to debate on UpFront, the channel’s Sunday public affairs program.
“So far, we cannot get both candidates to agree on a date,” WISN 12 News Director Matt Sinn said in an email.
Underly said in a statement to the Examiner that her job as superintendent “requires every minute I can give it, which means making choices which matter the most for our kids’ future, and advocating on their behalf every single day.”
Underly has agreed to a forum being hosted by the Wisconsin Public Education Network, a nonpartisan public education advocacy group, and the NAACP.
“Unfortunately the dates did not work for other debates, but we were able to agree to the Wisconsin Public Education Network forum, which is the forum for the education community,” she said.
WPEN Executive Director Heather DuBois Bourenane said WPEN had communicated with all of the candidates about a general election forum before the primary and the NAACP followed up with Kinser after the primary.
Kinser’s campaign ended up declining.
DuBois Bourenane told the Examiner that the group is hoping Kinser will reconsider, noting that they want to have a “fair and friendly” conversation with the candidates to talk about their “vision for Wisconsin kids.” She said the League of Women Voters was also supposed to cohost the event, but the group doesn’t sponsor events where only one candidate participates.
“It’s unfortunate that voters aren’t going to have an opportunity to hear from the candidates directly,” DuBois Bourenane said. “We hope Ms. Kinser will reconsider… We would love to have her at the event, and as we said in our email, make every effort to make sure that it’s fair and that the questions reflect the concerns that are most pressing to Wisconsin kids.”
Underly said that Kinser’s decision to decline “speaks volumes that after working for years to defund public schools she doesn’t want to show up and answer questions from public school advocates.”
Kinser’s campaign noted Underly declined each forum being hosted by members of the press, and accused Underly of “hiding.”
“Wisconsinites deserve to hear from the candidates who will be responsible for our children’s future. Brittany Kinser has, when possible, made herself available to any organization, group, or voter who wants to learn more about her plans to restore high standards so every student can read, write, and do math well,” the campaign stated, adding that Kinser would continue meeting with voters ahead of Election Day.
Dr. Walter Gonsoulin, Jr., the superintendent for Jefferson County Schools in Alabama, was named the 2025 National Superintendent of the Year during the National Conference on Education in New Orleans, Louisiana. He is the first Alabama superintendent to receive the award since the program began in 1989.
AASA, alongside award sponsors Corebridge Financial and Sourcewell, recognized Gonsoulin for promoting school choice, tackling complex problems with the goal of improving learning environments for students, and thinking beyond high school by championing other ways to support students in the path they want to take.
During his acceptance speech, he thanked the Jefferson County School Board, the parents, and the 35,000 students. He also thanked the district’s 4,500 employees, calling out bus drivers and maintenance workers specifically.
Gonsoulin spoke with School Transportation News last month about the importance of transportation in getting students to and from Signature Academy Programs. Additionally, he was instrumental in a project to put Wi-Fi hotspots on all school buses, so students can be connected during their long bus routes.
Dr. David K. Moore, the superintendent for the School District of Indian River County in Florida, referred to school bus drivers as transportation professionals, adding they are the first team members to “greet our students in the morning and the very last team members to wish them a good evening after school.”
At a Glance: Indian River Schools
Number of drivers: 72
Number of routes: 68
Student transported daily: 7,000
Miles traveled yearly: 1.6 million
Moore noted that school bus drivers have an “incredible responsibility” to transport students safely to and from school. In addition, transportation plays a role in transporting students to and from a variety of enriching and extracurricular activities offered by Indian River.
“We depend on our transportation professionals to support students in arriving to school on time so that we can maximize the instructional time that we have,” he added.
One major district initiative, Moore said, is sustaining the rate of accelerated achievement outcomes and expanding focus on school innovation to create a portfolio of offerings for the community.
“We continue to build and maintain robust data systems and infrastructure to not only drive unprecedented rates of improvement in student achievement, but also to ensure fiscal and organizational responsibility through our system,” he said.
Indian River also operates a 100-percent, propane-fueled school bus fleet with a current project focusing on adding a new propane fueling station.
Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association, along with Corebridge Financial and Sourcewell, to celebrate the contributions and leadership of public-school superintendents.
This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.
A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.
Jennifer Idlette, director of transportation, said workplace culture is positive with a strong teamwork foundation. She noted that the team is often acknowledged and appreciated for their efforts.
She noted transportation is able to maintain drives in excess of routes, but face challenges when illnesses, absences and academic and athletic trips are added in.
“We are required to split (double-up) routes frequently,” she said. “We focus on recruiting and hiring year-round, $300 recruitment bonus paid to district employees for referrals who are hired, and we offer an optional 40-hour work week for drivers by assigning them as school support during mid-day break.”
Idlette said Moore informs his departments of district initiatives and provides support when needed to address and resolve concerns in a timely manner.
Dr. Moore’s Education History
Moore said he started his education career as an exceptional student education teacher and school counselor. Five years in, he began serving in a variety of district leadership roles until he became the superintendent at Indian River County five years ago.
He shared that his father served as a principal for 21 years at the same school and had the greatest influence on cultivating his unwavering purpose as an educator.
“Naturally a very quiet man, my father would come to life when speaking about teaching and learning,” Moore added. “Many of the times I felt most connected to dad was when we would discuss his life’s passion for education, a passion that would be replicated in me. I watched my father cultivate growth, ownership and ambitious expectations at the school he led.”
Without realizing it, Moore said he was learning how “leaders adapt, inspire, and invest in people.
“Looking back, I was observing the intangible elements of culture that have shaped my beliefs and actions throughout all my leadership experiences and formed the building blocks for building sustainable, high-quality learning environments that our students deserve,” he added.
Moore said that being a finalist of the AASA Superintendent of the Year is something he is proud of for the recognition it brings his entire school district team.
“For them to be recognized across the state for their unwavering investments in and collective commitment to providing high quality educational experiences for all students, while realizing unprecedented academic outcomes,” he said. “Individually, I see this as an opportunity to be an ambassador and advocate for public education, to uplift all public education leaders in being authors of our own reform, and to demonstrate that public education can deliver the outcomes that all students deserve.”
Tony and Taylor are back, discussing news headlines and why it’s valuable to attend conferences like the upcoming STN EXPO East in Charlotte, North Carolina.
“I didn’t know you could get an award for doing something you liked already,” Superintendent Dr. Walter B. Gonsoulin, Jr. said of a childhood reading award that draws parallels to his current nomination for Super of the Year from AASA, The School Superintendents Association. He and Transportation Director Kevin Snowden discuss the passion, care, technology and collaboration that serves the students at Jefferson County Schools in Alabama.
Dr. Walter B. Gonsoulin, Jr., noted that becoming a finalist for the 2025 National Superintendent of the Year award was the culmination of a lot of hard work put in by a lot of people at Jefferson County Schools in Alabama.
He explained the importance of staff, administrators, teachers, students and parents who played a role in the honor.
“Yes, I am the leader of the school district, but a leader is only as good as the people who support him or her,” he said. “I have a tremendous cabinet and team of administrators who work tirelessly to do what’s best for students. Our teachers ensure that our students are learning and getting the best education possible. Our students work hard and take ownership in their own education. Our parents partner with us to ensure that their students are successful. I did not accomplish this by myself.”
Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association along with Corebridge Financial and Sourcewell to celebrate contributions and leadership of public-school superintendents.
This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.
A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.
Kevin Snowden, the transportation director for the district, is in his second year running the department after coming out of retirement. Snowden has served in various roles in student transportation, including as the state director at both the Florida and Alabama departments of education and as president of the Southeastern States Pupil Transportation Conference.
He explained that while Jefferson County is fully staffed, sub-drivers are hard to come by when a route driver calls out. They district is in the process of working to increase the sub pool. However, he noted many transportation office staff members and mechanics have their commercial driver’s licenses and help when needed.
To encourage driver attendance, he said drivers with perfect attendance are invited to a special event hosted by transportation. One driver, Peggy Coats, hasn’t missed a day of work in six years.
Initiatives Involving Transportation
One of the biggest initiatives over the past few years that directly involves transportation, Gonsoulin explained, involves the district’s Signature Academy Program. He explained the district has 13 high schools assigned into four zones (North, South, East and West.) Within that geographic region students can apply to any of the Signature Academies, classes that focus on a field of interest. Such as culinary arts, cybersecurity, engineering, and more.
Typically, students take a bus, provided by transportation, for their one academy class. Transportation then brings the student back to their home school following that class, where they will remain for the rest of the day.
“These educational opportunities absolutely would not be possible without our dedicated transportation staff,” he said. “They ensure that each student gets to their academy destination safely and on time.”
Additionally, transportation is working to install Wi-Fi hotspots on all district buses. Jefferson County provides each student with a Chromebook, that they will be able to use to complete school assignments while riding to and from school.
“They’ll be able to review for a test or start their homework before even getting to their house,” he added.
Snowden noted that some routes are 45 minutes to an hour one way. The district was able to utilize federal funds from the E-Rate program to make the purchase happen.
Jefferson County Schools: At a glance
Number of school buses 488
Routes: 552, 97 of which are special needs
Student’s transported: 20,000
Miles traveled yearly: 4,000,640 miles
He explained that Wi-Fi-equipped buses will also allow for additional technology to be implemented on the buses such as turn-by-turn navigation, utilizing a driver time clock — as opposed to time sheets— adding another form of communication on the bus, and student tracking. It’s unknown how the district would proceed if the Supreme Court of the U.S. ends the Universal Services Funds.
While the current fleet of school buses is 100 percent diesel Jefferson County recently purchased 40 gasoline school buses that should arrive in April.
“We have longer routes, and so we don’t know that propane, electric or CNG would be necessarily a good fit for us,” Snowden explained, adding that neighboring districts do use alternative fuels and energy.
Building Relationships
Snowden noted during this tenure in transportation that he’s worked for at least three good superintendents and ranked Gonsoulin among the best. “He’s a cut above many superintendents, good leader, good spokesman, just a good person,” he said.
He provided examples, such as not only listening but asking follow-up questions on department needs.
Dr. Walter B. Gonsoulin, Jr., superintendent at Jefferson County Schools in Alabama, is a finalist for the 2025 National Superintendent of the Year award.
“He makes good decisions and promotes the board in our direction, as far as being able to present our needs to the Board of Education,” Snowden added. “So, when they vote on things, they vote favorably. He’s very supportive in getting the job done when we have a need.”
Snowden noted Gonsoulin makes department heads feel comfortable telling him their needs.
Gonsoulin added that having a working relationship with the transportation department is important because school buses are an integral part of the school system.
“We run over 450 routes every single day,” he noted. “This is a massive operation. I have to have my pulse on what is happening with that department and have good people running it. If it’s not running well, and students aren’t getting to where they need to be and on time, that is going to cause a ripple effect throughout the instructional day.”
He added that school bus drivers are the first school employee that many students see in the morning and the last that they see before going home in the afternoon.
Dr. Walter B. Gonsoulin Jr. was the first person in his immediate family to graduate from high school and attend college. Growing up his mother worked three jobs, and his father drove for a taxi company. He said his parents stressed to him and his sisters the importance of education and the doors it could open. He grew up in New Iberia, Louisiana and has had many different positions in education, including teacher, coach, principal, assistant superintendent and now superintendent of Jefferson County Schools in Alabama.
“I think I’ve always had a love for education,” he shared. “When I was in elementary school, I got an award for reading. And I remember thinking, ‘I can get an award for this?’ I didn’t read to get the award. It wasn’t anything intentional. I read because I enjoyed reading and enjoyed learning new things.
“I think over the years, that love for learning evolved into wanting to help others learn,” he continued. “The desire to help others, and the nudging from a relative who was already working in education, is ultimately what led me to make it my career. I have been in this field for 35 years now, and I still love waking up in the morning. Coming to work every day is still such a joy!”
“They are an essential part of the learning process,” he said. “They can set the whole tone of the day for a student. They’re not just drivers, they’re teachers, mentors, and people our students admire.”
Gonsoulin said transportation should be an important part of the job for any superintendent.
“Our drivers are the people we trust to get our children safely to school and back,” he continued. “Our mechanics are the ones we trust to make sure the buses are safe and in good working order. Our transportation administrative staff ensures that all those routes run smoothly and that our personnel are properly trained.”
He advised other districts to find a process that works and stick with it, noting that Snowden reports directly to one of his deputy superintendents. “This chain of command facilitates the movement of information extremely quickly,” he said. “If there are any issues that arise, I’m one of the first people notified.”
He added that school administrators all have a point of contact at the district transportation office, which ensures everyone is on the same page if a route is running late or there’s mechanical issues.
Snowden said it takes a team effort. If the team is not going in the same direction, he said they won’t arrive at the location.
“Every part of education, whether it be your child nutrition program, your nursing program, your maintenance program, your transportation program, if everybody doesn’t have a common goal for the safety of the students, for the welfare of the students, we’re never going to get there,” Snowden concluded. “We all have to be focused in the right direction. And Dr G is great at pointing us in that direction.”
School districts and transportation departments seek clarity on tariff impacts, federal funding sources, and U.S. Immigration and Customs Enforcement agency raids on or around school buses.
“You need the money there to attract people in – but when they come in and you have good people, you need that culture there to keep them.” Dr. Sharon Desmoulin-Kherat, superintendent of Peoria Public Schools District 150 in Illinois, is a finalist for the AASA Superintendent of the Year award. Transportation Director Joshua Collins pulls back the curtain on how the district smoothly collaborates to retain school bus drivers and support student success goals.
Dr. Sharon Desmoulin-Kherat recognizes that every student’s schedule is different and should offer flexible options to ensure no student gets left behind. It often falls on transportation to provide access to those resources.
This adds up to 19 different bell schedules at Peoria Public Schools in Illinois that transportation must accommodate. Joshua Collins, director of transportation and fleet services for the district, likened a bell schedule to an individual student schedule, 19 throughout the day from morning to afternoon to evening. In addition to home-to-school, Collins said Peoria transports students to vocational schools, CTE programs, pre-k programs and half-day, pre-k, as well as various other programs for students with special needs, which could be full-day or half-day programs.
Peoria Public Schools: At a glance
School bus drivers: 106
Routes: 82
Student’s transported: 6,500
Route miles traveled yearly: 1.5 million
“We are busy, and then you throw field trips on top of that, and athletics on top of that,” Collins said. “The need is there. [The students are] important. It’s worth the sacrifice. It’s worth the effort to try to figure it out. Because especially the students we have, they need these programs. And at the end of the day, I keep that in mind, that this is not for my comfort, it’s for our kids.”
Kherat, who’s going on her 10th year as superintendent at Peoria, said she recognizes the work transportation does for the success of the students and how it aligns with Peoria’s five-year strategic plan, which concludes in 2026. However, she noted that the plan “is a reimagined education that ignites passion and empowers students to be responsible and successful.”
Dr. Sharon Desmoulin-Kherat, superintendent at Peoria Public Schools in Illinois, is a 2025 finalist for the AASA National Superintendent of the Year award.
“We wanted to really be bold and move away from the one-size-fits-all sort of programming,” she explained, adding that transportation plays a huge role. “Josh and I talk very regularly. What I like about him, no matter how challenging, it might be a difficult ask but he will do everything in his power to really make it happen and squeeze it in. And that’s part of our success, really. We will not continue to thrive on this traditional schedule.”
She noted the district also has options for students who have jobs or attend trauma-based programs, in total offering about 15 different alternative options.
“Thinking outside the box and providing lots of opportunities and options for students,” she said of district goals. “We have an international baccalaureate program for students from all over the city. We have a middle school gifted program that is one of the top schools in the state of Illinois. They pull kids from all over the city.”
Collins noted he has drivers start as early as 5 a.m. to transport students protected under the McKinney-Vento Homelessness Assistance Act, and some drivers who are working till 11 p.m. on field and athletic trips. All of this is accomplished fully staffed.
Collins said to combat a personnel shortage, Peoria invested in the school bus drivers and monitors, making their salaries competitive for the next three to four years. Over the past couple years, Peoria increased its driver pay by almost $10, with starting wages at around $26 an hour next year.
Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association along with Corebridge Financial and Sourcewell to celebrate contributions and leadership of public-school superintendents.
This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included — STN reached out to AASA to confirm why) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.
A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.
Transportation also partnered with a local advertising agency. “It was just so difficult to try to do everything that you do and manage all of these different advertising opportunities,” he said.
Collins’ staff and the agency collaborated on a QR code that takes potential applicants to an online landing page for a pre-screening questionnaire.
The true challenge for Peoria has been a shortage of vehicles. Kherat said she is in the process of asking the school board for money to purchase new school buses, as prior to 2020 the most recent orders were in 2009 and then again in 2015 due to budget constraints. The district is now trying to get caught up on its replacement cycle, and over the past five years have replaced nearly 80 buses. This year, the school board received a request for $3 million to purchase 34 buses, but the final amount approved was about half that. In addition to the increased district programming discussed above, Kherat said the district needed the buses due to the increase in students, schools and routes.
“It’s a good place to be,” she said of district growth. “We just need folks who are willing to have that elastic mindset as well as the mindset around doing the work differently. … In order to continue to thrive and ensure that our kids are well positioned for success in society and in the workforce, we have to think outside the box for them.”
Creating Culture from the Top Down
Kherat said the culture at Peoria is focused on being collaborative and collective. She noted success hinges on listening to the needs of departments, getting feedback, and making adjustments.
One way to foster culture, she said, is through recognition to boost district morale. She noted that Collins mirrors and replicates in transportation what’s happening on national and district-wide levels. For example, Collins said he celebrates Black History Month this month and Women’s History Month in March.
“It’s one thing to recruit, but you have to retain, if you’re not keeping the people that you’re recruiting, then you just end up recruiting all the time,” he explained. “Then you can’t [fully] train them, so you’re always just doing level one training, because that’s all you can do because you’re constantly turning over new people.”
He explained that celebrating cultures is one way to focus on the employees and show appreciation. “I like to celebrate our diversity,” he added. “We have a lot of different people here, a lot of different folks that represent a lot of different mindsets and a lot of different ways that they approach transportation. So, we try to celebrate that, we try to celebrate who our folks are and what they represent.”
Kherat added that retention isn’t all about the money, but instead who people work for.
“People don’t quit their jobs,” she said. “I think they quit their people.”
Breaking Down Initiatives
Because retention is important, not just in transportation but district-wide, Kherat said she focuses on employee interviews to learn what’s working and what isn’t. She said getting this information helps her administration know what will keep teachers on staff. She noted that when she joined the district in 2015, teacher retention was at 78 percent, last year it increased to 88 percent. Kherat said she would like to see that number in the 90s.
She noted another way to keep staff is by allowing people to serve the district in non-teacher positions, without certifications, with the goal of eventually getting their license, paid for by the district. The only requirement is to sign a promissory note that they will remain at the district for three years. The same model can work with school bus drivers.
Another initiative Kherat mentioned was the district’s incorporation of electric school buses, with the goal of having a 20 percent EV fleet with its first purchase. Infrastructure updates at the transportation facility have already begun. The district received a grant from the EPA Clean School Bus Program of about $5.9 million for 15 electric school buses. Despite the Trump administration’s attempt to freeze program funding, sources indicated it will continue unfettered. But when remains a question, as many grantees from across the country have yet to see the funds flow. Meanwhile, the district is contributing $4.5 million for infrastructure and another four electric school buses with wheelchair capability.
“From a point of view of environmental impact, they are going to be better locally than some of the diesel vehicles, especially some of the older ones that we’ve been running,” Kherat said.
Additionally, she noted the district is installing solar panels on the roofs of high schools to offset utility costs and serve as a backup power generation.
She noted that in January the district rolled out a new bus app that allows parents to communicate with transportation and view routes and bus information more effectively. Additionally, transportation is migrating its routing software.
Building a Relationship
Collins noted that Dr. Kherat is relentless, which is exactly what the district needs.
“If you do a little bit of research about Peoria, Illinois, what you will find is we have a Zip code that is one of the most impoverished in the state,” he said, adding maybe even across the nation. “Poverty leads to a lot of social and economic issues, and we need somebody who is relentless, who will push, push, push, push because that’s what these children need. If we want to break this cycle of poverty … if we want to stop what’s going on in our community, we have to educate our children.”
He noted that even after accomplishing one task, she doesn’t stop there.
“It keeps you moving and keeps it going,” he explained. “I hate to say it this way, but nothing’s ever good enough, and it shouldn’t ever be good enough for the kids. And I appreciate that, and I that is a tremendous asset I think that the district has.”
Dr. Sharon Desmoulin-Kherat has lived in Peoria, Illinois, for over 40 years. She first arrived as a teenager from St Croix, Virgin Islands to attend Bradley University and ended up staying. She said she built her entire career out of the city, serving in various educational roles.
“I just love people,” she said. “I have a lot of educators in my family. I did not originally set off to get into education. I had a different major but somehow ended up in West Lake Hall, which is the building at Bradley University that provides a lot of support and guidance to education majors, and did my student teaching and student observation all in Peoria Public Schools.
“We talk about this work and life, it’s a marathon, not a sprint, and that’s what we’re experiencing every day,” she continued. “This work is all about making a difference and fighting for the children and understanding that everyone can thrive with the right supports and resources.”
She said when she was named the state superintendent of the year and a finalist for the national honor, she didn’t believe it was real.
“It’s humbling,” she said, adding that she’s not taking the recognition for granted. “I’m just the face. It’s the work of PPS, everybody in Peoria Public Schools, from the board down to the community as well.”
In terms of transportation, he said it’s critical to have a good relationship with the district administration .
“The administration has to trust you, you need to really have that relationship where you can go to administration and say, this is what you need, or this is a situation, or and trust that you know you’re not trying to hide something or you’re not trying to cover something up,” she said. “Trust to know that you’re going to handle situations.”
Collins said transportation provides more than trips. “Transportation deals with logistics,” he explained. “There are logistical problems throughout the district that a good transportation department can be a part of to help navigate and or solve. But you have to have that trust there.”
His advice to other transportation directors is to get involved at the district level. “If you’re not in the cabinet, get yourself in cabinet. If there’s a meeting coming up about curriculum, just be the fly on the wall. Learn everything that you can through all those meetings,” he noted.
Sooner or later, he said the director can start raising their hand and offering solutions, and how transportation can help.
“And then then you are viewed as more of a resource than just getting the kids to school, he added.
Kherat agreed, noting that without transportation, many children wouldn’t have access to education.
“It’s integral to a smooth operation of a school district,” she said. “We need to have a well-functioning transportation department that helps provide equal opportunity to all of our children, no matter where they live.”
She added that her departments are all on the same page.
“We have an indomitable spirit about us that we may be knocked down, but we get up and we keep plugging away,” said Kherat, who considers herself a servant-leader. “And that’s pretty much everybody on the team, just ensuring that every kid has a fighting chance for a good life, whether it’s through traditional or through unorthodox [education].”
Sauk Prairie Superintendent Jeff Wright, who is running for state superintendent, with a student. Photo courtesy of campaign.
Sauk Prairie Superintendent Jeff Wright says he would work to improve communication between the Department of Public Instruction, the Legislature and the public if he’s elected to be Wisconsin’s state schools superintendent.
Wright, a Democrat, is challenging incumbent state Superintendent Jill Underly. Education consultant Brittany Kinser, a school choice advocate who has the backing of Republican donors, is also running in the Feb. 18 primary for the nonpartisan office. The top two vote getters will advance to the general election April 1.
The state superintendent is responsible for overseeing Wisconsin’s 421 public school districts and leads the Wisconsin Department of Public Instruction (DPI), which has an array of responsibilities including administering state and federal funds, licensing educators, developing educational curriculum and state assessments and advocating for public education.
Wright said in an interview with the Wisconsin Examiner ahead of the primary that throughout his campaign, which launched in October, he has met with Republicans and Democrats at the county level, the Metropolitan Milwaukee Association of Commerce (MMAC), small town business groups, faith leaders and teacher groups.
“That’s been part of the fun is just how many different types of groups have welcomed me in to share my story and my own hopes for public schools,” Wright said.
Wright comes to the race with significant experience in Wisconsin public education.
Wright has served as the superintendent of Sauk Prairie School District since 2019 and was named Administrator of the Year in 2024 by the Wisconsin Rural Schools Alliance. During his time in the district, Wright has worked to help improve mental health supports in schools, reduce energy consumption by putting solar panels on the high school and helped open a child-care center that is owned by the village but will be run by the district. He also previously served as a principal in Chicago.
Sauk Prairie is one of the most purple counties in Wisconsin, Wright noted.
“[In this district], we cannot get anything done if we don’t create room at the table for people with different political beliefs, business leaders, faith leaders, parents, educators, and that’s how I’ve led as a superintendent,” Wright said, adding that that’s how he would lead as head of the DPI as well.
Wright has never held public office, though he previously ran unsuccessful campaigns for the state Assembly in 2016 and in 2018.
Wright laid out three issues he wants to tackle as part of his “strategic plan” for the agency: improving the relationship between DPI and the state Legislature, addressing the Wisconsin educator shortage and improving the achievement gaps facing the state.
Bringing people together, he says, is critical to making improvements to education in the state.
Improving communication with educators, Legislature and agency staff
When Wright entered the race, he said there was a “disconnect” between DPI and schools and the agency could do better by including different groups in conversations about its decisions.
Wright said having staff work virtually during the first couple years of Underly’s term, which started in 2021 during the COVID-19 pandemic, created “some of the loss in trust and relationship with people, with school leaders.” He said he thinks there is a place for remote work, but that it was overused at DPI.
In his own experience as a superintendent, Wright said there were multiple times his team was scheduled to meet with Underly or her leadership team.
“We all gathered at a location, and then, not long before the meeting started, the leader of the meeting was told that the meeting would now be taking place virtually,” Wright said.
Wright said that a “promise” he makes for the office “is being present in Wisconsin schools and being directly connected to the work of education.”
In addition, Wright has said that he thinks he can repair damaged relationships between DPI and state lawmakers.
The agency has regularly come into contention with the Republican-led Legislature on a variety of issues and Underly has been outspoken about her disagreements with Republican lawmakers, including when they have withheld money from schools.
Wright said he would hope to improve the relationship by ensuring everyone is welcome to the table and there is open communication.
“We may not want the exact same way to get there, but if we’re not in this room with each other talking about how we could accomplish shared goals, it makes it easier to be really political and to say outlandish things about the other side and to demonize them when there probably is some point of agreement if we just forced ourselves to be in the same room, and that’s how we’ve led in Sauk Prairie,” Wright said. “All the projects that I just listed, my school board voted for unanimously, but I know that they have different yard signs in front of their homes when it comes to the national election.”
Wright said he knew when he entered the race that work needed to be done to help the relationship between the agency, school districts and the Legislature. However, he said he also has come to another realization: “I underestimated how much work would also have to be done to heal the relationship between the department’s leadership and the teammates who are doing the work of the department,” Wright said.
His campaign brought attention to a spending pause at the agency in early January.
The agency has paused new hiring and travel outside of Wisconsin through June 30. The agency said that a $2.3 million reduction in state funding for the DPI’s administrative costs is a key contributor to the agency’s fiscal strain. DPI said it made the decision to focus on directing resources to supporting schools and students “even if it means sacrificing some of the agency’s own needs,” according to CBS58. The agency sent a memo to staff about the pause in January.
Wright claims the freezing pause is the result of overspending in the first half of the fiscal year and the agency has been trying to correct the budget by the end of the fiscal year.
He said the recent financial strains at the agency and criticisms from over changes to the way the state measures scores on standardized tests are examples of Underly failing to be an effective leader.
“The lack of communication about the budget problems to people that are on the team has been of great concern. I think that a lot of legislators did not realize the level of financial issues either,” Wright said.
“I’ve talked with people, who are supposed to be working like shoulder to shoulder with educators and schools, that now have to do that work virtually… or they’re now doing two jobs or three jobs because of retirements or resignations, and the positions were not being able to be filled,” Wright said.
Test scores and the educator shortage
Wright also said the recent changes to the way DPI measures the state’s standardized reading and math test scores weren’t transparent or well communicated. Underly, for her part, has defended the changes, saying they were necessary because standards changed several years ago and state tests had to be updated. She also said the new cut scores better align with state standards.
“It caught way too many schools, the governor, the Legislature by surprise, and I think that that shows that broken trust,” Wright said. “That lack of communication is what people are really challenging in this.”
In reaction, Wright said his district made a spreadsheet to help measure scores from earlier years to the most recent year under the new changes. One of the biggest complaints about the changes was how it made it more difficult to track changes in student performance over multiple years.
Lawmakers introduced a bill to reverse the changes and Wright said he supports the goal of the bill, but doesn’t agree it is something that should be legislated.
“The fact that it’s being legislated is a result of a lack of trust and a broken relationship between the Department of Public Instruction and the Legislature,” Wright said. If the process for the changes were more transparent and open and there were a better relationship with lawmakers, Wright said he doesn’t “think we’d be in the same spot.”
To address the teacher shortage, Wright said the state needs to ensure that teachers have a voice in the workplace and feel respected in their jobs. Recent DPI data found that four out of every 10 first-year teachers either leave the state or the profession altogether after just six years.
Wright said he wants to ensure the state education department is collaborating with colleges of education, educator associations and leadership teams to try to find best practices in other states or within the state’s districts that can be used across Wisconsin.
Wright’s supporters
One Wright supporter is Dan Bush, a Madison resident and former employee of DPI. He worked for DPI for several years, including during the first seven months of Underly’s term, as director of the school finance team. He said it was a “really professionally and personally satisfying opportunity to be able to get,” but when Underly took office, “things started going downhill very quickly.”
“I really needed some urgency and some movement on helping me fill some vacancies because just personally, between COVID and doing double, triple duty, I was pretty exhausted at that point, but I just wasn’t getting your support in getting that filled,” Bush said.
In addition, Bush said there was “a lot of dysfunction and confusion with the new leadership team and coming in, not really communicating with managers what the direction was, what the issues were.”
Bush said he started looking for a new job within three months, and since leaving he has watched turnover in the department from the outside.
“Since I left, so much experience has just been gone. … Staffing was always kind of tight on that team, but losing so much expertise and so much experience in so short of time has really put the folks there in a tight place,” Bush said. He said he kept up with the Milwaukee Public Schools financial scandal, where the district was late in returning required documents to the state, and thinks that if “there had been folks who were more experienced, more knowledgeable,” he thinks the issue could have been addressed sooner.
Bush said he has been hoping someone “good” would challenge Underly. Though he added that it’s “tough because for politics, you know, how much do voters really care about the internal administrative workings of a public agency?” He said, however, that those issues do have a “real impact for people.”
“The way we fund schools in Wisconsin, most school funding is kind of zero sum. For some districts to get more money, other districts have to get less, and it does impact people,” Bush said.
Bush said after speaking with people he knows in Sauk Prairie and surrounding communities and meeting with Wright on several occasions, he came to the opinion that he is the right person for the job.
“I think he’s someone who’s going to be a more effective advocate for kids in schools, you know, that’s the bottom line… I have a seventh grader here in Madison, and I care about what she learns, what happens to her, and so in that sense, I’m personally invested. But I also have this whole — the personal side of this area that I spent 10 years working in, that I still feel very close to, just has not been going well, and that part does bother me,” Bush said.
Wright has the endorsement of Association of Wisconsin School Administrators (AWSA).
AWSA Executive Director Jim Lynch said the organization interviewed all three candidates in its endorsement process. Lynch said he’s known Wright during he tenure at Sauk Prairie schools, and has worked closely with him.
When it comes to DPI right now, he said “there’s room for improvement in terms of how you bring people to the table, when you bring people to the table and how that translates into sound management and really strong leadership,” Lynch said. However, he added that the endorsement is “mostly about we see a game changing candidate, and we think it’s incumbent upon us to say we think this is a special person.”
Lynch said the organization found Wright to be “a highly effective leader, highly competent, skilled, very personable” and “modest.”
Wright was recommended for the position by the political action committee of Wisconsin Education Association Council (WEAC), the state’s largest teacher’s union. However, the full union hasn’t acted on a full endorsement.
Funding public education
Wright said he is supportive of increasing funding for Wisconsin public schools and said the number of districts turning to referendums as a way to fund operational and building costs is evidence that the current system for funding public education is “inadequate and broken.”
“We have a system of haves and have nots across the state where districts that are in communities that have the capacity of passing a referendum and potentially have more income capacity to afford it, can pass referenda to expand programming and enhance their schools. While other districts are unable to pass referendum and are in a constant state of budget cuts and potentially considering dissolving the district completely,” Wright said.
The special education reimbursement is the first funding issue that he wants the state to change. The reimbursement for public schools was raised from 30% to 33% in the last state budget.
“In the early ’90s, the state paid for over 60% of special education costs. We have a moral imperative to provide these services to kids who need them,” Wright said. “The state should be helping us pay for them right now.”
Wright said he would also advocate for raising the spending limits for districts.
“If we raised the floor … we could bring 90% of districts in the state within 10% of each other on that revenue limit, which I think is fundamentally more fair and not forcing some districts to live under low spending conditions from the 90s, while others have continued to outspend neighboring districts,” Wright said.
Limit state vouchers
Meanwhile, Wright said that he is not in favor of the voucher programs in Wisconsin growing any larger and wants greater transparency and accountability for the current programs.
First, Wright said that there should be a line on property tax bills so that people can see on those bills how much is going towards the choice programs. He also said that there should be more accountability.
“Any time that you take public money to educate a student,” Wright said, “there should be similar rules of accountability of how you spend that money and how you serve those children.”
He also said he would be open to discussing changing the income limits for students’ participation in the voucher programs. Currently, for a family of four the income limit for the Milwaukee Parental Choice Program and the Racine Parental Choice Program is $93,600 and the limit for the Wisconsin Parental Choice Program is $68,640.
Wright said the cut offs are too high.
“We either should be doing more of a graduated system so that if your family makes more, you qualify for less government assistance, or lower that cap, which also may help families who qualify for a voucher… A graduated system would be more fair,” he said, adding that it “would make it so that families that do have income levels that are beyond the average in their community are not receiving a full voucher from the state.”
Federal level issues
The DPI also helps districts navigate the impact of federal decisions. President Donald Trump recently signed executive orders that attempt to eliminate diversity, equity and inclusion in government, the private sector and schools and ban transgender girls from participating in girls sports.
Wright said the issue is “personal” for him.
“I have been on the phone with parents in my school district who have been in tears because of being sincerely scared for their own kids,” Wright said. “While they are grateful for the love and support that their kids have felt in my school district and in my schools, when they see their own children, or children that are like theirs, being demonized in the national rhetoric, it really hurts.”
Wright said statewide leaders need to focus on ensuring that school districts are supported and students can be in school and feel like they belong.
“It’s really hard to learn math when you’re scared or when you’re really, really anxious, so making sure that schools have the resources to support students when they’re going through times of trouble, and just doing all we can to be working with families and educators,” Wright said.
The administration is also considering eliminating the Department of Education. Wright said that there are important programs that the department oversees including Title I funding for districts that serve students that have the highest levels of free and reduced lunch eligibility and college financial aid.
“We need to make sure that these programs continue, and that people understand exactly what the U.S. Department of Education does, and that the programming that we see from the federal government affects our littlest learners at Head Start, but also our adult learners that are accessing grants or loans for college or university education,” Wright said.
The primary election is Tuesday, Feb. 18, and the general election is on Tuesday, April 1.
The Examiner spoke with all three candidates ahead of the election. Read about incumbent candidate Jill Underly here. Read about Brittany Kinser’s campaign here.
State Superintendent Jill Underly with Madison La Follette High School Principal Mathew Thompson and Madison Public School District Superintendent Joe Gothard in the hallway at La Follette | Photo by Ruth Conniff
Incumbent State Superintendent Jill Underly says that Wisconsin has made some “incredible progress” in the last four years when it comes to education, but there is still more work to be done that she wants to see through in a second term leading the Department of Public Instruction (DPI).
Underly faces two challengers — education consultant Brittany Kinser, a self-described moderate and school choice proponent, and Sauk Prairie Schools Superintendent Jeff Wright, a Democrat — in the race for the nonpartisan office. The primary for the state superintendent election is Feb. 18., and the top two vote getters will advance to the general election.
“This position is about being the No. 1 advocate for public education, and I feel like I’m doing that,” Underly said in an interview with the Wisconsin Examiner.
Underly, a Democrat, ran for her first term in 2021 and defeated her opponent with nearly 58% of the vote. She said entering office during the COVID-19 pandemic was “unprecedented” and presented a bit of a “learning curve,” but she said she feels like DPI has “gotten our arms around what are the most important issues that the state of Wisconsin citizens want us to work on.”
Underly said some of her work has included calls for increased investment in education throughout the budget process, and pointed to securing investments and starting certain initiatives for career and technical education, school mental health, teacher recruitment and retention efforts. She also said that she has worked hard to help elect people in the Legislature who will be “pro-public school advocates” and will help pass initiatives in the future.
Underly said 2025 is “equally unprecedented” compared to last year and her experience makes her the right person to lead DPI.
“You need somebody in this role who can [offer] stability, who has the relationships, who can be consistent in this time of chaos and we need someone who’s going to stand up for public schools — for all kids, for teachers and families — and someone who has already proven that she can do it,” Underly said.
Underly said her work on literacy is one of her proudest accomplishments in her first term.
The agency was instrumental in negotiating 2023 Wisconsin Act 20, which sought to move the state towards a “science of reading” based approach and banned “three-cueing” — a way of teaching reading that relies on context, structure and letters to identify words.
“I think what it proved is that we really do want the same thing. When we put politics aside, we can get some really good stuff done on behalf of kids,” Underly said. “The flip side of that is politics still is involved. I mean, we’re still waiting on that $50 million so that we can reimburse school districts for curriculum and hire some reading coaches, but I’m really proud of that.”
Lawmakers had dedicated the money to supporting literacy changes in the last budget, but it is being withheld by Republican lawmakers.
While Underly is proud of her accomplishments, Underly’s opponents in the race have been critical of her leadership.
Recent changes to the way DPI measures the state’s standardized reading and math test scores is at the center of criticisms from her challengers, who said the changes “lowered standards” and that the decision to make the change wasn’t transparent or well communicated. The changes included new terms to describe student achievement and new cut scores, which are the minimum scores needed to qualify for certain achievement labels.
Underly said it’s “absolutely false” that DPI lowered standards and that “it wouldn’t be an issue” if the election weren’t happening.
“The critics are wrong, and I think, by Brittany saying that this is the reason she entered the race, it just gives me this feeling that she just doesn’t understand what this job is about,” Underly said.
“We didn’t lower standards. We raised standards in math and science. We added standards in career and tech ed. We added a literacy score for all kids. We were very transparent. This is something that DPI has done periodically since testing began in state law,” Underly added. “We had to change the scoring system to match the test, and you do that any time you change a test.”
Underly said she also thinks that the focus on testing is a distraction from other consequential challenges that school districts are facing. If student achievement is a major priority for the state, Underly said, it should look towards investing in mental health, literacy and math, teachers, school meals and early childhood education, including full-day 4-year-old kindergarten.
“Where you see low test scores is in communities that have high poverty. You don’t see low test scores in the schools that have the best facilities or the most veteran teachers or strong and robust school nutrition and mental health programs,” Underly said. “It’s just a way to misdirect or to take the eye off of what really matters, and also then disguise the fact that our Legislature has underfunded schools and undermined public schools, specifically, for the past 15 years.”
Increased investment in public education
A little before polls close in Wisconsin next Tuesday, Gov. Tony Evers will deliver his budget address at the State Capitol and unveil his complete state budget proposal. As a part of the process, state agencies submitted requests to Evers late last year. Underly and DPI submitted one that would dedicate an additional $4 billion — about the same amount as the current budget surplus — towards K-12 education.
The sweeping proposal includes increasing funding for mental health supports, special education costs, literacy and math education, teachers and staff pay, free school breakfast and lunch and early childhood education, including full-day 4-year-old kindergarten. Underly said she proposed it because “it’s what our schools need.”
“They need, probably, more than that, but that’s what they need right now,” Underly said.
Underly noted school districts haven’t been receiving inflationary increases in funding from the state Legislature over the last 15 years. She also noted that last year a record number of school districts went to referendum to ask taxpayers to raise their property taxes to help cover operational and building costs.
There was a “fiscal cliff because the COVID dollars were temporary, one-time, and they couldn’t make ends meet and we had record high inflation,” Underly said. “[Schools] still have to pay staff. They still have to put gas in their buses, and they have to pay utilities and all these other things to keep their operations going, but they haven’t been able to get any increase really that’s been sustainable from our state Legislature.”
Underly said investing could help address an array of issues.
For example, Underly said teacher retention could be helped with more resources and by reestablishing the “respect and rapport that teachers deserve.” Recent DPI data found that four out of every 10 first-year teachers either leave the state or the profession altogether after just six years. She said the agency has been doing some work to help, including securing a federal grant aimed at supporting special education teachers, but that more investment would be beneficial.
Underly said enough people are being prepared for the job and by getting “more revenue in our schools, they have a feeling we can get more staff, either to lower class sizes, which will help with working conditions, and they can also pay their staff more.”
Instead of adequately addressing the financial challenges, Underly said Republicans have been blaming schools “so that people will not send their kids to public school, and they can take that money and they can put it in private vouchers.”
Limit school vouchers
Wisconsin’s school voucher programs, which use state money to subsidize families’ tuition at private schools, have been growing since the Milwaukee Parental Choice Program was created in 1990. The caps on Wisconsin’s school voucher program, which limits the number of students who can participate, are slated to be lifted in the 2026-27 school year and could have a big effect on the future of education in Wisconsin.
Underly said the state needs to ensure the program doesn’t expand any further. She noted that the programs aren’t held to the same accountability, testing, reporting or licensing requirements as the state’s public schools.
“If you have somebody in the seat who is indifferent to vouchers, or is going to be supportive of vouchers, it’s really — that’s the end of public education in Wisconsin, and that’s what the federal government wants. They want to privatize public schools,” Underly said. “They want to take the money that they no longer have to spend in the Department of Ed and just give it to parents so that they could put it in a voucher.”
“If you have somebody in the seat who is indifferent to vouchers, or is going to be supportive of vouchers, it's really — that's the end of public education in Wisconsin, and that's what the federal government wants. They want to privatize public schools,”
– State Superintendent Jill Underly
Endorsed by Democratic Party and AFT-Wisconsin
Underly’s approach to advocating for public schools is part of what has won her the endorsement of the Democratic Party of Wisconsin and American Federation of Teachers-Wisconsin, a union of professionals working in the University of Wisconsin System, the Wisconsin Technical College System, public schools and state agencies.
Jon Shelton, AFT-Wisconsin vice president for higher education and a UW-Green Bay professor, said that Underly’s incumbent status and accomplishments in office set her apart in the endorsement process. The organization, which has a constitutional process for endorsements, interviewed Underly and Wright.
“[Underly] has always shown a commitment to ensuring that the voices of educators have a seat at the table and in the decision-making processes, both with the Department of Public Instruction, but also modeling that for local school districts,” Shelton said.
In addition to overseeing the state’s 421 public school districts, the state superintendent also has a seat on the University of Wisconsin Board of Regents. Shelton said Underly’s outspokenness for educators was an asset in her position there as well. He pointed out that she was the only regent to vote against a plan to fire 35 tenured faculty members at UW-Milwaukee and to give a speech about the negative consequences of the decision.
Shelton also called Underly’s budget proposal “visionary.” He said that K-12 education and higher education, while separate systems in Wisconsin, are connected since younger students eventually become college students and the higher education system is responsible for preparing their future education, which is why it’s important to see both supported by the state.
Shelton said the proposal is important because there is a budget surplus in Wisconsin and educators shouldn’t allow “our expectations to be lowered.” He noted that under new legislative maps, 14 Democrats flipped seats in the state Legislature and the impact could continue in the future.
“In 2026, Democrats could have control of either one or both houses of the Legislature. This idea that we have to basically just adhere to the low expectations of Republican priorities, it’s not the reality anymore,” Shelton said. “So it’s really important that we have people who are in a position like Dr. Underly, who have that platform to be able to vocally and forcefully advocate for these priorities, so that they’re on the agenda in 2026.”
Shelton said having an advocate willing to engage in certain battles is more important than having a candidate that prioritizes working across the aisle due to the actions being taken at the federal level right now.
“Our nation, our state, is under threat from authoritarian Republicans. Right now, the Trump administration is intentionally trying to sow chaos and intentionally trying to set working people against each other. This is why you have this, this executive order, which is meant to prevent even teaching about things like race and racism. This is not like the West Wing… where you have Republicans and Democrats having good faith differences of opinion. This is a party at the national level that is connected to [Assembly Speaker] Robin Vos and the Republicans at the state level, who, frankly, don’t want certain parts of our education system to exist,” Shelton said.
“We’ve tried to find common ground with Republicans, and they just keep cutting our budgets and keep coming at us for more, and frankly, our administrators continue to accommodate this,” Shelton continued. “We’re not going to let our students and the people of the state have the public higher education system, that’s been so good for such a long time, just taken from us, and so we’re going to be the ones on the front lines of fighting it, just like we’re going to be the ones on the front line of fighting authoritarianism from the national level.”
The Wisconsin Democratic Party endorsed Underly for a second term at the end of November. Party Chair Ben Wikler called her a “steadfast advocate” for students, parents and schools in a statement and said she is a “proven leader” who is “championing our kids in the Department of Public Instruction.”
The political environment and working with the Legislature
During her term in office, Underly and the agency have regularly come into contention with the Republican-led Legislature on a variety of issues. Just last week, representatives from the agency testified against several Republican bills, including one to reverse test score changes and limit how schools can spend their money.
Despite the disagreements, Underly said that she’s been able to work with lawmakers during her term. She said the literacy law is one example.
However, Wright cited the communication challenges that the agency has had with lawmakers, school districts and others. He said he would try to minimize partisanship, so that more conversations can be had between the agency and lawmakers.
Underly said communication with lawmakers is an issue that the agency has been working on, and brushed back some of Wright’s critique.
“It’s entirely comical that the male candidate in this race thinks that he’s going to have better luck with the Legislature…,” Underly said. “It’s really insulting that this, you know, this male candidate, thinks he can come in and undermine my leadership and call me a bad communicator.”
Underly said that when she speaks with lawmakers individually and when people on her team speak with them it’s clear that they agree on a lot, but that politics and polarization can get in the way. She noted that most lawmakers want healthy kids, high quality public schools and communities in rural and urban areas.
Underly said in a second term she would continue to work on improving the relationships and is hopeful that new faces in the Legislatures will help.
“We need people in the Legislature who will fight for public schools, too. That’s really what it comes down to,” Underly said. “I think we have to understand that it doesn’t matter who’s in the seat, if you’re a public school advocate, it’s always gonna be a struggle.”
In discussing the politicization of education, Underly called attention to the recent actions being taken by the federal government at the instruction of President Donald Trump. She said the actions are “chaotic” and “cruel.”
“The things that they’re axing and cutting and slashing are programs that are meant to help kids,” Underly said. She pointed to Head Start programs and the freeze on payments that have been affecting child care centers across the country, including in Wisconsin. “We look at the programs that they’re cutting like these that are helping the most vulnerable kids so that they can be successful, healthy adults.”
The administration is also considering eliminating the Department of Education, and Underly warned that people need to be prepared.
“If he says that’s what he’s going to do, we have to believe them… I don’t think people realize all the different things the Department of Education administers,” Underly said. She noted many programs work to ensure certain people have equal access to education, including kids and families in poverty, students with disabilities, English language learners, Native American students, kids in rural areas and girls.
“There’s so many protections in place… I think of the funding that our schools get, our state gets money from the Department of Ed. I don’t know if the state Legislature would be willing to fill those gaps,” Underly said. “There’s a lot to be concerned about.”
Trump has also signed executive orders that attempt to eliminate diversity, equity and inclusion in government, the private sector and schools. He has also eliminated a policy that stopped Immigration and Customs Enforcement (ICE) from going to “sensitive areas” — a decision that opens schools up to immigration raids.
Underly said her “North Star” is focused on “creating safe, welcoming environments where every child feels valued and respected, where every child feels they belong so they can thrive.” She said DPI trusts schools and educators to work closely with families and communities to support all students, though the agency is also providing guidance.
“I’m going to always stand up for kids, especially your most vulnerable kids, and just remind people to stay focused on what matters,” Underly said. “We’re going to follow the law, and we gave them the guidance that will help them.”
The primary election is Tuesday, Feb. 18, and the general election is on Tuesday, April 1.
Education consultant Brittany Kinser says the recent changes to the way Wisconsin reading and math scores are calculated motivated her to enter the race for state schools superintendent.
Kinser is running against incumbent Superintendent Jill Underly, a Democrat, and Sauk Prairie Schools Superintendent Jeff Wright, a Democrat, in the race for the nonpartisan office. The primary for the state superintendent election is Feb. 18 with early voting underway. The top two vote getters will advance to the general election.
Kinser was debating as late as December about whether to enter the race, she said, when a Milwaukee school leader, whom she declined to name, helped her make a decision.
“[He] said, ‘I heard, you’re not going to run. … Who’s going to be the voice for our kids?’” Kinser said in an interview with the Wisconsin Examiner. “And I was like, ‘Oh my gosh.’”
Kinser, prior to entering the race, called herself a “Blue Dog Democrat” according to WisPolitics, however she hasn’t embraced the label since. She recently called herself a “moderate” on 1130 WISN, saying she has voted for Republicans and Democrats before and attended the Republican National Convention and the Democratic National Convention. Her campaign manager is Amy Loudenbeck, a former Republican state lawmaker and former School Choice Wisconsin leader.
Kinser said the decision to change to how test scores are measured was “unacceptable.” Those changes included new terms to describe student achievement and changes to cut scores, which are the minimum scores needed to qualify for certain achievement labels.
“When I heard that they lowered the standards, my response was like, that’s not good for kids. That might make adults feel OK … but that’s not what’s best for kids,” Kinser said. “Kids know if they can’t read, all colleges and their employers will know that they can’t read well enough when they graduate, and so when that happened, I knew I needed to do something. I [can’t] just sit on the sidelines and complain about it.”
While opponents have said the changes “lowered” the state’s standards, DPI and Underly have repeatedly defended the new scores, saying educators helped develop them and the changes were needed to better align the state’s standardized tests with its curriculum standards.
Kinser has said she supports reversing the changes, and is running to “restore high standards” in Wisconsin.
Literacy is one of Kinser’s top priorities and she has said that more needs to be done to ensure students are able to read, pointing to recent results on the Nation’s Report Card.
“It doesn’t have to be three out of 10 [who aren’t proficient in reading]. It can be 95% of our children. It’s possible,” Kinser said.
When it comes to supporting literacy efforts, Kinser said that the state needs to ensure that teachers have “evidence-based curriculum” and are getting support, including through coaching and professional development.
Kinser named Louisiana and Mississippi as examples of states that Wisconsin could take notes from — both states that have seen improvements in reading scores on national assessments.
“They’re doing that in Louisiana, and they have a portfolio of choices for schools. They’re focusing on the kids… we need to focus on making sure our teachers have the support they need, the curriculum as an evidence-based curriculum, so that our kids are getting the instruction and then there is transparency around results,” Kinser said.
Wisconsin has been taking steps to change reading, including by passing a law that was negotiated in part by DPI with Underly at the helm. The law sought to push Wisconsin schools towards a “science of reading” approach to teaching literacy, and dedicated $50 million to support the efforts, though the majority of the money is still being withheld by the state Legislature.
Kinser said that the law was a “great first step,” and said she would want to build on that. She said there needs to be accountability to ensure that schools are adopting new curriculum and not using “three-cueing” — a way of teaching reading that relies on context, structure and letters to identify words — as it was banned under the new law.
“We can continue to build on that, but we also can make sure that we are supporting the schools and implementing it, and also celebrating the schools and making data really clear to see where we’re at, because it really should be about how the students are learning,” Kinser said.
Kinser’s school choice background & view on its role in Wisconsin education
Kinser, if elected, would take the position with a different background compared to her opponents. As first reported by the Milwaukee Journal Sentinel, Kinser has never had a Wisconsin teaching license and her principal’s license lapsed last year.
Kinser said at a WisPolitics forum last week that she is qualified for the job even with her lack of license, and pointed to her other experiences as an educator.
The majority of Kinser’s education experiences in Wisconsin have not been at traditional public schools. Currently, Kinser serves as CEO of Kinser Consulting, LLC and she recently helped start a literacy initiative in Wisconsin.
Prior to this, Kinser served as the CEO and President of the City Forward Collective, a Milwaukee-based nonprofit advocacy group that works to ensure “every child has the opportunity to attend a high-quality school” with a mission statement that says it seeks to support Milwaukee public, charter and private voucher schools.
According to Wisconsin’s lobbying website, Kinser was registered from January 2023 until January 2024 as a lobbyist for the organization, which spent over 538 hours and $148,000 lobbying in 2023-2024.
During 2023, the organization spent the majority of its time lobbying in support of SB 330, now 2023 Wisconsin Act 11, which increased per pupil funding for choice programs, and its companion bill AB 305. The group spent a total 236 hours in 2023 lobbying for the bills.
Last session, the group also registered in support of 2023 AB 688 and AB 900, a pair of bills that would have implemented a decoupling policy in Wisconsin. The policy would separate the state’s voucher programs from public school districts and fund them using state general purpose revenue.
Kinser said she continues to support the policy of “decoupling,” which didn’t pass the Legislature last session.
Kinser has also served as principal and executive director of Rocketship schools in Milwaukee, part of an entrepreneurial network of charter schools that started in the Silicon Valley and has been at the center of public debate about privatization of public schools. Kinser has also served as a special education teacher in Chicago.
Kinser has claimed the title of the “only pro-school choice” candidate in the race, and she said her experiences as an educator shaped her views on the school choice program in Wisconsin.
“Parents should have choices for their children,” Kinser said. She noted that parents in Wisconsin “overwhelmingly choose their neighborhood schools in the state” and called open enrollment, which is a policy that allows students to attend a public school outside of their residential school district, the largest school choice program in Wisconsin.
“What I see happening right now is everyone wants to focus on vouchers, but that’s just… a scholarship for children to go to a private school. That’s just one small part,” Kinser said.
Asked about whether she wants to see changes in funding for voucher schools, Kinser noted that students who receive vouchers to attend private schools in Milwaukee “do not get as much money as the students that are going to MPS.”
As a leader of the City Forward Collective, Kinser celebrated the historic increases in funding for Wisconsin’s voucher programs in the last state budget as a win for “parent power” in an opinion piece in 2023.
“We want to make sure all of our kids are getting a great education, and so the funding for elementary school children that receive private vouchers is much lower than if they were going to a traditional public school, so I would be an advocate for kids getting more money, yes, and making sure that’s fair.”
Public school funding
As state superintendent, Kinser would be responsible for overseeing 421 public school districts across the state, and funding for those schools has become an increasing concern for many in recent years, especially as more school districts have turned to voters to ask them to raise their property taxes to help cover education costs.
Kinser pointed to a controversial partial veto by Gov. Tony Evers in the last budget that extended a $325 increase in its school revenue limits each year for the next four centuries into the future. She said, given this increase in what school districts are allowed to raise from local taxpayers and spend on each pupil (which does not come with any increase in state aid), she is more concerned about ensuring that there is transparency about where money is being allocated and “making sure that it’s getting into the classroom.
“My priority is in the classroom to our teachers, and we are getting more money every year,” Kinser said.
Kinser said that she does want to see more investment in special education, though she didn’t say how much of an increase there should be. The state of Wisconsin currently covers only about 33% of public schools’ special education costs, leaving school districts to cut programs and find other ways to come up with money to cover this federally mandated expense.
“We need to figure out what is possible for funding for special education. We can’t put a number out there that’s not going to happen,” Kinser said.
Kinser said that ensuring a “good relationship” between DPI, the Legislature and Evers’ office would be necessary to figure this out. She said she doesn’t think the whole state surplus, which was most recently estimated to be $4.3 billion, will go towards education, even if that’s her first priority.
She said that she already has a “strong rapport” with Evers and the Legislature, and will continue to strengthen those relationships as well as others.
“Kids need an advocate, and their families and our educators, and part of that is being able to have relationships, building relationships with both sides of the aisle, and… being able to have relationships with everyone,” Kinser said.
Kinser said she wants to see additional investment in rural education, including transportation.
Navigating politics and education
Kinser said that she doesn’t think that politics belongs in Wisconsin schools.
“When I interviewed to be a principal or a special ed teacher… no one ever asked me if I was a Republican or Democrat, I would have been appalled and thought, ‘Oh my gosh, this school doesn’t have their priorities in order, like, why are they asking me this?’ I gotta work with all the kids, no matter who their parents are.”
The DPI, however, will likely have to navigate politically charged issues in the coming years. One issue is diversity, equity and inclusion, which has become a highly discussed topic again as the new administration of President Donald Trump has sought to eliminate DEI in government, the private sector and schools.
Kinser said she thinks every student should feel safe and welcome in the classroom, but that cultural issues, including diversity, equity and inclusion, are something that should be handled by individual districts.
“Wisconsin is a local control state, and I think it is really important that parents are working with their school districts and school board to decide on those issues, on the culture issues,” Kinser said. “I don’t think you can have someone from Madison telling all different school districts what to do with each of their cultures.”
The Trump administration is also considering attempting to eliminate the U.S. Department of Education. Kinser said that she doesn’t know whether that will happen but would want to ensure Wisconsin continues to receive its federal funding.
“My big thing is making sure that the money that we get for… that we’ve been getting really — Title I and special education — still flows to our state so that we can use that money,” Kinser said. “I think the funding is the biggest issue that everyone I’ve talked to here is most concerned about, so making sure that that money still comes into our state.”
The primary election is Tuesday, Feb. 18, and the general election is on Tuesday, April 1.
Dr. Debbie Jones knows the importance of prioritizing her staff and surrounding community, whether through a parent school choice program or dedicated housing for district personnel.
Ahead of the 2025 Superintendent of the Year being named on March 6 at the National Conference on Education in New Orleans, Louisiana, School Transportation News sat down with those in charge of transportation operations at the respective districts to gain a better understanding of how the services function. The Superintendent of the Year Award is sponsored by AASA: The School Superintendents Association along with Corebridge Financial and Sourcewell to celebrate contributions and leadership of public-school superintendents.
This year’s four finalists were selected from 49 state superintendent award winners (Hawaii was not included — STN reached out to AASA to confirm why, but Hawaii superintedenets oversee complexes, which is different than the other states) and were judged based on their exhibited leadership for learning, communication, professionalism and community involvement.
A $10,000 college scholarship will be presented in the name of the 2025 National Superintendent of the Year to a student at a high school the winning superintendent graduated from or from the school district the winner now leads.
One highlight of Bentonville Public Schools in Arkansas, where Jones serves as superintendent, is that it is fully staffed in transportation. Don Hoover, executive director of student services, lauded Transportation Director Jason Salmons and his team for their advertising and recruiting efforts.
We’re recruiting friends and colleagues and people they may go to church with, or friends from the neighborhood,” Hoover said. “We’re lucky this community responds. We’re fully staffed right now. We even have some wonderful teachers who help us out, teachers who work their full-time teaching job then help us out in the morning or the afternoon, if their schedule allows.”
Jones added another way the district has combatted the school bus driver shortage is by encouraging coaches to obtain their CDLs, so they can drive to their sporting events.
“When I came here, I was accustomed to coaches driving their bus,” Jones recalled of her previous experience. “[Bentonville] didn’t do it at the time. In fact, we wouldn’t allow it, and we needed more bus drivers.”
Jones said she started to encourage coaches, especially because home-to-school transportation is the priority. “And if that means you can’t get to your football game or baseball game because you don’t have a driver, it’s on you,” she noted. “They understand that now everyone needs a CDL [driver] on their team.”
Breaking Down Initiatives
Jones said one of the district’s biggest initiatives for transportation is related to Arkansas being a parent-choice state. Parents can enroll their children in private school, homeschool, public school, and charter schools as well as open enrollment for public school. This, she said, encourages Bentonville to be more competitive.
“We’re offering parents all kinds of different opportunities within our own school district,” she said, adding that this year Bentonville created a parent choice model for its schools downtown. “We’re a growing district of about 20,000 students and we grow a lot every year. Most of our families can afford to live out on the border of our zones.”
She explained that downtown Bentonville is very expensive. Plus, last month Walmart Home Office opened in the city, which is bringing in more people. Because people can’t afford to live downtown, she noted that four or five elementary schools don’t fill to capacity, whereas the schools closer to the district boundaries are at capacity. To draw more people to downtown schools, the district created the policy that it will provide transportation.
That also presents challenges.
“It’s hard to get enough bus drivers,” she said. “Increasing routes makes it even more difficult.”
To address this, she noted that over the past three years, Bentonville has reduced door-to-door school bus service that the community was accustomed to. Instead, the district transitioned to consolidated bus stops. Jones said transportation is handling the new parent choice model “beautifully.”
Bentonville at a glance:
District enrollment: 19,600 students
Students transported: 12,967
Daily routes: 132
Number of drivers: 152
Coaches that have their CDL: 19
Number of school buses: 168
Total miles driven yearly (route, field trips, sporting events): 1,899,866
Another initiative is creating staff housing, due to the expensive city of Bentonville. She noted the district wants to continue to hire top-quality staff, and she wants them to be able to live in Bentonville and not elsewhere which leads to longer work commutes. As a result, she noted the district partnered with a nonprofit to design 40 teacher cottages with rent far below market that staff can live in for up to five years based on income. The monthly rent payments are then saved for the employees so that when they move out, they receive the lump sum back. This can be used as a downpayment on a home.
The staff housing will also feature a 3,000-square-foot childcare center. Jones added that she expects some transportation staff will live there.
One last initiative Jones discussed was the district’s career program. Professional career programs are popular across Arkansas, and since 2016 Bentonville has offered a nonprofessional studies program that students are transported to via the school bus.
“Our bus drivers are driving to all of these opportunities for high school kids, from their high schools to the professional studies building from the high schools the junior college — We have welding programs — so [transportation is] taking care of all of these one-off programs,” Jones explained. “We have behavior classrooms too. Some of those can be tough [trips] for drivers and for aides.”
She added that Hope Academy is a trauma-based school located outside of the district, so Bentonville doesn’t receive funds for students going there. “We provide transportation free of charge,” she said, adding that they’re losing money for this service. “But it is a service to the district because the kids are getting the help they need and they’re not being disruptive.”
Culture
Meanwhile, Hoover in student services noted that Salmons in transportation does a great job visiting and speaking with his employees. “The most important thing is a very safe and really a nurturing ride to school and from school,” he added. “The bus driver may be the first adult kids see, the first adult interaction they have in a day outside of mom and dad. And sometimes Mom and Dad are going to work [in the morning]. We obviously want our drivers to have a big smile on their face and set the tone for a good day for all the kids as they’re going to school. So, when they get to school, they’re ready to learn.”
That same welcoming culture continues once students get to school. “They have welcoming principals and teachers at the classroom doors,” Hoover continued. “It’s the next wave of people who are greeting a student every morning to make them feel special and want to be part of Bentonville schools.”
Bentonville is continuing to run a majority of diesel and some gasoline school buses. Hoover noted that Salmons is looking into propane to determine if it’s a viable option. Bentonville doesn’t contract out any aspect of its transportation service.
In terms of technology, transportation uses several different platforms, one of which is student accountability through a badge scan system. “When the students come on, they badge on, they badge off,” Hoover explained. “It’s just a really good safety measure to have with your students. Our principals back at the campus can see that on the software program and their computers and know where their kids are at all times. And the individual parent through an app can know where their bus is on the route and when to expect their student home.”
Dr. Debbie Jones, superintendent for Bentonville Public Schools in Arkansas. Jones is a 2025 Superintendent of the Year finalist by AASA.
Building Relationships with Administration, Transportation
Dr. Debbie Jones, the superintendent of Bentonville Public Schools in Arkansas and one of the four finalists for Superintendent of the Year Award, said her family has a long history in education. She shared that her dad was a teacher, coach and farmer and was on the school board at one point. She recalled being the little girl hanging out with the high school cheerleaders. She said she views being a superintendent as continuing the tradition.
Additionally, she shared her husband Dale Jones is a coach and teacher. “It’s just part of the fabric of who we are as a family. And I love it still today, because getting to be around students of different ages,” she said, adding that she taught high school but also enjoys sitting in the elementary classrooms. “It’s refreshing. It’s inspiring. When I talk with high school kids at the secondary level who are really getting started in their careers, it’s so good to see that excitement in their eyes, the curiosity and it keeps you young in this job.
“I can easily get bored in a job, and this is one of the first jobs that I’m never bored,” she continued, adding that the day to day is different every hour.
Jones – a mother of five children, the youngest of which is finishing college, and a grandmother to two – said she’s traveled and worked in Tennessee and Kentucky but moved back to Arkansas 30 years ago. She is going on her ninth year as superintendent for Bentonville. When asked what being a Superintendent of the Year finalist award means to her, Jones shared there’s a new sense of responsibility.
“I was so surprised,” she said. “We have really such high-quality superintendents that were nominated, and I’m honored. And there’s a sense of responsibility to speak up for what we need in education, to fight for those things.”
She said that meeting the other three finalists in Washington, D.C., was reinvigorating and showed her that Bentonville is on the right track. “We’re doing some progressive things that are very good. Keep going, push harder,” she said. “Whether you’re the finalist or not is immaterial to me at this point. It is really about enjoying the process, learning from the process and it’s bringing the best that you can bring to the district and to the state.”
Jones noted that transportation staff tend to be more transient in their employment, as many school bus drivers are older and retiring. As a result, the department is constantly hiring and training people.
“We have to be very aggressive in marketing and paying,” she said. “We also have to have good relationships.”
She explained that currently transportation has a really great culture and leadership team. “It’s really important for each one of our schools, our principals, assistant principals, our teachers, to appreciate bus drivers, which they do. They show them lots of love,” she said.
Jones provided an example. During each school board meeting, the district recognizes an employee who goes the extra mile, nominated by anyone in the community. For January, the Extra Mile recipient was school bus driver Sonia, who was nominated by a teacher. Sonia was nominated because she decorates her bus for each holiday. Jones noted that when the teacher’s first grade class got on the bus to go on a Christmas field trip, Sonia played Christmas music that instantly put the children in the holiday spirit.
“We do try to show our drivers love,” Jones added. “They’re super high-quality employees. We’re really proud of them, and they take great care of our students, and we can’t function without them. The world stops when you have to start canceling bus routes, and we try to do everything we can to make that not happen.”
Hoover noted that Jones has an open-door policy and listens to the needs of all departments. He added that if Salmons has a particularly urgent problem, he can report it directly to Jones.
Hoover added that he has bi-monthly meetings with each department he oversees, including transportation, to discuss any operational needs.
“Dr. Jones is always very quick to respond and help us form the solution that is needed,” Hoover said. In speaking on the driver shortage again, he noted that Jones was very supportive with their advertising efforts to hire more drivers, as well as the needs of physical resources like new buses.
“We have support financially, have support to hire at all times, and it’s crucial we have that opportunity for open communications,” Hoover said. “She’s a superintendent that definitely wants to listen to what the departments need when they have those needs.”
Jeff Wright and Brittany Kinser participated in a WisPolitics forum on Thursday. Screenshot via WisEye.
State schools superintendent Jill Underly, who is running for her second term in office, didn’t attend a forum hosted by WisPolitics Thursday, where her opponents used the opportunity to answer questions about issues including literacy initiatives, cell phones in the classroom, Department of Public Instruction operations and school funding.
Underly told CBS58 Thursday morning that she wasn’t attending the forum because she was “double booked” and plans to participate in debates after the primary.
The primary for the nonpartisan race is set for Feb. 18. The two candidates with the most votes will advance to the April 1 general election.
Brittany Kinser, a former charter school principal and former executive director of the City Forward Collective, a nonprofit that advocates for “ensuring every child has the opportunity to attend a high-quality school” and seeks to support Milwaukee public, charter, and private voucher schools, entered the race for state superintendent in January on a platform that emphasizes improving reading and math education in Wisconsin.
Kinser’s campaign manager Amy Loudenbeck said in a statement that the “education establishment is running scared because Brittany Kinser is a reform-minded outsider who has what it takes to fix the broken education system in Wisconsin.”
“Brittany‘s opponents have nothing to offer Wisconsin voters besides more of the same and will not create the change we need for our kids,” Loudenbeck said.
After the forum, her qualification became a point of discussion due to a recent Milwaukee Journal Sentinel report that highlighted that Kinser has never had a Wisconsin teacher’s license and that her administrator’s license expired last year.
Kinser called the licensing issue a “distraction.”
“I am qualified for this job,” Kinser said. “I’ve been in education for 25 years.”
Sauk Prairie Schools Superintendent Jeff Wright told reporters that he thinks a state superintendent should have an active teaching license to be effective. He noted that he has his teaching, principal and superintendent licenses.
During the forum, Kinser and Wright talked about the role of the state’s voucher programs in the scope of the education landscape. Kinser, an outspoken advocate for school choice, said she was supportive of school vouchers.
“There are children and families that use the scholarship to go to school. We’re talking about children and families,” Kinser said. “I’m pro-school choice, yes.”
Wright said there needs to be more accountability and transparency when it comes to voucher schools in Wisconsin.
“Wisconsin has chosen to have a statewide voucher program. What it hasn’t done very well is teach how it’s paid for,” Wright said. “If we’re going to have a program like this in the state, I think the taxpayers deserve the transparency of knowing how much it’s costing.”
Wright said that he wants to see more consistent accountability measures.
“There are many reasons why I’m anti-voucher, but the state superintendent doesn’t determine whether or not there is a voucher system,” Wright added.
Kinser, in response, said that she is “the only school choice candidate.” and said that she wanted there “transparency across all of the schools for all of our children.”
“I think it’s easy to pick on one school but there are hundreds of schools,” Kinser said.
The School Superintendents Association (AASA) has chosen its four finalists for the 2025 National Superintendent of the Year Award.
AASA announced on Monday that the four finalists were chosen based on their exceptional leadership skills and dedication to furthering public education in their local communities. Each superintendent was nominated by their respective state association as winners of their state superintendent of the year award. The judging criteria included communication, professionalism, community involvement, and creative leadership strategies to positively impact students and meet their educational needs.
The four finalists are Sharon Desmoulin-Kherat of Peoria Public School District 150 in Illinois, Walter B. Gonsoulin, Jr., of Jefferson County Schools in Alabama; Debbie Jones of Bentonville School District in Arkansas, and David K. Moore of School District of Indian River County in Florida.
“These extraordinary leaders embody the transformative power of public education,” said AASA Executive Director David R. Schuler in a statement. “Their visionary leadership is creating dynamic opportunities for students, uplifting communities, and advancing the promise of public education as the foundation of our democracy. We are honored to celebrate their achievements.”
The winner will be announced during AASA’s National Conference on Education, held March 6-8 in New Orleans, Louisiana.
A $10,000 college scholarship will also be presented to a high school student at the school the winning superintendent graduated from or within the school district the superintendent now serves.
The award is presented in partnership with Corebridge Financial and Sourcewell. Prior sponsor First Student is no longer aligned with the award but remains an exhibitor at the AASA along with a half dozen other companies aligned with the student transportation industry.
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